- The most potential jewelry sales channels with detailed explanations and recommended selling strategy
- Useful tips for selling jewelry online
Best Places to Sell Jewelry
As promised, here are our 8 picks for the best places to sell jewelry with a thorough breakdown for each. Let’s wait no more and take a closer glance at them!#1. Best places to sell jewelry online
The first three jewelry selling websites are devoted to products of high-margin profit. If you are heading to the luxurious segment, these sites are worth considering.#1. Worthy
Worthy is an online jewelry auction site that allows you to sell your finest pieces. The most common products on Worthy are diamond rings. Along with that, other popular sections include luxurious watches, necklaces, bracelets, and earrings. If you are targeting the high-end sector, don’t hesitate to sell jewelry online via Worthy. Also, the platform is currently building a solid partnership with GIA (Gemological Institute of America) and has been featured in numerous magazines. Hence, trustability is certainly not your biggest concern. Reputed as one of the best places to sell rings and other high-value jewelry pieces, here are what Worthy can and cannot offer. Pros- Strong reputation and reliability
- Free GIA or IGI (International Gemological Institute) reports
- Easy-to-maneuver interface for sellers
- Free shipping and complete jewelry insurance
- Ultimate control over your jewelry’s pricing
- Familiarity with luxurious brands
- Product value restrictions (product estimated value must exceed $1000)
- Prolonged entire trading process (about 2 weeks)
- Pretty high seller fees
Winning Bid | Fees |
Up to $5000 | 18% |
$5001 to $15000 | 14% |
$15001 to $30000 | 12% |
$30001+ | 10% |
(Worthy’s seller fees)
#2. The RealReal
The RealReal comes second on our list of the best places to sell jewelry. Founded in 2011 by Julie Wainwright, the platform has achieved impressive figures, including $288 million in venture capital funding in 2018. Speaking more of it, product ranges are pretty much extensive. Apart from jewelry, sellers can consider designer bags, garments, and watches. Telling the truth, the RealReal truly provides retailers and shoppers greater flexibility. To be more specific, let’s look at its pros and cons right here. Pros- The easy and fast selling process
- Free-shipping offers for Pick Up Curbside
- Presence in 60 countries
- Excellent product diversity
- Payment time (sellers can only receive their payment monthly on the 15th)
#3. Cash For Gold
Continuing our topic of where to sell jewelry online, particularly for those selling gold or platinum pieces, Cash For Gold USA may be your best website to sell jewelry. Cash For Gold is slightly different from The RealReal or Worthy in its way of operation. You are not selling to shoppers but to the website itself. In addition, the best part of Cash For Gold is that you can put on any jewelry piece regardless of its condition (old or broken). As long as your items are made of gold or platinum, Cash For Gold USA can always make an offer. In fact, it can be the best place to sell used jewelry. Pros- Excellent seller support (making offers for old or broken pieces of jewelry)
- Solid trustability
- Fast payment process
- Transparent trading steps
- Limited product insurance (items that exceed $5000 don’t receive insurance)
- Prolonged shipping
#2. Best sales channel for jewelry
Our list of the best places to sell jewelry has yet to end. There are five more options for jewelry marketplaces, including Etsy, eBay, Amazon Handmade, Sears, and Bonanza.#4. Etsy
Etsy is undoubtedly among the best sales channels to implement your jewelry business. This empire offers sellers incredible traffic (377.4 million visits with a 45.78% bounce rate on average). With such excellent traffic, you can sell anything on Etsy, but don’t forget to check the Etsy prohibited items in the house rule. Not to mention, the demand for jewelry on Etsy is insane, particularly for vintage, gemstone, and customized items. Believe it or not, some items on Etsy have reached beyond 400 thousand purchases. When choosing this online jewelry marketplace, sellers have to consider these pros and cons as follows. Pros- Great reputation for jewelry, craftsmanship, and vintage supplies
- Easy setup with no startup fees
- Excellent control over your front store
- Various shipping options
- Great legitimacy and customer trust
- High seller and maintaining fees (Etsy’s house rule on seller fees)
- Fierce competition in the marketplace
- Lack of ownership over data collection
- Design eye-catching product images
- Show off positive customer reviews
- Focus on brand-building
- Boost SEO for higher rankings and greater visibility
- Run Ad campaigns
#5. eBay
eBay is our next choice in terms of the best places to sell jewelry. Similar to Etsy, eBay also offers excellent traffic and diverse product ranges (669.5 million visits and 1.7 billion active listings). But what makes eBay a perfect online marketplace for jewelry? Not only is jewelry a best-selling category on eBay, but its segment has also achieved $60.42 billion in 2023 and is expected to witness an annual growth of 0.78% till 2026. Besides, eBay’s auction style can grant you a higher selling price than usual. As a result, selling jewelry on eBay can be your gold mine. However, remember to check the benefits and shortcomings. Pros- Massive audience
- Supported domestic and international shipping (check eBay Global Shipping program here)
- Clear seller protection
- Ease of navigation store setup
- High seller fees
- Limited free listings
- Rough competition
- Metals
- Gemstones
- Fine Jewelry
- Fashion Jewelry
- Other jewelry-selling practices
#6. Amazon Handmade
As an e-retailer, you must have been familiar with Amazon Handmade, an Amazon microsite. The marketplace encourages artisans to sell their items, which include jewelry. Because of its excellent reputation and a higher sense of brand-building, many people have considered Amazon Handmade the best site to sell jewelry. But what exactly are the pros and cons of this marketplace? Pros- Access to FBA (Fulfillment by Amazon)
- Clear seller and buyer protection
- Easy-to-use feature
- Increased brand awareness compared to its competitors
- High seller fees (about 15% per order value)
- Competitive environment
#7. Sears
Sears was once the U.S. biggest retailer with a long history of 125 years. Their online sales began in 2014, and Sears’s robust sales potential has turned it into one of the best places to sell jewelry. Despite not having as many physical stores as it used to, Sears offers shoppers a location to search for their desired jewelry products and purchase them physically. This competitive strength has muchly contributed to Sears’s success as an ideal jewelry marketplace. Now, why don’t you check its pros and cons? Pros- A trusted name in retail
- Promoted physical sales opportunities
- High chances of selling products with high-margin profits like diamonds
- Availability for U.S sellers only
#8. Bonanza
Bonanza is a quite young online marketplace, compared to giants such as Amazon or eBay. But it has got some impressive growth rate and visits monthly (roughly 3 million). If there is anything that set Bonanza apart, it would be the spirit of “Everything but the ordinary”. It is also this motto that makes Bonanza one of the best places to sell jewelry. On Bonanza, sellers can offer their customers a wide range of items, varying from fine, fashion, hand-crafted, vintage, diamond, and faux-diamond pieces. Bonanza’s jewelry policy is not so strict as well, making jewelry a lucrative and diverse category. Like the previous places to sell jewelry, it’s time to check Bonanza’s pros and cons for retailers. Pros- A potential marketplace for one-of-a-kind jewelry items
- Vast jewelry price ranges (up to $250 per piece)
- Easy listing imports from Etsy, eBay, Amazon, and Shopify
- Solid seller and buyer protection
- Low seller fees compared to other
- Not-so-great visibility like eBay or Amazon
The Multichannel Selling Race Has Begun!
To boost your online profit, going multichannel selling is more crucial than ever. Try out LitCommerce solution to sell on multiple marketplaces at once effectively and affordably now!#3. Other places to sell jewelry
In case you have yet to find the best places to sell jewelry online, there are two more options you might want to take a glance at.Create your own online store
Creating your own jewelry store can make a great experience, and it gives you complete control. Besides, building your online store is not so complex with the help of countless apps and eCommerce platforms, such as Shopify, Wix, WooCommerce, or Squarespace.Places to sell jewelry locally
Many people assume going local is the best way to sell jewelry. This is particularly true for used jewelry pieces. It is not time-consuming, and the payment is made instantly. Depending on your situation and type of jewelry, selling pieces to local stores may be the best deal.Tips for Selling Your Jewelry
Finding the best place to sell jewelry is doubtlessly a contributor to enhanced sales volume, but you probably need more than that. So why not check out these useful tips to increase your purchase rate?1. Be very detailed
It is crucial to know your jewelry well. Be aware of every detail such as material, cut setting, condition, weight, rating, manufacturer, diamond carat, and so on. The more detailed you are about the jewelry, the more precise your pricing evaluation is.2. Protect your jewelry
Jewelry should always come in its best condition to gain a high market price (notably when you are selling on auction or to buyers like Cash For Gold). This also applies to used jewelry if that’s your business field. Adding to that, your customers definitely don’t wish to receive a poorly preserved piece for their money spent.3. Get an appraisal
Getting an appraisal lets you know how valuable your jewelry actually is. This is highly recommended for those who are selling jewelry to vendors. Even if you have chosen a legit vendor with a proper appraisal, it is advisable to get an independent appraisal for accurate comparison. It may get you a better deal than offered.Best Places to Sell Jewelry: FAQs
- 1. What is the best place to sell jewelry?
8 best places to sell jewelry:
- Worthy
- The RealReal
- Cash For Gold
- Etsy
- eBay
- Amazon Handmade
- Sears
- Bonanza
- 2. Is selling jewelry profitable?
Yes. Selling jewelry is extremely profitable, especially for fine jewelry. Not to mention, the excessive demand for jewelry is going to grow annually. If you tend to start a jewelry business and wish to gain high-profit levels, ensure you choose the right sales channel, provide high-quality products, and conduct proper marketing.
- 3. How much profit can you make from a jewelry business?
The average gross profit for one jewelry piece varies between 42 and 47%. It depends on your pricing and sales volume, but overall, the profit from jewelry is pretty much a gold mine for retailers.
- 4. What type of jewelry is most profitable?
The most profitable type of jewelry is wedding rings. These items are high-margin profit products, and they are constantly in great demand.
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