Having Walmart best selling items in your online store surely helps level up sales volume. Believe it or not, choosing a suitable product can forecast the sales potential. Adding to that, products being compatible with market demands (regardless of the marketplace you are selling on) are likely to bring high sales turnover.
So, are you ready to discover the most profitable items to sell on one of the best-selling platforms?
In the following article, let’s discuss more thoroughly the best-selling Walmart items:
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10+ Walmart Best Selling Items in 2024
In this part, LitCommerce has done the research and compiled the top 10 items sold at Walmart into a list with detailed explanations of each. Let’s keep you waiting no longer and take a deep glance at every section below:
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1. Babycare
Among the top selling Walmart items, babycare products are taking the lead due to high demand and the essential nature of these products. Investigations have reported that the market for these items in 2030 may peak at $28.5 billion.
Walmart offers a wide variety of baby care items at competitive prices, making them accessible to a broad customer base. Trusted brands, positive customer reviews, and convenient shopping options further contribute to their popularity. Walmart’s marketing efforts and promotions also play a role in attracting customers to their baby care offerings.
Since this branch is likely to witness significant growth and is currently playing as one of the best-seller Walmart items, why not take your chance?
Some Walmart best selling items in the baby care category:
- Diapers & wipes
- Baby formula
- Baby food
- Clothing
2. Laundry supplies
Laundry is recognized as a home essential, and so far, it has been the most sold item at Walmart. Items such as laundry detergents or stain removers are highly recommended by e-retailers. They can promise a large consumption rate since their category is home “essentials”. Items listed as laundry supplies may not be the most profitable products but they grant you incredible profit levels in the long run.
Top selling items at Walmart for laundry categories:
- Laundry detergent
- Fabric softener
- Stain removers
- Dryer sheets
- Laundry baskets and hampers
3. Clothing & accessories
Needless to say, fashion consumption contributes tremendously to the economy in general. According to Statista, due to the popularity and power of the fashion industry, the worldwide apparel market revenue will achieve $1.74 trillion by the end of 2023.
If there is any prediction, it would be the increase in fashion sales volume and production in the next periods. For their impressive background and current status, clothing and accessories would not be missing out on the best seller Walmart items.
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4. Pet supplies
The Walmart best selling items that retailers should take into serious consideration are pet supplies. In recent years, the global market for pet supplies has been shifting because of socioeconomic factors, lifestyles, and beliefs.
According to a statistics of Pet Keen, the global pet market is worth $261 billion making it so potential to make money from this category. Pet owners are now encouraged to indulge in pets and provide them with upgraded facilities. Therefore, investing in pet supplies and proper selling strategies might take you further than expected.
Best Walmart items for pet supplies:
- Dog food and treats
- Cat food and treats
- Pet beds and bedding
- Pet toys and accessories
- Pet grooming products
- Litter and litter boxes for cats
- Dog collars, leashes, and harnesses
- Fish tanks and aquarium supplies
- Bird cages and bird food
- Small animal supplies (such as cages, bedding, and food)
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5. Personal care
The Walmart best-seller list can never go without personal care products. Highly recommended items to sell at Walmart, in the personal care category, are shampoo, cleanser, and lotion. Reusable care pads also contribute to the list.
The personal care market is a competitive one, especially for basic grooming and beautifying products. Adding to that, hygiene products should not be cut off from the best walmart products to sell. Notably, the consumption rate in this branch has increased dramatically since the COVID-19 pandemic.
Best personal care products to sell on Walmart:
- Shampoo and conditioner
- Body wash and soap
- Toothpaste and oral care products
- Deodorant and antiperspirant
- Skincare products (moisturizers, cleansers, serums)
- Hair care products (styling products, hair treatments)
- Feminine hygiene products
- Razors and shaving products
- Hand sanitizers and sanitizing wipes
- Sunscreen and sun care products
6. Coffee makers
Coffee makers are frequently mentioned when it comes to the Walmart ebay selling items. In fact, the coffee machine segment has pretty much potential, and Statista predicted its revenue can be nearly $12 billion in 2023. The market for coffee machines is also expected to grow by 2.88% annually. So why not add coffee makers to the list of best seller Walmart items?
The following list is our recommendations on what sell best on Walmart for coffee makers categories:
- Drip coffee makers
- Single-serve coffee makers
- Espresso machines
- Cold brew coffee makers
- French press coffee makers
- Combination coffee makers
- Coffee grinders
7. Kitchenware
Kitchenware, including blenders, spatulas, silverware, and potato peelers, are next on our Walmart best selling items list. Based on the Kitchenware market analysis report, this category is witnessing robust growth over the period of 2022 to 2030.
In addition, kitchenware price ranges at Walmart are highly competitive against those on other eCommerce marketplaces like Amazon or eBay. Combining all those factors, adding kitchenware to your list of what to buy at Walmart (or to sell) is advisable.
Best kitchenware items to sell on Walmart:
- Cookware sets
- Kitchen gadgets and utensils
- Knife sets
- Bakeware items
- Food storage containers
- Mixing bowls
- Cutting boards
- Small appliances (blenders, toaster ovens, etc.)
- Canisters and storage organizers
- Drinkware (glasses, mugs, etc.)
8. Fitness accessories
Wasit control wear, yoga mats, workout clothes, and smart fitness tools should appear on your list of products to sell on Walmart (either as a seller or buyer) since they are undoubtedly among the best seller Walmart items. Physical activities help to grow both physical and mental health.
Walmart best selling items for fitness accessories:
- Resistance bands
- Yoga mats
- Dumbbells
- Exercise balls
- Foam rollers
That’s why the demand for exercising at home and at the gym is escalating. Why not take advantage of this?
9. Cleaning supplies
Cleaning supplies always peak at Walmart best selling items, and why should it not be your potential product to sell on this marketplace? As a matter of fact, cleaning product supply chains constantly struggle to meet the demands. Walmart is a great place to sell these products because of its long-term low-price commitment.
Most sold item at Walmart for cleaning supplies:
- All-purpose cleaners
- Disinfecting wipes
- Laundry detergent
- Paper towels
- Dishwashing soap
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10. Kid toys
Kid toy demands have been increasing remarkably recently. It is no surprise when toys are surely recognized as best seller Walmart items. Sources have revealed interesting facts on toy demands regarding kid toys that are associated with movies.
Let’s take Barbie as an example. Figures show that the toy sales volume is proportional to Netflix viewing hours. The Washington Post revealed that demand for traditional toys peaked at 250% year-over-year. All of these market conditions combined together have turned kid toys into a potential category to kick off at Walmart.
Top 10 items sold at Walmart in terms of kid toys:
- LEGO sets
- Barbie dolls
- Action figures
- Board games
- Remote control cars
- Arts and crafts kits
- Puzzles
- Dollhouses
- Play kitchen sets
- Sports equipment (such as soccer balls or basketballs)
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11. Beddings
Beddings are among Walmart top-selling items, serving basic needs and ranking highly in the Home category. They are popular with customers of all ages and have the potential to generate significant profit. To meet customer expectations, it’s crucial to offer high-quality bedding products in both function and material.
Top-selling bedding items at Walmart include:
- Memory foam mattresses
- Comforters
- Bedding sets
- Flat pillows
12. Beauty products
Beauty products have become some of Walmart’s best sellers in 2024, driven by a notable increase in consumer spending. According to Statista, U.S. consumers are investing more in beauty items this year, with Gen Z leading the way – 46% of them reported spending more on beauty products compared to the previous year. Millennials follow with 44%, while 34% of Gen X have also increased their beauty spending.
Walmart’s extensive range of affordable and effective beauty products aligns perfectly with this trend. Shoppers can find popular skincare essentials and makeup from top brands like L’Oréal Paris, Maybelline, and Garnier. Whether you’re looking for essential skincare or vibrant makeup, Walmart provides a variety of high-quality options at great prices.
Here are some of Walmart best selling items in the beauty category:
- Mascara
- Concealer
- Foundation
- Nail care products (nail colors)
- Hair care products (styling products, hair treatments)
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How to Find Top Selling Items on Walmart?
When you start building an online store at Walmart, the top products list can be a great source of inspiration. So, how can you see Walmart best-selling items on this marketplace and find the in-demand products to sell?
Luckily, you can find them on the Walmart Best Sellers list. Here, you can easily see the top categories or top-selling items on Walmart.
Otherwise, you can also see the Walmart top selling items in your specific niche. Here is our brief guide:
- Step 1: Go to Walmart.com.
- Step 2: Click Departments under the Walmart logo in the upper left corner of the homepage.
- Step 3: Select the product department relevant to your niche from the pop-up menu.
- Step 4: On the upper right corner, select Best Seller near the Sort by section.
After that, you’ll be directed to a page showcasing the Walmart best-selling items within that category.
Moreover, if you want to see the trending items on Walmart, hold over to New&Trending on the pop-up menu, then click Popular on Walmart.
Factors that Affect Walmart Best Sellers List
Besides finding out what sells best on Walmart, there are some factors having impacts on the demand for some items that sellers need to take a look at:
1. Seasonal trends
Certain products tend to be more popular during specific seasons, which might change the list of Walmart best selling items for that period. For example, sales of winter clothing and accessories tend to spike during the winter months, while sunscreen and outdoor gear sell more during the summer. Understanding seasonal trends can help you identify the top-selling items at Walmart and earn more money from selling these items.
Some trends currently have had big impacts on consumed products, such as:
- AI is used on many tech devices
- Y2K fashion styles
- Green lifestyle
- Short content from KOCs
- Kpop culture
2. Economic conditions
The state of the economy can significantly impact consumer spending habits and what are they selling in Walmart. In times of financial and economic uncertainty, like in 2024, shoppers may be more likely to focus on essential purchases, such as food and household supplies, and put off discretionary spending.
Consumers may be more likely to splurge on luxury items like designer accessories or jewelry during more prosperous times. According to Deloitte, US expenditure on necessities doubled the money spent on luxury goods during 2021, the peak time of COVID-19. Until now, after the pandemic, the gap is only 20%.
3. Changes in consumer preferences
Consumer preferences can also shift over time, influencing Walmart top-selling items. For instance, a growing concern for health and wellness has led to a rise in the popularity of products such as organic foods, fitness accessories, and natural personal care items. Keeping track of these changes can help you stay ahead of the curve when selecting the best-selling items to sell at Walmart.
Top Selling Items on Walmart – FAQs
Instead of charging excessively for any product, Walmart focuses on the sales volume and makes profits from them. Therefore, the marketplace has implemented several strategies to attract sellers and buyers, such as: To learn more tactics, you can read our article about Walmart selling strategy. The marketplace does not have a set schedule for updating Walmart best selling items list. It can vary depending on factors such as changes in consumer preferences, seasonal trends, and economic conditions. It is important to continually monitor the market and adapt to changes in order to stay ahead of the competition. To find trending products on Walmart, follow these steps:
Walmart Best Selling Items – Final Words
In conclusion, understanding the factors that influence consumer behavior can help you identify the best selling items to sell at Walmart. Moreover, this list of Walmart best selling items in 2024 can serve as a helpful starting point, but it is important to continually monitor and adapt to changes in the market to ensure ongoing success.
You can implement more strategies to grow your business beyond Walmart, such as selling multichannel. LitCommerce is an advanced tool that helps you sell on multiple platforms with ease. Hence, feel free to drop a message, we will help you join the race and achieve more success.
Moreover, LitCommerce is currently building a Retail Blog for the latest updates on business growth hacks and eCommerce news, so don’t forget to follow us. Also if you would like to share your story with us, simply join our Facebook community. We’re looking forward to new participation and eCommerce experience.
