Black Friday is prominently on the calendar as a day eagerly anticipated by businesses and consumers. Whether you are a senior seller or just starting with some best selling platforms, integrating Black Friday Promotion Ideas into your strategy is a savvy move.
Feeling uncertain about where to begin? Rest assured; we’ve got your back.
Within this guide, we’re here to unveil a treasure trove of exceptional guides tailored to enhance your Black Friday marketing strategy campaign. The main points we will cover in this article are:
- Black Friday promotion ideas: What to do and what to avoid
- Black Friday promotion ideas for each business type
- How to create Black Friday deals that ensure high profits?
Let’s dive right into these Black Friday ideas and get started with the best Black Friday deal ideas now.
Black Friday Promotion Ideas: What to Do and What to Avoid
Before you get inspired by our array of Black Friday promotion ideas, take a moment to explore the essential insights on what to do and what to avoid.
#1. What to do
Focusing on average order value allows you to balance advertising costs and increase profit margins. Consider this comparison between two promotion types for Black Friday/Cyber Monday:
Sitewide 25% off:
- Average order value: $70
- Product cost: $13.33
- Discounted price: $52.50
- Advertising cost: $20
- Your profit: $19.17
Get 35% off when you spend $200:
- Average order value: $210
- Product cost: $40
- Discounted price: $136.50
- Advertising cost: $20
- Your profit: $76.50
Via two examples, you can see that offering larger discounts based on quantity or cart value can significantly improve profit margins per order. That’s why many brands have used the “buy more, save more” strategy. However, a successful sale requires an enticing offer and ensuring profitability for your business.
#2. What to avoid
A blanket discount offers a fixed percentage or amount off on a business’s entire range of products or services. Recently, Black Friday and Cyber Monday promotions often extend beyond just a weekend to stretch into the entire Christmas season. Hence, offering a blanket discount across all products and services for an entire month can reduce interest over time.
Moreover, during the BFCM weekend, customers now expect more than a 15% discount. The rise of welcome discounts and flash sales has created an expectation of saving at least some amount on online orders.
So, providing a sudden 50% discount solely to grab attention during BFCM may harm profit margins due to the increased advertising costs at this time of year.
Black Friday Promotion Ideas for Each Business Type
Black Friday allows various businesses to boost sales through strategic promotions. So, how to prepare for Black Friday season sale? This section will provide various Black Friday deal ideas for different business types, helping you prepare for this big sale event of the year.
#1. Black Friday promo code ideas for large businesses
Regarding Black Friday promo code ideas for large businesses, there are several effective eCommerce strategies best practices to consider.
1. Gamify your offers
Instead of just straightforward discounts, businesses could look to gamify their Black Friday discount code ideas for more customer engagement and excitement. Tactics like spin-the-wheel games or scratch-off codes where shoppers stand to uncover extra savings or prizes can spike interest. This incorporates an element of fun by allowing buyers to interactively “play” for further perks as they save.
2. Partner with influencers
Influencer marketing proves to raise brand awareness while directly boosting revenue during the Black Friday season. Choosing influencers with a demonstrated history of successful engagements increases the chances of a good return. Then, you can tailor unique promo codes and deals exclusively to each influencer’s audience to add targeted appeal.
Moreover, allowing influencers to curate bundles of their favorite products can establish an authentic association with the items they promote.
3. Create value by offering charity donations
Some brands choose to stray from typical Black Friday ideas of promotion and focus on generating value through charitable giving instead. For example, every purchase made with a promo code, they will pledge to donate a percentage of the proceeds to a selected charity. That way will not only motivate customers to purchase but also help them create a positive brand image and foster goodwill.
#2. Black Friday deal ideas for small business
Small businesses have a great opportunity for success when Black Friday approaches. To guarantee a smooth and prosperous Black Friday, it’s better for you to begin planning your Black Friday ideas for small businesses now.
1. Create Black Friday bundles for sale
Bundling products allow small businesses to provide added value and increase average order value. For instance, an online beauty store could offer a Black Friday bundle with a facial cleanser, moisturizer, and face mask at a discounted price. That kind of Black Friday promotion ideas can lead to better profits than selling each item individually with a discount.
2. Offer hourly deals
Hourly deals maximize impact and save costs for small businesses. Instead of running a large sale for the whole period, small businesses can strategically rotate and highlight different discounted items or promotions on an hourly basis. Doing so helps create a feeling of urgency and encourages a continuous flow of customers to the store throughout the day.
3. Run a Black Friday giveaway
Giveaways provide small businesses with a cost-effective method to create excitement and draw in a larger number of shoppers. For example, if you own a clothing online store, you can run a Black Friday giveaway, offering a chance to win a free outfit by subscribing to their newsletter. That way helps you boost engagement and expands your customer base.
- Run a Black Friday doorbuster
Doorbusters are highly discounted products that attract attention and drive customers to the store. These Black Friday deal ideas are often arranged at the start of an online shopping event. For example, a small retailer could start their sale period by offering a limited quantity of a popular item, like a gaming console, at a significantly reduced price for a limited time. Doing so will drive customers to purchase quickly and potentially attract a large volume of new shoppers.
#3. Black Friday salon promotion ideas
If you own a salon, there are numerous Black Friday promotion ideas you can implement. Here are some of the typical ones
1. Black Friday gift card deals/ vouchers
Gift cards or vouchers are a great start for a salon right at the opening of the Black Friday sale. These kinds of Black Friday coupon code ideas will attract customers looking for discounted services or products and generate immediate revenue for the salon. For example, a salon could offer a $100 gift card for $80, enticing customers to prepay for future services and boosting immediate revenue.
2. Prepaid appointment discounts
These are a great option for salons as they encourage customers to book appointments in advance to secure their preferred time slots. For instance, a salon could offer a 20% discount on all prepaid appointments made during the Black Friday promotion period, ensuring a steady flow of customers and revenue.
3. Exclusive deals for VIP clients
Loyal VIP clients deserve extra perks on Black Friday. So, consider offering exclusive deals or discounts tailored explicitly for them. For example, you could provide VIP clients with a higher discount percentage or additional services at no extra cost. This type of Black Friday salon promotion ideas not only enhances the bond between the salon and its VIP clients but also generates favorable word-of-mouth recommendations.
#4. Restaurant Black Friday promotion ideas
There are also a ton of Black Friday promotion ideas editable for restaurant owners. We have listed some of the typical ones below for your reference.
1. Classic restaurant black friday promotion ideas
You can start with something simple for your Black Friday promotion ideas, like:
- 10% – 20% discount on the total bill
- Free delivery
- Free dessert
These straightforward promotions are always effective in attracting customers and driving sales during Black Friday.
2. Run hourly deals
Hourly deals can be a powerful strategy to attract large crowds of customers, both for in-store dining and takeaway orders. Restaurants can apply hourly deals to different time slots throughout the day. For example, from 12 PM to 1 PM, the restaurant can offer a special discounted menu item, and from 2 PM to 3 PM, they can provide a buy-one-get-one-free deal on select entrees. By varying the Black Friday deal ideas, restaurants can encourage customers to visit or order at different times.
3. Create food bundle packs
Creating food bundle packs is a fantastic promotional idea for restaurants on Black Friday. These deals are highly effective in boosting sales during this event. Customers can indulge in a generous amount of food at a discounted price, while restaurants can increase their average order value. It’s mutually beneficial.
#5. Black Friday gym promotion ideas
Black Friday presents a prime opportunity for your gym and generates substantial revenue. They can provide membership discounts and package special offers to attract new customers.
1. Membership discounts
One popular incentive seen is discounted memberships. The reduction makes the gym more affordable for prospective clients and likely earns member retention for months ahead. You can offer unique Black Friday deals for memberships monthly, quarterly, or annual. That allows customers to save while boosting your gym’s revenue.
2. Package bundle offers
Besides discounted memberships, gyms can create special package offers that combine services like personal training sessions, group classes, and nutritional consultations at a reduced price. These Black Friday promotion ideas not only encourage customers to try different services but also increase the overall perceived value of the package.
#6. Black Friday pet-related promotion ideas
During the Black Friday season, there is a significant buying trend as 94.2% of consumers plan to purchase a gift for their beloved pets. This presents a remarkable selling opportunity for independent pet retailers.
1. Pet supply discounts
Some tried-and-true Black Friday promotion ideas in the pet industry are discounts on pet supplies. Pet parents seeking savings for their furry friends can’t pass up discounted essentials like food, toys, and accessories.
Furthermore, bundled package deals prove very appealing. Combining various must-have items into one competitively priced bundle is a smart strategy for drawing in deal-hunting pet owners.
2. Service special deals
These kinds of deals also make for great Black Friday promotion ideas in the pet industry. Services like grooming packages or training bundles prove attractive to pet parents, especially dogs. For example, one of the black friday dog promotion ideas you can employ is 15-20% discounts on obedience classes or puppy training sessions.
3. Freebies with purchase
To sweeten the deal, consider providing freebies with purchase. This can be as simple as offering a complimentary toy or treat with every pet supply purchase. That way, you can motivate customers to make a purchase while adding an extra touch of generosity and appreciation.
How to Plan Black Friday Deals for Higher Profits?
Many companies begin strategizing their Black Friday and Cyber Monday plans far in advance, believing more preparation is key to outperforming rivals. However, effective Black Friday promotion ideas can come together in just a few days by asking insightful questions and setting realistic goals. If you want to create high-profit deals for Black Friday, work backward to meet your goals. Here’s how you can do it:
1. Determine desired total revenue objective
When determining your revenue target, it’s important to analyze past sales data to create a forecast. Setting unrealistic goals can result in overspending on ads or inventory without careful consideration.
If this is the first time you have participated in a BFCM sale, you can utilize performance data from previous months to assess what is achievable. Your site’s conversion rate, traffic, and email performance can be evaluated as indicators of your potential outcomes.
2. Calculate daily revenue requirement to achieve the goal
If your sale spans from Black Friday to Cyber Monday, you can distribute your revenue target across the four days. You can focus on offering your biggest discount on one day to drive a significant portion of your overall sales. Alternatively, you can attract new customers each day with fresh deals. By dividing your revenue goals by day, you can effectively plan your Black Friday promotion ideas to meet your overall revenue objective.
3. Estimate the necessary traffic volume to attain the target
To achieve your goal, you should attract enough top-of-funnel traffic to your website. The required amount depends on your revenue goal, average order value, and website conversion rate. Prior to the sale, set targets for each metric and monitor them daily to ensure you’re meeting your objectives.
4. Identify sources from which the traffic will originate
When planning your November promotion ideas, it’s worth considering the mix of traffic sources. Email or SMS provides a reliable starting point.
By assessing the size of your subscriber list, the average open rate, and revenue, you can estimate the portion of traffic that will come from these sources.
However, more planning is needed for traffic from paid Black Friday promotion ideas, such as Facebook ads, influencers, or affiliates. To effectively track their success, you can create unique discount codes to measure the impact of each channel or partner.
5. Establish an allocated budget for advertising
You can use your revenue goal to decide your advertising budget. For instance, prior to a sale, many sellers opt to run ads that target new customers or retarget previous website visitors. To ascertain the necessary expenditure on these traffic sources to attain your goal, you’ll need to assess your past performance metrics, such as cost per thousand impressions (CPM) and return on ad spend (ROAS).
6. Define desired profitability level for each order
If you haven’t already come up with any Black Friday code ideas, factor in the cost of your products when calculating the discount amount to ensure profitability.
Once you consider your product expenses and estimated advertising costs, you can figure out the remaining leeway for offering discounts.
Plus, You might discover that bundling products is necessary to sustain profitability or that specific items can be discounted more significantly.
Black Friday Code Ideas
- How do you promote a Black Friday deal?
Promoting your Black Friday deals through the right marketing channels is key to driving sales and new customers to your business. Here are some for your reference:
- Social media marketing ( read more about Black Friday social media campaigns by clicking the link)
- Email marketing ( if you want to learn more about email marketing for BFCM, check our guide about how to create Black Friday email marketing)
- Influencer marketing
- Advertisements
- Website UX/UI updates
- What is a good Black Friday discount?
A good discount is one that entices customers while still maintaining profitability and is generally considered effective. By factoring your base cost and advertising fees when calculating your deals, you can determine a discount that attracts customers while maintaining profitability. The discount percentage will vary accordingly but typically ranges from 20% to 50%.
- When should I start Black Friday promotion deals?
Big-name brands often kickstart their Black Friday deals as early as November to capture the attention of early holiday shoppers. Conversely, certain online retailers focus their Black Friday campaigns specifically from Thanksgiving Day through Cyber Monday. Whatever type of business you are, we recommend you start promoting your Black Friday deal ideas at least a week in advance to build anticipation and allow customers to plan their purchases.
Conclusion
With strategic planning and creative Black Friday promotion ideas, your Black Friday deals can shine amidst competition. We have suggested some effective ideas for different business types for you to refer to. So, if you want to save time, you can consider our suggestions for your Black Friday campaigns.
We have more useful guidelines and tips for the Black Friday sale season, like Black Friday trends prediction on our Blog page.
We have more valuable guidelines and tips for Black Friday sales, like Black Friday trends prediction, in our Blog page for your reference. If you want to share your ideas with LitCommerce, you can also join our Facebook community. Above all, we are always happy to hear from you, so don’t hesitate to contact us when you need our consultant.