When is Black Friday in 2023
Did you know that Black Friday is almost here? It will happen on Friday, November 24th. Despite the increasing number of shopping sprees each year, Black Friday remains the most beloved shopping festival in retail. In 2022, Black Friday continued to break records when it reached $9 billion in revenue despite the impact of inflation.
For the eCommerce market, Black Friday is always when the best-selling platforms witness the busiest transactions. As keen eCommerce sellers, it’s time to plan your Black Friday social media campaigns for your business so that you can end a brilliant Q4.
In this guide, we’ll show you the best Black Friday social media campaigns. Then, you’ll know exactly how to start your plan. Let’s discover great things through the following sections:
- 11 examples of the best Black Friday social media campaigns;
- How to plan for Black Friday social media campaigns;
- Why you need an early social media strategy for Black Friday.
11 Examples of the Best Black Friday Social Media Campaigns
Among the many Black Friday social media campaigns, we have researched and filtered out the 11 best campaigns that can help you in the upcoming Black Friday season. Let’s find out now:
#1. Create fun and engaging content
Why do we scroll social media for hours every day? Creating fun and engaging content is a way to increase brand visibility and customer engagement. It’s easy to understand. If the content is exciting and engaging, it is more likely to be shared, liked, and commented on.
Especially for Black Friday marketing, fun and exciting things are very important. Black Friday is a busy time for business; many will compete for customers’ attention. If you generate funny Black Friday company social media campaigns with hilarious content, it will go viral. As a result, your company can stand out from its competition and catch the attention of potential customers.
So, do you have any ideas to create funny content as one of the most outstanding Black Friday social media campaigns? Memes should be the first choice. Memes have long been a popular culture on social media. It may be one of the fastest forms of viral content. Thus, if you can create memes as Black Friday posts, you’ll surely get some engagement. The short funny video is also a must-try idea for you due to the extremely viral TikTok.
#2. Hold a contest/survey to encourage sharing and interaction
As an unwritten truth, people often have been very interested in contests and surveys with prizes. Whether in the offline world or online, it is the same. With this in mind, brands often organize small contests on social media channels to attract audience interaction on a few special occasions. Black Friday is such an occasion. By tagging friends and sharing stories, Q&As, and other means, you can bring your brand in front of many social network users, including those who have never heard of your brand before.
Black Friday is also very suitable for you to organize surveys with gifts for participants. Not stopping at increasing engagement, this is also a way for you to collect customer data. This data serves a lot of your other marketing activities, such as SMS marketing or email marketing. For the Black Friday plan, if you want to use both these forms of marketing besides social marketing, we would like to recommend that you read these articles:
- How to create Black Friday SMS marekting strategy
- Black Friday email marketing campaign guide and example
- Black Friday email subject line
Overall, holding a contest/survey is one of the best Black Friday social media campaigns. Of course, it only really works if you do it right. We have some notes for this Black Friday campaign as follows:
- Offer a prize that people will be excited about: The award will motivate people to participate in your contest or survey.
- Make it easy to participate: People should be able to participate in your contest or survey without jumping through too many hoops. It would help to keep the rules simple and the entry process straightforward.
- Be transparent about the rules and the judging process: People should know what they are getting into before participating in your contest or survey. Thus, it is vital that the rules are clear and that the judging process is fair.
#3. Contact influencers to promote products
In recent years, influencer marketing has become highly familiar due to the impact of social media platforms. It has been proven that starting with just $1.7 billion during the inception of this platform in 2016, influencer marketing significantly expanded, reaching an approximate market valuation of $16.4 billion in the year 2022. Influencer marketing is an even more popular brand used more thoroughly on special occasions. Thus, it is on the Black Friday trend predictions as a Black Friday marketing strategy to try.
Contacting influencers on the Black Friday season is a clever way to reach a wider audience. This is because each influencer has their followers on social media. On the other hand, they are people many people trust in a particular field, what they say carries much weight for the audience. Therefore, partnering with influencers is great for leveraging your brand trust.
While partnering with influencers is a valuable Black Friday marketing idea, you you will likely have to receive some trouble if you choose the wrong influencers. Therefore, you need to look carefully to select influencers that are compatible with your brand. Influencers should also have a good reputation and be judged as having a good work ethic by the brands they’ve worked with before. These can create a smooth partnership. Also, you won’t have to deal with influencer-related media hassles.
#4. Create boxes and bundles for Black Friday social media campaigns
Creating Black Friday boxes and bundles refers to packaging multiple items together or offering pre-assembled boxes of products at a discounted rate for Black Friday sales. For example, if you sell cosmetics, you could launch a bundle including skincare products such as cleansers, toners, moisturizers, and serums.
This strategy is arguably one of the best Black Friday marketing campaigns because it helps your business boost sales. Black Friday can be overwhelming with the sheer number of deals and offers. The bundle simplifies the decision-making process for consumers by offering a well-designed selection of products that complement each other.
Would you like to know how to use this idea? Well, follow these steps:
- Step 1: Selecting items that complement each other or that are popular among your target audience.
- Step 2: Bundling these items together at a discounted rate
- Step 3: Creating pre-assembled boxes of products that fit a specific theme or category.
- Step 4: Pricing your Black Friday boxes and bundles. You should offer a significant discount compared to purchasing each item separately
- Step 5: Advertising on social media and other marketing channels to get more information.
#5. Create a sense of urgency before Black Friday
This idea was born to take advantage of customers’ FOMO (Fear of Missing Out) mentality. Naturally, people are more likely to take action and purchase when they believe they might lose out on a great deal. On the other hand, making a sense of urgency also ranks among the top Black Friday promotion ideas because it can encourage customers to quickly agree on price and pay orders. However, we must emphasize that this idea can only reach the top of Black Friday social media campaigns if you execute it properly. That’s why you should keep a few tips in mind as follows:
- Use a countdown timer: A countdown timer is a great way to show people how much time they have left to spend role in your contract. Chronometer is applicable for flash sales or hourly discounts.
- Use catchy images: People pay a lot of attention to social media posts with catchy images. So, your task is to find high-quality images and videos to showcase your products and links.
- Use a strong call to action: You need to tell people what you want them to do, such as “Buy now” or “Shop now.” The clearer your call to action is, the more likely people are to respond. Especially for people doing business in the eCommerce world, CTA is one of the eCommerce stategies best practices that must be addressed.
#6. Provide exclusive deals to followers for Black Friday social media campaigns
Providing exclusive deals to social media followers is one of the creative Black Friday campaigns that we would like to introduce to you. This campaign is like a way for you to reward loyalty. By giving exclusively to them, you show them that you appreciate their loyalty and are willing to give them something extra. This can encourage them to continue to follow you and engage with your posts more often. Also, exclusive deals can bring community to your followers on social media.
To make this one of the best Black Friday social media campaigns, you should make it easy for people to redeem their deals. People don’t want to jump through hoops to redeem your deals. Thus, a straightforward redemption process is a big plus. Also, it can be better to combine this idea with creating a sense of urgency before Black Friday. This combination is likely to bring you good results during your Black Friday.
#7. Offer free shipping for both new and returning customers
Free shipping for new and returning customers is a good idea for Black Friday social media campaigns. This shows that you value customer loyalty and are committed to providing a positive shopping experience for everyone, regardless of whether they are a first-time or repeat customers.
To offer free shipping for both new and returning customers, you can start by creating eye-catching graphics or promotional videos that advertise the offer. One idea is to create a countdown for the Black Friday event and include a message that mentions the free shipping offer during the time counter. Another option is to partner with influencers or brand ambassadors who can share your free shipping offer on their social media accounts, reach their followers and drive traffic to your store.
But whichever way you choose, you should keep in mind that having free shipping should save you on quantity and avoid overcrowding. If you want to save well you can also read our article “How to prepare for Black Friday season sale“.
#8. Extend your offers to Cyber Monday
As one of the best Black Friday campaigns, you give shoppers more time to shop, which can help those who missed out on Black Friday deals or are still considering options. You can even double up on sales with this idea. Moreover, Cyber Monday has become a major online sales event, and many shoppers are likely still waiting to make a purchase.
Overall, extending your Black Friday offers to Cyber Monday should be a wise choice on your list of Black Friday promotion ideas. However, to execute this campaign well, you should note the plan ahead to ensure your campaign lasts through Cyber Monday. This means your deals, offers, and promotions can last an extra day and ensure you have the resources to keep up with demand.
#9. Unlock each platform’s full potential
Well, unlocking each platform’s full potential can be an exciting idea for Black Friday social media campaigns because it encourages you to take advantage of all available social media platforms to maximize your reach, engagement, and event sales. You know, different social media platforms have different user demographics, so businesses can reach a wider audience by using multiple platforms.
Moreover, currently, social media are trying to integrate the selling feature on the platform itself, called social commerce. For example, TikTok has a TikTok shop, while Instagram has an Instagram Shopping. So, unlocking each platform’s full potential helps diversify your sales channels.
Notably, each brand has a different persona, and each social media has different user demographics. Unlock each platform’s full potential means that your business needs to play by the rules of each platform. For example, on TikTok, it is necessary to produce short videos and trending audio; on Instagram, maybe Black Friday social media posts show product images are still more effective.
#10. Focus on retargeting ads
Focusing on retargeting ads is also one of the best Black Friday ad ideas. It allows you to target customers interested in your product or service. Retargeting ads use cookies or pixels to track users who have visited a business’ website or interacted with their social media posts. You can increase your chances of conversion by re-targeting these users with ads that showcase specific products or services that interest them. This can be especially effective on Black Friday when you are actively looking for deals and promotions. When implementing this best Black Friday ad, you need to start early.
#11. Go live on TikTok – a must-have Black Friday activity in 2023
The final but highly recommended idea for the Black Friday 2023 season is the live stream on TikTok, a super hot social networking platform with over 1 billion active users per month. According to Eklipse study , one out of every five individuals who engage in live streaming opts to watch TikTok LIVE.
Furthermore, within this particular audience, a significant 62% tune in to TikTok LIVE broadcasts daily. Moreover, branded LIVE content holds 50% more appeal for TikTok users compared to individuals who do not use TikTok. These results suggest that TikTok’s live-streaming service offers promising opportunities for brand engagement.
So, what about a Black Friday live stream session effective now? We have two suggestions for you. First, you should use your resources more to live stream e. Using owned will help save costs. Also, you can partner with influential people. Influencers can help you reach a wider audience and increase your brand visibility on TikTok. Of course, you need to choose influencers that are relevant to your brand.
Also, offering exclusive offers like discounts, free gifts, Cashback or reward points for purchases,… could be considered. If you follow TikTok live regularly, you will realize these ideas apply in most live sessions. It’s a reason for people to stay and watch the live stream. Thus, it would be a pity that your Black Friday live session doesn’t have this part.
How to Plan for Black Friday Social Media Campaigns
Once you’ve covered many of the above valuable Black Friday campaign ideas, you must find out how to plan for them. And we’re still here to help you. Let’s plan now:
#1. Determine campaign goals
To determine your Black Friday social media campaigns, you need to know what you want to achieve on Black Friday. For example, you may want to increase 20% sales, attract new customers, or improve brand awareness. Once you have a clear idea of your goals, you can easily measure your success by equating them.
#2. Define target audience
Defining your target audience is an important step in any marketing campaign, but it’s especially important on Black Friday when shoppers are inundated with promotions and deals so you need to carefully consider the demographics of your target audience such as age, gender and location, as well as their interests and attitudes They can be used to create relevant content and stimulate action.
#3. Optimize each social media platform
Each social media platform has its own strengths and weaknesses, so it’s essential to optimize your content for each. Instagram, for example, is obvious, making it an ideal place to showcase your products. In contrast, Twitter is more conversational, making it a great place to interact with your audience and answer questions. Meanwhile, Facebook is balancing the two well. Also, TikTok is the best option for live stream currently.
Holding the feature of each platform and aligning your content to fit each of them can help you decrease the time to success for your Black Friday campaign ideas.
#4. Create a content calendar
Creating a content calendar guarantees that your content is applicable, and aligned along with your marketing campaign desires. You need to ensure your content material is designed to engage your audience throughout the marketing campaign. In your content material calendar, we advocate such as quite a few content material such as movies, pics and weblog posts, to keep your target market interested in your enterprise. For maximum effectiveness, it is important to keep updated with trends or be flexible during sales season
#5. Set a budget
Budgeting is important in any marketing campaign, and Black Friday is no exception. You must determine how much you can spend on advertising, and social media promotions. Notably, keep in mind that the cost of advertising on social media platforms may increase during the Black Friday season, so plan ahead and allocate your budget accordingly for your Black Friday social media campaigns.
Notably, depending on the characteristics of the business, there will be a platform that works more efficiently than other platforms. Therefore, you need to clearly set how much each activity on each platform will cost.
Why You Need An Early Social Media Strategy For Black Friday
Starting your Black Friday social media campaigns early can make all the difference in your campaigns’ success. Here are some reasons why an early social media strategy for Black Friday is crucial:
- To have time to create effective content: Developing high-quality, engaging, and eye-catching content can take time. Besides, growing an advertising message that resonates well with your target audience is critical to capturing their interest and engagement. That’s why planning ahead and starting early gives you the time to experiment with different types of content and messaging so that you can fine-tune them before the big day.
- To take advantage of social media algorithms: Social media algorithms favor content that generates high engagement and conversation. By starting early, you can increase the chances of your content being seen by a broader audience as more time and attention will be given to your campaigns.
- To avoid potential supply chain issues: With increased demand during the holiday season, starting early can help you have enough inventory to meet your customers’ needs. By beginning your social media method early, you could create buzz around your merchandise and supply customers with a cause to plot a buy. Then, you could can help you better count on call for and make certain you have got sufficient stock available.
Black Friday Social Media Campaigns – FAQs
- What are the best times to post about Black Friday deals on social media?
Actually, the best time must be based on the analytics of each brand account to know what time frame your users are usually active in . However, there are some popular times to post Black Friday deals on social media, include:
- Early in the morning: People tend to check their social media accounts first thing in the morning, so this is a great time to share your Black Friday deals.
- Lunch time: This is another time when people may flock to social media, especially if they’re looking for deals to save money on lunch.
- Evening: People tend to relax and browse social media in the evening, so this is a great time to deliver your Black Friday deals.
- Weekends: People spend a lot of time on social media on the weekends, so this is a great time to reach out with your Black Friday deals.
- How can companies use social media to best promote their Black Friday sales?
Here are some tips on how to use social media to promote your Black Friday sales:
- Start early: Don’t wait until Black Friday to start promoting your sales. To generate interest and anticipation, you first need to start teasing your connections.
- Use different social media platforms: Not all your customers are on the same social media platform. To reach any number of people, you need to promote your Black Friday sales on various platforms.
- Create engaging content: Your social media content needs to be more than just a text-based announcement of your Black Friday sales. It’s important to use imagery, humor and storytelling to create content that will grab your audience’s attention.
Get Ready For Black Friday Social Media Campaign
Until the end of the guide, we hope what we have to offer will help you on your journey to building a great Black Friday social media campaign in 2023. Once again, we want to remind you that Black Friday is a golden opportunity for you to break through on your business journey. However, this opportunity can only become a goal if you have good enough Black Friday social media campaigns.
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