What is Trending on Etsy?
When looking for Etsy business ideas, you should aim to sell products that are in demand. It’s common sense that you’re more likely to make a sale when your items are on Etsy search trends. However, keeping up with trends can be tough, especially on Etsy, where the market is always changing.
That’s why we write this article to help you find what is trending on Etsy. In this article, we’ll look at 15 Etsy search trends:
- 1. Retro home decor
- 2. Handmade jewelry
- 3. Natural self-care products
- 4. Baby gifts
- 5. Vintage clothing
- 6. Digital prints
- 7. Pets
- 8. Notebooks and Journals
- 9. Anniversary gifts
- 10. Craft supplies
- 11. Wedding gifts
- 12. Holiday gifts
- 13. Instagram templates
- 14. Candles
- 15. Crystal jewelry
Let’s dive in and discover the top Etsy searches today!
How to Find What’s Trending on Etsy?
Staying competitive on the the marketplaces is one of the most crucial Etsy marketing strategies. And, you can only get it once you know Etsy search trends. Fortunately, Etsy provides simple ways to explore trending products and categories. And there are various tools that can help you identify popular Etsy searches. Here are four primary methods you can employ if you wonder How to check Etsy search trends.
Use Etsy’s Search Bar to see trending Etsy searches
You might have observed that search engines of Etsy often provide suggestions after you’ve entered just a few letters. You can use this to your advantage. Enter terms related to your product to see what people have been searching for.
However, you should remember that the Etsy search bar shows suggestions based on recent searches by several people, not necessarily the most frequently queried terms.
Want to get more views on your items on the Etsy search bar? You also can consider advertising on Etsy
Look for Etsy Trending Now
Trending Now highlights products currently popular on Etsy, determined by factors like search volume and recent sales. To find Trending Now, you can visit Etsy’s homepage and scroll to the Trending Now section. This page is a simple way to discover what items are currently in demand on Etsy.
Check Etsy Editors’ Picks to find out what’s trending on Etsy
Unlike the Trending Now feature, Editor’s Picks comprises an assortment of products curated by Etsy’s editors. These collections have both trendy and classic items, offering an excellent opportunity to explore new trending products.
You can also search through “Editor’s Picks” within a particular category to uncover what’s currently in demand on Etsy. Just search for a keyword. From the top navigation menu, access the editor’s pick section on the right side of the dropdown panel.
This method is valuable because Etsy editors closely follow Etsy Editors’ Picks to find out trending Etsy searches products. Browsing their picks gives insight into current popular Etsy search products on Etsy. This helps sellers understand rising trends to focus their offerings.
Use third-party Etsy tools to find top searches on Etsy
In addition to Etsy’s own tools, there are other external tools that help sellers identify Etsy search trends. Check these Etsy keyword tools out now!
eRank
eRank for Etsy is a popular tool among Etsy sellers to discover trending keywords and products. It monitors Etsy search data to provide insights into what real buyers are searching for.
The eRank Keyword tools and Keyword Explorer help sellers determine which terms and items are gaining popularity on Etsy. Their date can help sellers identify rising trends to focus their offerings around.
eRank also assists with improving the visibility of existing listings. It aims to help listings better target trending searches and appear higher in relevant results.
Marmalead
Marmalead is another useful Etsy seller tool similar to eRank. It allows users to determine popular search terms on Etsy used by Etsy shoppers.
The keyword tracker helps sellers understand what terms real buyers commonly search to find products. This insight can guide sellers to optimize listings for in-demand keywords.
Additionally, Marmalead offers a trending tool that provides sellers with info about products gaining popularity on Etsy. This allows them to stay aware of emerging items shoppers are seeking.
EtsyHunt
EtsyHunt is another helpful dashboard for finding Etsy search trends. Its Etsy keyword tool offers insights into popular tags and search terms. It includes details like their category, sales rank, and shipping time, all updated daily. Additionally, it furnishes extra information about the Top 100 items, including the keywords you search for, along with their sales rank, category, and shipping time.
Moreover, there’s a product research tool available to aid you in uncovering the strategies behind top-selling products and niches. It accomplishes this by analyzing historical sales, pricing, reviews, and favorites to identify trends.
EverBee
EverBee is a user-friendly Chrome Extension for discovering best selling items on Etsy. It’s made for every user, even those not particularly tech-savvy. To begin using EverBee, simply install the free Chrome extension and link it to your Etsy account.
Additionally, EverBee has introduced an innovative feature that grants you access to the search volume data for Etsy tags linked to a listing.
Sale Samurai
Here’s another Chrome extension tool that operates seamlessly when you enter queries into Etsy’s search bar to find Etsy search trends.
The Keyword research tool within this extension provides users with high-volume Etsy tags and search terms, along with search volume, competition level, pricing, shipping duration, and product views. The Sale Samurai tool also allows users to analyze statistics directly within Etsy. Advanced filters are available to view related keywords, search volumes, and competition levels. Users can export the gathered analytics for offline use.
Much of Sale Samurai’s insight features do not require linking to an Etsy account. However, some functions will prompt sellers to opt in and connect their accounts for additional capabilities.
Top 15 Etsy Search Trends
Is selling on Etsy worth it? It will be worth it if you know what to sell and how to get sales from what you offer. Let’s discover Etsy search trends for 15 top best selling products on Etsy to find the most profitable products for your shop.
1. Retro home decor
Retro-style, again, has become popular, especially among younger people. Therefore, designing and selling retro-inspired home decorations and household items can be very lucrative. Here are some top Etsy searches related to Retro home decor you can employ:
- Home decor
- Home decor fabric
- Retro wall art
- Retro wall print
- Digital download
- Room decor
- Aesthetic room decor
- Abstract art
- Wall hanging
- Instant download
2. Handmade jewelry
One of Etsy’s timeless categories is handcrafted jewelry, often purchased as a gift. Therefore, it’s essential to learn Etsy most popular searches relevant to this item.
- Gift for her
- Anniversary gift
- Silver ring
- 925 sterling silver
- Dangle earrings
- Handmade jewelry
- Necklace
- Wedding ring
- Gemstone jewelry
- Gift for mom
- Rings
- Sterling silver
- Silver pendant
- Christmas gift
- Valentines day gift
- Personalized gifts
3. Natural self-care products
Self-care has become a trendy concept in recent times. Many people like to pamper themselves with body care items like bath salts and massage oils. So you can review these Etsy keyword trends about Natural bodycare products to get inspired for your next items.
- Bodycare
- Skincare
- Natural products
- Natural bodycare
- Natural skincare
- Natural aromatherapy
- Relaxation products
- Bath calming scents
- Essential oils sets
- Mindfulness wellness
- Living mood remedies
- Healthy aroma blends
- Home spa treatments
- Pure bodycare gifts
- Organic bodycare
4. Baby gifts
Baby gifts and toys remain popular, as always. Providing adorable, child-friendly, and vibrant toys is a nearly certain way to make sales. Below are some Etsy trending tags and keywords for baby gift products. You can use it to get more ideas.
- Baby shower gift
- New baby gift
- Baby gift
- Baby shower
- Newborn gift
- Baby blanket
- Christening gift
- Baby girl gift
- Baby gift box
- New mom gift
- Newborn baby gift
5. Vintage clothing
The vintage trend is here to stay. So, one of the possibly profitable items you can sell on Etsy is clothing and accessories in vintage styles. You can check the following Etsy search trends keywords for more ideas.
- Vintage clothing
- Vintage shirt
- 90s clothing
- 80s clothing
- Vintage fashion
- 1980s clothing
- Streetwear
- Vintage dress
- Vintage skirt
- Vintage jacket
- Vintage clothes
- Vintage sweater
6. Digital prints
Digital products to sell on Etsy are popular. You can offer many kinds of digital products for printing, such as customized photos with messages, wall art, and birthday cards. For inspiration for new items, refer to these Etsy trending keywords about digital prints.
- Printable wall art
- Digital download
- Digital prints
- Printable wall art
- Printable art
- Art
- Digital
- Wall art prints
- Digital planner
- Digital download
- Digital art
7. Pets
People have a deep affection for their pets, treating them as part of the family. That is why pet-related items are consistently popular search trends on Etsy. You can try offering pet products on Etsy based on these Etsy search trends.
- Pet portrait
- Custom pet portrait
- Dog portrait
- Pet portrait custom
- Dog portrait custom painting
- Custom dog portrait
- Pet portraits
- Pet memorial gift
- Pets
- Pet gifts
- Pet memorial
8. Notebooks and Journals
Etsy search trends recently have indicated that many people are keen on beginning journaling as a habit. Rather than marketing a generic-themed journal, you can think about specific niches like wellness, fitness, and more. Here are the top searches on Etsy associated with journals and notebooks.
- Journal
- Notebook
- Leather journal
- Personalized journal
- Leather notebook
- Journals
- Journals and notebooks
- Travel journal
- Bullet journal
- Custom journal
- Notebook journal
9. Anniversary gifts
Unique personalized couple gifts are also Etsy search trends. The top two trending searches on Etsy are jewelry and digital art. To optimize your listing with trending Etsy tags, you can use the following terms.
- Anniversary gifts
- Boyfriend gift
- Wedding gift
- Anniversary gift for him
- Personalized gift
- Gifts for boyfriend
- Gift for him
- One year anniversary gifts for boyfriend
- Couples gift
- Birthday gift
10. Craft supplies
Today, many customers love to craft and make things rather than purchasing ready-made items. Hence, you can offer them craft supplies or DIY craft kits that contain materials and step-by-step instructions. Here are some popular search terms on Etsy that might help you plan for new items.
- Canvas & Surfaces
- Patterns & How To
- Paper
- Junk journal
- Junk journal kit
- Scrapbooking
- Scrapbooking ephemera
- Ephemera
- Journaling supplies
- Vintage paper
- Patterns & blueprints
- Craft kits
- Diy kits for adults
11. Wedding gifts
People adore celebration. This is evident in the favorability of keywords linked to common celebrations like weddings. Here are some of the top Etsy trending searches for weddings:
- Wedding gift
- Wedding gifts
- Anniversary gift
- Anniversary gift
- Wedding gift for couple
- Wedding gift for couple unique
- Personalized gifts
- Personalized wedding gift
- Engagement gift
- Groomsman gift
- Housewarming gift
- Gift for couple
12. Holiday gifts
Offering gifts related to holidays and seasons can significantly increase a shop’s sales. However, it’s not advisable to base your entire business solely on these products due to their fluctuating demand. Nevertheless, there is an exceptionally high demand during the months leading up to holidays. Some of the most Etsy most popular searches for the holidays are:
- Christmas cards
- Christmas decorations
- Christmas gifts
- Christmas ornaments
- Fathers day gift
- Halloween decor
- Mother’s Day gifts
- Valentine’s gifts for him
- Personalized gifts
- Christmas bulk gifts
- birthday gift
- holiday gift
- holiday gift wrap
- wrapping paper
13. Instagram templates
Most people, especially the young, have an Instagram account or are active on social media. That’s why it can be beneficial to develop designs that customers can personalize and utilize to enhance their Instagram visibility. Here are some Etsy keyword trends for Instagram templates:
- Instagram templates
- Canvas template
- Instagram template
- Instagram Post
- Instagram Templates
- Social media
- Instagram post
- Cara Templates
- Templates
14. Candles
Candle is one of the most popular niches on Etsy. While the market might be crowded, you can focus on a particular sub-market. Don’t know what Popular etsy searches are? Check our this below:
- Candle
- Candles
- Scented candle
- Soy candle
- Soy candles
- Homemade candles
- Soy candles handmade
- Soy wax candle
- Handmade candles
- Gift for her
- Modern candle
15. Crystal jewelry
This category on Etsy is always in demand. Shoppers are enchanted by the inherent allure of crystals and their mystical qualities. So, you can check these Etsy search trends for more ideas before offering products.
- Crystal necklace
- Crystal jewelry
- Crystals
- Gemstone necklace
- Gemstone jewelry
- Crystal necklaces
- Rose quartz necklace
- Beaded bracelet
- Gift for her
- Crystal pendant
- Crystals necklace
- Stone necklace
How to Trend on Etsy?
To truly benefit from current Etsy search trends, you must understand how Etsy keywords work when buyers search for items. Then, you can optimize listings accordingly to maximize their chances of appearing during various searches. Below are some Etsy tips for listing optimization that can help your products trend on Etsy search result pages.
Optimize tags and titles
Titles and tags are primary aspects Etsy considers to rank your listing when searching for a keyword. Hence, including all the keywords from a buyer’s search increases the chances of that listing appearing at the top of the search results page.
For example, if someone searches for a “daisy crochet bag,” a listing with the exact phrase “daisy crochet bag” or all three words in the title/tags individually will be prioritized over one only mentioning some of the search terms.
Etsy’s algorithms further rank listings based on keyword matches, so an exact match phrase may show before items, only including some words. Beginning words in titles also carry more significance than those at the end.
Therefore, it is crucial to identify the most popular search terms on Etsy for your products and properly use them in your listing.
Pick relevant item attributes
Etsy considers attributes important when ranking listings. The details provided weigh nearly as much as the title and tag keywords. So, you should take the time to accurately list out attributes.
Being thorough with attributes like material, size, color, jewelry type, etc., tells Etsy’s algorithms the item’s true properties. Listings with attributes aligning to a search will be prioritized. Extra details strengthen how search engines match items to customer needs.
Enhance listing quality
Etsy measures how well listings perform through a quality rating system. This score considers buyer engagement signals. While all new listings start neutral, interactions impact the score over time.
The more people click on a listing, favorite it, or, better yet, complete a purchase, the higher the rating climbs. Quality ratings reflect a listing’s ability to attract customers. Listings with superior quality scores gain search ranking advantages. Etsy prioritizes well-performing items that demonstrate interest from shoppers.
Hence, to enhance listing quality, besides using relevant Etsy search trends keywords, you should also take care of the following:
- Product Quality;
- Listing photos;
- Customer service;
- Marketing strategies.
Trending Etsy Searches: FAQs
- How to see what's trending on Etsy?
If you want to check top Etsy search trends, you can use one of these methods:
- Use Etsy’s search bar
- Check Etsy Trending Now
- Check Etsy Editors’ Picks
- Use third-party Etsy tools like eRank or EtsyHunt
The first three options are free, but you can only access recent top keywords on Etsy and popular products. The last choice may need you to pay a fee to use. However, you can access more advanced features showing search volume, keyword ranks, and more.
- What is the most searched thing on Etsy?
Gift items comprise the largest grouping of products listed for sale on Etsy. There are over 29 million gift listings – much more than any other category. The next most prevalent product type is wall decor, but gifts have more than double the number of listings in comparison. Unsurprisingly, searching broadly for “gifts” on Etsy returns an extremely wide range of results.
- How can I analyze Etsy trending keywords?
Once you’re done with finding Etsy search trends and the top popular keyword, there are many options for you to choose from. You better do some analysis. Follow these steps to analyze your Etsy trending keywords:
- Check keyword difficulty: You should choose one with a lower competitive score.
- Estimate profitability: You can rely on the figure about revenue or orders generated from that keyword to estimate the ability to convert sales of it.
- Consider search volume: You should see the actual number of monthly searches on Etsy. Higher volumes mean more potential customers.
- Mind the trend: You must check if the keyword is frequently searched and gaining interest over time. Trending topics are more likely to continue attracting buyers.
Conclusion
Understanding the current Etsy search trends is crucial, whether you just start selling on Etsy or try to improve the existing one. Hopefully, this article does help you in learning how to find trending searches on Etsy. When you know what’s trending on Etsy, you can align your product offerings and optimize your listings accordingly.
Beside a guide on Etsy search trends, you can explore the wealth of articles on Etsy SEO and eCommerce strategies best practices available on our Retail Blog. Furthermore, don’t miss the chance to become part of our global e-seller social community with just a single click!
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