Do Amazon sellers make money? Before selling on Amazon, you might be curious about how much do Amazon sellers make. According to a report by Jungle Scout, 36% earn over $10,000 monthly, resulting in annual sales about $120,000.
Do these numbers interest you? Wondering about your own earning prospects on Amazon? This guide is for you if you’re seeking more detailed stats before making the leap. In this guide, you can find:
- How much do Amazon sellers make?
- How much do you need to start selling on Amazon?
- Is selling on Amazon profitable?
- Amazon seller success stories
- 3 tips to increase your Amazon earnings from successful sellers
All insights in this guide are drawn from Jungle Scout’s survey and official Amazon reports. Keep reading to explore further!
How Much Do Amazon Sellers Make?
Independent Amazon sellers in the U.S. averaged over $290,000 in annual sales in 2024, according to Amazon’s official Seller Report. Impressively, more than 55,000 sellers surpassed $1 million in sales last year alone.
Amazon sellers’ sales can vary significantly. While some may generate only a few hundred dollars per month, others achieve sales figures in the hundreds of thousands or even millions. It’s uncommon for new sellers to immediately reach high sales volumes, but with time and experience on the platform, they can gradually increase their earnings.
So, how much do Amazon sellers make on average? Let’s explore further to uncover the answer.
What is the average monthly sales for Amazon sellers?
Even for individual sellers and small businesses (SMBs), Amazon potentially helps them generate more income than a typical side job.
Jungle Scout’s report has pointed out that over half of Amazon sellers make $5,000 or less per month, while more than one-third earn over $10,000 monthly, proving just how broad the earning range can be.
Here are detailed statistics on Amazon sales for individual sellers and SMBs in 2024:
Average monthly sales | Percent of sellers |
< $1,000 | 42% |
$1,001 - $5,000 | 13% |
$5,001 - $10,000 | 9% |
$10.001 - $25,000 | 7% |
$25.001 - $50,000 | 7% |
$50,001 - $100,000 | 8% |
$100,001 - $250,000 | 6% |
$250,001 - $500,000 | 5% |
$500,000 - $1,000,000 | 2% |
$1,000,000 - $5,000,000 | 1% |
How much do Amazon sellers profit?
Sales are one thing, but what truly matters is profit. Now, let’s take a closer look at how much of that revenue sellers actually keep. Understanding profit margins gives you a more realistic view of your potential earnings and helps guide smarter business decisions.
Here’s the distribution of profit margins among Amazon sellers:
Profit margin | Percent of sellers |
1-5% | 12% |
6-10% | 16% |
11-15% | 13% |
16-20% | 15% |
21-25% | 15% |
26-50% | 13% |
51-100% | 13% |
Not currently profitable | 5% |
According to survey data, 59% of Amazon sellers earn profit margins above 10%, while 28% enjoy margins higher than 20%. However, about 13% are still working toward profitability, which is common in the early stages of selling.
Profit levels can vary significantly depending on sales volume, business model, product category, and operating expenses. Yet, for many sellers, profits tend to grow quickly over time as they scale, optimize listings, and reinvest earnings back into their business.
How much profit have Amazon sellers made over time?
While increasing sales is undoubtedly a cause for celebration in an Amazon business, it’s crucial to remember the significance of profits. How much do Amazon sellers make after deducting all expenses?
Recent data shows that most Amazon sellers have seen their profits grow steadily year over year, reflecting the long-term potential of the platform.
Profit change year-over-year | Percent of sellers |
Increased over 50% | 6% |
Increased 21-50% | 15% |
Increased 11-20% | 16% |
Increased 1-10% | 24% |
Stay the same/unsure | 46% |
Decreased 1-10% | 7% |
Decreased 11-20% | 3% |
Decreased 21-50% | 1% |
Decreased over 50% | 1% |
Overall, more than 60% of Amazon sellers and small businesses reported profit growth in 2024, a notable jump from around 30% who said the same between 2022 and 2023.
- 24% saw modest increases of 1-10%.
- 15% achieved substantial growth between 21-50%.
- Only 14% reported a decline in profits, suggesting that most sellers continue to improve over time.
And of course, profit levels can fluctuate depending on sales volume, product costs, fees, and reinvestment strategies.
You may also like: How to sell on Amazon: step-by-step guide for beginners
Stop Guessing, Start Selling on Amazon Today
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How Much Do You Need to Start Selling on Amazon?
To calculate how much do Amazon sellers make, you should take into account the cost. For many individuals beginning to sell on Amazon, the high cost is a significant concern.
However, it’s essential to recognize that, as with many businesses, inputs influence outcomes. These inputs may include financial investment, time commitment, relevant data for decision-making, or determination to succeed.
Amazon selling fees
Your first costs are the standard Amazon seller fees, which cover your selling plan, referral fees, and fulfillment costs:
- Individual selling plan: $0.99 per item sold
- Professional selling plan: $39.99 per month
- Referral fees: 8% – 15% of each sale
- Fulfillment fees (FBA): $2.33 – $3.10 per unit
- Customer returns: $0.00 – $7.50 per item
For a detailed breakdown of all Amazon seller fees, check out our full guide.
Initial business investment
Beyond platform fees, you’ll need to budget for essential business expenses. While every product niche is different, here are common startup costs for Amazon sellers:
- Inventory: $500 – $1,000
- Photoshoots: $100 – $500
- Tools & supplies: $50 – $300
Advertising spend on Amazon
Once your listings are live, advertising (Amazon PPC) is one of the biggest ongoing investments. Over 30% of small and mid-sized sellers spend under $500 per month on ads, though many established brands now allocate between $10,000 – $50,000 monthly. Your ad budget will naturally vary depending on your niche, competition, and growth strategy.
Here’s how sellers typically allocate their ad budgets:
Average monthly advertising | Percent of sellers |
< $500 | 42% |
$501 - $2,500 | 13% |
$2,501 - $5,000 | 9% |
$5,001 - $7,500 | 7% |
$7,501 - $10,000 | 7% |
$10,001 - $25,000 | 8% |
$25,001 - $50,000 | 6% |
$50,001 - $100,000 | 5% |
$100,001 - $250,000 | 2% |
$250,001 - $500,000 | 1% |
$500,000 - $1,000,000 | 1% |
> $1,000,000 | 0% |
Is Selling on Amazon Profitable?
You already know how much money can you make selling on Amazon. Do you think “Do Amazon sellers make money” and selling in this marketplace is still profitable?
The short answer is yes. Amazon continues to be one of the most profitable and reliable platforms for online sellers. It’s not just a marketplace; it’s an entire ecosystem that connects to almost every retail industry. This gives sellers a massive opportunity to find profitable niches and reach ready-to-buy customers.
Consumers also start their shopping journey on Amazon more often than anywhere else, even more than on YouTube, TikTok, or Google Shopping. With over 2.5 billion monthly visits, Amazon offers unmatched visibility for brands and small businesses alike. In fact, 56% of shoppers across all generations begin their product searches on Amazon, making it the world’s go-to product discovery platform.
It’s also worth noting that independent sellers drive over 60% of Amazon’s total sales, proving that success isn’t limited to big brands. Also, 58% of sellers turn a profit within their first year, a strong indicator that profitability is attainable with the right approach.
So it’s clear why selling on Amazon remains one of the most lucrative ways to build an online business in 2025.
Dig deeper into the answer for Is Selling on Amazon Worth It? with our dedicated article.
How Top Sellers Earn – Amazon Seller Success Stories
If you’re seeking some genuine inspiration, consider delving into real-life seller stories. By learning how much do Amazon sellers make via real-life examples, you can push yourself forward to succeed in this marketplace.
Brisco Brands
Ever imagined having your own trendy fashion shop on Amazon? Well, it’s not just a dream, it’s real! Meet Brisco, an Amazon store that’s been making waves by selling simple yet essential fashion items. And here’s the exciting part, they earned over $75,000 in just one year!
Specializing in must-have fashion basics, Brisco has built a significant presence, raking in approximately $75,000 in yearly revenue. That’s roughly $6,250 monthly, with an impressive 5,000 orders annually.
Their secret? A sharp focus on everyday fashion basics for men, women, and children. Brisco’s online shop stands out for its quality and comfort and its wide range of clothing, perfect for almost any occasion.
Merfs Condiments
Kelly Schexnaildre’s journey from growing up in Louisiana to becoming a hot sauce trailblazer with Merfs Condiments showcases her unwavering belief in her product. Despite facing challenges as a non-binary lesbian in a male-dominated industry, Kelly successfully started her business in Denver in 2014.
Her biggest challenge came during the 2020 pandemic, which severely impacted her restaurant-focused revenue. To overcome this obstacle, Kelly shifted to a co-packing model and expanded her market by launching Merfs Condiments on Amazon in late 2021.
This decision paid off, with sales reaching $96,000 in 2022, a significant increase. Kelly’s determination and flexibility highlight her commitment to her brand’s success, driving her ambitious goals for the future.
3 Tips to Increase Your Amazon Earnings from Successful Sellers
Now you know everything about how much do Amazon sellers make, let’s discover some takeaway tips from successful sellers. They can help you have more ideas to succeed in the marketplace.
1. Jump in now
You can achieve success as an Amazon seller in no time! Within just three months, over half of Amazon sellers have already found success. Plus, many of them dedicate just 10 hours or less per week to their business. Don’t hesitate any longer – kickstart your Amazon business today and start seeing significant results in no time.
2. Put in the effort and it will pay off
Most sellers (60%) acknowledge that building an Amazon business requires effort but believe the rewards justify it. Moreover, 45% of Amazon sellers are expanding their businesses by introducing new products in the next year.
For those seeking opportunities to earn online, Amazon presents a promising avenue. Don’t overlook the chance to establish a thriving business on this platform!
3. Find the right resources and tools
Achieving success as an Amazon seller is entirely feasible! The critical ingredients for building a thriving business include dedicating sufficient time and having access to the necessary knowledge and tools. Once you have these essentials sorted, you’ll be on the path to Amazon success!
If you’re ready to sell on other platforms and want to join Amazon, consider signing up for LitCommerce – a multichannel selling tool that makes selling on multiple channels easy.
How Much Money Do Amazon Sellers Make: FAQs
What is the Amazon seller income?
The average Amazon seller income varies widely, but most sellers earn between $1,000 and $25,000 per month in sales, with typical profit margins of 10–30%. That means many sellers make around $12,000–$75,000 in annual profit, depending on their niche, experience, and business model.
How many Amazon sellers make over $100K?
Over 45% of Amazon sellers earn more than $100,000 per year in sales, and around 6% make over $1 million annually, according to recent Jungle Scout data.
How do Amazon sellers get paid?
Amazon sellers receive payments every 14 days via electronic fund transfers (EFTs) or Automated Clearing House (ACH) payments to their nominated bank account. Before a single payment is disbursed, Amazon deducts all applicable fees, refunds, and other costs. Funds are held by Amazon to cover potential returns or disputes, with payments calculated on a bi-weekly schedule.
How much time do you need to start selling on Amazon?
In general, Amazon sellers don’t have to dedicate a considerable amount of time to their businesses. The majority (71%) spend less than 20 hours per week on their Amazon ventures. What’s more, nearly three-quarters (74%) of sellers were also able to launch their businesses within 6 months.
How long does it take to become profitable on Amazon?
With Amazon, profitability can come fast, with 58% of sellers becoming profitable within their first year. In fact, 22% reach profit in under 3 months, 16% within 3–6 months, and 20% within 6–12 months, proving that many sellers see returns surprisingly quickly.
Conclusion
So, how much do Amazon sellers make? We hope you can find the answer after reading this guide. Amazon sellers’ earnings vary greatly, with some generating only a few hundred dollars monthly while others earn tens of thousands. Ultimately, the outcome mostly depends on your chosen product niche, pricing approach, and marketing endeavors.
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