Recently, TikTok has become one of the leading social media platforms and is now increasingly well-known as an online shopping hub.
TikTok Shop is a feature that lets individuals and businesses showcase, buy, and sell their products to a large audience. If you want to explore this market and learn how to add product to TikTok Shop, this step-by-step guide will help you through the process.
In this guide, we will explain how to make the most of TikTok’s marketplace. Read on to learn:
- Can anyone sell on TikTok shop?
- How to add product to TikTok shop directly?
- How to add products to TikTok shop using LitCommerce?
- How to batch upload products to my TikTok shop?
- Best practices for adding products to TikTok shop
Let’s dig in!
Can Anyone Sell on TikTok Shop?
The great news is that TikTok Shop is accessible to a wide range of users, from individuals and small businesses to larger companies.
But, you should have a Business account first for selling on TikTok. With this account, you’ll be able to use TikTok’s advertising tools and sell products directly in the app. To set up a Business account, visit the TikTok for Business website. You’ll need to enter some information about your business, such as your phone number and address. After you submit your request, you’ll have to wait a few days to get the verification results from TikTok.
However, not everyone is eligible to open a TikTok shop. To set up a TikTok Shop, you need to meet certain requirements:
- TikTok Shop must be available in your country (like Indonesia, Malaysia, the Philippines, Singapore, Thailand, the United Kingdom, the United States, and Vietnam.)
- You must be over 18 years old.
- You should have posted a video on your account in the last 28 days.
- Have at least 1,000 followers.
By following TikTok’s community guidelines, you can easily sign up and set up your shop through the app. Make sure to review the eligibility criteria on TikTok’s official website before starting.
Looking to Add Products to TikTok Shop?
If you’re selling on an eCommerce platform like Shopify, BigComemrce,… and want to automatically add your products to TikTok shop with minimal errors, consider taking a multichannel selling tool!
How to Add Product to TikTok Shop Directly?
How to add a product to TikTok shop? Follow this guideline to learn more!
#1. Choose ‘Add New Product’
To get started with your business on TikTok Shop, the first step is to list your products. Adding clear and original product information will catch customers’ attention and make it easier for them to find and select your items. The platform allows both individual and bulk product uploads, with the ability to showcase up to 1,000 products at a time.
1. Open TikTok Seller Center app or website and log in with your TikTok business account.
2, On the right side, click Product dropdown and choose Add New Product to start uploading.
3. To add product to Tiktok Shop, you’ll need to complete the following four-part process to provide all necessary information. That includes:
- Basic information
- Media
- Description
- Sales information
#2. Add your product’s basic information
In this section, you’ll need to provide basic details about your product, such as:
Product Name
The name should be at least 25 characters long (including spaces), with a recommended maximum of 80 characters. You should capitalize the first letter of each word, except for conjunctions, articles, and prepositions.
Suggested title format: [Brand Name] + [Product Details] + [Usage] + [Product Type] + [Key Features/Advantages]
Category
The system will suggest a category based on your product name, but if the suggested category isn’t accurate, you can manually choose a more suitable one.
Brand
The information required in this section depends on your previous answers. For branded products, you must upload documents proving that you or your company is the Trademark Owner, a 1st Level Authorized Seller (authorized distributor), or a 2nd Level Authorized Seller (appointed reseller).
If you’ve provided brand certification, “Authorized” will appear under the brand, and buyers will see it on the product details page. If not, “Unauthorized” will be shown, and the brand won’t be visible to buyers.
Product Attributes
Entering product attributes helps customers understand the product better. Just fill in the required information in the provided fields when you add product to Tiktok Shop.
#3: Upload your product media
Having good product media can lead to greater visibility. Product images and videos are the best ways to grab customers’ attention and make them interested in your product.
Product Image
TikTok recommends uploading at least three images to showcase your product’s features and uses. Avoid uploading the same image more than once.
The first image should show only one product (unless it’s a set) and should not be a combined image. It’s best to use a white background and avoid any distracting elements, such as text, icons, borders, color blocks, watermarks, or shapes, except for brands and logos.
Sellers can also edit their images directly in the Seller Center. This includes options to remove the background, change the background color, and adjust the image size.
Video
Choose your media from the local options available.
#4. Provide your product description
Next thing on how to add product to TikTok Shop is providing your product description. For better readability, TikTok recommends listing your selling points in separate paragraphs, ideally with supporting images. Keep each description under 500 characters and avoid repetitive information.
#5. Add variations for your TikTok Shop product
If your items have different variations, you can customize them in this step. By default, there’s one option (SKU), but you can create up to 300 SKUs by enabling “Enable Variations.”
You can choose up to 3 main variations for your product, like color or size. Remember that the first one is the most important. For each variation, if you choose color, you can add sub-variations such as blue, red, or white. Don’t use the same picture for different options—each variation should have its own image.
After filling in the attributes, the SKU list is automatically generated. Enter the price and quantity for each SKU. You can also add a custom Seller SKU name for your own tracking (optional). For multiple SKUs, you can use Batch Edit to adjust prices and stock quickly.
#6. Add your product shipping options
This part helps you calculate the shipping cost for your customer, so you can decide if you want to offer free shipping or join other promotions. You fill in your product weight and dimension and the system will estimate the shipping fees for your product.
- Parcel weight includes both the product and the packaging (like boxes, bubble wrap, or wood packing).
- The allowed weight range for parcels is 1 to 220 pounds.
#7. Publish your products on TikTok Shop
Once you’ve finished entering your product details, you have two options:
- Save as a Draft: This saves your current product information but doesn’t send it for review. You can edit it later.
- Publish: This submits the product for the Quality Check (QC) process.
How to Add Product to TikTok Shop using LitCommerce?
Besides uploading products directly to TikTok Shop, you can use a multichannel selling tool, such as LitCommerce, to bring products from eCommerce platforms to your TikTok Shop more efficiently. LitCommerce currently supports popular eCommerce platforms, including Shopify, BigCommerce, WooCommerce, Wix, Squarespace, Square, and Shopware.
How to add product to TikTok Shop using LitCommerce? Follow these 5 steps below:
- Connect your eCommerce store to LitCommerce.
- Add TikTok Shop to LitCommerce as a sales channel.
- Select, edit, and list products to TikTok Shop.
- Sync your inventory between your TikTok Shop with your current online store.
- Manage order flows.
With LitCommerce, you can easily add all your products from your current online store to TikTok Shop without having to add one-by-one products manually. Plus, once connect your TikTok Shop with LitCommerce, you can also enjoy various features, such as:
- Mass edit rules: With LitCommerce, you can set up rules that apply specifically to your TikTok Shop, saving you valuable time and simplifying the listing editing process.
- Inventory sync: you can keep your inventory accurately updated across your online store and TikTok Shop with automatic, error-free adjustments, so you’ll never worry about overselling.
- Centralized order management: LitCommerce brings all your TikTok orders into your familiar Shopify order page, letting you manage everything from one place.
For a more detailed guide on how to add product to TikTok Shop using LitCommerce, you can check out this video:
How to Batch Upload Products to My TikTok Shop?
One interesting aspect of learning about how to add product to TikTok shop is that you can upload multiple products at once on TikTok Shop. However, just only a few at a time. You can upload up to 50 products per batch, but the process might take some time.
To use TikTok’s batch upload feature and make the process easier, you can follow these simple steps:
1. Click on the “Manage Product” button from the drop-down menu.
2. When the new page loads, find and click the “Bulk Action” button in the top-right corner and click Bulk listing.
3. Choose a template by selecting a category and brand.
4. Fill in the template with product details, categories, delivery options, and more.
5. Upload the completed template.
6. Review your information and click “Confirm to start import.”
Once you see the prompt confirming your bulk upload was successful, check if any products didn’t upload. If any failed, simply download the failure report and review the details. Adjust your template based on the instructions and try uploading again.
Best Practices on How to Add Product to TikTok Shop
When learning how to add product to TikTok Shop, following some best practices can help you attract more customers and boost sales for your store. Looking for some tips and tricks? Check it out below:
1. Write concise and engaging titles and descriptions
Product titles should be clear and to the point so people can quickly find what they’re looking for. For example, you can mention what the product is and what it’s made of.
Besides, your product descriptions need to be brief and simple, focusing on:
- What makes the product special
- Important features
- How it benefits the customer
- How much they’re getting
You can use convincing words to build excitement or urgency, encouraging customers to buy.
2. Use high-quality photos and videos
Since TikTok is all about visuals, make sure your product media is of high quality, attractive, and grabs attention when adding products to Tiktok Shop.
You might want to hire a professional for product photos or create fun videos that highlight the product’s features and benefits.
Also, keep in mind that when knowing about how to add product to TikTok Shop, your videos should be entertaining to catch the interest of your target audience quickly.
3. Keep up with TikTok trends and challenges
Use the latest TikTok trends, challenges, and hashtags related to your products to make them more visible and reach more people. Joining popular challenges can help your products get noticed and create more interest on TikTok.
Try using TikTok’s advertising options, like:
- In-Feed Ads
- TopView
- Branded Effects
- Brand Takeovers
These formats can help make your products more visible. They will allow you to reach a bigger audience and make your product listings more effective.
4. Provide special discounts or deals
TikTok users enjoy getting exclusive offers. So, you can think about giving special promotions, limited-time discounts, or unique coupon codes to encourage viewers to buy.
Make sure to highlight these offers in your product listings to grab attention and create urgency.
How to Add Product to TikTok Shop – FAQs
Yes, you can add your own products to TikTok Shop. You can create product listings manually for each item or batch product uploads with files. Adding a link to your TikTok shop bio is simple. Tiktok lets you add a clickable link to your profile. Just follow these two easy steps to add a link in minutes: To import products into TikTok Shop, follow these steps: Currently, TikTok doesn’t allow selling digital products like e-books, courses, or software directly through its shop feature. However, there are ways to promote and sell digital products: You can make TikTok videos that show off your digital product, like tutorials, previews, or benefits, and include a link in your bio to an outside store (like Shopify, Gumroad, or Etsy) where users can buy it. Use TikTok bio links to guide people to your website, landing page, or external store where they can purchase digital products.
Make Adding Products on TikTok Shop Easy for You
TikTok Shop offers a great chance for businesses and individuals to display their products and connect with a larger audience. By following this simple guide on how to add product to TikTok shop and following TikTok’s rules, you can easily set up your shop and start selling to the lively TikTok community.
Whether you’re selling handmade crafts, fashion items, or anything else, TikTok Shop can be a useful part of your online selling strategy. Learn more tips and guides when selling on TikTok with our eCommerce blog. If you need instant support, feel free to contact us now!
