One of the best ways to optimize your virtual store on Etsy is to insert a listing video. The concept is certainly popular for any e-seller on Etsy. However, surprising as it sounds, numerous users are clueless about how to add video to Etsy listing.
At this point, you may wonder whether Etsy video listing can really increase purchase rates. In fact, it does. Google has done research studying video impacts on online shoppers’ behaviors globally.
Let’s now check on how to add a video to your Etsy listing effortlessly but effectively! Also, don’t forget to make use of Etsy listing tools for the best traffic.
As an Etsy seller, you might be interested in: How to Take Pictures for Etsy: Helpful Photography Tips for Etsy Sellers?
Why Adding Video to Etsy Listing is Important?
When you list an item on Etsy, an Etsy listing video may have more benefits than simply a product description. As mentioned, listing videos on the marketplace is likely to help you sell more with higher purchase rates. According to Think with Google, about 55% of shoppers make purchase decisions after watching videos because they understand the products better than plain pictures.
Additionally, having an Etsy listing in your virtual store will increase brand trust levels with videos. Numerous consumers have been complaining about the packages received are nothing like the promoted ones. Thus, it is obvious that description videos in Etsy listings can clear some clouds!
Finally, one of the remarkable pros of adding video to an Etsy listing is boosting your traffic. In order to achieve the best results, why don’t you take a glance at our latest SEO tips for Etsy sellers?
For the time being, let’s get back to our topic of how to add video to Etsy listing!
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5 Steps on How to Add Video to Etsy Listing
You should follow 5 steps when listing video for Etsy, which are getting detailed instructions below. The process to add videos to your Etsy listings may vary from that of eBay or Amazon. If you are a multichannel e-seller, consult more with Amazon and eBay guides.
But for now, it’s time to dig further into the instructions on how to add video to Etsy listing!
#Step 1. Sign in to Etsy shop
Firstly, go to Etsy.com and sign in to your Etsy store. As you have logged in, go to your Shop Manager. The icon Shop Manager is in the upper right corner of your screen. It is located next to your Etsy profile picture and looks like a shopfront.
But how to create a listing on Etsy? The answer is coming right up!
#Step 2. Go to the edit listing page
The next task on how to add video to Etsy listing is to find the Listing section. It lies in the left panel in the third position, after the Search and Dashboard. Once you have found the section, click the Add a listing button in the pop-out interface.
While you are in the Listing management screen, what you have to do is to supply or edit description details for your items. This is where you can add any shop materials, including an Etsy product video.
#Step 3. Click Add a video
Following on how to add a listing video is uploading one of your Etsy videos. Now you click to the Add a video button. That’s how to upload on Etsy. Also, keep in mind that you can only add one video item per listing.
#Step 4. Crop your video
The next step in how to add video to Etsy listing is ratio adjusting. In case sellers don’t feel satisfied with the original video ratio, Etsy allows them to adjust it by clicking the Crop button.
There would be a few ratio options showing up, and all you have to do is select the suitable one. Then drag the frame to resize your Etsy listing video.
Should you be pleased with the new ratio, choose Apply and the changes will appear in the published item. In the opposite case, you can choose Reset to original size to reverse the process.
#Step 5. Publish video to Etsy listing
Before you publish your listing video, it should follow several Etsy reminders as follows:
- Your Etsy video size should not exceed 100 MB;
- The recommendable quality is 1080 px;
- Etsy video length varies between 5 and 15 seconds.
This is the final task in how to add video on Etsy listing!
Handy Tips for Etsy Listing Videos
Besides following the guide on how to add video to Etsy listing, shoppers may want to set themselves apart from other competitors via compelling shop materials. Being an e-seller in such a competitive marketplace as Etsy, you need to know not only how to add a listing video but also do it captivatingly!
#Types of listing videos
1. Addressing common questions
E-shoppers may have the habit of skipping product descriptions, simply because reading long pieces of information is time-consuming. An experienced e-seller should know this well.
To save time and engage your customers more on Etsy, doing a video to explain everything about your products is advisable. You may want to include several details that resolve common questions asked about your item.
2. Showing products in use
Among the best answers to how to do a video on Etsy listings or other selling channels (Amazon, eBay, etc), consider having several items to show your products in use.
In this case, demo videos make the most indicative and practical way to acknowledge shoppersโ benefits and functions as they purchase the pack. But be careful with the dos and don’ts for demo items.
Not to mention, delivering your product use in videos can help to show customers components, which may not visible or vague in pictures.
3. Highlighting/promoting creative details
Etsy is a creativity-provoking marketplace, why not show off all the unique details of your products? The easiest and most effective way to do this is certainly through a listing video. What to wait for?
On Etsy, you will find additional suggestions for product description videos depending on your business field. Apparently, having suitable and engaging videos on your virtual shop is helpful for increasing traffic and sales, but it does not mean your competitors are one step backing off. Therefore, don’t forget to combine different methods and set yourself apart.
#Tips on taking Etsy listing videos
But I don’t have professional cameras, so how to make a video on my phone?
As we have surfed through guidelines on how to add videos to Etsy listing and the types of Etsy listing videos you should have, it is time to figure out ways to create a video with your smartphone.
- Setting your stage: A solid background is more essential than you may expect. Hence, make sure that you have one filled with white or gray (usually they are the most functional)
- Preparing a phone: Certainly, you will need a phone. Any smartphone is workable, but it is best to have phones that allow resolutions of 1080 px as Etsy has suggested.
- Lighting up the scene: Good lighting is everything. The lighting would decide if you have nice video shots or not. Therefore, don’t forget to light your scene up. (direct lighting is advisable)
- Stabilizing your camera: Try to keep your camera stable since it makes your video look more professional and easier to catch up. Tripods are nice to have but not compulsory. Use any support or tool as long as they can stabilize your camera.
- Framing the shot: As we have brought in how to add video to Etsy listing, resolutions of at least 1080 px should be available. Moreover, try to frame the video similarly to your listing pictures.
In some situations, the default 16:9 framed videos can cause view difficulties when published. Plus, remember to focus on your products while filming.
- Adding finish touches: Background noises are no concern because Etsy does not play audio. Once you have done filming a video, choose the most accurate footage, and of course, your favorite scenes too. Just ensure that the video is 5 to 15 seconds long.
Adding color saturation or filters is a shouldn’t because it leads to imprecise depiction.
How to Add Video to Etsy Listing – FAQs
- 1. How do I list a video on Etsy?
Sign in to your Etsy shop and go to Shop Manager. In the Shop Manager, find the Listing section and upload or edit products’ information. Then, find the Add a video and click it. Upload your listing video following Etsy suggestions. That is how to add a video to an Etsy listing.
- 2. Where does a video show on Etsy listing?
Your video shows in the listing just like the pictures uploaded. It depends on the seller that Etsy product video can pop up at the first, second, or last position.
- 3. How long should videos be on Etsy?
Your Etsy video length should be 5 to 15 seconds. Also, the file size, according to Etsy limits, is 100 MB at maximum. These reminders have already appeared in our guide on how to add video to Etsy listing.
- 4. Can I upload a video to Etsy from my phone?
Yes, you can. According to our instructions on how to upload video to Etsy listing, it is possible to upload a video from either your desktop or smartphone.
- 5. Can I put TikTok videos on Etsy?
As long as the videos follow the rules of length and size, your Tiktok videos can be used on Etsy. Additionally, the video ratio should be similar to your pictures to avoid any view difficulty. Recently, Etsy has conducted affiliate programs with TikTok. You can search for how to add Etsy link to TikTok on Etsy Affiliates.
Bottom Line
This is the end of our guide on how to add video to Etsy listing. Hopefully, it has been helpful to all e-sellers, whether new or experienced. It is most important to keep in mind your video length, size, and resolution. Also, remember to make the videos more appealing with suitable delivery types, based on your business sector.
There are so many more business growth hacks and updates on the LitCommerce Retail Blog. Should you need further information, contact us via LitCommerce‘s 24/7 customer service team or simply click and join our Facebook community.
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