With over 100 million unique visitors per week, Walmart Marketplace is one of the best-selling platforms for promoting your products. However, this massive scale also means intense competition to get products in front of potential customers.
That’s why you need to utilize Walmart advertisements to drive traffic and increase conversions for your business as a part of your Walmart marketing strategy. But the question is, how to advertise on Walmart Marketplace properly?
In this guide, we’ll walk you through everything you need to know about Walmart advertising, including:
- Benefits of advertising on Walmart Marketplace;
- Types of Walmart ads;
- and how to advertise on Walmart Marketplace in 5 steps.
Let’s dive right in to learn more!
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Walmart Advertising: Everything You Need to Know
Before learning how to advertise on Walmart, it’s essential to find out “what is Walmart Marketplace”. For those who don’t know, Walmart Marketplace is one of the top marketplaces offering top-quality products and world-class shopping experiences. Ranking second behind Amazon regarding eCommerce market share, Walmart Marketplace is undeniably a promising sales channel.
Should you be new to the field, our in-depth Walmart review is always available. On the other hand, if you have gotten used to the marketplace and wondered how to advertise on Walmart Marketplace and why you should use Walmart ads, keep reading for more details.
Benefits of advertising on Walmart Marketplace
If you’re a seller looking to expand your online presence and boost sales, advertising on Walmart Marketplace can be a great option. This guide will show you some benefits of Walmart advertisement.
- Strengthen your visibility: Investing in Walmart advertising can help sellers, especially newbies, increase products’ presence by boosting their visibility. That makes it easier for potential customers to discover your products.
- Build brand awareness: Advertising on Walmart can help businesses increase their brand awareness and recognition. By consistently displaying their brand in front of a large audience, businesses can build familiarity and trust with potential customers.
- Assist low-performing SKUs: Through innovative and targeted Walmart store ads, underperforming SKUs on Walmart can gain much-needed awareness.
- Boost sales on special days: Deals for Days or Rollbacks & More is a big event on the Walmart marketplace. These days, sellers often offer big deals for buyers, so the traffic is often exceptionally high. If you want your products to stand out and generate more purchases, use Walmart ads. However, it’s equally important to consider Walmart Marketplace fees carefully to ensure your advertising investments don’t eat into your profits.
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Types of Walmart ads
To learn how to advertise on Walmart Marketplace, you must know how many ads are available on this platform. Information regarding the types of Walmart performance ads is provided below.
Walmart sponsored ads
This marketplace offers two main types of sponsored ads for sellers looking to increase visibility and drive sales on the platform: Walmart Sponsored Products and Walmart Sponsored Brands.
Walmart sponsored products
The most popular type of Walmart seller advertising is Sponsored Products Ads, which help increase visibility and drive sales for your store. When using this Walmart advertisement, your products will be labeled “Sponsored” and receive greater visibility by appearing at the top of search results. If you are new to Walmart advertising, Sponsored Products is a good option to start with.
Sponsored Products Ads appear in three ways: Search Ingrid, Product Carousel, and Buy Box. These ads operate on a CPC (cost-per-click) basis, meaning you are only charged when someone clicks on your ad. Search Ingrid and Carousel advertising are accessible for both automated and manual campaigns, while Buy Box options are for automatic campaigns only.
- Search Ingrid is a highly visible placement option that can increase the visibility of a product and drive sales. These ads occupy particular slots within Walmart’s search engine results pages (SERPs).
- Product Carousels appear as a horizontal row of products users can scroll through. Potential customers can see them as they browse related products.
- Buy Box ads are typically displayed on the product detail page of a related or competitive product beneath the Buy Box. As only a single Buy Box placement is permitted per page, the visibility for these advertisements is exceptionally high.
Walmart Sponsored Brands is a type of Walmart stores ads that allows advertisers to promote their brand and multiple products in a single ad. These ads can appear at the top, middle, or bottom of the search results page on Walmart Marketplace. They typically include the advertiser’s logo, a custom headline, and multiple product images.
This can help brands increase their awareness and drive sales for various products. This advertising type is available for manual and automatic campaigns within Walmart advertising.
Walmart display ads
Advertising doesn’t just limit itself to product search results. It also provides possibilities for more content-based advertisement via its display ads.
Walmart onsite ads
Onsite Display is a type of display advertising on Walmart-owned properties, such as the Walmart Marketplace website or the Walmart app. It allows sellers to customize their product images, videos, and messaging via Walmart banner ads, carousel ads, and video ads. That helps brands and sellers increase visibility and drive sales. Onsite Display ads can be placed on highly visible website areas, such as search results pages, product detail pages, and category pages.
You can use Onsite Display ads to:
- Promote related or complementary products;
- Encourage customers to place orders;
- Offer discounts or promotions.
Walmart offsite ads
Offsite Display is another type of display advertising that appears on websites and digital platforms outside of Walmart.
Offsite Display Ads can be targeted to specific audiences based on factors such as demographics, interests, and online behavior. Advertisers can choose from various ad formats, including Walmart banner ads, video ads, and native ads. Like Onsite Display, this type of advertisement allows users to customize their messaging to suit their brand and products.
Offsite Display is a powerful tool for advertisers looking to:
- Expand their reach beyond Walmart’s platform;
- Drive sales through other channels.
How to Advertise on Walmart Marketplace in 5 Steps?
To help you get started, here’s a step-by-step guide on how to advertise on Walmart Marketplace. By following these steps, you can create effective advertising campaigns that reach your target audience and generate more sales for your business.
#Step 1: Become a Walmart Marketplace seller
If you are a newcomer on this platform, it’s essential to learn how to sell products to Walmart and become an authorized seller.
- First, visit Walmart Marketplace and click on the “Join Marketplace” button. Provide the required information, including your business name, address, contact details, and product assortment.
- Next, fill in additional information about your company, such as your business details, tax identification number, and high-performing product category.
- Once you see the Walmart Marketplace Retailer Agreement, check the terms and policy, and sign the agreement.
- Then, it’s time to set up your seller account. Fill in your bank details for payments and select your preferred shipping options.
- Lastly, create a detailed partner profile, including a compelling company description, logo, and customer service information. This information will be visible to customers on your seller page.
#Step 2: Launch your products
After successfully registering as a seller, you can list your products on Walmart Marketplace. Follow these steps to launch your products.
- In the first place, you have to choose a listing method. Walmart offers three ways to list your products: bulk upload by importing CSV files to Walmart, API integration, or using a solution provider. Choose the way that best fits your demands.
- Next, you have to prepare product information, including product titles, descriptions, images, and pricing. Ensure all information is accurate, high-quality, and complies with Walmart’s guidelines.
- It’s time to upload your product using one of the provided listing methods. Once your products are uploaded, review and publish them to make them live on Walmart Marketplace.
Want to make your products attractive to your customers. Don’t forget to check out our ultimate guide on Walmart pricing strategy.
#Step 3: Apply to advertise on Walmart
Before you can advertise on Walmart, you must first sign in for Walmart Connect. If you are wondering what is Walmart Connect, it is a digital platform that allows businesses to advertise their products on Walmart’s website and mobile app.
Here are the steps to register for Walmart Connect.
- Go to the Walmart Connect website and click the “Start Advertising” button.
- Fill out the application form with your basic information, including:
- The category of products that your business offers for sale;
- The number of SKUs that you plan to sell through Walmart;
- Your advertising campaign goals and target audience;
- Your marketing strategy, including the planned budget for your Walmart advertising campaigns.
- Once you have submitted your application, Walmart will review it to ensure that your business and products meet their eligibility criteria. This process can take up to two weeks.
Note: Make sure the information you use when applying to Walmart Ad Center perfectly matches your seller account.
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#Step 4: Log in to Walmart Advertising Platform
Once approved, you can access the Walmart Advertising Platform to create and manage your campaigns. Here’re the steps to do it quickly.
- To begin with, go to the Walmart Advertising Platform and log in with your account credentials.
- Next, click “Ad Center” to get into the advertising dashboard. Now, it’s time to complete an onboarding process. This includes providing billing details, setting up a payment method, and agreeing to the platform’s terms and conditions.
It’s worth noting that Walmart Connect has specific eligibility requirements for businesses, so make sure to review the eligibility criteria before registering. Also, remember that additional steps may be required to set up and manage your advertising campaigns on Walmart Connect.
Keep in mind that to leverage the full potential for Walmart advertising power, don’t neglect on your Walmart SEO application!
#Step 5: Launch your Walmart Advertising Campaigns
Now that you have access to the Walmart Ad Center where you can create and launch your campaigns. To set up a Walmart advertisement, simply follow the following steps:
- From the dashboard, click Campaign on the menu bar. Then, choose Create a new campaign to start a new one.
- Pick your campaign targeting reference between Manual Bidding and Automatic Bidding.
- In the Details and Budget section, fill in your Campaign name, choose the start day, and set your total budget and daily budget.
- Choose your advertising placements among Search Ingrid, Search Carousel, Item Buybox, and Item Carousel (if you selected manual bidding). You can tick one or four of them based on your campaign objectives.
- Set up Bid Multiplier (optional) if you want to distribute your budget for each ad format you use.
- Hit Add New Add Group and pick the products you want to advertise.
- Input your search terms if you opt for manual targeting. If you choose the automatic one, Walmart will handle this task for you.
- Click Save when you finish, and now you have successfully launched an ad campaign in Walmart.
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Advertising on Walmart – FAQs
To advertise on Walmart Marketplace, sellers can follow these steps: Walmart advertises through various channels, including Walmart print ads, online ads on their platform, social media, and email marketing. Walmart uses targeted advertising to reach specific audiences and maximize the effectiveness of its campaigns. Additionally, they frequently run promotions and discounts to drive sales and increase customer engagement. Before knowing how to advertise on Walmart Marketplace, you may need to know which you are allowed to sell on this platform. Walmart Marketplace approves sellers to offer a wide range of products to Walmart customers, including electronics, home goods, clothing, beauty products, toys, and more. Some best seller Walmart items are baby care, clothing, and laundry supplies. If you just have little funds but still want to start a business, you can try selling print-on-demand products at Walmart Marketplace. At the same time, there are certain restrictions on the types of products that can be sold, such as illegal products and products that violate intellectual property rights. Sellers must also adhere to Walmart’s product quality standards, pricing guidelines, and shipping requirements.
Final Words
There’s no doubt that Walmart is one of the top marketplaces for selling products. Advertising on Walmart Marketplace can be a highly effective way for businesses to increase their visibility and drive sales. So, if you want to expand your reach and sales with advertising, hopefully, this guide on how to advertise on Walmart Marketplace will help you.
Besides, in case you are just starting out and searching for an economical and helpful approach to managing your Walmart account, LitCommerce is worth a look. We provide business owners with the simplest way to list and sell items across both online marketplaces & eCommerce platforms.
Join our dynamic community or look at our Retailer Blog if you’re seeking more helpful information for your business.
