TikTok has taken the world by storm with its short, creative videos that capture audiences and spread like wildfire. Whether it’s dancing to the latest sounds, sharing comedic skits, or participating in viral challenges, TikTokers have crafted a new type of social media entertainment.
However, with millions of videos uploaded every day, how to create content on TikTok that stands out from the crowd and goes viral?
This guide will share 10 battle-tested strategies for creating TikTok content that engages audiences and fuels explosive growth:
- Define your topic niche
- Develop a content plan
- Record high-quality and original TikTok videos
- Use trending audios
- Add hashtags, filters, and effects to your TikTok content
- Jump on popular challenges and trends
- Diversify your TikTok content creation with video photo mode
- Engage with your community
- Collaborate with influencers to make content on TikTok
- Cross-promote your TikTok content on other platforms
So, let’s delve into it!
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How to Create Content on TikTok
Creating TikTok content that goes viral takes creativity and strategy. This section outlines 10 proven tactics on how to create content on TikTok. These tips will not only help your videos attract new followers but also keep existing ones entertained.
Define your topic niche
To know how to create TikTok content, you first should carve out your unique space on the platform. Think about what you’re passionate about, like cooking or gaming, and zero in on a niche around that topic. Get specific – instead of just “food”, focus on “healthy dinner recipes,” for example.
Narrowing your niche defines your position better, which potentially attracts an engaged audience interested in your content.
Develop a content plan
Secondly, map out your video creation process so you have a steady stream of video ideas in the works. In your content plan, briefly outline your top video ideas and schedule when you will film and edit them. This allows you to stay on track and consistently publish new videos without rushing your production process.
You’ll also want to identify your goals and key messages for each video to keep them focused. Besides, remember to vary your video types between your products, tutorials, challenges, Q&As, and more to keep things interesting.
Are you selling a product on TikTok? Check out our ultimate guide on how to set up a TikTok Shop!
Record high-quality and original TikTok videos
Now you have a detailed plan, it’s time to create your first TikTok video. Learning how to make videos on TikTok can help your videos stand out, even with the most basic knowledge. In particular, use your phone in landscape mode, find good lighting, and check audio levels before hitting record. Be sure to frame your video clearly. You can get creative by acting out skits, demonstrating skills, or reacting to trends in unique ways.
During recording, make sure to utilize text overlays and transitions between clips to keep viewers engaged. Don’t forget to review the footage right after to catch any issues.
Use trending audios
Don’t know how to make a viral video on TikTok? Using trending sounds is a good tactic. You can start by checking the Sounds page daily to stay on top of audio clips gaining popularity. The TikTok algorithm is more likely to push content featuring popular sounds and effects. So, implementing trending music into your videos increases your chances of going viral. For instance, you can try lip-syncing, dancing, or acting out skits using viral audio.
You can discover TikTok’s hottest sounds by searching for “trending audio” or “viral sounds” in the search bar. Then, navigate to the “Sounds” tab and scroll to find popular songs featured in many videos. Select any video with that sound, tap on the name of the audio, and then you will see an option of “Use this audio”.
Remember to follow copyright rules. With the right audio, your video stands a better chance of going viral.
Add hashtags, filters, and effects to your TikTok content
Experimenting with TikTok’s wide range of hashtags, filters, and effects is another tip for creating content for TikTok.
Hashtags will help viewers find your content more easily when they search for related content. You can use 2-5 relevant hashtags like #tiktokdance or #foryou to help more people discover your video. Simply tap the hashtag when composing your caption to add it.
Filters let you customize the look and feel of your videos. Try popular filters like Grunge or Vintage to transform your video’s aesthetic. You can swipe left on the effects tray to browse filters and tap to apply one.
Moreover, effects like speed ramping, green screen, and duet features allow for novel video concepts. You can also customize your videos with visual elements or smooth transitions to make them more memorable and engaging for viewers. Play around until you find a combination that suits your style and niche.
Jump on the latest challenges and trends
Still, have no idea how to create TikTok videos? Then, you can look for the latest trends or browse the discovery page daily for new challenges. Being one of the first to post a video riding a trend can help it gain traction.
When identifying the trend or deciding to jump on it, don’t forget to make it relevant to your brand. You can put your unique spin on dances, sounds, or viral prompts. Don’t forget to engage in comment threads under trending challenges for increased visibility.
Note: TikTok is one of the best-selling platforms, so you can take advantage of your creative TikTok videos to sell your products. If you’re starting out, here are some viral TikTok products to sell.
Diversify your TikTok content creation with video photo mode
Video photo mode lets you share multiple photos in a single post to tell visual stories. Mixing in photo carousels with your videos keeps your content novel and fresh for viewers. It’s an easy way to repurpose existing photos from your camera roll.
To create a photo carousel, open the app and select “Photo” at the bottom. Then, add your photos by tapping the “+” icon. You can select multiple images, rearrange the order, and apply filters or stickers. Lastly, don’t forget to add a caption describing the photos to give context.
Create content responding to comments
Another way on how to create content on TikTok is to make a video response to a comment. These positive interactions can build real relationships with the followers who left that comment, as they will appreciate it when you respond to their comments with thought.
To create a video response, tap the comment you want to respond to. Then hit the small camera icon to the left of the reply box to record your video reaction. Film yourself addressing the comment directly to viewers. When done, you can paste the original comment onto your video as a sticker so others see the context behind your response.
You can also go LIVE on TikTok regularly to chat directly with your followers and answer questions to increase engagement.
Collaborate with influencers to make content on TikTok
Researching creators in your niche with audiences you’d like to reach is another tactic for TikTok content creation. This allows you to tap into their engaged communities and expose your brand to a whole new potential customer base.
You can reach out by direct message with a customized proposal for how you can provide value through a collaborative video. Offer unique ideas like making joint reels or competing in challenges together. Successful partnerships expose your content and skills to new potential fans.
Partnering with influencers is also a good way to promote your products. You can read our guide onhow to make money on TikTok for more details.
Cross-promote your TikTok content on other platforms
The last strategic way for TikTok content creation is to cross-promote your TikTok videos on other social networks, like Instagram, YouTube, etc. By doing this, more people with different behaviors can discover your content. This helps raise awareness of your brand or page across different networks. It can also direct new eyes back to your TikTok profile over time. When talking about cross-promotion, a TikTok widget for website can be a game-changing tactic for you.
Note: Make sure to promote consistently to raise awareness of your content and bring followers back to TikTok.
What Makes TikTok Content Creation Successful?
Now that we’ve covered various tactics for how to create content on TikTok. But truly makes videos successful on the platform? This section breaks down the vital ingredients contributing to the viral TikTok videos.
Firstly, originality is key. TikTok users want to see fresh, creative concepts that surprise them. Derivative or copied content will not perform as well. Creators must showcase truly original ideas if they want to know how to make content on TikTok that captivates audiences.
Secondly, TikTok is a person-heavy platform. The videos that resonate most show authentic personalities and a sense of humor. Viewers are drawn to entertaining creators who feel relatable. So, it’s important to let your true self shine through in videos.
Thirdly, being fun. Laughter and joy are highly contagious. Creators who display a genuinely good time, whether through dancing, skits, or other antics, tend to keep audiences engaged. Don’t take yourself too seriously.
Lastly, the most successful videos are creative and quirky. Truly viral clips push boundaries and think outside the box. They subvert expectations in memorable ways. Viewers want to be surprised by how imaginative, bizarre, or clever an idea is. Unconventional concepts have the best chance of also becoming trends themselves.
TikTok Content Creation – FAQs
To make TikTok content viral, focus on engaging and share-worthy videos. Follow current trends and use relevant hashtags to reach more viewers. Keep videos short with an attention-grabbing hook. Also, make sure to respond to comments and ask for feedback to build engagement. When creating TikTok content strategies, first define your content pillars or themes. Then, create a mix of video types around those pillars. Schedule videos consistently while adapting to trends. You can automate posting using a tool like Plann to stay organized. Don’t forget to test different approaches and iterate based on viewer feedback.
Making Your TikTok Videos Now!
Now you know how to create content on TikTok. Creating regular, high-quality content takes consistency, but following these tips will help optimize your videos and channel for growth on TikTok.
Remember to stay authentic to your brand while also keeping up with trends and challenges. Also, engage with your community for support. With time and effort, you’ll develop loyal followers who enjoy your content.
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