TikTok’s rapid growth in social media is remarkable, and rightfully so. Short-form video content has become a sensation across the platforms, providing brands and creators with numerous viral instances and chances to expand their presence.
However, achieving viral success requires more than just the basics of TikTok marketing. If you wonder how to get more followers on TikTok, you might need some actionable tips.
This article will guide you through 18 fast and effective methods to get more followers on TikTok. They are:
- Identify your target audience
- Create high-quality content
- Join in trending challenges
- Use popular songs and sounds
- Use the right hashtagsย
- Post during your audience’s active hours
- Share content frequently
- Collaborate with other TikTok creators
- Explore TikTok duets and stitching
- +8 other ways to grow your TikTok followers
Letโs dive right into learning how to get a lot of followers on TikTok and mastering business growth strategy.
How to Get More Followers on TikTok?
Have you found TikTok has the potential to become one of the top marketplaces for selling products, and you are just one to grow your customers on this platform? This article is for you. This section will show you how to get more followers on TikTok. Read on to find out!
1. Identify your target audience
The initial step in getting more followers on TikTok is targeting the right audience for your content and ensuring that your content aligns with their preferences.
For getting more free followers for TikTok, here are a few ways to consider:
- Explore competitors and influencers within your industry to make successful content strategies.
- Reflect on the content you’ve previously shared on your other social channels.
- Take a moment to revisit your customer persona, reinforcing your understanding of their preferences.
It’s crucial to acknowledge that experimenting is key, especially on a rapidly developing platform like TikTok. You might need to test numerous video styles before discovering the one that truly resonates with your audience.
2. Create high-quality content
“Content is king”. If you want to know how to get more followers on tiktok, posting high-quality content on TikTok is a way. Especially if it’s relevant to your brand or industry, it can significantly boost your TikTok followers count for several reasons:
- Firstly, it offers fresh content without ideation or creation, providing new followers with more engaging material to discover.
- Secondly, sharing a creator’s content can excite and motivate them to share it with their audience. This introduces your brand to a new set of potential followers through the creator’s network.
- Lastly, content generated by customers, especially if it’s unsolicited and unpaid, tends to be perceived as authentic, bolstering your brand’s credibility.
To encourage more UGC, kindly ask your customers to share testimonials, participate in Q&A sessions, or tag your brand in videos featuring them using your products. This proactive approach can stimulate a wealth of authentic and engaging content for your brand.
3. Jump in TikTok trends
If you want to learn how to get more followers on TikTok, doing challenges is key. TikTok challenges are incredibly trending on TikTok and can greatly increase your number of followers. And what does creating or doing challenges mean? It is simply when you prompt or encourage users to do something specific. Your challenges on TikTok can also be in various topics.
Tips for doing TikTok challenges:
- Pick a challenge many others are already doing so your content joins an existing trend.
- Look for brand challenges using a branded hashtag – participating may gain new attention.
- Consider starting your own challenge by suggesting an activity for others to do and share using a consistent tag. This can be one of the best branding strategies for sellers.
The key is identifying active challenges, bringing people together on TikTok, and finding ways to contribute your take creatively. This is how to get followers on TikTok and expose your profile to more TikTok followers.
4. Use trending songs and sounds
If you want to know how to get more likes and followers on TikTok, adding trending sounds to your TikTok videos is a great method. It can help capture people’s attention immediately. Certain music extracts, songs, and random sound bites get reused frequently for similar content and can boost how well your video does.
One of the best methods to find out which sounds are trending is to:
- Regularly view TikTok videos yourself
- Take note of what famous TikTok creators and brands are posting.
Familiar audio can make viewers more likely to watch your video fully since they recognize the track. Paying close attention to popular audio trends on the platform is important for attracting early interest in your clips.
5. Use the right hashtags
As with other social platforms, hashtags help people discover your TikTok content. However, only include hashtags that truly match your video topic. Adding all trending tags just looks spammy.
So how to gain followers on TikTok by using the right hashtags? When writing captions, you should:
- Start typing hashtag phrases to see view counts for tags related to your content. This helps identify suitable hashtags to use.
- Be sure to include popular hashtags like #fyp or #foryou, which many creators use, hoping to reach more people via the main FYP feed. While the exact effects of these hashtags aren’t confirmed, their widespread use still broadens your potential reach.
Some viral hashtags you can include in your next TikTok videos can be: #learnonTikTok, #TikTokviral #foryourpage, and #TikTokTrend. And there are so many more. Check them out right here!
6. Post at the right time
Timing does matter when you find answers for how to get more followers on TikTok. Discovering the optimal posting times on TikTok greatly influences the reach of your videos. You can find the best time for posting by navigating to your business or creator tools and exploring TikTok analytics.
In the Followers tab, find the Follower activity section. This section provides insights into the peak days and times when your followers are most active. You can then aim to schedule your posts just before these peak times to maximize your posts’ visibility and impact.
Maintaining a record of your content’s publication times enables you to experiment with various posting schedules. This testing allows you to identify the most effective posting times tailored to your brand’s audience and engagement.
To know more about the best time to post on TikTok, check out our article now. It’s already available on LitCommerce Retail Blog!
7. Share content frequently
If your first post is very popular and many people see it, they may visit your page. But what if they see no other videos on your profile? They will leave without following you.
Hence, initially, try to post lots of good quality content as fast as possible. This way, when people visit your page after a popular video, they will see more videos. The extra videos will make them more likely to follow you and stay on your page. This is how to get more followers on TikTok.
If possible, you should aim to post at least a few times every day. This will keep people engaged with your content and encourage them to follow you.
8. Collaborate with other TikTok creators
How to grow your TikTok account? Your answer could be influencer marketing!
Influencer marketing isn’t just effective on Instagram; it seamlessly extends to TikTok as well. Given the abundance of “TikTok-famous” users, collaborating with influencers presents an excellent opportunity to promote your business.
However, not all partnerships hold the same value. You might wonder how to get more followers and likes on TikTok by collaborating with influencers or creators. Our advice is to find those who align with your target audience and brand values is crucial. Conduct thorough research, assessing their engagement rates, and approach them with a well-articulated proposal. Here are some key dos and don’ts for successful collaborations:
Do:
- Establish a clear agreement regarding the content and messaging for the collaboration.
- Acknowledge and credit the contributions made by collaborators.
Don’t:
- Engage in collaborations with individuals whose brand contradicts yours.
- Compel a collaboration; it should feel genuine and authentic to both parties involved.
9. Explore TikTok duets and stitching
If you want to get more TikTok followers, one of the best ways to do this is to engage with other videos with stitch/duet features.
- Stitching: This lets you make a new video that attaches to the end of someone else’s video. You can record yourself adding more to their clip, like commenting or reacting.
- Dueting: When you Duet, your video plays alongside another user’s video on a split screen. You see both videos at once. Dueting is for making a response video or adding related content that can be watched with the original video.
Notes: Be sure to do stitch or duet videos that are hyper-relevant to your brand.
10. Write closed captions for accessibility
When it comes to getting more TikTok followers, it’s crucial to prioritize social media accessibility in your strategy, encompassing elements like alt text for images and captions for videos. And for TikTok, adding captions is notably straightforward. You have the option to enable automatic captions (or subtitles) (ensuring they are accurately edited) or even incorporate your custom closed caption text overlay.
Numerous brands utilize a combination of both approaches. They employ text overlays to offer extra context while simultaneously allowing closed captions that accurately depict what the person in the video is saying. This dual approach ensures comprehensive accessibility and additional context for viewers.
11. Create a content series
A video series can keep TikTok users involved by continuing a story over multiple clips. This works well if previous videos in the series performed well.
However, you can get even more interactive. If a single funny video garnered lots of positive comments asking for more, deliver by directly replying to those comments with additional sequel videos.
This links all the parts together in the comment thread. Viewers will see each new installment posted as a reply, pulling them further into actively following the developing storyline. You can also put all the videos in a playlist your TikTok followers can easily follow.
12. Add CTAs to your videos
If you need more easy ways on how to get more followers on TikTok, including calls-to-action (CTAs) in your videos can encourage followers. Try adding a text overlay near the end with a simple request. This could invite viewers to check out your profile, watch similar videos, or follow your account. An example is an overlay saying, “Follow for more!”
While every video with a CTA may annoy loyal fans, occasional CTAs aren’t disruptive. The best uses are in multi-part video series. A “Follow for part 2!” sticker prompts engagement and helps you get more followers on TikTok by hyping future content. It fosters curiosity and gives an incentive to follow up.
13. Optimize your TikTok profile
Your TikTok profile should clearly explain what your content is about and why users should follow you. Focus on optimizing these two key areas:
- Your Bio: With only 80 characters available, make every word count. Highlight your niche, unique selling points, and include a clear call-to-action (CTA).
- Your Name: This is the first thing viewers see on their For You Page (FYP), making it your first opportunity to encourage them to follow you. Remember, your name (not username) is what appears on the FYP.
For example, on my small business TikTok account, Iโve included product descriptions, unique features, and a compelling CTA in my bio. My name is crafted to catch attention and communicate my niche directly on usersโ feeds, ensuring my profile stands out and aligns with my content strategy.
14. Interact with the TikTok users
Studies indicate that, in contrast to other platforms, a significant 73% of users on TikTok develop stronger connections with brands they actively engage with. The operative term here is “interact.”
Consistent posting undoubtedly holds significance, yet engaging with your audience is equally important. Engaging actively like comments, likes, or replies to your audience will be the answer to how to get more followers on TikTok. Consider these tips:
- Cultivate a devoted fan base that consistently interacts with and shares your videos.
- Enhance a sense of community and the likelihood of others engaging with your content, particularly as your account gains popularity
- Earn favor with TikTok’s algorithm, potentially expanding your content’s reach to a wider audience.
15. Promote across various platforms
Creating good content takes time, so you should share it in multiple places to reach more people. Other platforms that feature short videos, like Instagram Reels and YouTube Shorts, are good options to cross-promote your TikTok videos.
Each social network attracts its own audience demographics. By posting on multiple sites, you expose your video to a wider range of audiences potentially interested in your content. This is how to get more followers on TikTok.
Maximizing the exposure of your video in this manner can introduce your content and profile to new potential followers across different networks. It makes the most of your creative output without requiring extra production work.
16. Run TikTok adsย
Another method for how to get more views and followers on TikTok is to use TikTok ads. Using TikTok ads requires having an advertising budget.
TikTok’s Ads Manager gives tools like targeting options, ad creation features, and analytics reports to optimize campaigns.
Ads are a good option since TikTok advertising is still new. There’s less competition, so creative ads have a chance to stand out to people.
Benefits of TikTok ads include:
- Targeting by demographics and locations for a tailored audience;
- “Custom Audiences” finds people already aware of your business;
- Different ad formats, like slideshows or videos, let you choose the right type.
There are also many ad options for your choices:
- In-Feed ads
- TopView
- Brand Takeover
- Brand Hashtag Challenges
- Branded Effect
When combined with other strategies discussed here, active engagement with your audience can effectively translate into securing more high-quality followers for your TikTok account.
17. Dive into your analytics and double down on what works
TikTok analytics provide insights that allow you to understand who your audience is, what content they love, and when they are most active. Thus, by checking your TikTok analytics, you can identify what types of content you should recreate.
Donโt be afraid to drop ideas that arenโt working and focus on what performs well. Analytics will help you grow smarter and faster!
18. Stay consistent and be patient
Good things take time, and consistency and patience are key to getting more followers on TikTok. Regular posting boosts your chances of appearing on the For You Page (FYP) and keeps your audience engaged. Staying consistent allows you to refine your strategy, identify what works, and improve over time.
Moreover, by diving deep into a topic and creating valuable content, you establish yourself as an expert, building credibility and trust. This connection encourages your audience to see you as a go-to resource, helping you naturally gain more and more followers on TikTok.
How to Get TikTok Followers: FAQs
Buying TikTok followers can help increase your follower count – but that’s all. The fact is, these followers won’t interact with or watch your new content. Thus, buying TikTok followers will not help you reach a larger audience and could actually hurt your account in the long run if TikTok finds out. To grow your TikTok followers organically, take time to research your target audience and create quality content for them. There are many ways if you want to get lots of TikTok followers, such as: More ways are mentioned previously in this article! The platform offers various chances to get free followers for TikTok; you can: We have more methods (except for using ads) on how to get more followers on TikTok for free for you; scroll up to find out.ย It’s not enough to just hop on trends to stand out and gain TikTok followers. You need to create some viral videos. To do so, check our detailed guide on how to go viral on TikTok for the best ideas and tips. It usually takes influencers 2-3 months and regular users 6-12 months to get 10,000 followers on TikTok, depending on their niche. Creating quality content, joining in trends, and interacting with your followers are the keys to growing your TikTok followers faster. Some kinds of videos that perform well on TikTok include:
Try These Tips and Get More Followers on TikTok Now
Absolutely, there isn’t an all-rounded solution for increasing TikTok followers if you search for how to get more followers on TikTok. However, combining multiple strategies can elevate your views and ensure your content reaches the right For You Pages.
For more helpful tips and tricks to use TikTok, you can check our Blog. We also have a Facebook community for sellers to exchange ideas and experiences. Join us now.
If you want to expand your reach using TikTok Shop integration, contact us now. LitCommerce support team is available to help you 24/7.
