Have you ever thought about how to enhance your brand recognition on Amazon? Amazon storefronts make a simple yet effective way to do that. It refers to a dedicated page or section on Amazon’s website where sellers can showcase and sell their products. More than that, an Amazon storefront is a virtual store for businesses to display their brands, products, and promotions to potential customers.
Creating an Amazon storefront is simple. Want to learn how to set up an Amazon storefront? Check this guide to learn:
- What is an Amazon Storefront?
- Amazon Storefront Requirements
- How to create an Amazon Storefront?
- Why you should create an Amazon Storefront
For more Amazon selling tips and tricks, check out our guide on selling on Amazon effectively!
What is an Amazon Storefront?
Amazon Storefront is a free tool that allows you to make a unique space for your brand on Amazon. It’s a great way to show off your products and boost brand visibility with a layout that feels like an online store.
Designing your Amazon Store is simple—you can use drag-and-drop features or ready-made templates. You can also personalize it by adding your own images, videos, and product descriptions.
How do Amazon storefront look like? Here are some best examples for your reference:
Petcube uses both videos and product images to highlight the results of product use on the storefront homepage.
Godiva Chocolate showcases its special Christmas editions with festive packaging and seasonal flavors.
Amazon Storefront Requirements
So, can anyone open an Amazon storefront? In fact, not every Amazon seller can create one.
Before learning how to make an Amazon storefront, you need to meet the following requirements:
- Professional Seller Account: You must have a professional seller account, not a free individual account.
- Brand Registry: You must have a trademark for the products you sell and apply for the Amazon Brand Registry program.
How to Create an Amazon Storefront
Here’s the best way on how to start an Amazon storefront, which includes the six main steps. No more wonder: How do I create an Amazon Storefront? Let’s go into detail step by step now!
Step 1: Register for the Amazon Brand Registry
The first step in creating an Amazon storefront is registering your brand in the Amazon Brand Registry program.
This program protects brands from counterfeit products and unauthorized use of their trademarks. To be eligible for the program, you must have a registered trademark in the country where you want to sell your products.
To register in the Amazon Brand Registry program, follow these steps:
1. Go to the Amazon Brand Registry website.
2. Click on the “Enroll Now” button.
3. Select the country you want to enroll your brand.
4. Enter your brand information, account information, and manufacturing and distribution information.
5. Click on the “Submit” button.
After you have submitted the application, Amazon will review it and notify their decision. If your application is accepted, you can access the Brand Dashboard. Here, you can address how to start an Amazon storefront.
Step 2: Create your store
Once your brand is approved for Brand Registry, let’s go to the next step in process of how to make an Amazon storefront: Set up your Amazon store. To do that, follow these actions:
1. Log in to Seller Central
2. In the navigation menu, choose Stores
3. Select Manage Stores
4. Click the Create Store button.
5. You’re now in the Store builder. Here, enter your brand’s name and logo.
6. After that, click Next.
Step 3: Build your homepage
Let’s build your homepage — this is what customers will see first when they visit your Store. Hence, it’s important to make it attractive and informative.
You will start build your homepage by writing a meta description. If you want your store is visiable in Google search results, try to add key SEO terms.
After that, you will need to select a template for your homepage. Amazon offers several choices, like:
- The “Marquee” template to showcase your brand story and top products,
- The “Product Highlight” to feature your top-selling product
- The “Product collections” to showcase related items
- Or the “Blank” template to create a custom design from scratch.
Step 4: Add subcategories and products
Creating subcategories helps keep your products organized in your Amazon Storefront. You can add each subcategory as a page. For each page, you’ll choose a title, write a meta description, and select a template. Templates like “Product Highlight” or “Product Grid” are great for showcasing the products in these sections.
Here is how you can create a subcategory page:
1. On the left-hand side, click “Add page.”
2. Enter a title and a description for the page. Then, choose a template.
3. Click “Create page,” and the new subpage will appear as a tab on your Store’s homepage.
If you want to organize products within a subcategory, create a drop-down menu from the subpage’s tab. To add a drop-down option, click on the tab you want to edit, then “Add page,” and include the drop-down option.
Step 5: Customize your header
The header is crucial because it helps showcase your brand features, like your logo or a branded image, letting customers know they’re in your Store. Make sure to follow Amazon’s creative guidelines for the correct image size. The suggested size for this image is 3,000 x 600 pixels.
This section is an opportunity to catch visitors’ attention and showcase your brand visually. You can feature a high-quality image of your product, a lifestyle photo that represents your brand, or a custom graphic. Make sure the image fits your brand’s style and connects with your audience.
To upload the banner image, click on the header section at the top of your Store’s homepage and click Upload. Once uploaded, here’s how it will look:
Step 6: Add customized sections to your Amazon storefront
This is where you get creative when learning how to create an Amazon storefront—customizing your Amazon Store. You can add different sections like product images, images with text, shoppable photos, text blocks, videos, or background videos.
How to add sections to your Amazon storefront?
1. When you edit a page, on the left-hand side, click “Add new section.”
2. Then, choose tile layout
3. Add content you want to the tyle. It can be images, products, text, or images with text.
Tip:
- You can link image tiles to product pages, so when customers click on an image, they’ll go straight to that product.
- You can preview your Store anytime on both desktop and mobile to see how it looks.
Let’s try with the various tile options to find what works best for your brand. You can also move sections around by dragging and dropping the tiles.
You can also look at your competitors’ Stores for ideas on how they showcase their products and tell their brand stories.
Step 7: Preview and submit your store for review
Once your homepage is completed, let’s preview and submit your storefront for review as the next step in creating an Amazon storefront. Click “Submit for publishing.” Amazon will review your storefront in 24 hours, and once approved, it will go live for customers to see.
Overall, starting an Amazon storefront is quite easy. Just spend some time adjusting the layout until you’re happy with how it looks. Try out different sections and tile arrangements to make your Store stand out.
Why you should create an Amazon Storefront
Here are the main reasons you need to know about “How do you make an Amazon storefront?”
- Enhance brand awareness and visibility: An Amazon Storefront allows you to create a centralized hub for your brand, showcasing your products, stories, and values. This can help you attract new customers and build a loyal following.
- Increase product discoverability and sales: Getting to know how to create an Amazon storefront can help your products get noticed by more shoppers. Amazon’s search algorithm considers storefront engagement, so the more people visit your storefront, the higher your products will rank in search results.
- Create a cohesive and branded shopping experience: Solving how to create your own Amazon storefront gives you complete control over the look and feel of your brand. You can use custom images, videos, and text to create a unique and engaging customer experience.
- Access valuable marketing tools and analytics: Amazon provides marketing tools to help you promote your storefront and products. You can also track key metrics such as traffic, sales, and customer engagement.
- Grow your business with Amazon’s massive reach: Amazon is the world’s largest online marketplace, with over 200 million active customers. By creating a Storefront, you can tap into this vast audience and reach potential customers worldwide.
Creating a captivating Amazon storefront is essential for building brand awareness and driving sales. However, to ensure profitability, understanding the associated costs is equally important. To get more value information, check out our comprehensive guide on Amazon Seller Fees.
How to Create an Amazon Storefront: FAQs
There are different ways on how to create an Amazon storefront as an affiliate. Here are a few options: Not everyone can create an Amazon Storefront. To do so, you must meet these requirements for Amazon storefront: Once you meet these conditions, you can create an Amazon Storefront. Creating an Amazon Storefront is free. There are no additional fees specifically for setting up and running your Storefront, but you do need a professional seller account, which has a monthly subscription fee of $39.99. However, the Storefront itself does not incur any extra costs. To access an Amazon storefront, you can follow these steps:
Ready to build your Amazon Storefront?
Knowing how to create an Amazon storefront is an excellent opportunity to rock your online business. And our simple guide will be your best support in this process.
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