Have you ever thought about how to enhance your brand recognition on Amazon? Amazon storefronts make a simple yet effective way to do that. It refers to a dedicated page or section on Amazon’s website where sellers can showcase and sell their products. More than that, an Amazon storefront is a virtual store for businesses to display their brands, products, and promotions to potential customers.
The Amazon storefront is the prime thing you should consider. So, learning how to create an Amazon storefront is a crucial step now! We’re here to walk you through everything you need to create an Amazon storefront in six steps:
- Step 1: Register for the Amazon Brand Register program
- Step 2: Set up your store
- Step 3: Design the homepage
- Step 4: Preview and launch your storefront
- Step 5: Add your products
- Step 6: Improve product listings with A+ Content
For more Amazon selling tips and tricks, check out our guide on selling on Amazon effectively!
How to Create an Amazon Storefront in 6 Steps?
Here’s the best way to make an Amazon storefront, which includes the six main steps. Let’s go into detail step by step now!
Step 1: Register in the Amazon Brand Registry program
The first step is to source products to sell on Amazon and create a storefront on Amazon to register in the Amazon Brand Registry program. This program protects brands from counterfeit products and unauthorized use of their trademarks. To be eligible for the program, you must have a registered trademark in the country where you want to sell your products.
To register in the Amazon Brand Registry program, follow these steps:
- Go to the Amazon Brand Registry website.
- Click on the Enroll Now button.
- Select your country and trademark office.
- Enter your trademark registration number.
- Enter your brand name and website.
- Enter your contact information.
- Click on the Submit button.
Once you have submitted your application, Amazon will review it and notify you of their decision. If your application is approved, you can access the Brand Dashboard. Here, you can address how to start an Amazon storefront.
Step 2: Establish your Store
Once your brand is approved for Brand Registry, let’s go to the next step on how to create an Amazon storefront: use the Amazon online store builder to generate a virtual space for your business. To do that, follow these actions:
- Log in to Seller Central
- In the navigation menu, choose Stores
- Select Manage Stores
- Click the Create Store button.
- Pick a storefront format. You can choose from three following templates:
- Product Grid: Present various products using a straightforward and user-friendly design.
- Marquee: Showcase a carefully curated selection of products, allowing ample room to include images, product descriptions, and customer quotes.
- Showcase: Highlight a wide range of products flexibly, providing space for product details and visually appealing content.
We note that each template contains customizable tiles for images, text, video, and various other types of content.
Step 3: Design a homepage
Getting a specific storefront format, the next step on how to create an Amazon storefront is designing your homepage. As soon as you choose a template, you already have a homepage for your brand.
However, this is a pretty basic homepage; maybe it won’t fit your needs. So, just follow our quick guide to customize an optimal home page:
- Click on Page Manager
- Choose Add a Page to build out the storefront
- Add subcategory pages to show all your wares.
- Enter the page name and description for each page
- Pick a page template
Significantly, each page can seamlessly link to other pages within the storefront, allowing for a multi-layered browsing experience. This flexibility enables you to create dedicated pages for highlighting specific features, product categories, or best-selling items.
You also can enrich your shoppers’ experience with the versatile Tile Manager. It lets you use a combination of images, text, as well as video content to make an engaging experience for shoppers.
Note that the Amazon Storefront homepage is your brand’s first impression on Amazon. Therefore, your homepage should be:
- Visually appealing
- Easy to navigate
Step 4: Preview and launch your storefront
Once your homepage is completed, let’s preview and launch your store as the next step of how to create an Amazon storefront. You need to:
- Go to the Preview Window to see how the storefront will perform for desktop as well as mobile browsers.
- Click on each tile within the page to edit.
- Once you see everything is okay, click Submit for Publishing.
The moderation process typically takes several days, so please check the Status Bar regularly to monitor its progress. To ensure a smooth and timely approval, carefully review the Store’s creative guidelines.
Once your storefront is approved, it will become active and visible to Amazon customers. To track your storefront’s performance, you can revisit the Store builder anytime. Then, please access the Insights section to monitor page views, sales, and other relevant metrics. The Stores builder also allows you to make ongoing edits and updates to your storefront as needed.
Step 5: Listing your product
Now, we come to the critical step on how to create an Amazon storefront which is listing products. This is your chance to showcase what you have to offer and make a lasting impression on potential customers.
There are two different approaches you can take when adding your product.
- The first option: Handpick the products you believe will resonate the most with your target audience. This allows you to select items that align with your brand and reflect your unique style.
- The second option: Utilize dynamic widgets to populate your product displays automatically. Amazon’s vast database powers these widgets. Then, it can generate different product recommendations based on visitor behavior, such as best-selling products or items that are relevant to their search history.
When listing your products to create a storefront on Amazon, it’s crucial to pay attention to a few key elements:
- You need to make sure to include high-quality product images that showcase your items in the best possible light.
- Detailed product descriptions are essential. You need to:
- Provide accurate and comprehensive information about each item
- Highlight its key features, benefits, and any other relevant details that will help customers make an informed purchasing decision.
- Competitive pricing is a crucial factor that can influence customers’ buying decisions.
For more tips, it would be better to refer to our 101 guide on how to sell on Amazon!
Step 6: Improve product listings with A+ Content
The final step to the question “How do you create a storefront on Amazon?” is leveraging A+ Content. This a powerful tool that allows you to enhance your product listings with rich media content. This can help you to:
- Differentiate your products from competitors.
- Highlight key product features and benefits.
- Increase customer engagement and conversion rates
Otherwise, you can follow the small steps:
- Go to the A+ Content Manager tool: You can find this tool in Seller Central under the Advertising tab.
- Click on Start creating A+ content.
- Select the product you want to create A+ Content for: You can search for your product by ASIN or product name.
- Choose the type of A+ Content you want to create: There are two types of A+ Content:
- Basic A+ Content: It is free to create
- Premium A+ Content: It costs a fee to create, but it has more options, including video and interactive modules.
- Select the modules you want to use: There are a variety of modules available, including text, images, videos, and comparison charts.
- Add your content to the modules: You can use the A+ Content Manager tool to add text, images, videos, and other content to your modules.
- Save your content: Once you are happy with your content, click on the Save button.
- Preview your content: You can preview your content before you publish it to make sure it looks the way you want it to.
- Publish your content: Once you are happy with your preview, click on the Publish button.
Why You Should Create Storefront on Amazon?
Here are the main reasons you need to know about “How do you make an Amazon storefront?”
- Enhance brand awareness and visibility: An Amazon Storefront allows you to create a centralized hub for your brand, showcasing your products, stories, and values. This can help you attract new customers and build a loyal following.
- Increase product discoverability and sales: Getting to know how to create an Amazon storefront can help your products get noticed by more shoppers. Amazon’s search algorithm considers storefront engagement, so the more people visit your storefront, the higher your products will rank in search results.
- Create a cohesive and branded shopping experience: Solving how to create your own Amazon storefront gives you complete control over the look and feel of your brand. You can use custom images, videos, and text to create a unique and engaging customer experience.
- Access valuable marketing tools and analytics: Amazon provides marketing tools to help you promote your storefront and products. You can also track key metrics such as traffic, sales, and customer engagement.
- Grow your business with Amazon’s massive reach: Amazon is the world’s largest online marketplace, with over 200 million active customers. By creating a Storefront, you can tap into this vast audience and reach potential customers worldwide.
Create an Amazon Storefront Step by Step: FAQs
There are different ways on how to create an Amazon storefront as an affiliate. Here are a few options: Yes, anyone can create an Amazon storefront. Amazon provides a service called Amazon Stores that allows businesses and individuals to create branded storefronts on the Amazon platform. Getting to know how to create an Amazon storefront allows sellers to showcase their products and create a customized shopping experience for their customers. Yes, creating an Amazon storefront is free for brands registered with Amazon Brand Registry. However, why answer to the question “Is it free to have an Amazon storefront” is yes, when implementing how to create an Amazon storefront, sellers must have a professional selling plan. This costs $39.99 per month in the U.S., plus additional selling fees based on the product category. To access an Amazon storefront, you can follow these steps:
Are You Ready to Start Your Amazon Storefront?
Knowing how to create an Amazon storefront is an excellent opportunity to rock your online business. And our simple guide will be your best support in this process with the six easy steps:
Step 1: Register in the Amazon Brand Registry program
Step 2: Establish your store
Step 3: Design a homepage
Step 4: Preview and launch your storefront
Step 5: List your products
Step 6: Improve product listings with A+ Content
By the way, to streamline your cross-platform eCommerce business management, reach out to us for personalized guidance on LitCommerce. Additionally, subscribe to our blog and join our active Facebook community to stay abreast of the latest eCommerce industry trends and insights