Think about your buying behavior for a while – do you remember saving your shopping wishlist and patiently waiting for that 70% off Black Friday deal? Customers always want to get the best deal, in which they can pay less and save their money.
No matter where you sell your items, a sale is a highly effective strategy for increasing traffic and conversions. It can significantly impact your sales and your business growth. In this article, we will walk through 5 steps on how to run a sale on eBay:
- Step 1: Set up an eBay sale
- Step 2: Run a sale on eBay
- Step 3: Choosing individual items
- Step 4: Creating discount rules
- Step 5: Reviewing sale rules
So, read this comprehensive guide to the end for step-by-step details on what to do.
5 Types of Promotions on eBay
Before learning how to run a sale on eBay in detail, we will look at the five types of promotions available on eBay. As follows:
- Order discounts: This promotion allows sellers to offer discounts based on the order size or the amount a buyer spends. For example, sellers can create promotions such as a percentage off an additional item or a buy-one-get-one-free offer. Thus, you can increase their average order value by incentivizing buyers to purchase more items. It also encourages shoppers to return to your eBay store next time.
- Coupons: In simple terms, you can offer exclusive discounts to your buyers by using a coded coupon. Coupons can be shared with specific customers or promoted to a broader audience. This type of promotion is particularly effective in attracting new customers and rewarding loyal ones for your eBay store sales.
- Shipping discounts: This type of promotion allows you to offer free shipping for a limited period or under certain conditions. Shipping discounts help you attract more customers because it reduces their purchase costs. As a result, you can increase their as well as get more benefits of eBay store.
- Sale events: This promotion encourages sellers to reduce prices for selected items or categories for a limited period. Sale events create a sense of urgency among buyers, enabling them to purchase before the promotion ends. It is a fantastic way to clear excess inventory or introduce new products to the market.
- Volume pricing discounts: With this type of promotion, you give tiered discounts to your users who purchase multiple quantities of a single item. Thus, you can encourage bulk purchases and increase the average order value for sellers. Volume pricing discounts are particularly beneficial for sellers who deal with wholesale or large quantities of inventory.
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How to Run a Sale on eBay?
Well, how to run a sale on eBay? This process includes five main steps. Please continue reading to know the specific actions in each step:
Step 1: Setting up an eBay sale
To start how to run a sale on eBay, you need to set up your eBay sales first. You only need to do a few small steps to complete this step, including:
- Log in to your eBay account
- Navigate to the Seller Hub.
- Click on the Marketing tab in the Seller Hub to go to eBay Promotion Manager
- Select Promotions from the drop-down menu of the Marketing field
- Appear on the Promotions page, and you move to the Create a promotion button on the right side
- Click on Sales event+ markdown on the drop-down of the Create a Promotion button to begin setting up your sale. This will open up a screen called Create a sales event, where you can customize your journey of how to increase sales on eBay.
Step 2: Running a sale on eBay
At Create a Sale event screen, you will take the next step: how to run a sale on eBay. On this screen, you focus on the left side to set your discount. EBay offers several options to suit different promotional strategies. You can choose a percentage off sale, offering a discount based on a portion of the original price.
Alternatively, you can take off a specific amount of money for your items. For example, get $4 off all technology accessories during the eBay holiday sales. EBay also offers free shipping for all discounted items, which only applies to the first domestic shipping service. Of course, this is not required, and you should consider it based on your sell-on eBay strategy.
To finish step 2, click the Select Items button.
Step 3: Choosing individual items
When you click the Select items button, the screen will display 2 fields, including Select items and Create rules using categories. You choose items first with two options:
- Manually selecting specific items: With this option, you must search for individual items and add them to your sale.
- Using eBay’s automated tools: These tools help you select items based on category, keyword, or price range. Therefore, you can save time if you have a large inventory.
Significantly, as one of the best-selling platforms, eBay allows you to choose from up to 500 items.
Step 4: Creating discount rules
To maximize the success of how to run a sale on eBay, it’s crucial to establish clear discount rules. You must select the Create Rules option to specify the criteria items that meet to participate in the sale. You will set rules through the filters that eBay provides. One effective filter is by eBay or seller Store category. This filter helps potential buyers easily find what they’re looking for.
Alternatively, eBay offers various filters to help you narrow the selection even further. This includes filtering items based on their price, condition, brand, and other relevant factors. These filters help you tailor the sale to cater to specific buyer preferences.
Furthermore, it’s equally important to have some exceptions in place. This allows you to exclude certain items from the sale if needed. Perhaps there are certain high-value or limited-edition items that you don’t want to include in the promotion. By setting exceptions, the process of how to put an item on sale on eBay can control which products are eligible for the discount and which are not.
Notably, if you want to use multiple discounts, you need to repeat the selection of items or set rules for each discount level.
Step 5: Reviewing sale rules
To finalize the process of how to make a sale on eBay, you need to take a few minutes to review the sale rules that you just set up. The purpose is to ensure the information is correct and you get all the important information. Some things you need to check are:
- Sale event name: By default, the promotion will have a specific name. However, you can change it to make searching faster and more convenient.
- Discount type and items: This section requires you to verify the discount amount and the rules you have set
- Date range: You need to double-check the sale date to ensure this sale matches your eCommerce strategies and best practices.
- Sales event banner: In this field, you can add a brief description and insert product illustrations to help your promotion become more visible to buyers.
How to Offer Other Promotions on eBay?
Besides sale events, eBay also gives a number of other methods of promotion, such as volume pricing discounts, coupons, shipping discounts,… Now, let’s break down step by step how to offer these promotions:
How to offer eBay volume pricing discounts?
EBay volume pricing refers to offering reduced prices or discounts to buyers who purchase multiple quantities of the same item or a combination of different items. To offer volume pricing discounts on eBay, you can follow these steps:
Go to the Marketing tab in Seller Hub and select Promotions.
- Move to Create a Promotion button
- Select Volume Pricing within the Promotion creation options. This will allow you to set up tiered discounts based on the quantity of items purchased.
- Define the discount tiers for different quantities of items. For example, you can offer a higher discount for purchasing a larger quantity of items.
- Choose the items that will be eligible for the volume pricing discount. You can select specific SKUs or use category rules to apply the discount to a group of items.
- Click Save & review to comeback the main screen
- Choose Add or Remove rules to edit your inventory
- Save a draft if you want to save your promotion for later
- Specify the date range for the promotion to be active and then select “Launch”.
How to create selling coupons on eBay?
Selling coupons on eBay involves listing physical coupons, usually printed on paper, for sale on this one of top 7 marketplaces for selling products. These coupons can offer discounts, promotions, or special offers on various products or services. So, how to discount an item on eBay?
Here’s a step-by-step guide on how to offer a discount on eBay:
- Go to the Marketing tab in Seller Hub and select Promotions
- Click Coupon in the drop-down list of Create a Promotion button
- Set the discounts and conditions of your offer and choose eligible items. You can also set a budget and other usage limits for your offer.
- Add an image to make your coupon visually appealing
- Select Start Immediately or specify the start and end dates for the coupon campaign
- Tap Launch coupon to start your coupon campaign after entering the coupon details
How to offer eBay shipping discounts?
EBay shipping discounts are promotional offers sellers can provide to buyers to encourage them to purchase multiple items and add them to a single order. These discounts are applied to the shipping cost, making it more affordable for buyers to combine their purchases into one shipment.
To address how to discount items on eBay in terms of shipping, you can follow these steps:
- Go to your eBay Seller Hub, choose Promotion in the Marketing tab
- Move to the Create a Promotion button and click Shipping Discounts.
- Set these rules in your eBay Seller Hub’s Promotional shipping discount rules section.
- Specify shipping discounts in your listings. You can mention the combined shipping discount in the item description or use eBay’s promotional shipping discount rules to apply the discount at checkout automatically.
Is It Worth It to Run a Sale on eBay?
How to run a sale on eBay can be a worthwhile strategy for sellers looking due to many benefits, such as:
- The process of how to run a sale on eBay can help generate a sense of urgency and encourage buyers to buy
- Learning how to run a sale on eBay helps sellers stand out. With millions of listings on eBay, one of the top eCommerce platforms, it’s crucial to find ways to differentiate oneself. Offering discounted prices or exclusive deals can attract more attention from buyers and entice them to choose your listing over others.
- Do a sale on eBay helps sellers clear out excess inventory or sell items no longer in high demand. By offering discounted prices, sellers can move their stock quickly and make room for new merchandise. From there, the seller can prevent inventory from stagnating and losing value over time.
However, it’s essential to consider the potential impact on profit margins. Sellers should carefully calculate the cost of a sale, including any additional eBay fees or expenses. This ensures that they will still make a profit. Besides, you should research the market and competition to place competitive prices that will attract buyers without sacrificing profitability.
How to Run a Sale on eBay – FAQs
To run a sale on eBay in 2023, you can follow these steps: Please note that once a sale is active, you cannot change the discount or add new items. However, you can edit the sale event name, and description, adjust the end date, or pick a new picture directly on the Review and Launch page. To sell on eBay without getting charged, you can take advantage of the limited number of free listings provided by eBay. Sellers are typically charged fees for listing items after using up their free listings, as well as additional fees when those items are sold. However, eBay occasionally offers promotions where sellers can enjoy reduced or even waived selling fees. You should follow the promotions and take advantage of them to minimize or eliminate charges when selling on eBay. To sell 100 items daily on eBay, you need to focus on several key strategies, including
Conclusion
Overall, running a sale event is a very cool feature that eBay has provided to its sellers. To help sellers profit more from this feature, we have compiled this detailed and specific guide on how to run a sale on eBay. It only takes 5 minutes to read this guide, you can confidently run sale events for your eBay store.
On the other hand, if you are on the journey to make your business available on many different eCommerce platforms, LitCommerce will be a powerful right hand to simplify your journey. Don’t hesitate to get in touch with us to get the latest information about the eCommerce world.
