Etsy is a well-known online marketplace suitable for selling your works. Hence, you need to pay attention to the quality of uploaded pictures, create detailed descriptions of your products, and use effective marketing techniques for promoting your store. Read on if you want to learn how to sell digital download photos on Etsy.
In this article, we will answer the most frequently asked questions and provide you with some ideas that will help you make your Etsy store more profitable.
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8 Steps on How to Sell Digital Download Photos on Etsy
#Step 1. Create an Etsy account
To set up an Etsy store, you need to register with your email to start selling digital download photos on Etsy. Then, sign into your account and click the Sell On Etsy option. By following helpful tips, you can quickly create your store to start selling on Etsy. Select your location, language, and currency. You should also indicate the type of your store.
After providing the necessary information, select a suitable name for your Etsy shop and enter your payment details. Make sure to add information about your store to the “About” section. It will allow you to improve your brand’s presence.
Discover why we should sell digital products on Etsy:
It’s also important to select a suitable theme for your Etsy store that will demonstrate what products you are going to sell. A good theme may also improve the shopping experience of your customers. At this stage, you also need to create an Etsy banner.
#Step 2. Name and customize your store
To make your brand more recognizable and ensure that people will remember your Etsy store after seeing it for the first time, pay attention to the brand elements. They should drive clients to view your products and assist you with selling digital downloads on Etsy.
It’s important to select a suitable name for the store as it is the first thing that most buyers notice. If you manage to find the right name, it will help you promote your store online. It should help you stand out among your competitors.
When talking about how to sell digital download photos on Etsy, if you are looking for a source of inspiration, use the AI-based tools available in Namelix to create a short and memorable name for your store.
To make your eCommerce store more appealing, you can further customize it by adding the following elements:
- Etsy shop icon: Users will see it at the top left of the homepage of your store.
- Cover photo: This option is different from a shop banner. It allows you to add a large picture at the top of the store’s name.
#Step 3. Edit the photos in Photoshop to stand out
While you can upload your pictures on Etsy in a few clicks, it might be challenging to select the most suitable photos that will drive your potential clients to make a purchase. By using pro-level photo editing software, you can give your images a unique look.
If you don’t know how to edit your photos but want to sell your digital prints right now or if you don’t want to spend much time enhancing your pics, you can outsource this task to the companies that specialize in this area, such as FixThePhoto.
The professional team will quickly edit your images and deliver high-quality results. Your edited photos will meet the highest requirements. By learning how to sell digital download photos on Etsy, you can also ask photo editors to enhance your pictures in a specific style used by popular photographers or top Etsy sellers. It will allow you to spend more time promoting your store and increasing your sales.
#Step 4. Create your listing
After setting up your eCommerce store, you need to create listings for your products.
- Photos should be 2,000 pixels per square inch or more.
- Etsy allows users to add up to 10 photos to each listing.
If you are wondering how to sell digital download photos on Etsy, keep in mind that it’s better to use high-resolution pictures to make your listings more attention-grabbing.
When selling photography prints, it’s important to demonstrate how your clients can use them. You can create helpful visualizations and framing tools, such as Photofunia, iArtView, Shoot, and Sell. They allow you to create previews that will help people see how your prints look in interiors. In addition, you can demonstrate how the prints can be used for book covers, T-shirts, and other objects.
#Step 5. Research keywords to improve SEO
To use organic promotion methods on Etsy, you need to pay attention to Etsy SEO. Add relevant keywords to your listings and their detailed descriptions. To create a list of suitable keywords, you can use the in-built keyword search tool available on Etsy as well as other free tools available online.
Make sure to add keywords to product titles as well. Alternatively, you can use such professional services as SEMrush, Ahrefs Keywords Explorer, and Google Keyword Planner which allow you to find the most widely-used keywords for driving traffic to your site.
When writing descriptions, use wording that a user may use to find a photo. If you sell pictures of a forest, make sure to mention this word in the description. In addition, make sure to add relevant technical details that will convince a potential buyer to make a purchase.
When setting up your store, make sure to write policies for shipping and returns. It will help you avoid possible misunderstandings and show your clients that they can trust you.
When publishing and selling digital download photos on Etsy, it’s important to avoid breaking the copyright. You can add information about copyright to your listings to tell your clients what they can’t do with your photos to minimize the chance of getting a cease and desist letter.
Most photographers listed on Etsy allow using prints of their photos and are against commercial use. You can also allow your clients to use your photos commercially but specify that they will need to credit you or pay an additional fee.
#Step 6. Price your digital photos
It might be challenging to set the right prices if you are just getting started with your Etsy store. Digital download photos on Etsy cost $5-$6 per item on average, but you can set custom prices for your clients. Make sure to analyze the stores of your competitors. When learning how to sell digital download photos on Etsy, it’s better to set prices that aren’t too high or too low.
Regardless of the price you decide to set, you need to check whether it includes the fees that you have to pay for the services provided by the platform. While you can create an Etsy store without paying a dime, it will cost you $0.20 to publish a product listing. In addition, you will need to pay a 5% transaction fee or a 3% plus $0.25 transaction fee.
#Step 7. Promote your listings
Some people mistakenly believe that it will suffice to create an online store and add product listings to start a successful business. However, to stand out among other eCommerce stores on Etsy, you also need to improve the online presence of your brand and launch an effective marketing campaign to help people find your products.
On how to sell digital download photos on Etsy, you must be ready that it will take up to 24 hours for them to be displayed on Etsy. However, you should start promoting them without any delays. You can promote your products using Etsy and Facebook ads. In addition, you may create accounts on other social media, such as Etsy, YouTube, TikTok, etc.
If you are a photographer and have an official website, you can link it with your Etsy store. Besides, you can effectively promote your brand on this platform by paying $1 per day for Etsy ads. It will allow you to increase your visibility and get new clients.
You can also benefit from using email marketing techniques and setting up a newsletter. If you want to drive your clients to make repeat purchases, take a closer look at the in-built email marketing tools available on Etsy. Many companies that have Etsy stores also use such tools as ConvertKit and Mailchimp.
#Step 8. Maintain great customer service for positive reviews
Now it’s time to learn how to incentivize your clients to buy more products. To get new customers, you will need to pay 5 times more than to retain your long-term clients. This is why you need to create listings with high-quality images and detailed information about your products. Otherwise, your listing will fail to catch the attention of potential buyers, and they will move to other products.
In addition, your potential buyer might be driven to purchase after reading reviews left by other clients who have already bought your products. If your clients are fully satisfied with your products and leave reviews on your site, it will help you build the authority of your brand and make your marketing efforts more effective.
This is why it’s important to manage feedback and incentivize your clients to leave reviews. It will help you develop your business. To improve your services, make sure to take the following steps:
- Send well-written thank-you notes to clients who purchase your products.
- Encourage your clients to post reviews after receiving the ordered items.
- If some of your customers don’t have a pleasant experience, offer a replacement item, bonuses, and discounts to leave them satisfied.
- In case you get a bad review that contains unfounded claims, you can contact the Etsy support team and ask them to remove those bad reviews.
To drive your customers to make repeated purchases, you can offer various incentives, including discounts and exclusive offers. Besides, you can use product recommendations and offer ideas for using your prints.
Your main task is to drive your clients to follow your social media accounts or agree to receive new updates by email. It will enable you to keep in touch with them and make them offers they won’t be able to resist.
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Should I Sell Digital Products on Etsy?
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