You may have heard that the “Claim Your Account” feature on Pinterest for Etsy is no longer available and that your profile info won’t show up with pins linked to your shop. But is Pinterest still worth it for Etsy sellers? The answer is BIG YES! You can still link pins directly to your Etsy shop, and thanks to Etsy’s product catalog, your pins automatically display as product pins. So, how to use Pinterest for Etsy?
In this guide, we’ll walk you through practical strategies and expert tips, and you’ll learn how to use this powerful platform to skyrocket your Etsy business:
- Step 1: Set up your Pinterest account
- Step 2: Create Pinterest boards
- Step 3: Design engaging pins
- Step 4: Promote your Etsy listings on Pinterest
Understand the Pinterest Platform
Before exploring the art of how to use Pinterest for Etsy, let’s take a quick look at this platform.
Pinterest is a visually oriented social media platform that has gained immense popularity among users worldwide. With its unique concept of virtual pinboards, Pinterest allows users to discover and curate content based on their interests and aspirations.
Core features and functionalities
At its heart, Pinterest acts as a virtual bulletin board where users can “pin” images, videos, and articles onto personalized boards. These boards serve as a collection of ideas, inspiration, and aspirations, covering various topics such as fashion, home decor, recipes, travel, and more.
To enhance the user experience, Pinterest utilizes an intelligent algorithm that suggests relevant content based on a user’s search history, interests, and engagement patterns. This allows individuals to discover new ideas and content tailored to their preferences. Pinterest also provides various organizational tools, including board categories, sections within boards, and the ability to collaborate with others by inviting them to contribute to shared boards.
In addition to personal use, Pinterest has become a powerful marketing tool for businesses and creators. Brands can create visually appealing pins to showcase their products or services, driving website traffic and increasing brand visibility.
Why Pinterest remains a powerful tool for Etsy sellers
For Etsy sellers, Pinterest is still a key component of their marketing strategy. While the direct Etsy Pinterest integration is no longer available, there’s good news: Etsy has become a verified merchant on Pinterest.
Although this feature may not be fully available in all countries yet, Etsy has already taken the necessary step of uploading its product catalog, which is a requirement to become a verified merchant.
Even though your products may not be directly attributed to you, they will still appear as product pins on Pinterest, complete with all the eCommerce features like prices, stock levels, and more.
In the upcoming section, we will provide comprehensive guidelines on how to promote Etsy shop on Pinterest.
As an Etsy seller, you might also want to read:
How to Use Pinterest for Etsy
Now, let’s dive into how to use Pinterest for Etsy and make the most out of Pinterest for your Etsy business:
Step 1: Set up your Pinterest business account
First and foremost, to leverage the power of Pinterest for Etsy’s marketing strategy, you’ll need to create a Pinterest business account. Follow these steps to address how to claim Etsy shop on Pinterest:
1. Visit the Pinterest website (www.pinterest.com) and click the Sign Up button.
2. Sign up using your email address or log in with your existing Google or Facebook account.
3. Create a username that represents your Etsy brand or shop.
4. Complete your profile by adding:
- A profile picture and profile name
- Your website (if you have one)
- Country/region and language
- Describe your business
And choose Etsy as a partner platform.
If you already have a personal Pinterest account, you can convert it to a business account.
Business accounts on Pinterest are public, so if your personal account is currently private, you’ll need to set it to public before making the switch. Your existing Pins and followers will remain unchanged.
If your personal account is linked to another Pinterest account, make sure to unlink it before converting it to a business account.
- Go to Settings.
- Select Account management from the left menu.
- Find Convert to a business account.
- Click ‘Convert account’.
Step 2: Create Pinterest boards
Once you have a Pinterest account, you can start using Pinterest for Etsy by creating Pinterest boards.
1. Go to your profile and click on ‘Saved’ below your profile picture.
2. Click the + icon in the top-right corner and select Create board.
3. Enter a name for your board. You can also invite collaborators if you’d like to make it a group board.
4. Finally, start saving pins to your new board.
Here are some tips you can apply for your boards:
1. Identify relevant topics and categories
It’s a great idea to create various types of boards and populate each one with content from your Etsy shop.
For example, if you sell digital products on Etsy, such as printable planners or calendars, you can create a board for the planner/calendar template or a board based on different planner/calendar design styles.
2. Use keyword-rich titles and descriptions
Incorporating relevant keywords makes your potential buyers reach you more easily. For example, instead of naming your board “Necklaces,” you could use a more descriptive title like “Women’s Handmade Necklaces.”
As one of the best selling items on Etsy, jewelry is highly competitive for sales. Therefore, the more detailed description will help you increase the competitive effect of your Etsy jewelry shop. Similarly, when writing detailed descriptions for each Pinterest board, you should use relevant keywords to improve discoverability.
3. Arrange high-quality and visually appealing images
You also need to arrange high-quality and visually appealing images for each board when addressing how to use Pinterest for Etsy. You should choose visually appealing images representing your Etsy products’ style and quality. High-resolution images with enough light to reveal your Etsy item’s details.
You can use the product photos on Etsy if the Etsy listing image size matches Pinterest or find them from other sources like stock photo websites.
Important note: To maximize the presence of your Etsy shop on Pinterest, it’s crucial to strike a balance between showcasing your listings and incorporating captivating content from various sources. Simply highlighting your Etsy products does not convey your dedication to customer satisfaction. Therefore, it’s beneficial to complement your listings with other engaging material that aligns with your niche.
Step 3: Design engaging pins
To delve deeper into the art of how to use Pinterest for Etsy, you should design compelling pins. These pins make the integration of these 2 platforms even more rewarding.
Here’s how to create an attractive pin:
1. Just like creating a board, you also navigate to the profile page, click on the + icon and select ‘Create pin’.
2. Then, you need to upload your product image and fill out the necessary information such as product title, description, etc.
Be sure to include the direct link to your Etsy product so customers can easily access and purchase it whenever they’re ready.
To create eye-catching pins that drive sales, try these tips:
1. Optimizing product images for Pinterest
You need to optimize your Etsy product images for Pinterest to create engaging pins. The recommended Pinterest pin sizes are as follows: 1000 x 1500 pixels for standard pins, 1080 x 1080 pixels for square pins, and 1000 x 2100 pixels for long pins. Furthermore, Pinterest users are more likely to engage with high-quality images. You should use natural or studio light to capture your product in the best possible way.
2. Creating eye-catching pin designs with graphic tools
You can create attractive pin designs using Canva or other graphic design tools. Canva is a popular online graphic design platform that offers a wide range of features and templates to help you create eye-catching Pinterest pin designs. With its user-friendly interface and drag-and-drop functionality, Canva makes it easy for anyone, even those without design experience and who just started selling on Etsy, to create professional-looking pins.
However, there are other alternatives like Adobe Photoshop, Illustrator, or online platforms such as PicMonkey and DesignBold. These tools offer advanced features and functionalities for designing pins, giving you even more options to create appealing and unique designs. This can help sell on Pinterest with Etsy products very effectively.
3. Writing engaging pin descriptions
In addition to beautiful visuals, it’s essential to add informative and enticing descriptions to your pins to entice viewers to click through to your Etsy listing.
You can write your product details or unique features that emphasize the benefits of your product. For example, if you’re selling handmade jewelry, you could mention that it’s a perfect accessory for special occasions or that it makes a thoughtful gift.
4. Utilize rich pins to provide more details about your product
Rich Pins is a Pinterest feature that allows you to display additional information directly on your pins, such as price, availability, and product description, making your Etsy more visible on this platform. To enable rich pinning for your listing, you’ll need to add a meta tag to your Etsy store website or use an app approved by Pinterest.
Step 4: Promote your Etsy listings on Pinterest
Finally, but also crucially important in learning how to use Pinterest for Etsy is promoting your listings on Pinterest. By doing so, you can get more views on Etsy.
Remember that you can still link all your pins directly to your Etsy shop, and they will automatically become product pins thanks to Etsy’s catalog integration.
And it just requires a bit more strategic planning. You’ll need to give your pins extra time to rank and make sure you’re posting them at the right time to catch trends and maximize visibility. With the right approach, Pinterest can still be a valuable tool for promoting your Etsy business.
1. Participate in group and collaborative boards
Next, we suggest you join and participate in group and collaborative boards to expand your reach. Group boards are shared boards where multiple users can contribute pins.
You can find group boards by searching for keywords related to your industry on Pinterest or by exploring available group board directories on Pinterest. Once you become a member of a group board, actively engage by pinning your listings and interacting with the pins of other contributors through likes, comments, and replies.
2. Consider using Pinterest Ads
Additionally, it is worth considering using Pinterest advertising in an attempt to find out how to use Pinterest for Etsy. You need to create campaigns to target specific audiences based on demographics, interests, or keywords.
Promoted Pins blend seamlessly with the organic content on Pinterest to reach potential buyers as they browse and search for inspiration. Furthermore, you should interact with the Pinterest community by following and engaging with others.
Here are some tips for using Pinterest Ads:
- Choose the right ad type: Among the 3 types—promoted pins, promoted video pins, and promoted carousels—select the format that aligns with your campaign goals and has the potential for the highest conversion rate. For example, promoted video pins can be great for showcasing products in action, while carousels allow you to display multiple items or details in a single ad.
- Set up your target audience: To drive sales from Pinterest, make sure your ads reach the right audience. You can use demographic targeting, interest categories, or specific keywords that align with your Etsy products to reach shoppers likely interested in what you offer.
- Set your budget: Decide on a daily or lifetime budget that fits your advertising goals. You should start with a modest budget and, based on results, adjust to increase reach and impact. Pinterest’s cost-per-click (CPC) model means you can control spending, so you only pay when people click on your ads.
- Craft engaging copy: Make sure your pin descriptions are enticing and informative. To do so, highlight the benefits of your product, add keywords that are relevant to your target audience, and include a strong call to action (CTA).
These are budget-friendly tips, but they still deploy the art of how to use Pinterest for Etsy effectively. Therefore, if you’re concerned about the cost of starting an Etsy shop, these invaluable tips should not be overlooked.
Maximize Pinterest Ads for Your Etsy Shop!
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Tips to Sell Etsy Products on Pinterest
Now, let to unlock the potential of your Etsy products with these effective tips for how to advertise Etsy on Pinterest:
1. Drive traffic to your Etsy shop
When it comes to how to sell on Pinterest from Etsy, driving traffic to your store is the first thing to consider. Here are some tips to help you achieve that:
- Use compelling calls to action (CTAs) in your pin descriptions: CTA is always a factor to help you get more sales on Etsy. You should create persuasive and engaging phrases for CTAs to encourage Pinterest users to click on your pins and visit your Etsy store. Examples include “Shop Now,” “Explore More,” or “Get Yours Today!”
- Directly link pins to corresponding Etsy product listings: This streamlines the purchasing process for potential customers and increases conversion rates.
2. Utilize Pinterest for SEO
As a seller of Etsy, one of the best marketplaces, it would be a shame if you didn’t take advantage of Pinterest for SEO. Therefore, here’s how you can leverage it to improve your shop’s visibility:
- Research and utilize relevant keywords in your pin titles and descriptions: You should conduct keyword research to identify popular search terms related to your Etsy products. Then, it is time to incorporate these keywords naturally into your pin titles and descriptions to improve their visibility in Pinterest’s search results.
- Leverage Pinterest’s guided search and related pins feature: This helps you find popular keywords and trending topics. Incorporating these insights into your pin descriptions and board titles is a good way to increase discoverability.
3. Measure success and track results
To gauge the effectiveness of your effort on how to use Pinterest to drive traffic to Etsy and track the results, consider the following:
- Monitor Pinterest analytics to track traffic, engagement, and conversions: You should regularly check your Pinterest analytics to gain insights into the performance of your pins. Moreover, don’t forget to monitor metrics such as click-through rates, saves, and comments to consider the effectiveness of your Pinterest strategy.
- Analyze the correlation between Pinterest activity and Etsy sales: Evaluate how your Pinterest activity, such as posting, pinning frequency, or specific pin promotions, impacts your Etsy sales. Analyzing the data can identify the influence Pinterest has on your business’s bottom line and helps you somewhat answer the question: is selling on Etsy worth it?
- Adjust your Pinterest strategy based on data-driven insights: Use the information gathered from analytics and the correlation between Pinterest activity and Etsy sales to refine your Pinterest marketing strategy. Experimenting with different pin styles, keywords, and posting schedules to optimize your results is crucial to achieving better outcomes.
Measure success and track results after using Pinterest to promote your Etsy store
4. Learn from other competitors
Another tip to effectively increase your Etsy sales through Pinterest is to observe and learn from other successful Etsy sellers. Therefore, you can gain insights into what works and apply those tactics to your own Pinterest marketing efforts.
Here’s how you can learn from your competitors:
- Study their pin designs and layout: Start by noticing how popular Etsy sellers design their pins. For example, some sellers focus on minimalist designs with lots of white space, while others go for vibrant, eye-catching images. You can try to figure out which styles resonate most with your target audience and adapt them to your products.
- Analyze their pin descriptions and keywords: Take a close look at the language and keywords they use in their pin descriptions. Successful sellers often include keywords that align with their products, categories, or target audience interests. Hence, incorporating similar keywords that are relevant to your products can help improve the discoverability of your pins, driving more traffic to your Etsy store.
By incorporating these tips, you can harness the power of Pinterest to generate traffic for your Etsy shop, enhance your visibility through SEO strategies, and assess the effectiveness of your endeavors. Ultimately, you can confidently tackle the question of how to use Pinterest for Etsy, achieving optimal results.
How to Use Pinterest for Etsy – FAQs
While Pinterest no longer supports directly claiming your Etsy shop, you can still effectively promote your Etsy products on Pinterest by following these steps: Pinterest no longer supports the option to directly claim your Etsy shop, which may leave sellers wondering how to maximize their Pinterest presence. While you can’t “claim” your Etsy shop on Pinterest in the same way you could previously, there are still effective strategies to leverage Pinterest for your Etsy store’s success. To drive traffic from Pinterest to your Etsy shop and increase sales, you should: Currently, Pinterest does not offer a direct selling feature for Etsy products. You need to redirect users from your pins to your Etsy shop to complete the purchase. When creating pins, use compelling visuals and descriptions to entice users to click through and explore your Etsy listings. Make sure your Etsy shop is well-optimized with clear product descriptions, attractive pricing, and high-quality images to provide a seamless shopping experience for Pinterest users who visit your shop.
Conclusion
In conclusion, Pinterest is a powerful platform for Etsy sellers to expand their reach and boost sales. It offers a visually appealing interface, a vast user base, and the opportunity to showcase products, increase brand visibility, and drive traffic to Etsy shops. By understanding how to use Pinterest for Etsy effectively, sellers can lead to tremendous success in one of the best-selling platforms in the world.
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