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Home » Blog » Multichannel Selling

LitCommerce vs Codisto: Which Listing Tool is Better for Multichannel Selling?

Kevin Nguyen by Kevin Nguyen
Dec 2024
LitCommerce vs Codisto

LitCommerce vs Codisto

Have you been searching for a multichannel selling tool on Google and noticed that LitCommerce and Codisto keep popping up? Well, that’s because they’re both quite good! Let’s dive in and look at LitCommerce vs Codisto comparison, in several criteria, to help you decide which is right for your multichannel business. 


So, who are these guys?

That’s maybe the question you are having in mind. Well, wait no more. Let’s dive into details on how they differ from each other. And see what is your best fit.

LitCommerce

LitCommerce logo


LitCommerce is probably a service you’ve heard of. Founded in 2020, it is a Vietnam-based, highly-rated multichannel selling tool (see their reviews on Trustpilot). They focus on powerful features while maintaining an intuitive and easy-to-use interface. The estimated monthly active users of LitCommerce are around 15,000.

Codisto

codisto logo

Codisto is probably more familiar to you. Established in 2011, the service enables sellers deploying web platforms such as Shopify and Prestashop to list their products to single or multiple marketplaces easily. Even though they are a Shopify connection app heavyweight, they still have a useful connection you can use to sync between other eCommerce platforms and marketplaces.

Now, let’s weigh the two applications against each other to see which one is the better option.


LitCommerce vs Codisto: Head-to-head

Criteria

LitCommerce

Codisto

 Marketplace supported 

  • Shopify

  • Etsy

  • eBay

  • Amazon

  • Tiktok Shop

  • Walmart (US & Canada)

  • Google Merchant Center

  • Facebook Shop 

  • OnBuy 

  • Reverb 

  • Shopee

  • Wish 

  • Wix

  • BigCommerce

  • WooCommerce 

  • Squarespace

  • Sears

  • SquarePOS

  • Shopify

  • Walmart (US only)

  • eBay

  • Etsy

  • Amazon

  • Prestashop

Syncing data & frequency

Every 15 minutes 

– Order
– Inventory
– Pricing

– Product SKU (for specific channels)
– Title/Description (for specific channels)

5-60 minutes

– Order
– Inventory
– Pricing
– Image 

Ease of use

4/5
4.5/5

 Bulk edit

2381035
2381035

Currency conversion

2381035
2381035

Location-based inventory management

2381035
Flat cross icon.svg

Customer support

4.5/5
4/5

Free plan

2381035
2381035

Listings template

2381035
2381035

Store activity log

2381035
2381035

Customization service

2381035
Flat cross icon.svg

Prices

Pay-per-marketplace connect and listing 

Up to 3 channels, 1,000 listings: $29/month or $243.60/year.

Up to 3 channels, 2,000 listings: $44/month or $369.60/year.

Pay-per-quantity and order value

50 marketplace-synced orders per month for free.



After that, 1% fee per additional synced-order, capped at $99/month

Overall rating

4.5/5
4/5

TRY IT OUT



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TRY IT OUT



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Round 1: Pricing

In the comparison of LitCommerce vs Codisto, the two providers have different pricing at the lower end. Though both offer a forever-free plan, the allowances differ quite a bit. 

After being acquired by Shopify, Codisto’s pricing model is based on orders. They limit you to 50 marketplace-synced orders per month for free. After that, you’ll pay a 1% fee per additional synced order, with the pricing capped at $99 per month. For us, it is quite a reasonable price for online businesses looking to scale up. 

Codisto pricing

Though these free plans are a good way to try their services out before you actually buy, other multichannel selling tools offer more generous allowances.

On the contrary, LitCommerce offers a more robust pricing model based on the number of marketplaces and the number of listings you have.

LitCommerce customized pricing
LitCommerce customized price

They have a free-for-life plan with the ability to: 

  • List total of 20 listings on sales channels
  • Connect to 2 selling channels
  • Can’t sync price and inventory
  • Can’t sync orders from sales channels

and a 30% off for the yearly plan. 

Winner: It is difficult to call a winner here because it depends on your business needs.

Round 2: Number of integrated marketplaces

This is one of the most basic features of a multichannel selling app. Codisto allows connecting to the following marketplaces:

  • Shopify
  • Prestashop 
  • Amazon
  • Walmart (United States only)
  • eBay
  • Etsy

One limitation of Codisto is it doesn’t allow connection to popular eCommerce sites like BigCommerce and WooCommerce. Just like other integration apps, it only supports integration pairs like Shopify-eBay or Shopify-Etsy, but not all platforms at a time. 

What about LitCommerce? Their integrated pool is much larger, including 16+ top eCommerce platforms and online marketplace:

  • Shopify
  • Etsy
  • eBay
  • Amazon
  • Tiktok (yes, they integrate with TikTok).
  • Walmart 
  • Google Merchant 
  • Facebook Shop 
  • OnBuy 
  • Reverb 
  • Shopee
  • Wish 
  • Wix 
  • BigCommerce
  • WooCommerce 
  • Squarespace 
  • Sears
  • SquarePOS
Litcommerce vs Codisto: LitCommerce Integrated Marketplaces
LitCommerce Integrated Marketplaces

Another point that makes LitCommerce stand out is the ability to integrate multiple channels at a time. Their users can sell on Etsy, Shopify, Amazon, and eBay with all inventory, and orders synced to a single place, such as Shopify admin, Wix dashboard, WooCommerce admin, etc.  

LitCommerce Order Sync
LitCommerce Order Sync

Winner: Well, 16 is four times greater than 4. So LitCommerce is clearly the winner here. 

Round 3: Ease of use

Well, this is a close one, to begin with! LitCommerce and Codisto do a decent job with their usability. Both have a modern, clean, and user-friendly interface with minimal complications and allow you to manage all marketplaces right in the eCommerce platform. 

LitCommerce Dashboard
LitCommerce’s interface

Right from the LitCommerce dashboard, users can follow the starter guide, find suitable cases, and take action. Besides, LitCommerce always shows up a quick guide video along the way when you don’t know where and how to start. This clean and informative app interface is very helpful for both newbies and tech-savvy users.

Codisto's interface
Codisto’s interface

Winner: If we were pressed to choose one, though, I’d probably say that Codisto is slightly easier to use. After they were acquired by Shopify, their interface was adjusted to fit into the Shopify system. If you are already familiar with Shopify, you will find Codisto quite easy to use. LitCommerce’s editor can be a little fiddly as it comprises many powerful options on one single dashboard. 

Round 4: Bulk listing and template 

Both apps allow you to save time by bulk listing your products. With Codisto for Shopify, you can set each of your fields to a constant value or with a formula.

Codisto fomula
Codisto field formula

Besides, Codisto brings out the convenience for sellers with XpressGrid™. This offers a centralized platform to effortlessly view, edit, and control all your sales channel listings. Featuring robust search and filter functionalities, a completely customizable grid, and the capability to employ rules and operators for merging fields throughout your catalog, the Codisto XpressGrid™ enables swift and intuitive creation of sales channel listings, providing adaptability to cater to your specific requirements.

LitCommerce offers pretty much the same thing, which is called Templates and Recipes. It is a bit more convenient compared to Codisto. If you apply a template to some particular listings, changes made to the template will also be updated on all listings with the template applied. This helps you save time by eliminating the need for manual, one-by-one editing.

LitCommerce template and recipe
LitCommerce’s Templates and Recipes.

One of the notable features of LitCommerce is QuickGrid. LitCommerce QuickGrid stands out as a remarkable feature within LitCommerce, presenting a spreadsheet-style interface for seamlessly viewing, editing, and managing all your sales channel listings in a unified platform.

Boasting robust search and filter functionalities, a completely customizable grid, and the capability to employ rules for merging fields throughout your catalog, LitCommerce QuickGrid facilitates the swift and intuitive creation of sales channel listings, offering the flexibility to cater to your unique requirements. Users can now avoid the hassle of switching back and forth to individually edit listings.

Access LitCommerce QuickGrid

Winner: Both LitCommerce and Codisto have a robust listing management features for sellers to handle hundred to thousand listings at once.

Round 5: Inventory and order sync frequency 

Both LitCommerce vs Codisto offer Listings and Orders Sync. Ideally, these apps let you automatically sync products and orders between your eCommerce store and your sales channels in real time. However, this has not yet become a reality. 

Don’t get us wrong. They DO publish updates immediately, but marketplaces (like Amazon, Etsy, etc.) can take some time to process them at their end.

In fact, Codisto confirms these updates typically take between 5-60 minutes to be processed by the marketplace (Etsy, eBay, Amazon, etc). This includes inventory edits from Shopify to the marketplace (e.g., more goods received).

Whereas LitCommerce confirms on the pricing plan that their inventory and price sync frequency is 15 minutes.

If you have fast-selling or low-on-stock inventory (like handmade crafts on Etsy), consider using the Quantity Buffer option in the Codisto inventory field to reduce the risk of overselling. 

LitCommerce also provides a feature like that. It allows you to set a maximum and minimum stock level for your products on various marketplaces, which can avoid any overselling or stockout errors.

Set product quantity limit in LitCommerce
Set product quantity limit in LitCommerce
LitCommerce sync
LitCommerce sync

Winner: Litcommerce won this round by a close margin.

Round 6: Location-based inventory management

This is a new feature added to Litcommerce. Being able to add product inventory to specific Shopify locations, you can better control their inventory levels and ensure that you have enough stock of each product in the right warehouse location. This can help to prevent stockouts and improve shipping times. And yes, it is not available on Codisto yet.

LitCommerce Shopify Location-Based Inventory Management
LitCommerce Shopify Location-Based Inventory Management

Winner: This is a no-brainer. LitCommerce easily wins this round due to higher sync frequency.

Round 7: Analytics & reports

Both services allow you to view data from all channels right from Shopify admin.

LitCommerce’s feature called LiveSync keeps product information, inventory levels, and orders synchronized across all channels. LiveSync is a real-time synchronization system that updates information on your web store (Shopify, Wix, WooCommerce, BigCommerce, etc) as soon as it changes on any channel. This means that businesses can always be sure that they have the most up-to-date information on all of their channel.

LitCommerce also has a feature called Integrated Order Flow that helps businesses manage their orders from all channels in one place, such as Shopify admin. Integrated Order Flow pulls orders from all channels into the Shopify dashboard so that businesses can review, fulfill, and ship orders from one location. This can help businesses avoid missing or delayed order delivery.

LitCommerce sales report 1

In the case of Codisto, they use a system called SmartSync to keep product information, inventory levels, and orders synchronized across all channels. SmartSync is a batch synchronization system that updates information periodically. 

Codisto also has a feature called Order Manager that helps businesses manage their orders from all channels in one place. Like LitCommerce Integrated Order Flow, Codisto’s Order Manager pulls orders from all channels into the Shopify dashboard so that businesses can review, fulfill, and ship orders from one location. 

What about sales reports? From what we see, Codisto has a clearer interface for sales and order info.

Codisto order management
Codisto order management

Winner: Well, we think Codisto is the winner this time.

Round 8: Currency conversion

Some sellers may want to list and sell products in foreign countries, e.g., Your store currency is in USD, but you’ve listed on Amazon Canada.

Codisto has a foreign currency management tool that allows you to list on overseas marketplaces where the local currency differs from that used for your Shopify store. 

Codisto currency settings

Whereas, LitCommerce provides you with the ability to set price rules for each channel you sell on. The Price rules work by taking the initial price from your central catalog and applying the formula set by you, before pushing it out to all listings on a particular sales channel.

You can choose to increase or decrease your product price by a fixed amount ($), or a percentage (%). For example, you can increase the price of all products on Etsy by $2, or decrease the price for all products on eBay by 10%. You can also choose whether to round up or down the final price.

Codisto price adjustment
Codisto price adjustment

You can also set price rules for each channel you sell on.

LitCommerce pricing rules
LitCommerce pricing rules

Winner: We think LitCommerce wins here. As LitCommerce has a pricing rule, the process will be shorter and more straightforward. Meanwhile, with Codisto, users need to calculate the currency all by themself and put the number on each product that they want to adjust.

Round 9: Integration with other selling apps

Integrated 3rd party app in LitCommerce
Recommended 3rd party apps in LitCommerce

Both confirm to work well with other common 3rd party apps you may use, such as shipping integrations or Repricer. However, we are pretty sure that it cannot be guaranteed all 3rd party apps have been developed in compatibility with both apps; given the large number, it is impossible to test all. 

Some 3rd party apps that you are already using may cause a conflict, especially with the sync feature. You should disable the relevant sync in your store if another app handles that particular sync function (pricing sync for Repricers, for example).

We also suggest testing with a small number of products/orders and reaching out to LitCommerce/Codisto support if you experience any difficulties.

Winner: Well, we think it’s a rough draw between LitCommerce vs Codisto.

Round 10: Customer service

Regarding support, both have thorough knowledge bases that guide you through your setup process. 

  • LitCommerce Usage Docs
  • Codisto Help Article 

Both the app’s customers can receive their help via email and live chat. Overall, LitCommerce and Codisto’s customer service are considered friendly and helpful.

Codisto review
Codisto review on Capterra
LitCommerce review on Trustpilot
LitCommerce rating on Trustpilot
LitCommerce customer review
LitCommerce customer review

Winner: LitCommerce, though, offered fast and friendly support on both mediums, and this makes them our winner for this round.

Round 11: Customization service

LitCommerce offers customizable services for sellers wanting to:
– work on data that are not supported by default.
– have specific requirements/features that are not supported by default.

LitCommerce customization service

Codisto hasn’t had this feature just yet.

Winner: For these reasons, LitCommerce won this round by a mile.


LitCommerce vs Codisto: The Final Call

In short:  

  • LitCommerce is a good choice for businesses with stable revenue and wanting to scale with a wide range of powerful features.
  • For small businesses that want to save money, Codisto is a better option.

  • LitCommerce dominates Codisto for most of the rounds here. By our standards, it is the clear winner. They are offering a good variety of features for a pretty good price – particularly when it gets up to the higher order numbers. If you want a budget-friendly and easy-to-use service, though, you can always give Codisto a try too. We hope our article of LitCommerce vs Codisto comparison is helpful enough for making your own decision.

    Kevin Nguyen

    Kevin Nguyen

    Kevin Nguyen is the CEO and Co-founder of LitCommerce. He brings over a decade of unparalleled dedication to eCommerce businesses, marking more than 12 years of an illustrious journey in eCommerce and technology.

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