LitCommerce vs Sellbrite are two prominent tools in the eCommerce world, offering a range of features to help businesses sell on multiple platforms. In this comparison, I will thoroughly examine through 8 factors to find their strengths and weaknesses.
#5. Inventory, Price & Order feature
Let’s dive in!
LitCommerce vs Sellbrite – Overview
What is LitCommerce?
LitCommerce is probably an app you’ve heard of. Founded in 2020, it is a Vietnam-based, highly-rated multichannel selling tool (see their reviews on Trustpilot). They focus on powerful features while maintaining an intuitive and easy-to-use interface. The estimated monthly active users of LitCommerce are around 15,000.
What is Sellbrite?
Sellbrite is probably more familiar to you. Founded in 2013, it is a cloud-based multichannel inventory management solution designed for eCommerce businesses.
It allows users to streamline their operations by centralizing product listings, order management, and fulfillment processes across various online sales channels. In 2019, Sellbrite was acquired GoDaddy, a solution provider for online businesses.
LitCommerce vs Sellbrite – Methodology
Before diving into each criterion, this side-by-side comparison of LitCommerce and Sellbrite utilizes a multi-criteria decision analysis (MCDA) approach. This methodology allows for a structured and objective evaluation of two alternatives based on pre-defined criteria. Learn more about my methodology.
Criteria | LitCommerce | Sellbrite |
Platforms supported |
|
|
Data sync frequency | 15 minutes | 15 minutes |
Ease of use | ||
Bulk edit |  | |
Central management | Web-based store dashboard (Shopify/Wix/WooCommerce/BigCommerce, etc) | Sellbrite dashboard |
Location-based inventory management | | |
Customer support | ||
Free plan | | |
Listings template | | |
Customization service | |  |
Prices | - Up to 1,000 listings, unlimited orders: $29/month | - PRO 100 (Up to 100 orders/month): $29/month |
Overall rating |
LitCommerce vs Sellbrite Comparison – 8 Factors to Consider
#1. Pricing
Let’s admit it. Pricing is one of the most important factors to consider for a multichannel selling tool. In the first part, I will help you find whether these tools are worth paying for or not.
LitCommerce
About LitCommerce, they offer a range of pricing plans to cater to various business needs, starting at $29 per month for the Basic plan. They also provide a custom plan for businesses with unique requirements. And all these come with no setup costs.
- Monthly plans with 3 integrated channels:
LitCommerce's popular plans | Monthly | Annually (Save 30%) |
Up to 1,000 listings, unlimited order sync | $29 | $20.30/month |
Up to 2,000 listings, unlimited order sync | $44 | $30.80/month |
Up to 5,000 listings, unlimited order sync | $59 | $41.30/month |
Up to 10,000 listings, unlimited order sync | $84 | $58.80/month |
If you wonder if LitCommerce has a free plan or not, don’t worry because they offer a FREE FOREVER PLAN with 20 listings and 2 integrated channels.
Sellbrite
Meanwhile, Sellbrite offers 4 plans based on the number of orders:
Sellbrite's pricing plans | Monthly | Annually (Save 20%) |
Forever free (Up to 30 orders/month) | $0 | $0 |
PRO 100 (Up to 100 orders/month) | $29 | $24/month |
PRO 500 (Up to 500 orders/month) | $79 | $66/month |
PRO 2K (Up to 2,000 orders/month) | $179 | $149/month |
Note: An additional $16 will be added to the base monthly price ($19/month for the annual plan) if you choose to include Amazon FBA Integration.
→ Verdict: If I have to choose, I guess LitCommerce pricing is more flexible and affordable as it comes with an unlimited number of orders and 30% OFF for annual plans – a very attractive offer.
#2. Channel supported
LitCommerce
This is another most basic criterion to evaluate a multichannel selling app. If you are looking to sell on multiple channels, LitCommerce is a better choice.
Their integrated pool includes 20+ eCommerce platforms and online marketplaces:
- Shopify
- Etsy
- eBay
- Amazon
- Tiktok (yes, they integrate with TikTok).
- Walmart
- Google Merchant
- Facebook Shop
- OnBuy
- Reverb
- Shopee
- Wish
- Wix
- BigCommerce
- WooCommerce
- Squarespace
- Sears
- SquarePOS
- Shopline
- Prestashop (coming soon)
- OpenCart (coming soon)
- Shopware (coming soon)
Another point that makes LitCommerce stand out is the ability to integrate multiple channels at a time. Their users can sell on Etsy, Shopify, Amazon, and eBay with all inventory and orders synced to a single place.
Sellbrite
In terms of Sellbrite, it allows connecting to the following marketplaces:
- Amazon
- eBay
- Etsy
- Walmart
- Google Shopping
- Sears
- Newegg
And Shopping Carts:
- Shopify
- Shopify Plus
- WooCommerce
- BigCommerce
Also, various integrations with shipping providers.
- USPS
- ShipStation
- Fulfillment by Amazon
- ShipEngine
- Deliverr
- Skuvault
- Easyship
- SalesPad Cloud
- Inventory Source
- Algopix
What makes Sellbrite stand out is its integration with many shipping providers, which allows its users to print postage and fulfill multichannel orders right in its dashboard.
→ Verdict: We call it a tie this time. Each app has its own advantages. While LitCommerce provides wider channel integration and the ability to connect many platforms at a time, Sellbrite has integrations with many shipping services, which is convenient for fulfillment.
#3. Ease of use
LitCommerce
Well, this is a close one! LitCommerce and Sellbrite do a pretty good job with their usability. Both have a modern, clean, and intuitive interface with minimal complications.
From the LitCommerce dashboard, users can follow the starter guide, find suitable cases, and take action. Besides, LitCommerce always shows a quick guide video when you don’t know where and how to start. This clean and informative app interface is very helpful for both newbies and tech-savvy users.
Sellbrite
At first glance, Sellbrite’s interface is quite user-friendly. It also comes with in-app guides (appear on the bottom right corner when you jump into the main dashboard), and sample products for you to try listing. All items are neatly organized and easy to navigate.
→ Verdict: If I were pressed to choose one, though, I’d probably say that LitCommerce is slightly easier to use. The tool has a modern UI/UX and is simply easier to navigate. LitCommerce also offers starter guides tailored to each case, which means customers will be guided through the process in the correct order without having to learn about each feature individually.
#4. Listing Features
LitCommerce and Sellbrite offer powerful listing features:
- Listing templates: Both tools provide listing templates, which is convenient if you want to make changes to only one or even 1,000 products. You just need to change the templates that have been applied to those products. And it’s done. All products are linked, so you only need to change them once, and it will update everywhere you sell.
- Quick edit interface: Both provide a pretty clean UI design with a spreadsheet-like style, which makes editing products easy. However, you can edit more info using LitCommerce. In LitCommerce’s Multi edit mode, listing information such as Title, Description, Price, Quantity, etc can be easily edit in bulk in only one screen.
- Auto-mapping category: This feature is available on both tools. The Auto-mapping template ensures your product will be categorized correctly in the channel you are listing, saving you a significant amount of time.
→ Verdict: Both LitCommerce and Sellbrite allow saving settings for listing or editing products in bulk and offer powerful variation management. So it’s a fair point in this round.
#5. Inventory, Price & Order Feature
LitCommerce
#1. Inventory
To prevent overselling and potential order fulfillment issues, you may want a tool to automatically adjust the amount of stock displayed on different sales channels to their actual stock levels. LitCommerce offers a feature called Inventory sync. With it turned on, LitCommerce will automatically update the inventory quantity on your sales channels to match the quantity in your center store. Every time there is a new order on your channels, the inventory quantity will decrease according to the amount ordered and will be updated on all selling channels. This way, you can always display the correct quantity for every product to avoid overselling. You can establish 3 inventory rules for each channel:
- Quantity: Set the percentage of your actual stock available on a specific channel (e.g., 50% of 300 items = 150 available). For “No Manage Stock” listings, set a fixed quantity.
- Maximum Quantity: Control the highest displayed amount on a channel, regardless of actual stock (e.g., display 200 even if you have 300).
- Minimum Quantity: Guarantee your listings always show at least a certain number, even if your stock is low.
#2. Price
Different platforms have different fee structures. For example, Amazon might charge a higher commission per sale compared to Shopify. You need to adjust prices to account for these varying fees and maintain their profit margins, hence the price adjustment.
LitCommerce offers automatic price adjustment via the Price Sync feature, which will update the price of all listings on your channels according to the price of products in the LitCommerce catalog. You can set price rules for all your products on each sales channel to adjust prices as needed when listing them. These rules take the starting price from your main catalog and apply your chosen formula before updating prices on that channel.
You can choose to increase or decrease your product price by a fixed amount ($), or a percentage (%). For example, you can increase the price of all products on eBay by $2, or decrease the price for all products on Amazon by 10%. You can also choose whether to round up or down the final price.
#3. Order
If you enable Order Sync on a sale channel, all orders from that marketplace channel will be imported to your Center store. This will help you to centralize and manage all orders from multiple channels on one Center store dashboard.
Note: LitCommerce only syncs order information from your sales channels to your Center store.
For sellers who use Shopify as the Main Store, LitCommerce has the option to sync your MKP multiple warehouses to Shopify warehouse locations. Once an order has been pulled into the system, the product from the corresponding warehouse will be updated.
Sellbrite
Meanwhile, Sellbrite provides a user-friendly interface for centralized inventory management, allowing easy monitoring and adjustment of available, reserved, and on-hand stock levels across all warehouses.
One of Sellbrite’s unique features for Amazon sellers is that it enables the synchronization of FBA quantities across all platforms, ensuring automatic inventory adjustments between Sellbrite and Amazon with near real-time updates.
Sellbrite also supports multi-warehouse management, allowing sellers to manage different warehouse locations, including FBA, merchant-fulfilled inventory, or 3PL like Deliverr.
→ Verdict: For me, Sellbrite has a slight edge regarding shipping carrier integration for order fulfillment. Their users can fulfill orders right on Sellbrite. However, LitCommerce has the advantage of managing all orders from your eCommerce platforms. If you are familiar with your current fulfillment methods from your eCommerce store, LitCommerce will suit you better.
#6. Synchronize feature
Both LitCommerce vs Sellbrite offer Listings and Orders Sync. Ideally, these apps let you automatically sync products and orders between your eCommerce store and your sales channels in real time. However, this has not yet become a reality.
Don’t get us wrong. They DO publish updates immediately, but marketplaces (like Amazon, Etsy, etc.) can take some time to process them at their end.
In fact, Sellbrite states in their pricing that their Inventory & Price Sync Frequency takes 15 minutes with PRO 100 plan and every 2 hours with the free forever plan. The time for inventory and price sync frequency in LitCommerce is 15 minutes for all paid plans.
→ Verdict: In the comparison of LitCommerce vs Sellbrite, I think the two apps are neck-and-neck on this criterion since both offer a 15-minute sync frequency.
#7. Support system
LitCommerce
LitCommerce supports its users via 4 ways:
- Usage Doc
- LitCommerce Academy
- Live chat
The LitCommerce Customer Support team is always available from 8:00 to 0:00 (UTC +7) on business days and even weekends, excluding national holidays.
Note: Non-working days will be announced on their social channels.
Overall, LitCommerce’s customer services are highly rated on review platforms and Shopify App Store.
Sellbrite
Sellbrite’s customer service is available from Monday to Friday, 7 AM to 4 PM PST. You can contact their support team by submitting a ticket inquiry using the purple question mark icon while logged in.
Additionally, you can seek support by texting Sellbrite at 1(844) 977-0717. The support team observes specific holidays when the office is closed, and responses to messages received during these holidays will be addressed on the next business day after the holiday. The observed holidays include New Year’s Day, MLK Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving Day, Day After Thanksgiving, and Christmas Day.
Please note that by providing consent to receive marketing text messages from or on behalf of Sellbrite, you confirm that this is not a condition of purchasing any goods or services from Sellbrite. Additionally, message and data rates may apply.
→ Verdict: Customer service teams of both LitCommerce and Sellbrite are highly rated and quite dedicated to supporting their customers.
#8. Security and policy
Based on the provided references, both LitCommerce and Sellbrite appear to take data security seriously. Here’s a breakdown of their security practices:
LitCommerce:
- Privacy Policy: Clearly outlines the types of data collected, how it’s used, and with whom it’s shared.
- GDPR Compliance: Dedicated page outlining their compliance with the General Data Protection Regulation (GDPR) for users in the European Economic Area (EEA).
- Data Security Policy: Details their security measures, including data encryption, access controls, and incident response procedures.
Sellbrite:
- Data Processing Addendum: A legal document outlining data processing practices and responsibilities, often required under GDPR compliance.
- Privacy Policy: Similar to LitCommerce’s policy, it details data collection, use, and sharing practices.
→ Verdict: Both LitCommerce and Selbrite employ data encryption at rest and in transit, a standard security practice for protecting sensitive information. They also established access controls to restrict unauthorized access to user data and provide incident response procedures for handling data breaches or security incidents.
LitCommerce vs Sellbrite – FAQs
LitCommerce is a comprehensive and powerful multichannel listing tool that offers a wide range of features, including automatic inventory/order/pricing sync and Product listing templates and recipes. LitCommerce can manage inventory on their eCommerce platform (Shopify, Wix, BigCommerce, WooCommerce, Shopline, SquarePOS). Sellbrite, on the other hand, focuses primarily on multichannel inventory management and order fulfillment. Sellbrite users must edit and manage their inventory in Sellbrite. If you make changes to any sales channels, it will not be updated to others. Yes, both LitCommerce and Sellbrite offers integrations with popular eCommerce platforms like Shopify and WooCommerce, and many marketplaces such as Amazon and eBay. LitCommerce offers pay-as-you-go pricing plans based on the exact number of channels and listings that you need. Meanwhile, Sellbrite’s pricing is based on the tier of orders (100/200/5000 orders). Businesses can choose a plan that best fits their needs and budget.
So, The Decision Depends on You!
After extensively testing LitCommerce Sellbrite, it’s clear that both tools offer powerful multichannel listing solutions. LitCommerce excels in multichannel connect making it a great choice for online retailers looking for selling on multiple channels at a time from your web store dashboard. On the other hand, Sellbrite specializes in offering inventory and order management capabilities right in its dashboard.
Ultimately, the choice between LitCommerce and Sellbrite depends on your specific business needs, budget, and platforms. Consider factors such as the size of your inventory, the number of sales channels you operate on, and the level of integration you require. Both LitCommerce and Sellbrite have proven to be reliable tools that can help streamline your eCommerce operations and boost your business success.
