With 120 million monthly visits and 11.5 million subscribers, Walmart has gained a reputation for being one of the largest retail marketplaces. Such statistics indicate the potential of Walmart as a worthy business investment for any eCommerce sellers in the market.
Furthermore, the marketplace provides partnerships with Shopify – a major eCommerce platform with more than 2,000,000 users. Shopify Walmart partnership makes it possible for your existing eCommerce business to reach millions of online shoppers interested in buying products from you.
The best part? It only takes 5 easy steps to sell on Walmart with Shopify. In this article, let’s find out all the details relating to
- Shopify and Walmart Marketplace Overview
- How to sell on Walmart with Shopify
- Benefits when selling on Walmart with Shopify
Let’s get right into it!
An Overview of Shopify and Walmart Marketplace
Shopify is a cloud-based eCommerce platform that makes it easy to sell anything on the web, especially for beginners or small business owners. You can get all of your products and services up and running without worrying about hosting and maintaining your server.
Read more: Shopify vs eBay: Which One is Superior?
Moreover, it provides you with myriads of tools and features to assist you in managing products, inventory, and fulfillment. This saves you both time and money, allowing you to focus on growing your business instead of spending hours on the trivial.
Sound interesting? You can try this platform for free in 3 days, or join the huge deal by paying only $1/month for 3 months ahead.
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On the other site, Walmart Marketplace is one of the largest online marketplaces in the US with over 2 million products for sale and over 150,000 online sellers. The platform offers a golden opportunity for sellers already on other channels to expand their sales.
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Furthermore, the retail tycoon helps business owners leverage their distributing channels in no time through its extensive store chains and exclusive marketplace. With no upfront fees for listing, it’s also a great starting point for sellers looking for a low-risk yet highly potential solution to start and grow a business.
It even launched a partnership with the brick-and-mortar eCommerce platform Shopify to assist sellers in effortlessly scaling their business. The collaboration opens the door for international sellers to reach a massive customer base in the promising Walmart marketplace.
For that, Shopify Walmart integration is an ideal option for any seller expecting to take their business to the next level. Let’s see how you can sell on Walmart with Shopify and grow your business in the next part of this article.
How to Sell on Walmart With Shopify?
Without further ado, here are five quick and easy steps on how to sell on Walmart with Shopify.
#Step 1: Set up a Shopify store
First and foremost, you can still sell on Walmart without the need to establish a Shopify store. Nevertheless, the process would be more time-consuming and you’ll miss out on the opportunity to expand in the long run.
With an all-in-one eCommerce solution like Shopify, you need no technical knowledge to build a fully functional store from scratch. The platform provides sellers of varying sizes with a trouble-free gallery of tools and apps to support business operations.
After signing into a Shopify account, you need to answer a few questions and fill in your name, email address, and the name of your store. Once done, you’ll be redirected to the page where you finish your profile details, product listings, and store customization. The process costs you only $1 and a tiny amount of time for the promising eCommerce journey ahead.
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#Step 2: Set up Walmart store
Next step, to set up a store on the Walmart marketplace, simply go to Walmart’s sign-up page for sellers and fill in all the required blanks.
Once signing up, you proceed with the application for sellers by clicking “Request to Sell Application”. This will take you to a 5-step registration process including the seller application request, company registration, product and integration, shipping and operation, and confirmation.
It’s important to bear in mind that eligible applications must meet the following seller requirements:
- Having a US business entity (including a US W9 or W8 ID and a mailing address);
- Being the owner of a US Business address or physical operation place (applied to US sellers);
- The ability to ship from a US warehouse (excluding FBA) and an international returns address (applied to international sellers);
- Having a plan for integration methods of your product catalog (i.e Shopify Walmart integration);
- Primary product categories, catalog size, and related information.
If you already have a Shopify profile, you may apply to sell on the Walmart marketplace by adding the Walmart app and completing the application process on Shopify. Walmart also expressed its interest in “relationships with reputable retailers and brands that provide first-class customer service, a compelling product assortment, competitive pricing, and fast, reliable fulfillment.”
#Step 3: Integrate Walmart app with Shopify
Here comes the exciting part. With an existing storefront on Shopify, selling on Walmart with Shopify has never been easier. By adopting Shopify integration, you get rid of the meticulous listing process within a few clicks.
On the Shopify App store, you look for the Walmart app and install it by logging into your Shopify store. Litcommerce provides you with a solution to quickly integrate your Shopify account into the Walmart marketplace.
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Once inaugurate the Walmart app in your Shopify account, you can start the Walmart marketplace Shopify configuration using Walmart’s given API key (or the Client ID and Client secret).
#Step 4: Set up Walmart Configuration
For the completion of the integration and the configuration process, you’ll be required to provide the API key. To get the API key, you log into Walmart Developer Central using your Walmart seller central login credentials.
Then, you navigate to the DOCs section on the dashboard and proceed to Add New Key For A Solution Provider to allow the provider to generate a Client ID and Client Secret.
At this stage, you will see a drop-down list of available solution providers, look for Shopify and click on Shopify to advance. The screen then presents a list of granular permissions that you can decide whether to allow Shopify to take over.
Once finishing these settings, you will have access to a Client ID and Client Secret that are entitled to Shopify Walmart integration. Subsequently, you go back to the Walmart app that is previously installed in your Shopify account to fill in these API keys.
After that, your Shopify account will be successfully integrated into the Walmart marketplace for product listings, order management, and fulfillment.
#Step 5: Fulfill Walmart Dashboard on Shopify
Now that you’ve completed the integration process, you can continue with listing products on your Walmart marketplace seller account. On the dropshipping from Walmart to Shopify product page, you will find three options for creating your product listings.
- All items. You can import all the store items from Shopify to Walmart.
- Published products. You can choose to import only items that are accessible at the Shopify retail end.
- Filter products. You can select which Shopify products to list on the Walmart marketplace using filters of Product Type, Product Vendor, Smart Collection, or Collection.
When your product listings are ready and your Walmart store starts earning, you can view all the order details, inventory, and sales statistics directly on the Walmart dashboard on Shopify. Shopify offers you access to a concentrated management tool for running Shopify stores and selling on Walmart.com simultaneously.
Sell on Walmart with Shopify – The Benefits
Establishing an online presence on the leading giants of the eCommerce markets brings you a step closer to your business success. Let’s dig into the outstanding benefits when you sell on Walmart with Shopify.
1. No need for technical expertise
Being the leading solution for eCommerce store establishments, Shopify eliminates the complex nature of running websites and makes it easy for beginners, and small business owners to focus on the growth aspects.
Read more: Shopify Vs Etsy: An Ultimate Comparison
Requiring no prior knowledge of website operation and setup, Shopify provides an instant gateway for you to create a fully functional online store within minutes. Together with Shopify and Walmart integration, you can effortlessly delegate all the product resources to Walmart and scale up when desiring so.
2. Exposure to a massive customer base
Shopify Walmart integration helps your business grows beyond your Shopify store and the Walmart marketplace. Running a standalone Shopify store can be a great challenge for new eCommerce comers. Solely selling products to Walmart is also not an option for many sellers residing outside the US. and Canada.
Therefore the establishment of Shopify Walmart partnership offers you an opportunity to eradicate the above selling barriers. You are now just a few clicks away from accessing the large customer base on the Walmart marketplace while also extending your international customer reach.
3. Sustainable business growth
An online presence on two of the most popular eCommerce blockbuster mean increased competitive advantage. You can maximize your profits and gain greater market share by leveraging sales strategies on multi-channels via Shopify and Walmart stores.
While a Shopify store helps increase your brand identity, selling on Walmart Marketplace can help gain more customers. Nevertheless, streamlining your fulfillment through the same solution provider allows you to guarantee the same customer experience across all of your sales channels. This eventually benefits the growth of your business in the long run.
Sell on Walmart with Shopify – FAQs
- Can I sell products from Walmart on Shopify?
You can sell products from Walmart on Shopify by connecting your Shopify account with your Walmart seller account. Via the integration of Shopify and Walmart, you can choose different product import options. Then you can start importing product listings directly to Walmart from available listings on your Shopify store.
- Can I connect Shopify to Walmart?
You can easily connect Shopify to Walmart using the Walmart available on Shopify app store and given Walmart API key. On Shopify, you can add the Walmart app and return to Walmart developer central to get the API key for the integration.
- How do I sync my Shopify products to Walmart?
Sellers can sync Shopify products to Walmart with the Walmart app and the API key for integration. Once getting the client ID and client secret on the Walmart developer central, you can go back to Shopify, fill in the key and start syncing your product listings.
Sell on Walmart with Shopify – Final Words
If you are on a mission to take your business to the next level, consider Shopify Walmart integration. With the Walmart marketplace being the next frontier of eCommerce, Shopify merchants can and should leverage this platform to gain better brand recognition, attract more customers, and expand their global reach.
Finally, Litcommerce provides you with a bridge to easily connect and sell on Walmart with Shopify. If you are interested, don’t hesitate to reach out. You can also take part in our dynamic discussion by joining our active eCommerce community!
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