Over 1 billion people are active on TikTok every month, making this short video platform a great way for businesses to easily reach many new customers. Unlike other social media, where people mostly see posts from friends, TikTok is all about finding new videos to watch. In this guide, let’s walk through the top 8 hottest TikTok trends for businesses that might boost your brand reach.
- Dance challenges
- Pack an order with me
- ASMR/Satisfying videos
- Subculture content
- Green screen
- How-to videos/tutorials
- Funny content
- Day in the life
Employ these TikTok trends right now. Then, your business can go viral on TikTok!
8 Hottest TikTok Trends for Businesses to Fuel Your Video Content
TikTok videos come in various styles that people find entertaining, interesting, and fun to watch. So if you want to know how to get more views on TikTok, one of the ways is to jump in TikTok trends. There are lots of different kinds of videos that become the hottest TikTok trends. Below are 8 TikTok trending ideas you can employ for your business.
1. Dance challenges
A big reason TikTok became very popular everywhere is dance challenges. People make up dances to songs and invite others to join in. This TikTok trend helps people connect and feel part of the community.
Up to now, dance challenges continue to be a hit as TikTok trends For businesses, with the only changes being the song and the dance moves. Many famous TikTokers gained popularity through dance challenges. Brands with mascots have an advantage in this trend.
While company members can participate in these challenges, mascots dancing alongside them draw more attention. Mascots can either join existing dance challenges or create their own, as seen with Charmin’s “Charmin Slide” remix.
2. Pack an order with me
Many small businesses are using TikTok to connect with their customers, and a popular method involves packing orders while filming the process. Some businesses receive customer requests for on-camera order packaging. And, “packing order with me” became one of the popular TikTok trends For businesses. The videos about this idea often have an ASMR-like quality and serve a dual purpose. They showcase the packaging process, making it visually appealing and building trust with customers by demonstrating that their purchased products are handled carefully.
To start making your “Pack an order with me” videos, focus on setting up an efficient order packaging area. This is where all your merchandise is readily accessible for assembly with shipping materials.
3. ASMR/Satisfying videos
We briefly discussed ASMR videos in the previous point, and now, let’s delve into them further. ASMR stands for autonomous sensory meridian response. It is the tingling sensation some experience, often triggered by specific sounds. ASMR videos primarily focus on sound, such as handling items for orders, restocking supplies (another TikTok trend), or filling containers with your product, like the example from DTE Beauty.
ASMR is a category of satisfying videos, but there are also “oddly satisfying” videos that emphasize visual satisfaction. To make your product or service visually or audibly satisfying, brainstorm creative ideas before recording to get the most of this TikTok trend.
4. Subculture content
On TikTok, passionate communities form around shared interests, aesthetics, and values, transcending typical categories. And, these subcultures can strongly influence brand preferences. TikTok fosters creative expression and discovery of subcultures through visual media and its For You feed. While subcultures exist elsewhere, TikTok makes them highly accessible and easy to find thanks to its features. You can effortlessly engage with individuals who share your passions by accessing hashtags such as #BookTok, #FoodTok, #CleanTok, or #MoneyTok.
To connect with a subculture community, creating content that aligns with your brand’s authenticity and builds trust is crucial. These TikTok trends for businesses require you to fully immerse yourself in the subculture, keeping up with its latest music, humor, trends, and memes.
Take Barnes and Noble, for instance; it seamlessly integrates into #BookTok. Their different store accounts make videos about things like staff’s favorite books, the layout of locations, or using filters people enjoy, like in this example below.
5. Green screen
You’re probably familiar with the concept of a green screen in the world of film and television. It’s a green backdrop that allows editors to seamlessly add digital effects and place actors in various environments.
TikTok offers its own version of a green screen that creators can incorporate into their videos. You can find this feature in the “Effects” tab while recording your video. There are many ways to use the green screen background for a TikTok trend. For instance, Chipotle used a standard green screen to have someone talk over an image of their menu, highlighting information about new menu items.
6. How-to videos/tutorials
Educational videos such as how-to content or tutorials on TikTok are on the rise this year, making it crucial for businesses to capitalize on this trend. Sharing insightful tips will not only benefit your audience but also raise their interest in your brand.
For instance, a nail technician can create a video demonstrating exquisite nail designs. Educational content imparts knowledge and drives traffic to your other social media platforms and websites.
7. Funny content
TikTok has a unique culture of humor, comprising various comedic formats, audio tracks, effects, and built-in features. Like traditional image-based memes, TikTok’s popular audios and viral challenges set expectations for what viewers are about to watch. Unlike other platforms with limited creative tools, TikTok creators continuously invent new formats and templates. With that in mind, brands can easily go viral on TikTok by using humorous trends to engage more users with their content.
Ryanair, a budget airline operating in Europe, exemplifies a brand that has embraced TikTok trends for businesses with humor. Their TikTok account leveraged the platform’s native greenscreen filter on their planes, a filter that other brands also found success with. Ryanair seamlessly integrated the greenscreen trend into their ad content, significantly boosting their popularity. They now have over 1.6 million followers and more than 9.8 million likes, demonstrating the impact of infusing humor into brand marketing on TikTok.
8. Day in the life
People on TikTok like to see how company owners spend each day. Sharing what a small business owner can be one of the great TikTok trends for businesses. It does help followers understand what they are working each day. This TikTok trend also shows what goes on behind the scenes at brands people like.
This trend can be copied in different ways. One idea is to have a different employee take over your TikTok each week and show their daily job duties. Or if you own a small company, think about regularly sharing your day. Being open like that is interesting for people to see but can also encourage others.
Are you doing marketing on TikTok? Don’t forget to check out the detailed guideline of TikTok marketing strategies best practices.
How to Find TikTok Trends for Businesses?
If you want to keep learning about TikTok trends for businesses, there are different ways on how to use TikTok for business. Here are some tips on how to see what’s trending on TikTok:
1. Examine the “For You” page
As you browse through your For You page on TikTok, you’ll notice that all the content is made for you by the TikTok algorithm. It’s personalized to your preferences, interactions, and interests, which means you’ll see TikTok shopping trends related to what you like.
You can create a separate TikTok account to explore broader trends without following anyone. Then, the content on your For You page will reflect global trends. Check these feeds for any “hot” current themes or patterns.
If you spot a trend that’s just taking off, consider creating content related to it promptly. Early participation in TikTok trends for businesses is key since they typically last only 3 to 10 days. Being an early adopter increases your chances of going viral and reaching a wide audience.
2. See what’s trending on TikTok via the Discover page
The Discover feed on TikTok offers a daily dose of curated content. It features popular TikTok trends, hashtags, sounds, and branded trends sponsored by businesses. You can see the number of videos created for each trend here.
TikTok trend discovery page is your go-to spot to search for particular videos or content types. It’s the ideal place to explore your next TikTok trends for businesses and gain insights into their popularity. Trends found on the Discover page are already quite popular, making it a smart move to participate while they’re still capturing significant attention.
3. Search for trends related to hot topics
TikTok trending often develops around current events. When there’s a buzz about things like the Super Bowl or holidays, you can expect to see lots of related TikTok content.
You should keep an eye on current TikTok trends, events and topics; and consider incorporating them into your video content strategy. When many people share content about the same subject, it can be a relatively straightforward path to gaining popularity on social media.
4. Find trending songs and sounds
Current TikTok trends are often linked to specific audio tracks. To spot these trends, you can start by identifying the popular TikTok songs and sounds. You can easily find trendy songs by:
- Enter phrases such as “popular sound” or “viral sound” in the search bar.
- Click on the Sounds tab and browse the list, focusing on those labeled popular.
Once you’ve found the most commonly used sounds by other creators, you can incorporate them into your own content. This will enhance your discoverability and increase the chances of your content appearing within TikTok trends.
5. Following popular creators
An essential part of your social media strategy should involve closely monitoring your competitors. On TikTok, one effective method for spotting trends and generating content concepts is by viewing videos created by viral content creators. This is particularly useful for recognizing trends related to sounds or challenges. Feel free to watch numerous clips, considering it as time invested in research!
Tips for Using TikTok Trends For Businesses
Now you know the top TikTok trends for businesses. Here are some further notes and tips for you to successfully apply them to your video content.
#1. Jump on most current TikTok trends
The first tip in utilizing TikTok trends to enhance viewership is to participate in the current trends. Some latest TikTok trends for businesses could fall into challenges, dances, and hashtags. Engaging in these fresh trends can increase their visibility and connect with their audience.
#2. Create unique and original content
Besides using the latest TikTok trending, it’s essential for brands to generate original content that aligns with their brand message. Crafting branded content will help businesses distinguish themselves and establish a unique brand identity.
Branded content refers to videos created on TikTok that promote the products, services, or messages of a particular business. This type of content is strategic in nature, aiming to boost awareness and affinity for the brand among TikTok’s sizable audience. Effective branded videos typically showcase exclusive brand experiences or attributes in an entertaining, engaging format. They help users envision themselves using the company’s offerings through demonstration of real value.
#3. Partner with influencers/ content creators
Collaborating with influencers is an effective way to broaden your TikTok outreach. To get the most of this tip for TikTok trends for businesses, Brands can partner with influencers who share the same values and have them join ongoing trends. Influencers possess a significant following, and their involvement can assist companies in reaching a broader audience.
#4. Use trending hashtags
Hashtags are an important part of TikTok, almost all hottest TikTok trends come with specific hashtags. So, if you wonder how to go viral on TikTok, incorporating appropriate hashtags to your content while employing TikTok trends for businesses can boost your visibility. Brands better use hashtags relevant to their identity and ongoing trends. Incorporating popular hashtags can aid companies in attracting more views and expanding their audience.
#5. Posting consistently
Consistent posting is key when it comes to utilizing TikTok trends for businesses to boost views. Brands should aim to post regularly and consistently engage in the latest trends. So, an ideal frequency is 1 to 4 times a day. By maintaining this regularity, businesses can build a loyal audience and broaden their reach.
While you should be posting frequently, it’s also important to know that posting too much is possible. You don’t want to spam your audience and become unfavorable to TikTok’s algorithm. So, as a business, it’s best not to exceed the limits of 4 times a day.
TikTok Trends For Businesses: FAQs
Trends on TikTok have become an important part of marketing today. The short-form video format of TikTok lends itself well to the organic spread of viral dances, sounds, hashtags, and challenges. These trends capture people’s attention and inspire widespread participation. Businesses can tap into this energy and engagement by developing content centered on current TikTok trends. TikTok is famous for its unique content, featuring a range of humorous, educational, and captivating videos. Here are the different types of trending content on TikTok this year: Businesses using TikTok have various ways of using the TikTok trend. They can include these TikTok trends for businesses on TikTok in-feed videos or TikTok ads. These versatile tools empower brands to boost their audience reach and increase consumer engagement.
Stay Trending with These TikTok Trends Right Now
TikTok continues to cement its position at the forefront of the creator economy, and your brand should aim to keep pace. With the immense opportunities present on TikTok, there is no time to waste. So, let’s leverage our recommended TikTok trends for businesses to engage new audiences. You can start by testing various initiatives to see what resonates, then build on identified successes as part of your TikTok approach.
Also, if you want to make use of TikTok for your business, you can check our eCommerce blog for more guidance and tips. You can also join our Facebook community for the latest trends in the industry.
If you need further help, contact us anytime. LitCommerce support team is eager to support you 24/7.
