Whether you are traditionally selling on Walmart or you are running a Walmart dropshipping business, becoming a Walmart Pro Seller could be your next step to boost sales and grow a successful business. As a Pro Seller on one of the top marketplaces, you’ll gain access to various benefits, including increased exposure, customer confidence, and more.
Felling eager yet? In this article, we’ll take a closer look at:
- What is Walmart Pro Seller?
- What are benefits of becoming a Walmart Professional Seller?
- How to get pro badges at Walmart?
- How to check your Walmart Pro status?
Read on to learn how you can go pro with Walmart!
What is Walmart Pro Seller?
Walmart Pro Seller is a title given by the marketplace to promote top-performing merchants. Walmart Pro Seller Badge appears next to a qualifying seller’s name on Walmart.com. Moreover, the badge also displays on Item, Additional Sellers, Seller Profile pages, and the buyer’s cart throughout the customer journey.
As one of the best selling platforms, Walmart has over 150,000 sellers in May 2033, according to the latest data from Statista. Hence, being a Walmart Pro Seller will help qualified merchants stand out among many other sellers and improve sales performance. This Pro Seller badge not only boosts consumer confidence but also amplifies conversion rates, creating a compelling edge in the marketplace.
If you want to join the race and become a verified seller, check out: How to Sell Products to Walmart: A 7-Step Guide
Benefits of Becoming a Walmart Pro Seller
As mentioned, selling on Walmart can be profitable and challenging. Among many tools to boost more chances of sales, Walmart Pro Seller is a comprehensive function that provides many benefits to sellers, such as:
- Enhance visibility: The eye-catching badge might assist in enhancing the visibility of your best selling items on Walmart. When searching on the site, customers may restrict search results to see and buy from Pro Seller’s products only. Therefore, if you are in the group of trusted sellers, your items can have more audiences.
- Increase buyer trust: If you have the Pro Seller Badge, customers will recognize you as having outstanding buying experiences, such as on-time shipping and free returns.
- Drive more conversion: Earning trust from buyers can be beneficial in sales. Customers can take less time to check the items and place an order.
How to Become A Pro Seller Walmart
Becoming a Walmart Pro Seller is not hard and costs $0 extra. All you need to do are:
- Follow eligibility requirements;
- Improve your store performance.
Eligibility criteria of the Walmart Pro Vendor badge
It’s important to note that the Walmart Pro Seller Badge is not a paid service. Thus, sellers can not pay to achieve this title. To earn this badge, sellers must meet specific requirements set by the marketplace, such as on-time delivery rates, cancellation rates, and compliance with all Marketplace Policies.
Here are all the detailed requirements to earn the pro seller badge:
Metric | Details | Walmart badge requirements for pro sellers |
On-Time Delivery Rate | The rate that orders were delivered after the Expected Delivery Date (EDD). | Greater than or equal to 90% in the last 90 days |
Cancellation Rate | The rate that the seller canceled orders after receiving the order from Walmart. | Less than or equal to 2% in the last 90 days |
Listing Quality Score | The Listing Quality Score is a composite measure of your offer’s Content & Discoverability, Offer score, and Ratings & Reviews. | At least 70% of trending items must have a Listing Quality Score greater than or equal to 60% |
Orders Received | The number of orders received in a rolling timeframe. | More than 100 orders received in a rolling 90-day timeframe |
Active Days | The number of days the seller has been active after successful onboarding. | At least 90 days active |
Marketplace Policies | Walmart Marketplace Seller Policy is how the marketplace commits to a fair, open, and honest buying and selling culture. | In compliance with all Marketplace Policies |
Walmart Pro Seller performance improvement checklist
In addition to the criteria, you can enhance store performance to be eligible for Walmart pro. Based on the metric mentioned before, an improvement strategy should include these points:
- Listing quality score;
- On-time delivery rate;
- Cancellation rate;
- Policy violations.
#1. Listing quality score
Walmart sellers may use the programs and resources in the Seller Center to enhance their listing quality score. Hence, they can increase their chances of earning Walmart Pro Seller Badge. These tools are:
- Seller Center Repricer: This tool allows sellers to improve their listing quality score by automatically adjusting their prices to match or beat external pricing. By offering competitive prices, sellers can attract more customers and increase their chances of making sales.
- Smart Tags: By utilizing Smart Tags, sellers can improve their listing quality score by providing quicker delivery options to customers. This feature helps ensure that products are delivered to customers in a timely manner, which can enhance the overall customer experience.
- Review Syndication: This program enables sellers to improve the quality of their ratings and reviews. By encouraging customers to leave positive feedback and reviews, sellers can enhance their reputation and increase their listing quality score.
- Walmart Fulfillment Services (WFS): WFS is a service provided by Walmart that allows sellers to utilize Walmart’s fulfillment network. By leveraging WFS, sellers can enable faster delivery of their products, transfer merchandise to a Walmart warehouse for storage and shipping, and increase their site exposure. This can lead to improved listing quality and higher customer satisfaction.
#2. On-time delivery rate
Walmart’s goal is to provide customers with a reliable and consistent shopping experience, which includes timely delivery of their orders. High on-time delivery shows poor performance and lowers the possibility of receiving the Walmart Pro Seller badge. It is recommended that the packages should be delivered before or on the Expected Delivery Date (EDD).
You must choose suitable carrier service levels to maintain or reduce on-time delivery rates to be a Walmart Pro Seller. Walmart will continue to evaluate and, if necessary, change requirements for sellers engaging in Marketplace shipping programs in the future. More about the delivery matter, you might want to learn about Walmart same-day delivery.
#3. Cancellation rate
If you want to maintain or enhance your cancellation rate, avoid initiating cancellations after a consumer has placed an order. Therefore, it is crucial to manage your inventory well to prevent cancellation when you oversell.
To help you better monitor your stocks and get pro badges faster, LitCommerce – a top inventory management tool, provides many advanced features to streamline your store on multiple selling channels.
Multichannel Selling Made Easy
Double revenue by expanding your Walmart store to other platforms. LitCommerce can help you integrate smoothly and manage easily from a single dashboard!
#4. Policy violations
If you get policy violation warnings, you may be ineligible for Walmart Pro Seller badge. Meanwhile, when you accidentally cause a problem, reply to the warning and resolve the issue as soon as possible.
In fact, Walmart maintains the right, in its sole discretion, to suspend or revoke your ability to obtain a Pro Seller Badge due to performance concerns, breaches of the Retailer Policies, or any other cause.
How to Check Your Pro Seller Status?
Checking your Walmart Pro Seller status regularly is important, as Walmart will continue to evaluate and change requirements for sellers in the future. Moreover, it’s best to stay up-to-date with your performance metrics to ensure that you can maintain and utilize the benefits of this program.
Here are 3 steps to check the status of your Walmart store:
- Step 1: Under Analytics & Reports, select Growth Opportunities;
- Step 2: Navigate to the Listing Quality Dashboard;
- Step 3: View the Pro Seller Badge section.
The Pro Seller Badge section will display one of five statuses:
- Locked: Pro Seller is currently unavailable. Your account may be inactive after 90 days after onboarding. Your qualifying date is under Walmart Pro Seller.
- Become a Pro Seller: You’re almost a Pro Seller. This status reflects the criterion you’ve satisfied and the next refresh cycle. Pro badges eligibility require meeting all four requirements before the next refresh cycle. After the refresh cycle, contact your Account Manager or Partner Support if the badge does not appear.
- You are a Pro Seller: Walmart.com badges you. You’ll also notice the badge’s issue date.
- Pro Seller badge at risk: After two refresh cycles, you may no longer qualify for the badge.
- You’re ineligible: The program excludes you. Select View Progress to see what you need to qualify, where you are, and how to improve.
Walmart Pro Seller: FAQs
- What is Walmart pro seller meaning?
Walmart marketplace awards the Pro Seller title to exceptional merchants in order to recognize their outstanding performance. Walmart Pro Seller Badge is displayed alongside the name of eligible sellers to highlight exceptional merchants.
- How to become a Walmart seller?
To become a Walmart seller, you need to go through 3 simple steps, such as:
Step 1: Business Verification;
Step 2: Payments Configuration;
Step 3: Shipping Setup.
- How to get the Walmart pro seller badge?
Make sure you meet the following criteria in order to be automatically eligible for Walmart Pro Seller program:
- On-Time Delivery: ≥ 90% in the last 90 days
- Cancellations: ≤ 2% in the last 90 days
- Listing Quality Score: 70% of a seller’s trending catalog must be ≥ 60%
- Orders: more than 100 in the last 90 days
- No Trust & Safety or Performance Standards violations
- Seller is active for at least 90 days
Walmart will grant badges to sellers’ entire catalogs accordingly (no applications necessary)
Walmart Pro Seller: Wrapping Up
In conclusion, becoming a Walmart Pro Seller can provide numerous benefits for eCommerce sellers, such as increased visibility, customer trust, and conversion rates. To become a Pro Seller, sellers must meet specific requirements and maintain high-performance levels.
With these tips and strategies to keep store performance high, sellers can take advantage of the opportunities the Walmart Pro Seller badge provides and take their eCommerce business to the next level. One of the strategies is to avoid stockout and manage inventory probably. With LiCommerce, you can work your inventory or order flow smoothly. If you’re interested, don’t hesitate to drop us a message.
Moreover, don’t forget to follow the LitCommerce retailer blog and join our Facebook community to be up-to-date on eCommerce trends and learn more knowledge, insights, sharing, and guides.
