With 410 million unique visitors each month, Walmart Marketplace is one of the top marketplaces to sell products and expand your business reach. The extension of the popular brick-and-mortar Walmart stores provides third-party merchants with everything they need, from zero subscription fees to full control over their seller accounts and stores—including inventory, fulfillment, pricing, customer service, and more.
So, if you are curious about how to sell products to Walmart, read on! In this blog post, we will walk you through the following:
- Step 1: Business Verification
- Step 2: Payments Configuration
- Step 3: Shipping Setup
- Step 4: Connect with your Walmart store
- Step 5: Import & Link Products
- Step 6: Enable Inventory Sync and Price Sync
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How to Sell Products to Walmart: Step-by-step Guide to Become a Walmart Seller
Now that we have gone over the basics, here is the meat of the matter: How to sell products to Walmart?
As mentioned, the platform is quite strict when it comes to retailer scanning. Well, worry not! Below, I will guide you through all the steps to becoming a Walmart seller. Are you ready now?
You might want to read more about Walmart reviews before starting selling on this marketplace.
3-step setup to begin onboarding
#Step 1: Business Verification
The first step in how to sell on Walmart is filling out the application form. It is recommended to access the application portal using Google Chrome. The platform will require you to provide the following information:
- Business Tax ID for U.S. citizens or Foreign Entity Tax ID for international vendors. Note that your Social Security Number won’t be accepted;
- W8 or W9 and an Employer Identification Number verification from the Department of Treasury;
- Current address ;
- Planned method of integration for your product catalog (API, bulk upload, or a solution provider);
- Catalog size, primary product categories, etc.
In general, it will take up to 20 minutes to complete the form. Keep in mind that the more information you submit, the faster Walmart will review your application, so don’t rush through it.
Depending on the size of your business, your capabilities, and your qualifications, approval times may vary. To keep track of your application status, head to Walmart’s application status tracker and enter your email address. Walmart will provide you with information regarding your application’s current stage.
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#Step 2: Payments Configuration
Once you are approved to start selling on Walmart, the next step begins. You will receive an invitation email with a link to register your business. After creating an account and registering your company, it’s time to set up your payment method.
Walmart is currently partnered with Hyperwallet and Payoneer to handle Marketplace partner payments. Hence, as a part of the process, you will have to register with one of these. Note that only Payoneer supports sellers with a W-8ECI tax classification.
#Step 3: Shipping Setup
Finally, configure your shipping methods and shipping price models. You also need to determine the regions you are able to ship to. Some of the default shipping methods are Standard, Value, Expedited, and Next Day.
After going through the initial setup, you can go further into your delivery plan by taking advantage of Walmart’s customizable shipping templates.
Otherwise, if you don’t want to handle the shipping or stocking, Walmart dropshipping might be your ideal alternative.
3 steps to list items on Walmart Marketplace using integrations
And… congratulations, you are officially a Walmart seller now! But knowing how to sell products to Walmart is just the beginning: Your job now is to have a proper business plan and create efficient, eye-catching listings.
While you can list your items manually from Seller Center, Walmart works with LitCommerce, a leading solution provider that helps you handle item setup, inventory, pricing, Walmart SEO, and more on your behalf. By taking advantage of this technology, you can simplify the listing process and efficiently update numerous sections — including description, price, product title, and images — after four simple steps.
#Step 4: Connect with your Walmart store
On the First Channel Setup page, select Walmart from the list.
#Step 5: Import & Link Products
Depending on each seller’s specific needs, there will be two possible cases when you upload products to Walmart Marketplace:
- Import products to a brand new Walmart store: At the Admin Dashboard, select All Products from the left sidebar. Then, check the box right beside the item you want to list on your Walmart store. To upload your items to Walmart, hover over the List Products on Channel and select the platform from a dropdown menu.
A draft of your listing will be automatically saved before it is published. If you want to make changes to the draft later, go to the Listing section and find Walmart.
- Add new items and update an existing listing on the Walmart store: With LitCommerce, sellers can upload and update products in their Walmart stores simultaneously. You can follow the above steps to add new items. When it comes to updating the existing products in your Walmart store, the system will sync the data automatically by matching SKU.
#Step 6: Enable Inventory Sync and Price Sync
Being able to sync inventory and price is extremely helpful for sellers who are managing multiple channels. When you activate the Inventory Sync feature, you no longer have to update the stock quantity manually.
Meanwhile, the Price Sync feature will update the prices of your listings on Walmart and other channels all at once. You may also activate this function on a particular channel. As a result, Walmart retailers won’t have to go through the time-consuming process of updating the prices, especially during holiday sales.
And that’s all how you can list and sell your products on Walmart. All you have to do next is to use Walmart Fulfillment Service to handle your storage, picking and packing, shipping, and customer service.
Walmart Best Selling Items
Now that you know how to sell products to Walmart, you may want to stock up on the top products and figure out an effective Walmart pricing strategy for them. While the platform allows you to sell just about anything, choosing items compatible with market demands is a sure way to boost sales volume and get you off to a great start.
But what are Walmart’s best-selling items, you may ask?
Read more: 11+ Best Seller Walmart Items: Finding Your Top Products to Sell!
Personal Care Products
Who doesn’t need personal care products? In case you think they are just some facial creams, they also include toothpaste, shampoos, and so on. Everyone, including you and me, requires such stuff to maintain personal hygiene and skin integration.
Many sellers on Walmart Marketplace boost their sales by offering these products. Since they are always in high demand, they bring more profits and, in turn, less financial stress.
Kitchenware
Another best-selling item on Walmart Marketplace is kitchenware. Of course, it is not a single product but a category of products, including:
- Blenders;
- Instant pots;
- Microwaves;
- Potato peelers;
- Spatulas.
And so on. All of these commodities are necessary for everyone’s household, so it is no surprise they are among the most popular items on Walmart Marketplace.
Babycare
Baby care items are among the best-selling products at Walmart due to high demand, consistent usage, competitive pricing, convenience, and brand variety. Parents and caregivers rely on Walmart for essential baby care products like diapers, wipes, baby food, and more, creating a frequent need for repurchasing.
Walmart’s reputation for affordable prices and one-stop shopping convenience makes it an attractive choice for budget-conscious parents and caregivers. Additionally, the availability of a diverse range of baby care brands allows customers to find products that suit their preferences and budget. The combination of these factors contributes to the popularity of baby care items at Walmart, with new parents and caregivers being regular customers in this category. Last but not least, don’t forget to leverage your selling potential with the best Walmart marketing strategy.
Sell on Walmart Marketplace Effortlessly
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How to Sell Products to Walmart: FAQs
Walmart sellerswon’t be charged any setup, recurring, or hidden fees. Instead, they pay for what they sell. Walmart deducts a reasonable referral fee from each successful transaction. The commission rates range from 6% to 15%, depending on the product category. Since Walmart Marketplace is cautious about who can sell on theplatform, the application process is more challenging than on other marketplaces. However, that also means you will have fewer competitors, so the result is worth it in the end. To begin selling on Walmart Marketplace, you have to go through three steps: Business verification, payment configuration, and shipping setup. Ensure you provide your business information in detail so Walmart can verify faster. It is a platform for third-party sellers to establish their online stores and sell their products. The way it works is quite similar to Amazon or eBay. Marketplace items will appear in Walmart.com’s search results alongside Walmart-owned items. By becoming a Walmart seller, you can enjoy the following benefits: There is a caveat here: Walmart is very exclusive about which retailers they allow to sell on their site. As stated in their FAQ, they only work with reputable retailers and brands that offer excellent customer service, a wide selection of quality goods, competitive pricing, and reliable fulfillment. Thus, to become a Marketplace seller, you need to have an established record of selling online, either through your own website or on third-party marketplaces like Amazon or eBay. The longer your online sales history is, the greater your chances of being approved to sell on Walmart are. While Walmart Marketplace allows a broad range of products, all sellers still have to follow the site’s Prohibited Products Policy. Some of the prohibited products include animals, alcohol, drugs & drug paraphernalia, intellectual property, and artifacts. Some items require pre-approval from Walmart before listing, such as fragrance and software.
Conclusion
Walmart is indeed an exclusive seller community, and thus, it might require more effort and time to start selling there. However, the benefits of joining this platform outweigh this drawback: The marketplace will ensure that its vendors get the ultimate selling experience.
With our complete guide on how to sell products to Walmart, you can be a part of this exclusive community. If you are confident that you can meet the high standards of entry, now is the time to apply. Once your account is approved to begin selling, you may enjoy increased orders and revenues on one of the most trusted marketplaces!
As you’ve successfully become a Walmart seller, LitCommerce provides you with all the useful tools to handle listings, orders, and inventory. If you need further assistance, don’t hesitate to reach out to us!
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