Creating amazing content on TikTok but getting a low engagement rate or not-that-many views? The problem might not be your content—it might be your timing. With over 1,5 billion active users spending 58 minutes daily on TikTok, posting at the right moment can make a difference. In this guide, we’ll reveal the best time to post on TikTok in 2025, backed by fresh data that could maximize your TikTok views.
Let’s break down the best times to post on TikTok for each day of the week:
- Best time to post on TikTok Monday
- Best time to post on TikTok Tuesday
- Best time to post on TikTok Wednesday
- Best time to post on TikTok Thursday
- Best time to post on TikTok Friday
- Best time to post on TikTok Saturday
- Best time to post on TikTok on Sunday
So, let’s get started!
When is the Best Time to Post on TikTok in 2025?
While it’s crucial to personalize your TikTok posting schedule, there are some general guidelines you can follow.
According to LitCommerce research on the best time to post on TikTok, Mondays, Tuesdays, and Thursdays between 6 a.m. and 9 a.m. usually see the highest engagement. Weekends between 9 a.m. and 11 a.m. are also deemed as a beneficial window. 11 p.m. to 2 a.m on Tuesdays, Fridays, and Saturdays have noted consistent engagement for late-night content.
Best time to post on TikTok Monday
Posting between 6-9 a.m. on Mondays lets your content reach users starting their week. People are more likely to scroll TikTok during their morning commute or breakfast before work. You may also see success posting around 5 p.m. when people take breaks or start winding down for the evening.
Best time to post on TikTok Tuesday
Tuesday mornings between 6-9 a.m. are good times to post on TikTok. These are a good opportunity for exposure as people get ready for their day. Mid-morning around 10 a.m. or during the lunch hour can also work well. Later at night, from 11 p.m. to 2 a.m., users browsing before bed may find your content.
Best time to post on TikTok Wednesday
On Wednesdays, aim to post around mid-morning at 10 a.m. or during the lunch hour between 12-2 p.m. People may be more likely to scroll their For You Page while taking a break from work. Later evenings, like 5-7 p.m., can also see higher viewership as the week drags on.
Best time to post on TikTok Thursday
Much like other weekdays, the 6-9 a.m. slot on Thursdays allows you to reach a large pool of active users starting their day. Later in the afternoon at 3-5 p.m. when people take breaks, or evening at 7-9 p.m. as the week concludes, may provide exposure opportunities.
Best time to post on TikTok Friday
Fridays see increased activity during the proposed morning window from 6-9 a.m. and again at lunchtime between 12-2 p.m. Late nights from 11 p.m. onwards can perform well as users unwind before the weekend.
This is also considered the best time to go live on TikTok. Going live on TikTok during these times can also help increase the chances of being featured on the “For You” page, leading to more followers and engagement.
Best time to post on TikTok Saturday
On Saturdays, aim to post between 9-11 a.m. when people are relaxing at home in the morning. Late afternoons, like 4-6 p.m., when users are winding down their day, can also work well. Consistency during weekend morning and evening slots is recommended.
Best time to post on TikTok on Sunday
Sundays follow a similar morning routine advantage as Saturdays, with 9-11 a.m. being worthwhile. Late afternoons from 4-6 p.m. are also high-traffic periods. Stick to Sunday mornings and evenings for exposure to active, leisurely audiences.
Day | Best time to post on TikTok (EST time) |
Monday | 6-9 a.m., 5 p.m. |
Tuesday | 6-9 a.m., 10 a.m., 12-2 p.m., 11 p.m.-2 a.m. |
Wednesday | 10 a.m., 12-2 p.m., 5-7 p.m. |
Thursday | 6-9 a.m., 3-5 p.m., 7-9 p.m. |
Friday | 6-9 a.m., 12-2 p.m., 11 p.m. |
Saturday | 9-11 a.m., 4-6 p.m. |
Sunday | 9-11 a.m., 4-6 p.m. |
Knowing the best time to post on TikTok can help you reach millions of potential customers and increase your sales opportunities. To further boost your sales across all online platforms, consider integrating with LitCommerce’s TikTok Shop integration tool.
Best Time to Post on TikTok by Location
The optimal TikTok posting times can vary slightly depending on a brand’s target audience location. Generally, peak hours on TikTok tend to be in the evenings and mornings across different time zones. To convert the recommended posting schedule to your own location, simply add or subtract the time difference from EST.
For example, if a brand’s main followers are in California, they are 3 hours behind EST. So, a suggested 1-3 pm EST would be 10 am-12 pm PST. In London, 8-10 pm EST translates to 1-3 am GMT the next morning.
Some location-specific insights:
- Brands in Europe see high engagement posting between 7-9 am and 6-8 pm GMT to catch morning and evening audiences.
- Australian companies find success at 4-6 pm and 9-11 pm AEST as users unwind from work and school.
- Accounts based in Asia should target 8-10 am and 9-11 pm China Standard Time to align with daily schedules.
The key is understanding your users’ routines and time zones and translating what time to post on TikTok accordingly. Testing different time blocks can also provide customized insights for your target region.
When is the Best Time to Post on TikTok by Industry
While general posting times apply, certain industries may see higher engagement during niche windows. Here are some industry-specific guidelines for when to post on TikTok:
For consumer goods brands
The best time to post on TikTok for the consumer goods industry is in the mornings between 7-9 am on weekdays, allowing time for users to discover your products throughout the day. Research shows this morning window is the most effective for driving product awareness and consideration.
Weekend mornings at 9-11 a.m. also work well as audiences browse for leisure activities and purchases.
For restaurant brands
For restaurants, lunchtime 12-2 p.m. on weekdays will reach a captive audience looking for new dining spots nearby. Additionally, 6-8 p.m. sees high viewership as users search for dinner ideas.
Late nights at 10 pm-12 am on Fridays and Saturdays are optimal times to attract audiences seeking post-dinner entertainment and cravings.
For travel and tourism
Travel brands should target evening slots like 5-7 p.m. throughout the week when users dream of vacations while winding down from work. Specifically, Tuesdays through Thursdays see heightened engagement as audiences mid-week and plan weekend getaways. Weekend mornings from 9-11 a.m. can also inspire wanderlust as people leisurely explore.
For hospitality brands
Hotel chains should post during commute windows 6:30-9 am and 5-7 pm evenings for maximum exposure to business travelers and vacation planners. Specifically, Wednesdays and Thursdays are high-consideration days. Weekends target brunch audiences from 9-11 a.m., browsing for staycation ideas.
For media brands
Generally, the best time to post on TikTok for media companies is between 12 and 2 p.m. on weekdays. This window is considered ideal for catching lunchtime scrollers catching up on current events. Evenings 7-9 p.m. also perform well as users unwind with entertainment content, specifically on Mondays, Tuesdays, and Thursdays.
For school and education
Educational accounts aim for 7-9 a.m. mornings to reach students transitioning before class. Afternoons from 2-4 p.m. can also engage audiences as projects and homework take focus, especially Wednesdays through Fridays.
For nonprofit brands
Nonprofits should post 6-9 am and 5-7 pm on weekdays. Weekend mornings between 9-11 a.m. allow maximum reach for causes throughout relaxed routines, with Saturdays and Sundays engaging broad audiences.
No matter your business type, having a TikTok Shop and strategically scheduling posts during peak engagement windows can maximize sales from TikTok traffic.
How to Find the Best Time to Post on TikTok?
To find the best time to post on TikTok, you’ll need to try posting at different times of the day to discover what works best for your target audience. You can also use TikTok’s built-in analytics to see exactly when your current followers are most active.
Here’s our step-by-step guide to help you see TikTok Analytics and find the best time to post on TikTok for your business.
Step 1: Switch to a TikTok business account
To access TikTok Analytics, you will already convert your TikTok account to a Business Account. This will give you access to TikTok’s analytics tools.
- Open TikTok and go to your profile picture.
- Click on Settings and select Business Account.
- Then, tap on Switch to Business Account.
- Follow the prompts to complete the setup.
If you’re new to a business or pro account, our guide on how to use TikTok for business will be helpful.
Step 2: Access TikTok analytics
Once you have a Business Account, you can access analytics by:
- Go to your profile and tap the three dots in the top right corner.
- Selecting Analytics.
Step 3: Navigate to audience activity
- Select the Audience tab
- Scroll down to see the Activity section.
Step 4: Analyze your audience activity data
In this Activity section, you’ll find data on the days and the times when your followers are most active on TikTok. This information is crucial for determining the best time to post on TikTok.
Now, let’s break down how to interpret the data:
- Peak Days: Identify the days when your followers are most active. These are the days you should prioritize for posting.
- Peak Hours: Determine the specific times when activity is highest within those days. These are your prime posting slots.
Once you find the best time to post on TikTok that matches your audience’s scrolling time, schedule posts at the times indicated as “peak” in your analytics. Keep track of the performance metrics for each post, including likes, comments, shares, and views.
Moreover, don’t forget to check your TikTok analytics regularly so you can find and update your best posting times since your audience’s active hours might change over time.
Best TikTok Posting Times – FAQs
Yes, posting time matters on TikTok, but less than on other social platforms. This is because TikTok’s algorithm focuses more on how good your content is and how people interact with it, rather than when you post it. If your video is engaging, it can still go viral even if you posted it at an “off-peak” time. The general recommendation is to post 1-3 times per day on TikTok. Frequent, consistent posting helps your content reach more users and keeps your profile active. However, you’ll also want to post at times when your followers are most engaged. Analyzing analytics can help determine the optimal schedule. No, posting 3 times per day is typically not too much for TikTok. In fact, it could help increase your chances of being discovered by new users. TikTok’s algorithm favors accounts that post frequently and engage with others. As long as your videos are high-quality and relevant to your niche, 3 posts a day should be an effective strategy for most creators and brands. Generally, it’s better to post on TikTok in the mornings (8-10 a.m.) or evenings (6-8 p.m.) when more users are active. Posting during peak hours gives your new content a higher chance of being served to a large audience initially as they scroll. However, the specific best times can vary based on your follower demographics. So, it’s important to analyze follower analytics to identify peak activity periods and test posting schedules to determine your optimal window.
Choose the Best Time to Post on TikTok Today!
The best time to post on TikTok can vary depending on your target audience and goals. Here are some general guidelines for optimal posting times:
- Early weekday mornings from 6-9 a.m.
- Weekend mornings from 9-11 a.m.
- Late nights from 11 p.m. to 2 a.m. on Tuesdays, Fridays and Saturdays
By adhering to these general TikTok posting times and testing for your own brand, you can effectively engage audiences at their most receptive times. Don’t hesitate to experiment with TikTok – its complex algorithms, but strategic posting can help maximize exposure to new followers.
For more tips on optimizing your TikTok strategy, check our eCommerce Insights Blog and Facebook Group. Our team regularly shares the latest best practices for leveraging new sales channels as the digital landscape evolves. Feel free to reach out if you need any other recommendations tailored to your business goals.
