The eCommerce industry is thriving, with Amazon’s retail sales projected to reach $491.65 billion in 2024. The great news is that anyone can access this expansive market. Thanks to Amazon FBA, which handles all logistics for you, from storage to shipping, customer service, and returns, launching your Amazon business has never been simpler. However, what to sell on Amazon FBA?
While you might have a fantastic product idea, successful sellers prioritize data over gut instincts when deciding which products to invest in. How do you choose the most suitable products to sell on Amazon?
In this sell-on Amazon guide, we’ll address these questions and provide the top 8 products to sell on Amazon FBA:
- Home and kitchen essentials
- Beauty & skincare products
- Health, wellness, & fitness
- Baby & childcare products
- Electronics & accessories
- Clothing, shoes & jewelry
- Books & educational
- Pet supplies
Stay tuned to learn more.
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What to Sell on Amazon FBA? – 8 Trending Products for 2025
When choosing the best products to sell on Amazon FBA, you have two main options: evergreen (year-round) products or seasonal products. Evergreen products sell steadily throughout the year, giving you consistent income without big changes in demand. Meanwhile, seasonal products, though only popular at certain times, can bring in big profits during major events like Christmas, Halloween, or back-to-school. Plus, some products are more trending and in higher demand than others.
So, if you have no idea about what to sell on Amazon FBA, below is a list of top-selling items to consider. This list is curated based on best-selling categories on Amazon.
For more ideas, you can check this list of the best products to sell on Amazon in general.
#1: Home & kitchen essentials
Home and kitchen essentials are among the best options for Amazon FBA products due to their practicality, versatility, and broad appeal. Products in this category are not only practical but also offer numerous sub-niches that allow you to tailor offerings to specific consumer needs. For instance, eco-friendly kitchen tools and compact storage solutions appeal to shoppers seeking sustainability and functionality.
In Amazon’s Best Seller section, the most shown results for Home and kitchen are stainless steel tumblers. This could be due to the versatility of stainless steel tumblers, making them suitable for use in any season and appealing to individuals of all ages for their daily needs. Additionally, they serve as popular gifts year-round, appreciated by people across various careers.
We searched for “stainless steel tumblers” in Helium 10 and you can see a big spike in search volume for the keyword and its related ones. There are some trending keywords that you can use when generating ideas for your products.
Apart from tumblers, bed sheets consistently rank among the top two in house and kitchen categories in Best Seller products. This is due to their essential role in every household, diverse options catering to varied preferences, seasonal relevance, and the need for replacement.
A bed sheet set offer begins at $10, with notable demand around the $20 and $100 price points. Notably, there’s a rising preference for natural materials such as cotton and flax, especially in linen textures, which can be priced starting from $100. These products can easily be found at $5 to $15 per piece when bought wholesale. Therefore, you can achieve a profit margin of around $85 per item (excluding shipping fees and ad costs). To draw the attention of potential buyers and increase the price, you can offer sheet sets with pillowcases as additional goods.
#2: Beauty and personal care
Beauty and personal care is one of the fastest-growing eCommerce categories, projected to reach a global market value of $648 billion in 2024. For sellers researching the best products to sell on Amazon FBA, this category is packed with high-margin, repeat-purchase products, from skincare to makeup tools.
The appeal of this category is rooted in its diverse audience and the ability to offer trendy products alongside evergreen items. With the growing desire for beautiful skin, anti-aging solutions, and the emergence of various skincare routine trends, the demand for these products consistently remains high.
While I was trying to research the keyword “makeup” on AMZ Scout, some of the beauty and personal care terms on the rise are for makeup bags, organizers, and brushes.
In summer, as the hot weather approaches, people become more concerned about UV rays from the sun, making selling sunscreen the optimal choice. You’ll notice a significant surge in search volume for certain sunscreen products, with increases of 200-300%. In particular, the search term “La Roche-Posay sunscreen” experiences a remarkable rise of 1,190%. Based on these trends, it’s evident that selling sunscreen products can be highly profitable for sellers when it’s coming to the sunny season.
Besides, face moisturizers are also potential products if you are searching for what to sell on Amazon FBA in winter. They are frequently seen on the Amazon Best Seller list, with a highly searched volume of up to 12,000 monthly. The demand for them especially rises in this season since the weather can dry the skin and cause redness. This is why hydrating face moisturizers take the first place when we conduct research on Amz Scout.
Building a beauty brand isn’t easy, especially when it comes to getting accepted to sell on Amazon. Therefore, we suggest considering retail or online arbitrage. It’s worth noting that the Beauty and Personal Care category is one of the most popular on Amazon for arbitrage sellers. Thus, selling products in this category through arbitrage is expected to yield high profits.
#3: Health, wellness, & fitness
The health and wellness market is booming, driven by a rising interest in fitness and self-care, and is projected to exceed $7.4 trillion globally by 2025. This category presents extensive options in things to sell on Amazon FBA, catering to diverse customer needs and lifestyle preferences.
From fitness gear to wellness accessories, products in this category are sought after by health-conscious consumers. With sub-niches like mental wellness and eco-friendly fitness gear on the rise, FBA sellers can tailor their listings to meet specific health trends.
Some popular health and wellness items for your Amazon FBA store are:
- Home fitness equipment (e.g., resistance bands, dumbbells)
- Wellness gadgets (e.g., massage guns, fitness trackers)
- Personal care supplements and vitamins
In addition, new sellers wanna start selling on Amazon but don’t have to deal with inventory. Check this Sell Digital Products on Amazon: A-Z Guide.
#4: Baby and Child Care Products
Baby and childcare products consistently rank among the top choices in what to sell on Amazon FBA, with this industry expected to grow by over 4.44% annually through 2030. Given parents’ willingness to invest in quality and convenience for their children, this category is both profitable and reliable.
With strong demand for essentials, FBA sellers can tap into sub-niches like eco-friendly baby products, educational toys, and developmental tools. Products within these niches often earn positive reviews from parents, helping build customer trust and loyalty.
Some of the best items for Amazon FBA for baby and childcare are:
- Baby essentials (e.g., bottles, pacifiers, bibs)
- Educational and sensory toys
- Safe and eco-friendly baby products (e.g., organic cotton swaddled)
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#5: Electronics and accessories
Electronics and their accessories are consistently popular, with the global consumer electronics market projected to grow by 8.92% annually over the next few years. For FBA sellers determining things to sell on Amazon FBA, this category offers high profitability, especially for popular tech accessories.
Due to rapid technology advancements, consumers often seek affordable alternatives for their devices, including phone cases and chargers. Regular gadget launches keep demand high, making this category particularly attractive.
Examples of the best Amazon FBA products for electronics and accessories:
- Phone and tablet accessories (e.g., cases, screen protectors)
- Personal audio (e.g., headphones, earbuds)
- Wearable technology accessories (e.g., smartwatch bands)
#6. Clothing
Clothing cannot be excluded from this list of what to sell on Amazon FBA, as many sellers have successfully started their businesses with it. They offer a broad range of products that cater to diverse styles, preferences, and budgets, providing various choices for people who are looking to refresh their wardrobes.
Selling apparel on Amazon FBA allows you to target both evergreen and seasonal demand. Essentials and basic items like T-shirts, leggings, and activewear sell well because they’re needed year-round and appeal to a wide range of customers. Meanwhile, seasonal items like coats, sweaters, and swimwear also offer high returns during peak seasons.
For example, when searching for items to sell in April and beyond – this time, customers begin shopping for spring and summer items as the weather turns warm. Therefore, you might want to consider selling summer clothing.
In fact, the Jungscout Scout keyword search reveals a significant surge in search volume for related keywords like “girls’ summer clothing” and “boys’ summer clothing.”
Otherwise, take a look at this graph showing the search trend for the keyword “swimsuit.” As you can see, the interest in these types of keywords is going up. This information tells us that it’s a good time to gather more inventory to well serve the demand of people go to the beach or pool.
If you’re deciding what kind of clothing to sell on Amazon FBA for summer, swimwear is a top choice. For winter, consider offering items like coats, scarves, and thermal wear, which see a surge in demand as temperatures drop.
When selling clothing, you can either buy and resell different brands through retail arbitrage or create your own brand. However, keep in mind that building a brand requires careful planning to match your clothing with seasonal demand.
#7. Books & educational materials
Books and educational products are a staple in e-commerce, with steady demand across genres and audiences. For sellers evaluating “What can you sell on Amazon FBA”, this category provides a reliable entry point, as books are lightweight, easy to ship, and appeal to a wide customer base.
With growing interest in self-improvement and homeschooling, books and educational toys are increasingly popular, making this category ideal for sellers looking for stable, year-round sales.
Some of the best items to sell on Amazon FBA for books and educational materials are:
- Self-help and wellness books
- Children’s educational toys and kits
- Subject-specific educational materials (e.g., flashcards, learning aids)
#8. Pet supplies
Pet care products remain one of the most resilient product categories on Amazon, with the U.S. pet industry estimated at USD 302.89 billion in 2023. For sellers evaluating what to sell on Amazon FBA, this category offers robust opportunities, especially with the rise of pet wellness and organic pet products.
Pet owners are loyal customers, often repurchasing items they trust. From toys to grooming tools, this category offers diverse products that cater to pet-specific needs, helping you stand out as a go-to pet care seller on Amazon.
Some of the best items for Amazon FBA for pet supplies are:
- Health-focused items (e.g., pet supplements, dental care products)
- Pet grooming tools (e.g., brushes, nail clippers)
- Durable pet toys (e.g., chew toys, fetch balls)
How to Know What to Sell on Amazon FBA?
There are several ways to find what to sell on Amazon FBA. The easiest method is to use the Amazon marketplace itself to search for products. However, for professional sellers willing to invest money in sourcing products, there are various Amazon seller tools available to find the most profitable items to sell.
Search on Amazon Best Sellers list
The Amazon Best Sellers list displays the top-selling Amazon FBA items, making it an excellent resource for identifying high-demand products. Explore relevant departments and item categories to gauge the potential of your ideas. Since the list is regularly updated, make sure to check it frequently to guide your procurement strategy without risking plagiarism.
What are the best products to dropship on Amazon? Here are the over 160 best products to dropship on Amazon 160+ Best Products to Dropship on Amazon for Maximum Profit
Find on Amazon’s Hot New Releases
Amazon’s Hot New Releases section highlights the latest collections on this platform, making it an ideal resource for discovering fresh and innovative products. If you’re brainstorming a new product, exploring this section can provide valuable insights into what to sell on Amazon FBA. Keep track of the hourly updates on Amazon Hot New Releases to assess the performance of similar products and gauge the potential market for your idea.
Look for Amazon movers and shakers
The Amazon Movers & Shakers section showcases products that have experienced significant sales surges within the last 24 hours, offering a valuable resource for identifying trending items.
By clicking on any category within the list, you can uncover:
- The top 100 trending products based on their performance
- The extent of the increase in sales rank
- Previous rankings of products
- The number of reviews and their corresponding ratings
- Pricing ranges
This information can help you stay updated on emerging trends and make informed decisions about product selection and market research.
Use Amazon’s Product Opportunity Explorer tool
Product Opportunity Explorer is an Amazon tool that provides detailed analytics reports for trending products across different niches. By using this tool, you can gain insights into:
- Customer purchasing behavior
- Seasonality of the product
- Search volume and growth for the product
- Average price of the product
- Number of sellers in a specific niche
Once you identify a product of interest, you can click on it to gather more information and learn from it.
Use other Amazon product research tools
Last but not least, you can utilize product research tools to identify what products to sell on Amazon FBA. These tools assist in researching market trends and tracking competitor products, enabling you to formulate a solid plan for your upcoming product offerings. Some of the most popular tools include:
- JungleScout
- Helium 10
- AMZ Scout
What Products to Sell on Amazon FBA: FAQs
What you shouldn’t sell on Amazon includes hazardous items, such as dangerous materials and weapons, as well as products that break copyright laws or contain inappropriate content. Amazon FBA wholesalers can still make between 15% to 20% net profit margin per product. While the competition has increased on Amazon and other e-commerce platforms, so has the demand for online shopping. More than half of new sellers were profitable within the first year of launching their Amazon business. When selecting what to sell on FBA Amazon, yon should: Frankly, having your own brand isn’t a requirement for Amazon FBA. Numerous sellers have attained success by sourcing and selling generic or unbranded products. Nonetheless, establishing your own brand can distinguish your products and foster customer loyalty. When utilizing FBA (Fulfillment by Amazon), there is no minimum inventory requirement. You have the flexibility to send in as little as one unit if that is your preference. However, it is important to monitor your restock limits as there is a maximum limit imposed.
What to Sell on FBA Amazon: Final Words
We hope this guide provides you with some great ideas for what to sell on Amazon FBA this time of year. Don’t forget to bookmark this page for updates next season — we’ll continue to share more ideas for months moving forward. Now, go out there and make it happen!
LitCommerce would love to hear your thoughts on these categories. If you have any questions, feel free to contact us. Don’t forget to check out our eCommerce blog for more helpful guides like this one.
