The retail jewelry market has experienced remarkable growth since 2020 and is projected to continue expanding through Q1 2025. This makes it an exciting time to start selling jewelry online — whether you’re a designer, a reseller, or simply decluttering your collection. But with so many options available, where to sell your jewelry online?
We’re here to help you turn your passion for jewelry into a thriving business. After testing 30+ platforms and analyzing their performance, we’ve compiled the best places to sell jewelry online in 2025 — based on real data, seller feedback, and marketplace insights.
How we selected these platforms? To find the best platforms for selling jewelry in 2025, we looked at real data and seller experiences. We reviewed traffic, audiences, and marketplace performance using tools like SimilarWeb and Statista. We compared fees to see which platforms offer the best value and checked whether their audiences match what jewelry sellers need. We also considered how easy each platform is to use and gathered insights from active sellers to learn what really works in practice.
Ready to find the perfect platform? Let’s dive in.
Where to Sell Jewelry Online? Top 10+ best places
As promised, here are our 10+ picks to answer the question “Where is the best place to sell jewelry?” with a detailed pros and cons analysis. Now, let’s wait no more and take a closer glance at them!
1. Worthy
Why it’s good: Worthy is perfect if you’re selling diamond rings, luxury watches, or premium gold pieces. It partners with GIA for authentication, making it highly trusted among luxury buyers.
- Traffic: ~1.2M monthly visits (2025)
- Fees: 10–18% commission (tiered by final sale value)
- Target audience: Buyers seeking authenticated luxury jewelry
Pros:
- Worthy provides free GIA or IGI authentication, ensuring buyers trust your listings.
- Sellers benefit from insured shipping and full process handling, reducing risk.
Cons:
- The platform requires items worth at least $1,000, limiting lower-value sales.
- The selling process can take up to two weeks, which may not suit urgent sellers.
The platform is also building a solid partnership with GIA (Gemological Institute of America) and has been featured in numerous magazines. This platform covers insurance, shipping, professional authentication, and evaluations of your jewelry. Hence, trustworthiness is certainly not your biggest concern.
Fees structure
The fees are subject to a successful auction and are based on a percentage of the final sale price, as shown below:
Winning bid | Fee |
Up to $5,000 | 18% |
$5,001 - $15,000 | 14% |
$15,001 - $30,000 | 12% |
$30,001 - above | 10% |
2. The RealReal
Why it’s good: A luxury resale giant, The RealReal is ideal for selling branded jewelry (Tiffany, Cartier, etc.).
- Traffic: ~3.8M monthly visits (2025)
- Fees: Commission starts at 30% (can decrease for frequent sellers)
- Target audience: Affluent buyers looking for authenticated, branded jewelry
Pros:
- The platform offers free shipping and easy consignment options for sellers.
- You gain access to 60+ countries, giving your jewelry global exposure.
Cons:
- Sellers receive monthly payouts, which delays cash flow.
- The fee structure can be complex for new sellers.
Fee structure
The commission guide is based on two factors: your rank and the type of item you are selling.
- The rank: The more you sell, the higher your rank, and you can receive many benefits, including lower commission fees.
- Type of items: If you are a jewelry seller, here is the commission percentage for branded fine jewelry sellers.
3. Cash For Gold USA
Continuing our topic of “where to sell jewelry online?”, particularly for those selling gold or platinum pieces, Cash For Gold USA may be your best website to sell jewelry.
Why it’s good: Best for those looking to quickly cash out old or broken gold, platinum, or silver jewelry.
- Traffic: ~800K monthly visits
- Fees: None (you sell directly to the company)
- Target audience: Individuals selling scrap gold or broken jewelry
Pros:
- Fast payouts with offers made within 24 hours.
- The platform accepts jewelry in any condition, maximizing selling opportunities.
Cons:
- Limited insurance coverage for items above $5,000.
Fee structure: completely free.
4. Etsy
Why it’s good: With 396M monthly visits, Etsy dominates the handmade and vintage jewelry market.
- Fees: $0.20 listing + 6.5% transaction + payment processing
- Target audience: Shoppers looking for unique, artisanal, and personalized jewelry
Pros:
- High demand for customized jewelry, boosting seller potential.
- Etsy offers storefront customization, letting you build a brand identity.
Cons:
- High cumulative fees for premium features.
- Intense competition makes it hard for new sellers to stand out.
Fee structure
- Listing fee: $0.20 per listing
- Transaction fee: 6.5% of sale price
- Subscription (for Etsy Plus and Pattern): $10 to $15/ month
- Payment processing fee: Based on sales revenue
Notes: Etsy allows reselling, but there are restrictions. Reselling your jewelry or other items is only available in vintage and craft supplies categories, according to Etsy policy.
With all the challenges, you will be wondering how to sell jewelry and generate the maximum profit from it? Here are some selling tips you might want to know.
- Design eye-catching product images
- Show off positive customer reviews
- Focus on brand-building
- Boost SEO for higher rankings and greater visibility
- Run ad campaigns
Before making a final decision, it’s essential to consider eBay’s additional benefits. Read our full Etsy reviews right here!
5. eBay
eBay is our next choice when answering the question “Where to sell jewelry online”. Similar to Etsy, eBay also offers excellent traffic and diverse product ranges (714.57 million visits per month).
Why it’s good: Jewelry is among eBay’s top-selling categories, with auction-style listings offering potentially higher payouts.
- Traffic: 714M monthly visits
- Fees: Subscription + insertion + 8–15% referral
- Target audience: Buyers of fine, vintage, and fashion jewelry
Pros:
- Massive audience reach for diverse jewelry types.
- Advanced tools for store management and marketing.
Cons:
- High seller fees (up to 15%) can cut into profits.
Fee structure
- Subscription: From $7.95 to $349.95/ month
- Insertion fees: $0.35/ listing (after 250 free listings)
- Final value fee: $0.30/ order
- Category referral commission: 8 – 15% of total sale price
If you choose eBay as your website to sell jewelry, study its jewelry policy well. The policy contains five rules applying to:
- Metals
- Gemstones
- Fine Jewelry
- Fashion Jewelry
- Other jewelry-selling practices
PRO TIPS: 61% of eBay sellers have at least one additional channel. If you don’t want to get surpassed, taking on an eBay listing tool with more selling platforms might just be the answer!
6. Amazon Handmade
Why it’s good: Amazon Handmade gives artisans access to Amazon’s huge customer base while keeping the focus on authentic handmade jewelry.
- Traffic: Part of Amazon’s 2.4B monthly visits (2025)
- Fees: 15% referral fee (no listing or subscription fees)
- Target audience: Buyers of authentic handmade, artisanal jewelry
Pros:
- Sellers can use Fulfillment by Amazon (FBA) for hassle-free shipping.
- You gain instant credibility with the Amazon brand.
Cons:
- The 15% fee can cut into profits for low-margin items.
- Requires verification, which can slow down onboarding.
Fee structure
- Referral Fee: 15% of the total sale price (including shipping) for each item sold
- No monthly subscription fee, listing fee, or other hidden fees.
Although Amazon Handmade is among the best places to sell jewelry and welcomes all artisans to express their creativity, restrictions are also in place. Regarding the jewelry section, Amazon Handmade does not compromise on precious gems. Therefore, reconsidering other options is advisable if you plan to sell those items.
7. Ruby Lane
Why it’s good: Ruby Lane specializes in vintage and antique pieces, catering to a niche audience that values history and uniqueness.
- Traffic: ~738K monthly visits (78% U.S.-based)
- Fees: $45 monthly + tiered selling fees (2.5–9.9%)
- Target audience: Collectors of vintage, rare, and curated jewelry
Pros:
- Sellers reach high-value buyers who appreciate collectibles.
- There are no listing fees, simplifying cost management.
Cons:
- Smaller audience compared to mass-market platforms.
- Requires consistent effort in marketing to stand out.
Fees structure
- Maintenance fee: $45 per month, includes Unlimited items
- Tiered Service:
- 9.9% of the total sale amount up to $2,500, calculated per item.
- 5.0% on the portion of the sale over $2,500 up to $7,500.
- 2.5% on the portion of the sale exceeding $7,500.
8. Facebook Marketplace
Why it’s good: Facebook Marketplace connects sellers with local buyers, making it ideal for fast, fee-light sales of pre-owned or trendy jewelry.
- Traffic: Over 1 billion active users monthly
- Fees: 10% per shipment (or $0.8 for items under $8)
- Target audience: Local buyers of affordable or pre-owned jewelry
Pros:
- Free listings make it budget-friendly for sellers.
- Direct communication through Messenger and WhatsApp builds trust.
Cons:
- No buyer protection for transactions outside Facebook’s checkout.
- Limited support for seller issues.
Fee structure
- NO subscription, store setup, and insertion fees;
- Flat rate selling fees: 10% per shipment or $0.8 for orders under $8
9. Instagram
Why it’s good: Instagram combines visual storytelling and eCommerce through Shops, Reels, and Stories, making it great for brand building and direct sales.
- Traffic: 2B monthly active users (32% aged 18–24; 30% aged 25–34)
- Fees: 5% selling fee or $0.40 per shipment
- Target audience: Young buyers seeking trendy, handmade, and affordable jewelry
Pros:
- Enables visual brand building with creative content.
- Integrated checkout simplifies purchases within the app.
Cons:
- Limited eCommerce features, such as analytics or review systems.
- No built-in payment processing for some regions.
Fees structure
- Selling fee: 5%
- Flat fee: $0.40 flat fee per shipment
On Instagram, trendy, handmade, and affordable jewelry will be a fantastic option to reach a larger audience and tap into emerging trends at a lower cost. Some popular jewelry being sold on Instagram includes coin necklaces, geometric earrings, signet rings, etc.
10. Bonanza
Why it’s good: Bonanza focuses on “everything but the ordinary,” making it perfect for sellers with unique, hand-crafted, or collectible jewelry.
- Traffic: ~1.5M monthly visits
- Fees: $25–$167/month membership or $0.25 per transaction + 2.5–9% final value fee
- Target audience: Buyers of uncommon, specialty jewelry
Pros:
- Easy listing import from Etsy, eBay, or Shopify simplifies setup.
- Offers lower fees compared to eBay or Etsy.
Cons:
- Smaller audience means slower sales volume.
- Basic storefront customization limits branding.
Fees structure
- Gold membership: $25/ month;
- Platinum membership: $55/ month;
- Titan membership: $167/ month.
(For those who don’t register for a membership, you are charged $0.25 per transaction)
- Final value fee: $1.5 – $3.5 based on products sold.
E-retailers have every chance to boost their sales revenue by embracing social media, taking advantage of discounts, building customer trust, and offering the best deals.
Boost Your Jewelry Sales with LitCommerce
Why sell your jewelry on just one marketplace? Expand your sales through multiple channels with LitCommerce integration tools.
11. Other places to sell jewelry
If you have yet to find a place to sell jewelry online, there are two more options you might want to consider.
- Create your online store
Creating your jewelry store can be a great experience and give you complete control. Besides, building your online store is simple with the help of countless apps and eCommerce platforms, such as Shopify, Wix, WooCommerce, or Squarespace.
- Places to sell jewelry locally
Many people assume selling jewelry locally is the best option. This is particularly true for used jewelry. It is not time-consuming, and the payment is made instantly. Depending on your situation and type of jewelry, selling pieces to local stores may be the best deal.
How to Choose the Right Jewelry Selling Platforms?
In this section, let’s delve into key factors, including target audience, fee structure, and kinds of sale channels, to decide the best site to sell jewelry.
To be honest, we can’t point out exactly the platforms for your big question, “Where to sell jewelry online?” but here’s the guide:
1. Identify your target customers
Before choosing a platform to sell your jewelry, you should identify your target audience and their behaviors. Look at who has already bought your jewelry and answer some of these questions:
- Age
- Location
- Income
- Styles
Ensure that it aligns with your jewelry style and appeals to the interests of your target audience, thereby attracting your ideal customer.
2. Evaluate fees and costs
Effective cost management is crucial for eCommerce success. Since each platform has its own fee structure, understanding these costs is essential when choosing the right platform to sell your jewelry. Here’s a breakdown of some general fees you might encounter:
- Listing fees: Some platforms have no listing fees, some charge per listing (usually in the range of $0.20 to $5)
- Subscription fees: $0 – $30 a month
- Transaction fees: A percentage taken from each sale, typically ranging from (5% to 15%).
- Payment processing fees: Costs associated with processing customer payments (usually around 2-3%).
- Additional fees: flat rate, shipping, FBA, etc.
Knowing them and calculating each platform might help sellers choose the most cost-effective selling platforms that feed their budget.
3. Choose the right kind of sales channels
Finding the most suitable marketplace options for starting to sell is crucial. Here are the 3 main types of selling channels and examples:
- Online marketplaces: eBay, Sears, Amazon Handmade, Bonanza, The RealReal, Cash For Gold, Worthy, etc.
- Social media channels: Facebook Marketplace, Instagram, Pinterest, etc.
- Your online store is based on an eCommerce platform such as Shopify, Wix, GoDaddy, etc.
Established e-marketplaces and social media channels offer a massive customer base, allowing you to tap into a ready-made audience and gain initial traction.
However, building your independent online store might be ideal if you have a well-defined brand identity and prioritize complete control over branding and customization. This approach lets you create a unique shopping experience for your customers but requires more effort to attract visitors.
Tips for Boost Your Jewelry Business Sales
Finding the best platform to sell jewelry online is doubtlessly a contributor to enhanced sales volume, but you need more than that. So why not check out these valuable tips to increase your purchase rate?
1. Be very detailed about your jewelry
When selling jewelry online, customers cannot touch and feel it in person before purchasing it. Hence, detailed descriptions help them visualize the piece and make an informed decision.
In addition, be aware of every detail, such as material, cut setting, condition, weight, rating, manufacturer, diamond carat, and so on, to help your seller attract the right customer and reduce returns. Also, the more detailed you are about the jewelry, the more precise your pricing evaluation is.
Jewelry information example:
- Product Name: 14K Gold Diamond Solitaire Necklace
- Material: 14K gold (58.3% gold, 41.7% other metals)
- Cut: Round brilliant cut diamond with a cut grade of VS2
- Setting: Prong setting with a secure clasp
- Condition: Excellent condition, no damage or wear
- Weight: 1.5 carats (0.5 oz)
- Rating: GIA certified, 4Cs: carat 1.5, color G, clarity VS2
- Manufacturer: Tiffany & Co.
- Diamond Carat: 1.5 carats, round brilliant cut, VS2 clarity, G color
2. Protect your jewelry
Jewelry, especially pieces with precious metals or gemstones, can be very expensive. Therefore, jewelry should always be in its best condition to gain a high market price (notably when selling at auction or to buyers like Cash For Gold). This also applies to used jewelry if that’s your business field. Your customers don’t wish to receive a poorly preserved piece for their money.
3. Get an appraisal
An appraisal is a document that describes an item, assesses its relative quality, and assigns a value. Getting an appraisal lets you know how valuable your jewelry is. This is highly recommended for those who are selling jewelry to vendors. Even if you have chosen a legit vendor with a proper appraisal, it is advisable to get an independent appraisal for accurate comparison. It may get you a better deal than offered.
Best Places to Sell Jewelry in 2025: FAQs
8 best places to sell jewelry: Yes. Selling jewelry is extremely profitable, especially for fine jewelry. Not to mention, the excessive demand for jewelry is going to grow annually. If you tend to start a jewelry business and wish to gain high-profit levels, ensure you choose the right sales channel, provide high-quality products, and conduct proper marketing. Yes, it’s a good idea to sell jewelry online because of the vast reach, lower costs, and flexibility of e-commerce making it an attractive option. However, competition is fierce on these selling platforms so a high investment in product photography and a solid marketing plan can help you stand out in the online jewelry market. The average gross profit for one jewelry piece varies between 42 and 47%. It depends on your pricing and sales volume, but overall, the profit from jewelry is pretty much a gold mine for retailers. The most profitable type of jewelry is wedding rings. These items are high-margin profit products, and they are constantly in great demand.
Where to Sell Jewelry Online? – Verdict
You must have the right strategy-execution mix to achieve your success story as a jewelry entrepreneur. Becoming successful takes effort and time, regardless of your products.
Selling jewelry online is likely to be one exciting retailing experience. By knowing your products, audience, and business type well and referring to our article, choosing the right sales channel will not be so triggering.
We are looking forward to your sharing and participation!
