What is Cyber Monday? When is Cyber Monday 2023?
Originating in 2005, Cyber Monday is a day for online retailers to offer discounts and promotions on various products for the Monday after Black Friday. Cyber Monday is a way to encourage online shopping. In the years since, it has become one of the biggest online shopping days of the year, rivaling Black Friday in sales. Cyber Monday 2023 will be on Monday, November 27. Our beloved retailer, have you had any Cyber Monday marketing ideas?
If not, you are right to be here. This article will suggest the 16 best Cyber Monday marketing ideas. Our suggestions can be a great start to your Cyber Monday season.
- #1. Offer exclusive discount codes
- #2. Create a Flash Sale with limited-time deals
- #3. Bundle products for a discounted price
- #4. Offer Cyber Monday free shipping
- #5. Create a gift guide
- #6. Offer Cyber Monday deals on all your marketplaces
- #7. Create an all-sales-in-one-place landing page
- #8. Launch a social media campaign with Cyber Monday-themed graphics
- #9. Host a Cyber Monday giveaway on social media
- #10. Leverage the potential of Instagram Shopping, TikTok Shop
- #11. Create Cyber Monday email marketing that personalizes
- #12. Use retargeting ads
- #13. Collaborate with influencers to promote your Cyber Monday deals
- #14. Offer a Cyber Monday deal for first-time customers
- #15. Create a mobile app exclusive Cyber Monday deal
- #16. Adopt a No-Questions-Asked return policy
Discover now!
16 Winning Cyber Monday Marketing Ideas in 2023
Now, we will dig into each idea in detail to see if it’s right for your business
#1. Offer exclusive discount codes
Offer exclusive discount codes refer to providing unique discount codes to a specific group of customers or audience. These codes are only available to some and are often used as a marketing strategy to attract and retain customers. Offering exclusive discount codes is one of the best Cyber Monday marketing ideas because it can help to raise traffic to your store and increase sales.
By giving customers a unique code that can only be used on Cyber Monday, you build a sense of urgency and exclusivity, which can motivate them to purchase. Also offering exclusive discount codes give customers maximum value for their dollar. They can buy the same item of the same quality but at a lower price.
Actually, there have been quite a few brands successfully applying this Cyber Monday marketing strategy. For example, LEGO 2022 gave their VIP members discounts on vouchers exclusively for Black Friday and Cyber Monday. Meanwhile, P.F. Candle Co. offers exclusive discounts to its newsletter subscribers during the Cyber Monday season.
Notably, you can apply the code automatically at checkout to make the best offer of exclusive discount codes on Cyber Monday. This solution makes customers more comfortable buying on your website or eCommerce store. Sephora implemented this solution during their sales season in 2021. This could also be one of eCommerce strategies best practices.
#2. Create a Flash Sale with limited-time deals
Making a flash sale with limited-time deals is one of the most interesting Cyber Monday marketing ideas. It is highly effective in creating urgency because customers tend to make purchasing decisions faster when they see an offer that is only available for a short time. This will eventually boost sales for your store. And yet, flash sales, as a source of excitement and anticipation from customers, can help you increase traffic to your website.
Note that your Cyber Monday flash sales will be more effective when you choose the right products to discount. You know, not all products are created equal regarding flash sales. You’ll want to select products in high demand and with a high-profit margin. This can help you raise your sales and profits. Furthermore, you should make it easy for shoppers to buy. It would help if you designed the customer journey to simplify the checkout process.
#3. Bundle products for a discounted price
Another important Cyber Monday sales method is bundling products at a discounted price. This is also a much-used Black Friday marketing strategy. This will increase your store’s average order value (AOV). This is because customers feel it’s a great deal, buy more products but have a discount, get more discount. Also, if your store has some products that aren’t selling well, bundling them together can help you sell them. This is an excellent way to clean your inventory for a new journey in the coming year.
Amazon, one of the best-selling platforms, also used this idea during its Black Friday season in 2021. For example, in the picture, the wired doorbell combined with the Echo Dot is being offered for sale for $41.99, significantly less than the usual price of about $105.
One trick when selling products in bundles to get discounts is to find products in the bundle that complement each other. Customers might not buy that combo offers if there is no difference in value from buying individually.
#4. Offer Cyber Monday free shipping
Freeship is also one of the must-try Cyber Monday marketing ideas. Customers are most likely to refuse to buy if they have to add a significant shipping fee to their order. So, by offering them freeship, you can encourage them to make a purchase decision. In other words, this is also a method of stimulating sales.
As a popular Cyber Monday promotion, the freeship offer is enjoyed by many beneficiaries, such as New Balance, Kreyol Essence, Blain’s Farm & Feet, and more.
To deploy this strategy, there are two things you need to remember. First of all, ensuring you can afford it is vital. Free shipping can be expensive, so make sure you can afford it before committing. Furthermore, you should set a minimum purchase requirement. This will help you offset shipping costs.
#5. Create a gift guide
Creating a gift guide is also a typical example in the Cyber Monday marketing ideas list. A gift guide can be understood as a collection of products that people carefully curate to help their customers easily find the right gifts. One study found that retailers’ holiday suggestions have been utilized by 54% of shoppers. This idea is especially effective when shoppers are looking for gift ideas and can be overwhelmed with choices during the holiday season. Basically, this strategy allows you to show the products in your store to a wider audience.
We recommend organizing your holiday gift guide into different categories relevant to your customers, just like the UnCommonGoods brand did below. This is because your customers have other preferences, budgets, and goals when buying a gift for themselves or a loved one.
#6. Offer Cyber Monday deals on all your marketplaces
To fully capitalize on Cyber Monday, offering these deals across all of your sales channels is recommended to widen your reach and potentially generate more sales. By this way, you can also help your customers be aware of your deals, regardless of where they shop.
However, you need to check the costs and logistics of offering deals on multiple platforms. It would be best to consider whether this aligns with your overall marketing strategy to ensure it is a valuable investment. You can refer to the article How to prepare for Black Friday season sales to learn some experiences to prepare for the Cyber Monday season that comes right after Black Friday ends.
#7. Create an all-sales-in-one-place landing page
Landing all-in-one is also one of the best Cyber Monday marketing ideas to drive your business in 2023. A single landing page where all your sales are makes it easy for shoppers to browse and compare your products, and it’s also easy for them to find the specific sale they’re looking for. This strategy makes the most of your customers struggling to find the best Cyber Monday deals orders on eCommerce platforms.
A landing page in one with all of your sales in one place makes it easy for shoppers to browse and compare your products, and it’s also easy for them to find the specific sale they’re looking for. On the other hand, a landing page will help you manage BFCM season page sales more easily because it’s trackable. Also, the user data taken from the landing can be leveraged for future BFCM marketing activities.
Many brands have used landings for their Cyber Monday season. Typically, JC Penney has an extremely impressive landing template as follows:
Importantly, there are many ways to create a new website, including website templates, WordPress themes, and landing page templates. Envato Elements offers a diverse range of professional and coherent landing page designs that are entirely customizable and do not require any coding knowledge.
#8. Launch a social media campaign with Cyber Monday-themed graphics
There were 4.62 billion active social media users around the world. So, obviously, this is a potential Cyber Monday advertisement tool! By creating Cyber Monday-themed graphics and sharing them on social media, you can reach many people who are already interested in shopping. Also, by sharing teaser graphics in the weeks leading up to Cyber Monday, you can generate interest in your sales and begin to build anticipation. This will make your customers more likely to shop with you on Cyber Monday.
In order for this strategy to work as expected, there are a few tips you need to consider, including:
- Use bright, festive colors that will catch people’s attention.
- Make clear and concise text that tells people about your sale.
- Use eye-catching visuals, such as photos of products or people using your products.
- Use reference sources and templates from Behance, Canva,… to save time.
- Check out the Black Friday social media campaigns article, as here are ideas that you can apply to your Cyber Monday social media actions.
#9. Host a Cyber Monday giveaway on social media
The following Cyber Monday advertising idea we want to introduce is giveaway programs on social media. This can be a great way to raise awareness of your brand and products, attract new followers, and increase engagement on your social media channels.
In addition, hosting a giveaway on social media can be a cost-effective marketing strategy, as it does not require a large investment in advertising or other promotional materials. Thus, this idea is considered one of Cyber Monday as well as Black Friday ideas for small businesses.
To get the optimal Cyber Monday giveaway campaign, we suggest that you offer a valuable prize. Your prize must be something your target audience will be excited to win. If the prize is too small or not valuable enough, people won’t be motivated to enter your giveaway. At the same time, the journey to join your giveaway should be straightforward. It’s the best that people can enter your program in just a few clicks.
#10. Leverage the potential of Instagram Shopping, TikTok Shop
Social commerce is on the list of Black Friday trends predictions. This will likely be a big trend for Cyber Monday in the next few years. Hence, stay ahead of the trend by leveraging the potential of Instagram Shopping, and TikTok Shop, two of the best social commerce currently.
Instagram Shop has a potential audience of over 187.6 million people, according to Meta’s 2022 report. Meanwhile, TikTok reaches over 1 billion active users. These users often spend a lot of time on these social platforms, making them great spots to reach your target audience in your Cyber Monday marketing campaigns.
Moreover, you know, people are more likely to be inspired by visual content, and both Instagram and TikTok are highly visual platforms. This makes them ideal for showcasing products and creating engaging shopping experiences.
To make good use of these social commerce platforms, you can refer to some of the following ways:
- Create product carousels and collections: This is a great way to showcase a variety of products in a seemingly appealing way.
- Run live shopping events: You can use live shopping events to demonstrate products, answer questions, and offer discounts.
- Use relevant hashtags: You should use relevant hashtags that your target audience will likely use.
#11. Create Cyber Monday email marketing that personalizes
Personalized email marketing is also one of the exciting Cyber Monday marketing ideas. Let us explain why this is so.
Personalized emails often have higher open and click-through rates than generic ones. This is because personalized emails are more relevant and tailored to the recipient’s interests, which increases their engagement with the content. Second, personalization allows you to target specific audience segments with offers and promotions most relevant to their needs. This makes the email more valuable to the recipient and increases the chances of a sale.
We recommend using dynamic content for your Cyber Monday personalized email. Dynamic content lets you change the content of your emails based on the recipient’s interests or past behavior. For example, you can show customers a different product recommendation depending on what they have viewed in the past.
Furthermore, it would be well to personalize the subject line. Like the Black Friday email subject lines, the Cyber Monday subject line is the first thing people will see. You can use the recipient’s name or mention a product that they have previously purchased.
Check out the following documents to make Cyber Monday email marketing effective:
#12. Use retargeting ads
Retargeting ads refer to paid ads that you use to engage potential clients who have visited your website or social media channel. It’s one of the best Cyber Monday marketing ideas to make them return to your store and browse your special offers.
Combining retargeting ads with personalized email campaigns is advisable to remind existing customers about their favorite items. Alternatively, increasing your budget for retargeting ads before and after Cyber Monday could be a great idea.
Let’s check out the retargeting ads of Alohas as an excellent campaign in Cyber Monday sales season:
#13. Collaborate with influencers to promote your Cyber Monday deals
A study from Immar Intelligence found that 84% of shoppers decide to buy an item based on a suggestion from creators or influencers. The rocketing growth of influencer marketing gives you more chances to promote your stores, and the Cyber Monday season is no exception. You can collaborate with influencers to create content (often visual) to promote your store or product. These contents can be a review video or an unboxing video, as Groove does:
#14. Offer a Cyber Monday deal for first-time customers
Offering first-time-customer Cyber Monday deals is a great strategy to convert “strangers” who might have never bought your product into your customers. Especially these deals can encourage them to make a purchase in a highly competitive sales season like Cyber Monday. Moreover, after the first purchase, your brand gets the opportunity that your customer might return to your brand.
#15. Create a mobile app exclusive Cyber Monday deal
As the next point of the Cyber Monday campaign ideas list, generating a mobile app exclusive Cyber Monday deal has several outstanding benefits. When shopping online, people want to be able to do it quickly and easily. A mobile-responsive website makes it easy for people to browse your products, find what they’re looking for, and checkout.
Also, the mobile app can offer personalized shopping by providing tailor-made deals and tips based on a purchaser’s surfing and buying records. Also, by way of tracking app utilization and purchases, you can accumulate treasured records and insights into your customers’ behavior and possibilities. This lets you optimize your advertising techniques in the future.
Make this app-friendly-use so that people can redeem your deal quickly and easily.
#16. Adopt a No-Questions-Asked return policy
According to research conducted by Retail Touchpoints, a significant 86% of consumers show a greater inclination to revisit a retailer if they encounter a favorable return process. Employing a no-questions-asked return policy contributes to fostering positive experiences. This is because when customers are aware of the option to return a purchase easily, they are more likely to proceed with the transaction.
To make a good no-questions-asked return policy, you should make it clear on your website and your marketing channels. So, customers should be able to find it easily.
Cyber Monday Marketing: FAQs
- How can businesses prepare for Cyber Monday?
Here are some tips on how businesses can prepare for Cyber Monday:
- Plan your promotions early: Decide what products or services you want to offer discounts on, and how much you’re willing to discount them. You should also start promoting your Cyber Monday deals well in advance so that customers know to expect them.
- Make sure your website is up-to-date and secure: Cyber Monday is one of the busiest online shopping days of the year, so it’s important to make sure your website can handle the traffic. You should also make sure your website is secure, so that customers can shop with confidence.
- Optimize your website for mobile: More and more people are shopping online using their smartphones and tablets. Make sure your website is optimized for mobile devices so that customers can easily browse and shop.
- Have a customer support plan in place: There will likely be a lot of questions and requests from customers on Cyber Monday. Make sure you have a plan in place to handle them, such as having customer service representatives available 24/7.
- What are some popular products that sell well on Cyber Monday?
Some popular products that sell well on Cyber Monday include:
- Electronics (Tablets, computers, TVs, and video game consoles)
- Health and fitness product
- Appliances
- Holiday decorations
- How does Cyber Monday compare to Black Friday in terms of sales?
Cyber Monday typically outperforms Black Friday in terms of sales. In 2022, Cyber Monday sales reached $11.3 billion, while Black Friday raked in $8.9 billion. However, it is worth noting that Black Friday saw more shoppers in 2022, with 87.2 million shoppers compared to 77 million on Cyber Monday.
- Why is Cyber Monday Marketing so important for sellers?
Cyber Monday marketing is important for sellers for a number of reasons:
- It is a major opportunity to drive sales: Cyber Monday is a time when shoppers are looking for deals, and sellers who offer discounts and promotions can see a significant boost in sales.
- It can help to boost brand awareness: Cyber Monday marketing can help to reach a wider audience and introduce new customers to your brand. By offering attractive deals and promotions, you can generate excitement and buzz around your brand, which can lead to more sales in the long run.
- It can help to build customer loyalty: By offering great deals and customer-friendly experiences on Cyber Monday, you can build loyalty with your existing customers. This can lead to repeat business and referrals, which can be invaluable for any business.
Ready For Cyber Monday Marketing Ideas!
To conclude, Do you have an idea for your 2023 Cyber Monday marketing plan after reading through the 16 Cyber Monday marketing ideas that we suggest? We hope these ideas and accompanying examples will help you achieve your objective for the following Cyber Monday season. To continue to receive useful information about the upcoming Cyber Monday season, remember to follow our Retailer’s blog and join our vibrant Facebook community.
On the other hand, if you’re looking forward to a hugely successful Cyber Monday season across all eCommerce platforms, LitCommerce does just that. For more LitCommerce magic, contact us now!