Selling digital products on Etsy has recently become popular. It’s one of the most lucrative Etsy business ideas with low upfront costs. You can “make once, sell forever,” which is an excellent source of passive income. Etsy especially makes it easier by offering digital downloads as a product type. But which digital products can you sell on Etsy?
Here are the top 33 Best Digital Products to Sell on Etsy in 2025
- Printable planners
- Digital planners
- Excel budget templates
- Social media templates
- Websites templates & themes
- AI & Chat GPT prompts
- Digital artwork
- Meal planner
- Calendars
- Lightroom presets
- Clip art
- Fonts
- Wallpapers
- And 20+ other popular digital products to sell on Etsy
Let’s wait no longer and get the ball rolling!
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Best Digital Products to Sell on Etsy in 2025
1. Printable planners
Average Monthly Views: 2,197,332
Average Monthly Favorites: 49,725
Average Price: $4.93
Shops Competing: 74
*Results above are based on top 100 listings analyzed on Etsy
When you search “planner” on Etsy, one of the top online marketplaces, some are amazed. They find almost 1.6 million results. Moreover, many planners have become the top digital products on Etsy. They have done so by reaching almost 20,000+ sales.
This solely proves how popular planners are on the Etsy marketplace. We believe in telling the truth. Designing printable planners is potential for any seller. They can be for diets, workouts, study plans, and more.
If you want to create a planner to sell, the following pages might get you some ideas:
- Daily, weekly, monthly, and yearly planner
- Gratitude journals
- Goals tracker, dream life vision
- Vision board templates
- Affirmation bundle
- To-do lists
- Productivity checklists
- Habit trackers, morning and evening routine
- ADHD planner
Is this your first time selling on Etsy? Don’t miss out on our How to List on Etsy article for a straightforward guide and insightful advice!
2. Digital planners
Average Monthly Views: 5,826,713
Average Monthly Favorites: 162,737
Average Price: $6.97
Shops Competing: 84
*Results above are based on top 100 listings analyzed on Etsy
Digital planners are also among the most popular digital products to sell on Etsy. Printable planners are for those who prefer writing. Digital ones are for those who love the convenience of planning on their devices.
You can create digital planners using Notion, Google Notes, and Notability. Notion is for those who want to check their planner on their phone and laptop. Google Notes and Notability are favored by iPad users.
The PixelPerfectPlanners shop might be a successful case study. It’s good if you want to sell digital planners. They created their shop in 2023. It had products with keyword titles. The shop made 20.153 sales in March 2024. Similar to printable planners, some products of this digital planner shop are:
- Student digital planner
- Digital planner
- That Girl digital planner
- Dark mode planner
- Minimalist planner
If you are wondering how to land your products on the top pages of Etsy, LitCommerce has revealed all Etsy SEO tips right here!
However, as you might have noticed, planners are seasonal. They are more popular at the start of the year. This is when we tend to wrap up the year or set “New Year, New Me” goals. For more evergreen digital products to sell on Etsy, let’s scroll down.
3. Excel budget templates
Average Monthly Views: 3,011,517
Average Monthly Favorites: 54,169
Average Price: $5.36
Shops Competing: 67
*Results above are based on top 100 listings analyzed on Etsy
Do you have any more Etsy digital product ideas? Let’s continue with the Excel budget templates. The buyers want templates that will help them manage their revenues, expenses, and finances. You can make these with Excel or Google Sheets. They are called paycheck calculators or budget spreadsheets.
The Weekly Crew focused on “simple budgeting and planning with spreadsheets”. They made over 62,000 sales with just 29 listings. Some of their budget planner listings are:
- Income and Expense Tracker Spreadsheet
- 50/30/20 Monthly Budget Spreadsheet
- Excel Paycheck Budget Spreadsheet
You might want to check out How to sell templates on Etsy!
4. Social media templates
Average Monthly Views: 696,048
Average Monthly Favorites: 29,034
Average Price: $12.42
Shops Competing: 73
*Results above are based on top 100 listings analyzed on Etsy
Social media templates would be a great section to start with. They are the first thing to consider if you are wondering what digital products to sell on Etsy. This is due to their endless potential. With few resources, small business owners prefer something eye-catching and brand-aligning. This attracts their customers. So, the beautiful templates that are ready to post and easy to edit are obviously their choice.
Also, TikTok, Instagram Reels, and YouTube Shorts are currently great channels for brands. They are trending places to reach their potential customers. As a result, the Reels bundle, and videos bundle can be very potential to sell. We suggest that you create an all-in-one package since it may have a higher purchase chance.
5. Website templates & themes
Average Monthly Views: 394,808
Average Monthly Favorites: 16,908
Average Price: $44.53
Shops Competing: 78
*Results above are based on top 100 listings analyzed on Etsy
Next on our list of digital products to sell on Etsy, website templates and themes are popularly purchased Etsy digital items. The templates and themes offer buyers a quick way to launch their websites.
You can build the templates and themes right on popular website-building platforms or eCommerce platforms like WordPress, Shopify, Wix, and Squarespace. Otherwise, if you are more familiar with design tools, you can go for Figma or Adobe Photoshop. Canva or Sketch still helps.
6. AI & ChatGPT prompts
Average Monthly Views: 71,195
Average Monthly Favorites: 4,047
Average Price: $14.23
Shops Competing: 58
*Results above are based on top 100 listings analyzed on Etsy
AI&ChatGPT prompts are some of the trending digital products on Etsy. Sellers providing this kind of product aim to guide users in mastering AI tools. There is a wide range of ideas for these products. You can create prompts for specific AI generators. These include ChatGPT, Dall-E, or MidJourney. The prompts should be tailored to the results you want.
The Fexyl shop launched in 2022 and they made over 20,000+ sales. They offer various ChapGPT prompt solutions, such as ChapGPT prompts for social media marketing, Chat GPT prompts for AI chatbots and ChatGPT prompts for web page design, Landscape AI Art prompts, Bauhaus poster AI art prompts, and Boho Poster AI Art prompts.
7. Digital artwork
Average Monthly Views: 526,521
Average Monthly Favorites: 29,156
Average Price: $10.88
Shops Competing: 71
*Results above are based on top 100 listings analyzed on Etsy
Digital artwork can be one of the best-selling digital downloads on Etsy. They vary from art form to another, and the purchase figure for one artwork can reach thousands. In most cases, buyers, after purchasing artwork, can print them by themselves to save cost and time.
Digital artwork you can sell on Etsy:
- Art gallery wall set;
- Customized drawing lines;
- Paintings (Bohemian, Scandinavian, Botanical, etc);
- Family/ couple portraits;
- Pet portraits.
8. Meal planner
Average Monthly Views: 1,671,381
Average Monthly Favorites: 42,932
Average Price: $9.69
Shops Competing: 77
*Results above are based on top 100 listings analyzed on Etsy
Women care about staying healthy and fit. With these insights, meal planners can be great digital products to sell on Etsy. They are for shoppers who want to lose weight or just eat healthy. You can offer the planner in printable and digital versions. This suits different preferences.
9. Calendars
Average Monthly Views: 2,191,308
Average Monthly Favorites: 67,689
Average Price: $13.38
Shops Competing: 76
*Results above are based on top 100 listings analyzed on Etsy
Remember to list calendars for your digital products to sell on Etsy. Creating attractive printable calendar templates will likely attract a big audience. They will be willing to pay for them.
Not to mention, calendars are among the most practical Etsy digital download ideas. For example, you can create blank calendars. They help shoppers note events, deadlines, and more. Most importantly, they are great for sellers. Sellers like them because they allow creativity and self-customization.
10. Lightroom presets
Average Monthly Views: 1,660,432
Average Monthly Favorites: 61,675
Average Price: $11.57
Shops Competing: 69
*Results above are based on top 100 listings analyzed on Etsy
Who doesn’t crave stunning pictures on Instagram? For years, people have relied on tools. This includes Lightroom. They use them to create impressive images on social media or anywhere else. However, it was not until June 2018 that Lightroom announced the term “presets.”
If you have presets that highlight certain looks, they would be perfect to sell on Etsy. The best sellers in Etsy presets are Sunset, Neutral, Film, Bright & Airy, Dark & Moody, and Bohemian. If you are going to kick off these digital products, consider our suggestions.
11. Clip art
Average Monthly Views: 214,595
Average Monthly Favorites: 14,283
Average Price: $8.36
Shops Competing: 68
*Results above are based on top 100 listings analyzed on Etsy
Are you a skilled illustrator or graphic designer? Why not use your talents to make your own clip art and sell it on Etsy? People buy big sets of clip art to use in their projects or to print out and decorate things. Small pictures make up clip art. The potential for these Etsy digital product ideas is endless. They include gothic and whimsical designs, and more.
12. Fonts
Average Monthly Views: 1,133,009
Average Monthly Favorites: 57,974
Average Price: $15.27
Shops Competing: 72
*Results above are based on top 100 listings analyzed on Etsy
Continuing our topic of the top digital products to sell on Etsy, we cannot go without fonts. Half a million search results and thousands of purchases show this. They show that Etsy sellers are buying more fonts. The sellers are buying more because they are becoming more popular.
Digital fonts on Etsy are usually sold in bundles of 40 or 50 items. Their prices range between $4 and $17. These aren’t high prices, but don’t underestimate fonts’ potential. This is especially true when some have 20,000+ purchases.
13. Wallpapers
Average Monthly Views: 316,153
Average Monthly Favorites: 20,719
Average Price: $20.40
Shops Competing: 60
*Results above are based on top 100 listings analyzed on Etsy
Wallpapers surely belong to the list of best-selling digital products on Etsy. With over 10,000+ sales, selling wallpapers on Etsy can be a gold mine for designers.
When discussing these Etsy downloads further, you may notice the most popular searches are for neutral, bohemian, floral, or custom wallpapers. Also, they vary in size and version (for mobile and desktop).
14. Zoom background
Average Monthly Views: 105,936
Average Monthly Favorites: 3,127
Average Price: $6.38
Shops Competing: 64
*Results above are based on top 100 listings analyzed on Etsy
Following wallpapers, Zoom backgrounds are one more suggestion for digital products to sell on Etsy. However, we don’t consider these items beginner-friendly for new designers as they appear quite challenging to customize. But if you still go for this section, a bookcase, office, library, and blurred background are the most promising.
15. Ebooks
Average Monthly Views: 1,447,258
Average Monthly Favorites: 75,200
Average Price: $26.46
Shops Competing: 66
*Results above are based on top 100 listings analyzed on Etsy
In this modern era, conventional paper-based books are no longer the only way writers can publish their writing pieces. Instead of finding a publishing house, they can now customize everything and share it with others effortlessly.
You can find 68,000+ results when searching for “ebooks” on Etsy. For that reason, ebooks are becoming one of the trendiest digital products to sell on Etsy. In detail, there are items reaching 100,000+ sales. Also, people mostly search for Canva ebook templates. They also search for ebook covers and children’s ebooks.
16. Children’s learning materials
Average Monthly Views: 305,663
Average Monthly Favorites: 15,525
Average Price: $6.68
Shops Competing: 67
*Results above are based on top 100 listings analyzed on Etsy
Our list of digital products to sell on Etsy will continue with children’s learning materials. Notably, flashcards, alphabetical letters, coloring books, and educational posters are extremely popular with Etsy shoppers. As evidence, some educational posters are achieving incredible revenue with 161,000+ sales.
17. Coloring pages
Average Monthly Views: 559,757
Average Monthly Favorites: 18,750
Average Price: $4.17
Shops Competing: 69
*Results above are based on top 100 listings analyzed on Etsy
The digital coloring book offers instant downloads. Shoppers can then print the book. They can color the pictures at home. Moreover, coloring pages are not just for kids but also adults. That’s why they become one of the popular digital products on Etsy.
18. Resume templates
Average Monthly Views: 2,066,447
Average Monthly Favorites: 36,951
Average Price: $9.38
Shops Competing: 73
*Results above are based on top 100 listings analyzed on Etsy
Selling Etsy templates, including resumes, is becoming a trend. Clean, professional, and neutral-colored CV templates are the best sellers on Etsy marketplaces. In case you don’t know, Star Sellers in the resume category often have 4,000+ to 5,000+ purchases. With those numbers, does the idea of selling a digital CV template sound good to you?
19. Business cards/ greetings cards
Average Monthly Views: 2,635,485
Average Monthly Favorites: 77,762
Average Price: $26.35
Shops Competing: 72
*Results above are based on top 100 listings analyzed on Etsy
Business and greeting cards are now more relevant on Etsy. This is due to the development of technology. In fact, they are even more crucial these days because remote working is now a social norm. Platforms like Wepik or Canva can help. You can easily find business card examples on them. You can use these to start your own design template and adjust them to your needs.
As you design computer-based cards, adding functionality to your items is highly recommended. The features can help your customers. They can use them to make calls or send emails by clicking the address on the cards or scanning QR codes.
20. Logos & branding kits
Average Monthly Views: 659,095
Average Monthly Favorites: 39,729
Average Price: $16.41
Shops Competing: 72
*Results above are based on top 100 listings analyzed on Etsy
More of our recommendations for digital items to sell on Etsy are logos & branding kits. Relevant price ranges only from $10 to $35 when selling logos. The case, but, is not the same for branding packages.
So, deluxe branding kits cost $200 to $1500. You can customize them. Expensive branding kits have lots of visuals. They also have great style.
Additionally, a branding package must cover every factor that relates to online presence. Many branding kits cost thousands of dollars. But, the number of items purchased on Etsy in this business section is high. Some of these have achieved more than 15,000 purchases.
21. Invoice templates
Average Monthly Views: 938,091
Average Monthly Favorites: 28,900
Average Price: $5.66
Shops Competing: 72
*Results above are based on top 100 listings analyzed on Etsy
We believe invoice templates may be the best digital products to sell on Etsy. They have endless capabilities.
You are gazing at a simple boho-style invoice template with almost 290,000 sales on Etsy. Apart from the great purchase rate. Another reason to sell invoice digital templates is their ease of creation. Invoices don’t need your design skills. They also don’t need tricky maneuverings to create. Thus, why not give them a try?
22. Etsy shop banners
Average Monthly Views: 86,970
Average Monthly Favorites: 4,747
Average Price: $23.31
Shops Competing: 70
*Results above are based on top 100 listings analyzed on Etsy
New sellers don’t always know how to make an Etsy banner that impresses customers. Therefore, shop banners are another popular digital items to sell on Etsy on our list.
As a banner creator, you can customize banners to fit buyer’s orders. This makes them more compatible. Etsy digital downloads are convenient for business owners. They are also affordable for supporting small and new businesses. You can sell a single banner or a full set. The price is $7 to $50, depending on the design, quality, and quantity per deal.
23. Cosmetic labels
Average Monthly Views: 740,030
Average Monthly Favorites: 24,199
Average Price: $19.29
Shops Competing: 56
*Results above are based on top 100 listings analyzed on Etsy
Cosmetic retailers have little design skills. They should pay a designer to create labels, rather than do it themselves. In fact, soap, jars, bottle labels, and many more are hot on marketplaces. They get thousands of sales monthly. That’s why cosmetic labels are great products to sell on Etsy. It is recommended to sell them digitally.
In many cases, hiring a designer takes less money and time to complete new labels. You can target your potential customers. You need a talent for making beautiful cosmetic labels. They are at handmade and small cosmetic stores. Also, remember that when designing cosmetic labels, you need to know your audience well. This way, you can make the best items that match their brands.
24. Wedding printables
Average Monthly Views: 1,159,178
Average Monthly Favorites: 51,535
Average Price: $15.83
Shops Competing: 85
*Results above are based on top 100 listings analyzed on Etsy
Do you know that wedding stationery is a best-selling item on Etsy? Wedding printables get 5,000+ sales on Etsy. For that number, they are a remarkable niche. They are among the best digital products to sell on Etsy. Wedding printables are diverse. They come as a welcome board, table menu, seat organizer, invitation, and decorator. Full sets of required wedding printables of different styles would attract e-shoppers.
25. Menu templates
Average Monthly Views: 1,045,708
Average Monthly Favorites: 45,982
Average Price: $14.51
Shops Competing: 78
*Results above are based on top 100 listings analyzed on Etsy
Menu templates are among our last suggested digital products to sell on Etsy. You can sell your templates to customers, including owners or organizers of restaurants, coffee shops, weddings, parties, bars, etc. Thus, choose any section that you are most confident about.
26. Invitations
Average Monthly Views: 963,569
Average Monthly Favorites: 36,024
Average Price: $16.55
Shops Competing: 86
*Results above are based on top 100 listings analyzed on Etsy
Parties, weddings, and gatherings all need invitations. They are one of the best digital products to sell on Etsy. E-sellers create an invitation using templates. They can charge a bit more if customization is available.
Facts you may not know:
- Simple invitation templates can reach up to 13,000+ purchases.
- Sophisticatedly designed invitations (for certain occasions) can make beyond 7,000 sales.
- Customized orders may cost up to $20 per item.
So, how much can you make from selling digital downloads on Etsy? We’re sure that there is no limit to that!
27. Recipe cards
Average Monthly Views: 584,489
Average Monthly Favorites: 21,506
Average Price: $22.64
Shops Competing: 79
*Results above are based on top 100 listings analyzed on Etsy
Here is one more easy recommendation for beginners. It is for digital products to sell on Etsy. Similar to invoice templates, recipe cards are almost effortless to create. All you need to focus on is the content. Once you have finished the content, pick a clean font and simple layout for your recipe cards. Then, you can start making money!
28. Thank you cards
Average Monthly Views: 419,453
Average Monthly Favorites: 17,077
Average Price: $15.71
Shops Competing: 87
*Results above are based on top 100 listings analyzed on Etsy
Thank-you cards rank 28th on our list of the best digital products to sell on Etsy. As far as we know, thank-you cards have never become outdated. Businesses often attach thank-you cards to products sent to customers. They do this to show appreciation for the support and get good customer feedback. Therefore, having impressive card and envelope layouts will help you earn quite a lot.
Also, selling your digital thank you cards in sets at low prices may draw more customers to your Etsy store. Lastly, when listing your digital products on Etsy, use a tool to help your business make more profit.
29. Patterns
Average Monthly Views: 2,747,263
Average Monthly Favorites: 178,550
Average Price: $36.65
Shops Competing: 63
*Results above are based on top 100 listings analyzed on Etsy
Creating patterns and selling them on Etsy can be fun. It can save time and bring in passive income. Your customers can be businesses from any field. This includes fashion, F&B, crafts, and art supplies.
For example, embroidery patterns may surprise you with over 700 thousand search results. As a matter of fact, lots of e-sellers have listed embroidery patterns on their Etsy shops and got some impressive sales.
30. Digital stickers
Average Monthly Views: 174,446
Average Monthly Favorites: 10,965
Average Price: $8.50
Shops Competing: 74
Both digital and physical stickers are funny. That’s partly why they are the best digital products to sell on Etsy. Digital stickers can be used on social media. This includes Facebook and Telegram. Indeed, they make conversations more delightful with various animations and expressions. Meanwhile, physical stickers are excellent decorators. Why are people so hesitant to create stickers?
31. Digital bookmarks
Average Monthly Views: 207,888
Average Monthly Favorites: 11,404
Average Price: $5.68
Shops Competing: 69
*Results above are based on top 100 listings analyzed on Etsy
Here is another best-selling digital download on Etsy: Digital bookmarks. If you have done some research, you must have realized that digital bookmarks have no limits. When you make an Etsy digital download, add “personalization” options. This will increase sales. Besides Etsy, Amazon and eBay are other potent marketplaces for selling digital bookmarks.
32. Editable flyers
Average Monthly Views: 160,345
Average Monthly Favorites: 7,571
Average Price: $10.27
Shops Competing: 72
*Results above are based on top 100 listings analyzed on Etsy
Editable flyers shouldn’t be missing from our list of digital products to sell on Etsy. Speaking the truth, this section is not the most popular digital download on Etsy. Nonetheless, using a flyer editor to make editable flyers and sell them on Etsy is full of possibilities. Demand is increasing daily.
33. Gift tags
Average Monthly Views: 3,479,980
Average Monthly Favorites: 124,006
Average Price: $11.53
Shops Competing: 86
*Results above are based on top 100 listings analyzed on Etsy
Printable gift tags are top-notch Etsy digital products. They are in high demand by many shoppers, including businesses and individuals. The most competitive sections are for gift tags. They are for weddings, birthdays, and Christmas.
Best Tools for Creating Digital Etsy Products
So, you’ve got the best digital products to sell on Etsy. To make your product ideas come to life, here are some best tools to create digital products.
- Canva – for creating digital designs in general
- Adobe Photoshop/ Illustrator/ InDesign – for creating designs
- Adobe Lightroom – for making Lightroom presets
- Corjl – for hosting editable templates
- Apple Keynote – for creating digital planners for Goodnotes
- PicMonkey – alternative to Canva
- Photopea – alternative to Canva, Photoshop
- PDFEscape – for creating and editing ebooks
- Figma – for building website themes and templates
- Pexels, Freepik – photos & videos stock
For those selling Excel budget templates or financial planners, a PDF to Excel converter can be a great tool. It lets them convert these products into formats that customers can use. This boosts usability and customer satisfaction.
To conclude, we made a list of best-selling digital products on Etsy. It is based on common and popular digital products sold on this marketplace. The list includes many digital products. They are in high demand and have succeeded on Etsy.
But, success on Etsy depends on many factors. These include the quality and uniqueness of your products, your marketing, and customer demand.
Expanding your reach beyond Etsy can be a smart move for any digital product seller. LitCommerce can help you achieve just that. Our platform allows you to list and manage your digital downloads across multiple marketplaces like Etsy, Amazon, or your own online store. By centralizing your inventory and orders, LitCommerce Etsy integration streamlines your operations so you can focus on creating more amazing products. Discover how LitCommerce can help you scale your digital product business across multiple channels.
Why Selling Digital Products on Etsy Is the Right Choice?
Discover the goldmine of digital products – they’re not just a hit on Etsy but across multiple selling platforms! Expand your reach by listing your items on Etsy and beyond. Watch your business thrive in every corner of the market!
Digital Products to Sell on Etsy – FAQs
Some of the best digital items to sell on Etsy include: Selling digital products on Etsy should begin with deciding what to list on your shop and what target audience you are heading to. Once you have decided on these two factors, get down to your digital items and list them on Etsy like physical ones. You can choose between instant download or made-to-order options. Yes, selling digital products on Etsy can be really profitable. This business model requires low upfront investment or doesn’t require any stocking fees. Moreover, “make one, sell forever.” Once you’ve created your digital products, they can be a great source of passive income. Some of the best-selling printable products on Etsy are: Etsy supports these file types for digital products: .png, .jpg, .jpeg, .pdf, .doc, .bmp, .gif, .mobi .mov, .mp3, .mpeg, .psp, .rtf, .stl, .txt, .zip, .ePUB, .iBook.
Start Selling Digital Products on Etsy Today!
The digital section on Etsy is thriving more than ever, but this also means the competition is getting tougher. To achieve your desired success, along with creativity, ensure that you choose the right digital products to sell on Etsy. However, it is essential to remember that consistency and quality updates are key to increasing sales. And that’s exactly how to create passive income from Etsy digital products!
Happy Selling!
