On eBay or any other marketplace, you can’t just list your products out there and wait for them to bring you sales. You need to conduct research to determine which product is profitable, at which price you should sell, or how to optimize your listings over your competitors. eBay Terapeak is one of the best research tools that simplify your research.
In this article, we will walk you through the best practices of how eBay Terapeak help boost your sales by finding out:
Without further ado, let’s get started!
Understanding eBay Terapeak – A Tool For Research Products
What Is eBay Terapeak?
As one of the best-selling platforms, eBay is a potential place for selling your product. However, you can’t just list any product and wait for it to make a profit. You need to research to identify which products are profitable to sell.
How eBay Terapeak works? eBay Terapeak is a research tool that provides real-time information about sold items on eBay. This tool will help you minimize your research time and effort and determine what to sell, how to sell, and at what price by analyzing the existing competitors in your niche.
You can conduct your research by searching the keyword on the Terapeak eBay search engine. For example, when you type “jeans” on the search bar, you’ll receive information about listings sold within your selected date range with items that include “jeans” in specifics. You can see some results about jeans or some others about belts.
The more specific the term you search for, the more exact result you get. You can search for products with a specific name on this eBay product research tool to determine if they are best-selling items on eBay in your niche.
Benefits of eBay Terapeak
Whether you have just started selling on eBay or have been selling your products on this platform for a long time, you might always wonder how to increase sales on eBay and grow your business.
eBay Terapeak is a powerful market research tool that offers numerous benefits to eBay sellers, especially those with an eBay store. With its comprehensive data analysis and insights, Terapeak empowers sellers to make informed decisions and optimize their selling strategies. Let’s explore how eBay Terapeak is beneficial for sellers, including how it can enhance the advantages of an eBay store:
- Real-time database: Terapeak allows users to access real-time data on actual numbers of items sold on this platform.
- All in one place: Sellers can do all eBay product research and market research tasks, including insights, analysis, and visualization, within this single tool, eliminating the need for complex navigation.
Access to eBay Terapeak
Terapeak is available under the Research tab in Seller Hub.
To learn how eBay Terapeak can be accessed, you would need to have an active eBay seller account and a subscription that includes Terapeak access. Here are the general steps to access Terapeak:
- Log in to your eBay account: Go to the eBay website (www.ebay.com) and log in using your seller credentials.
- Navigate to the Seller Hub: Once logged in, click on the “My eBay” link at the top-right corner of the page. From the drop-down menu, select “Seller Hub.”
- Access Terapeak: You should see a menu on the left side of the Seller Hub. Look for the “Research” section and click on “Terapeak.”
- Explore Terapeak features: Once you’re in Terapeak, you can explore various features and data available to help you analyze eBay market trends, track competitor sales, identify popular products, and more. The specific options and tools may vary based on your subscription level.
Please note that: Terapeak Product Research is free to all sellers. Terapeak Sourcing Insights is free with a Basic, Premium, Anchor, or Enterprise Store subscription.
How Does eBay Terapeak Work?
eBay Terapeak is divided into two research tools: Product Research and Sourcing Insights. Each tool offers unique features that serve specific purposes. However, by utilizing both tools, you can comprehensively understand the industry or niche you are investigating.
#1. Terapeak product research
As you can guess from the name, Terapeak product research is mainly for product research & analytics. This one of two eBay research tools shows how products perform across this top marketplace through clear, easy-to-understand statistics, graphs, and charts.
This product analysis options gives you access to real-time sales data for millions of items, including:
- The number of listings and items sold for particular items
- Average sales prices
- The conditions of items sold
- Sell-through rates
- Average shipping costs, and the number of listings offering free shipping
- Seller and buyer locations
- Sales trends over time
- Unsold inventory
- Which listing formats sellers are using
Based on the data above, you can make a more informed decision about what, when, and how to sell by identifying:
- Hot-trend products or best-selling products
- Season is ideal for selling a specific product
- Success strategies of pricing and listing to attract buyers
- An overview of market volume, market supply, and demand
Terapeak product research offers a series of filter options that you can use to refine your search by eliminating unnecessary products. This eBay product research option is now free for all sellers on the eBay seller hub.
#2. Terapeak sourcing insights
While Terapeak product search focuses on products, Terapeak sourcing insights give you an overall look at your product category. With the latter tool, you can analyze actual sales data from various categories on eBay. This invaluable information enables you to develop a sourcing strategy, identify areas with potential growth, and make well-informed decisions regarding your future product offerings.
With Terapeak sourcing insights, you can see the following data for each category:
- Search volume
- Active listings
- Search-to-listing ratio
- Click-through rate over one year
- Total number of listings
- Total number of items sold
- Top opportunities
- Top listings
Terapeak sourcing perceptions significantly benefit businesses that want to expand their product range by helping them to:
- Identify types with high demand and low supply
- See trends over time and stay ahead of seasonal demand
- Use sales data to refresh your inventory based on what buyers are looking for
As mentioned above, this eBay Terapeak sourcing insights is free with a Basic, Premium, Anchor, or Enterprise Store subscription.
Next, let’s move to the Terapeak tutorials to learn how to use eBay Terapeak to make your business thrive.
Read more: how to see sold items on eBay.
How to Use eBay Terapeak to Boost Your Sales?
To boost your sales, you have 3 choices: increasing the sales of your current products, expanding your product range, or doing both simultaneously. eBay Terapeak offers a range of features that can be leveraged in different ways depending on your specific goals.
Let’s explore how eBay Terapeak helps you optimize your current product and find the right product to sell.
#1. Product and market research
First of all, Terapeak eBay is a valuable tool for conducting product and market research on the items you currently sell or plan to sell in the future.
Before making an eBay store, you can know how eBay Terapeak determines if your product idea is potential. When you start selling on eBay, you might think about the product you are interested in and know about. Selling this product allows you to customize your products and provide a better customer experience based on your experience. However, as a seller, consider whether that product is worth selling.
You can look at the sell-through rate, items sold, and total revenue to determine the selling ability and sales volumes of that product.
- Sell-through rate: The sell-through rate can show the selling ability of your product. The higher the sell-through rate, the faster you sell your product. Defining a product you want to sell fast on eBay is better if you want to make money quickly.
- Items sold and total revenue: By looking at this data, you can determine the sales volumes of the product you are searching for. Additionally, you will know if the product is in high demand. Typically, products in high demand and low competition offer the most significant opportunity for successful sales.
Pro Tip:
Use specific keywords or terms to get exact results about your niche!
#2. Selling strategies
After finding a product to sell, you need to find out how to sell it and how to sell it widely on the marketplace. It’s time to use eBay Terapeak to level up your selling strategies. You can apply these strategies to both your new and existing listings.
I. Pricing strategies
Before delving into pricing strategies, you should consider options that are suitable for your business because selling on eBay can be quite costly, and if your pricing strategies are not appropriate, it can be challenging to make profits.
Offering competitive prices against your competitors is one of the eBay hacks for increasing your sales. The eBay Terapeak product search provides information about the current price that your competitors offer and the price of the best-selling listings.
Read more: eBay best offer tips and learn more details now!
Moreover, you also can see the average price of sold and active listings. Based on this information, you can better define at what price you should sell your product.
II. Shipping programs
The shipping cost does influence the purchasing decision of your customers. By utilizing eBay Terapeak product research, you can identify the shipping programs that your competitors are offering. By considering the sales performance of those listings, you can offer a competitive shipping program that can convert potential customers into actual customers.
III. Listing Strategies
The product that ranks first on the search results page has a higher chance of receiving more visits and potentially selling more.
By utilizing eBay Terapeak, you can analyze the top-performing listings to identify the keywords used by your top competitors, uncover how they write the descriptions, and how to optimize their product images to improve yours.
If you’re new to listing your products on eBay, Terapeak lets you learn the best practices. Alternatively, if your existing listings are underperforming, you can enhance them by examining competitive listings and identifying the search terms, descriptions, and photos.
Even a tiny adjustment to your listing can make a significant difference in attracting buyers.
#3. Inventory optimization
By optimizing your inventory, you can avoid common issues like stock shortages, backorders, and excessive inventory. eBay Terapeak offers valuable insights into the sales volume of similar products, enabling you to plan your inventory effectively.
The data available on the eBay Terapeak product analysis tool spans a period of 2 years, allowing you to analyze trends and make informed decisions. For seasonal products related to Christmas, New Year’s Eve, etc., you can utilize the time filter to determine the number of items purchased in the previous year. This information assists in coordinating with your suppliers and planning accordingly.
You can see monthly sales trends in your product category on Terapeak sourcing perceptions, helping you prepare and manage your inventory effectively.
#4. International Selling
eBay now operates in 22 countries worldwide, offering a vast opportunity for sellers to sell internationally. This global expansion can greatly boost your business’s revenue. In this context, Terapeak is an invaluable tool that enables you to conduct comprehensive research across different eBay sites.
eBay Terapeak empowers you to make informed decisions about the potential of your target market and assess whether it’s worth investing your efforts. You can also use this eBay research tool to identify the keywords that drive sales for your business in specific languages, optimize your listings, and maximize your chances of success.
eBay Terapeak – FAQs
- Is eBay Terapeak free for sellers?
Yes, eBay Terapeak Product Research is free for access to all sellers. However, Terapeak sourcing Insights is only free for eBay Store subscribers from Basic and upper.
- How to find Terapeak on eBay?
You can easily find Terapeak under the Research tab on the eBay Seller Hub. Click on it to see 2 options: Terapeak product research and Terapeak sourcing insights.
- With eBay Terapeak product research, users can gain valuable information about market trends, demand, and competition for various products.
- On the other hand, eBay Terapeak sourcing insights provide users with valuable information about sourcing strategies and opportunities to help them make informed decisions about their inventory and supply chain.
- Is Terapeak worth it?
Yes, eBay Terapeak is an outstanding research tool and is one of the best options for product research on eBay marketplace because all the data are real-world data on this selling platform.
Ready to Use eBay Terapeak Research to Increase Sales!
In conclusion, eBay Terapeak is an indispensable tool for eBay sellers looking to boost their sales and grow their businesses. By providing real-time data, comprehensive analytics, and market insights, product research, and sourcing insights enable sellers to make informed decisions about product selection, pricing, listing optimization, and inventory management to increase their sales.
Whether you’re a new or experienced seller, leveraging the power of eBay Terapeak can significantly enhance your chances of success in the competitive marketplace. Master Terapeak to unlock the potential to drive higher sales and achieve your business goals on eBay.
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