There is high competition among sellers on Etsy. So, how can sellers stand out from the crowd in this marketplace? This is where effective Etsy marketing strategies become so important. It’s no secret that gaining attention can be challenging, as around 82% of Etsy sellers want to expand their businesses despite the average conversion rate hovering around just 1-3%.
However, sellers don’t need to accept such low conversions. Numerous shops have transformed Etsy into a full-time career through proven Etsy marketing tips that drive real results. We’ve researched the top-performing Etsy marketing strategies that can take a store to the next level. Some of the most impactful ways for promoting Etsy store are:
- Marketing on Etsy with ad campaigns
- Promoting Etsy store with social media
- Marketing Etsy shop via mail marketing
- Collaborating with influencers
- Optimizing your store/listings for SEO
- Marketing Etsy shop with customer reviews
Ready to transform your Etsy shop into a revenue generator? Let’s get started!
6 Best Etsy Marketing Strategies to Drive More Sales
You can find lots of Etsy marketing strategies shared online that guarantee to bring you sales. However, not all of them work for your site. To help you narrow down the choice and make decisions quickly, we’ve rounded up 6 popular and effective ways for marketing Etsy shop. Keep reading to learn more!
Having a is great to boost sales. However, it is now the only way. Do you want more methods to help double your sales? Let’s check out how to get more sales on Etsy guide now!
1. Marketing on Etsy with ad campaigns
Etsy advertising is a vital Etsy marketing strategy if you are seeking success in this marketplace. And there is nothing hard to start an Etsy ad campaign! Here is how:
- Log into Etsy, then head to Shop Manager.
- Hit Marketing.
- Select Advertising.
- Add your maximum budget for a day.
- Choose Start Advertising.
Running Etsy ad campaigns help you increase shop visibility. Ads can appear on category pages, market listings, and within Etsy search results to get items in front of interested buyers.
An important factor for running an effective Etsy ad campaign is budget management. Not every seller has the means for a high daily budget like $50. So, here are some Etsy advertising tips for you. More modest amounts between $1-2 may better fit certain stores’ financial situations. In that case, it’s wise not to promote all inventory with such a tight budget. Instead, selectively advertise only the best-selling items that will likely yield strong returns.
Besides onsite ads, Etsy also takes steps to promote listings across various online channels at no upfront cost to sellers. This is one of the best ways to promote Etsy shop, reaching customers outside Etsy’s audience. It includes displaying items in search engine results and within social media platforms like Facebook. Sellers benefit from Etsy’s efforts to increase visibility without having to pay directly for promotional placements. The only fee associated is the advertising charge imposed whenever a promoted listing ultimately sells.
Participation in Etsy offsite ads is based on the revenue you generated on Etsy over the past year. The availability of this service is also optional for new sellers.
2. Promoting Etsy store with social media
Social media provides cost-effective Etsy marketing tools for sellers. Each network has advantages and limitations, meaning some excel more at awareness while others facilitate customer connection. Depending on goals, like awareness or sales, you can choose the appropriate platforms for your Etsy shop marketing.
Facebook for connecting with buyers
When promoting an Etsy store, it’s essential to market in the spaces your customers frequent, and one such platform is Facebook. This social media giant boasts billions of daily active users. That means it’s an ideal space to display your Etsy products and broaden your customer reach. To successfully implement Etsy marketing strategies on Facebook, consider a few key elements in your planning process.
- Create a Facebook business page and use it to effectively showcase your brand, ensuring a direct link to your Etsy store.
- Regularly post fresh content on Facebook, with a minimum frequency of a few times per week. Avoid leaving your page inactive for more than a week.
- Take part in Facebook groups aligned with your niche to connect with potential customers.
- Foster a sense of community by creating your own group for your target audience.
- Invest considerably in Facebook Ads.
- Use Facebook Ads to maximize reach and visibility.
- Hold giveaways, providing attractive incentives for users to join your community.
Strengthen Your Marketing Efforts on Etsy with LitCommerce
List, sell, promote, and manage Etsy shops are easier with LitCommerce. Learn how our Etsy integration can help you now!
Instagram for the Brand Storytelling
Many successful businesses recognize the importance of a presence on Instagram. So, if you aim to promote your Etsy store effectively, creating an Instagram business account is imperative. Now, let’s explore some Etsy marketing strategies on Instagram. Here are some initial steps to kickstart your efforts.
- Maintain a professional image:
- Opt for your logo as the profile picture instead of a personal photograph,
- Clearly articulate your merchandise in the Instagram bio,
- Include a link to your Etsy shop.
- Consistently post: Regularly share product photos with well-crafted captions to develop a dedicated customer base that engages with your offerings.
- Leverage the power of hashtags: Include relevant hashtags in your posts to enhance discoverability and broaden the reach of your content.
- Engage through comments and likes: Increase visibility for your brand and Etsy products by actively liking and commenting on other users’ Instagram posts and profiles, particularly those aligned with your product niche.
Pinterest for the Keepers
Using Pinterest is a familiar marketing tool for any Etsy business plan. What sellers can employ from this social media platform is that Pinterest recommends similar Pins based on the ones users include. So, if your Etsy products share traits with the Pins collected by Pinterest users, there’s a chance they might be showcased to those users without the need for paid advertising.
Now that you have already absorbed a lot of information from the previous text, here are some immediate Etsy marketing strategies for Pinterest that you can try immediately:
- Maintain a consistent pinning schedule.
- Engage with other users by exchanging pins and leaving comments.
- Avoid solely promoting your own store; diversify your content.
- Stay informed about the activities of other pinners in your niche.
- Optimize your boards with compelling descriptions and eye-catching cover pins.
(X) Twitter for the trends
If you’re an Etsy seller looking to maximize the impact of your words, Twitter is an ideal platform for marketing your Etsy shop. Twitter is particularly valuable when targeting influential individuals who can significantly impact the market.
According to Statista, there is a consistent increase in the number of active Twitter users worldwide every quarter. Twitter boasts a distinctive user base characterized by its opinionated nature, real-time updates, and authenticity.
Here are some valuable Etsy marketing strategies for sellers to make effective use of the 280 characters on Twitter:
- Schedule your tweets using a calendar;
- Monitor your performance using Twitter Analytics;
- Create engaging content to captivate your followers;
- Participate in industry conversations to broaden your reach;
- Promote your products using trending hashtags.
TikTok for brand promotion and customer engagement
TikTok is rapidly gaining popularity as a top social media platform. It is a fast-growing site where users can share short videos to entertain their followers. Similar to Instagram, TikTok is an excellent platform for building brand awareness through storytelling.
While TikTok is often associated with mindless entertainment, it can also be a great source of inspiration for craft business owners. It provides an opportunity to watch process videos and get a behind-the-scenes look at other creative individuals. For sellers, these types of videos align perfectly with what Etsy wants. This adds an extra layer of trust for shoppers, helping them make informed purchasing decisions.
Do you want some TikTok ideas for content? Here are some of the best Etsy marketing strategies for content aligned with Etsy shops:
- Show off new products;
- Behind-the-scenes for items crafting;
- Order packaging;
- Products using tips;
- Misconceptions addressing.
3. Marketing Etsy shop via mail marketing
Email marketing is a valuable communication channel to incorporate into your Etsy marketing strategies. It allows you to establish stronger relationships with your buyers and generate excitement about your products.
To begin, it’s important to build an email list for Etsy. You can start by collecting your customers’ email addresses for your mailing list. Various lead generation tactics can be employed, and you can refer to a beginner’s guide for helpful insights.
Once you have a mailing list, you can schedule regular email communications. Segmenting your contacts into different lists and delivering personalized content to each list is recommended.
To effectively engage your Etsy buyers using email, consider the following ideas for your Etsy marketing strategies:
- Express gratitude for their purchase;
- Introduce new products;
- Promote sales and discounts;
- Request feedback from them.
When using email for your Etsy marketing strategies, including your branding and brand voice is important. This helps leave a lasting impression on your buyers and sets the expectations for your business.
4. Collaborating with influencers
Partnering with relevant influencers is another of the best Etsy marketing strategies that’s been popular recently. You can substantially grow a business by leveraging its established networks. When choosing potential influencers for collaboration, look for those with engaged audiences closely aligned with your target market’s interests.
While follower count matters, their fans should genuinely align with your brand. If sales primarily stem from certain locations, prioritize micro-influencers from those areas for ultra-targeted exposure. It’s also a budget-friendly approach to promote your Etsy business.
When asking for collaboration, you can offer influencers monetary payment or free products/services. In return, the influencer will promote your products and provide valuable social proof to enhance your brand visibility and attract potential customers.
5. Optimizing your store/listings for SEO
Etsy is a highly competitive platform with a significant number of sellers. To stand out from the crowd, you should utilize effective SEO strategies for your Etsy marketing plan. It helps your shop cut through the noise and gain visibility among potential customers.
Etsy has a robust search tool that allows buyers to discover products in two primary ways:
- Query matching: When a buyer searches for a specific term, Etsy matches their search query with listings that contain the same term. This ensures that listings relevant to the buyer’s search terms are displayed.
- Listing ranking: Etsy ranks all the matching listings based on various factors such as relevancy, recency, shipping price, shop location, translation, and language. Additional factors include the listing quality score and the customer experience score.
Indeed, there are numerous technical aspects involved in Etsy’s search engine to ensure it effectively assists buyers in finding the products they desire. This is advantageous for your business since it provides an opportunity to use SEO techniques to enhance your visibility among a larger audience.
Here are some of the best SEO practices for your Etsy marketing strategies to consider:
- Create an Etsy shop name that accurately represents your products.
- Add your primary and secondary keywords naturally within your listings and descriptions.
- Avoid keyword stuffing, which means excessive and unnatural use of keywords.
- Conduct keyword research to get your shop’s most relevant and high-impact keywords.
- Use all 13 available tags for each of your listings to maximize their visibility in search results.
- Continuously update and refine your SEO techniques to adapt to changing algorithms and trends.
6. Marketing for Etsy with customer reviews
Customer trust is vital, and positive reviews build credibility for a shop. So, requesting feedback respectfully is a great way of marketing for Etsy. It helps boost both sales and Etsy’s store quality score over time.
A proven Etsy marketing strategy is well-packing your order with thank you notes and politely asking satisfied buyers to leave a review. Follow-up emails can also politely make the same request.
The higher a shop’s quality score as a result of numerous positive interactions like purchases, favorites, and reviews, the more its listings will be visible to new customers. Rather than demanding reviews, a thoughtful request emphasizing customer experience carries more weight. Referring customers to guides on the reviewing process also helps.
With a focus on quality service, products, and post-sale communication, soliciting feedback helps uplift both seller reputation and search ranking through demonstrated buyer satisfaction.
How to Build an Etsy Marketing Plan?
Now, you have known some effective Etsy marketing strategies for your store. However, how can you possibly implement these best ways to promote Etsy shop? Building an Etsy marketing plan is a way. It can guide you through every step smoothly and ensure you are on the right path to marketing your Etsy store.
1. Analyze your market
Conducting market research is a valuable step in developing your Etsy marketing strategies. It enables you to gain insights into your strengths, weaknesses, and potential opportunities. By analyzing your own business as well as your competitors, you can assess your market position effectively.
Equally important is understanding your target customers. It is crucial to recognize that not everyone is your potential buyer. Therefore, clearly understanding your target market from the outset is a need. This understanding allows you to adjust your Etsy marketing plan and to reach a larger audience effectively.
2. Set clear marketing goals
Once you have a clear understanding of your business and its positioning, it’s time to outline your objectives. Consider your primary business goals, including factors like business growth, expansion plans, or desired sales targets. You can use a SMART plan to increase the likelihood of achieving these goals. It stands for specific, measurable, achievable, relevant, and time-bound. By setting specific and well-defined goals, you can effectively track your progress and take the necessary steps to achieve them.
3. Implement the right Etsy marketing strategy
After establishing your goals, now you should consider which Etsy marketing strategies, processes, or pricing approaches will help you accomplish them. Choosing marketing activities that align with your business and target customers is important. You should also consider seasoning factors to choose the best Etsy marketing plan.
For instance, one of your goals for the year is to increase your total sales by 10% through seasonal marketing, and your handmade pencil case sales have been underwhelming. You can set a SMART goal to sell 20% more pencil cases during the back-to-school season.
To achieve this, you plan to add 10 new weekly pencil case listings to your shop from July to September and promote them on platforms like Facebook, Pinterest, and TikTok. By accomplishing this goal, you bring yourself closer to achieving your larger objective of leveraging seasonality to boost your business.
4. Track and analyze your results
Etsy provides a valuable feature that allows you to track and analyze the sources of traffic to your shop. As marketing your Etsy store can be time-consuming and demanding, it is essential to ensure that your efforts are not being wasted on underperforming Etsy marketing strategies.
Reviewing your analytics and monitoring your traffic sources is crucial. Pay attention to the channels driving the most effective results for your shop. You find that you are investing significant time and effort into marketing channels that are not yielding positive outcomes. Reducing your efforts in those areas may be wise and reallocating your time and resources to focus on what truly works for your business.
How to Market an Etsy Shop: FAQs
An Etsy marketing strategy is a long-term plan designed to achieve goals by knowing customer needs and establishing a sustainable competitive edge. It involves identifying target customers and selecting the appropriate channels to reach and engage them effectively. While many sellers choose Etsy since the platform handles most traffic. However, sellers can still use other Etsy marketing strategies to promote their products further, such as: Absolutely! Etsy offers a range of both free and paid marketing strategies for sellers to promote their shops. Some of the free Etsy marketing strategies include:
Marketing Your Etsy Shop Today
Marketing on Etsy doesn’t have to be difficult. As long as you understand your customers and use the right methods to reach them, you will be able to make a big difference to your business. Successful businesses rely on good Etsy marketing strategies to help them stand out. Without good marketing, your products could easily get lost in the competition.
To learn more about Etsy marketing tips and strategies, browse our Blog. If you are uncertain about anything related to eCommerce, don’t hesitate to let us know. LitCommerce team is available 24/7 to support you.
