The digital marketplace has transformed the world of commerce, making it easier than ever for entrepreneurs to start their own online businesses. Two popular options that often come up are Etsy vs Wix. But with each platform offering unique features and benefits, which one will help you achieve your business goals?
In this article, we will compare the two platforms across 6 key factors:
- Selling fees
- Ease of use
- Design and theme
- Shipping and fulfillment
- Marketing abilities
- Help and support systems
So, whether you’re just starting out or looking to switch platforms, read on to discover which one will help you succeed in the competitive world of online sales.
You might also want to check out: Etsy vs eBay: Where to Start Making Money (2025 Comparison)
Etsy vs Wix: At A Glance
When it comes to eCommerce platforms, Etsy vs Wix are two of the most well-known and widely used platforms available. But at first glance, these two platforms may appear vastly different.
Etsy – Overall Score: 4/5⭐
Etsy is one of the best online marketplaces designed specifically for independent artisans and small business owners to sell handmade, vintage, and unique items to a worldwide audience.
Besides, Etsy has a well-established community of both buyers and sellers, making it an excellent platform for connecting with like-minded individuals and establishing a loyal customer base.
Pros | Cons |
– Affordable pricing plan; | – Limited inventory selection; |
- Wix – Overall Score: 4.5/5⭐
Wix is a super cool website builder that enables businesses of all sizes to create their own custom website. Notably, you don’t need to be a coding whiz to use it.
They have a few different tools such as the Wix Editor, Wix ADI, and Velo by Wix to create your perfect website. Plus, they have tons of templates and design options available to help you make a website that looks amazing!
Wix isn’t just for fun, though – they’ve got a lot of features to help businesses manage their online presence, too. Anyone can use Wix to create an online store, take bookings, start a blog, share music or photography, show videos, promote events, and even run a restaurant!
Pros | Cons |
– No coding experience needed; | – Limited POS in select countries; |
Despite these initial differences, both Wix Etsy have evolved to offer a range of features and services that can help businesses grow and thrive.
So, if you’re trying to decide which platform – Etsy or Wix is the right fit for your business, don’t miss out on the next section!
We’ll explore the similarities and differences between Etsy vs Wix and help you choose the best platform for your eCommerce needs.
Sell Multichannel easily with LitCommerce Maximize sales and optimize multichannel selling with LitCommerce. Integrate Etsy with Wix and many more today! |
Etsy Or Wix: Which is Better to Sell?
In this review, we’ll dive into the details of 6 key differences between these two eCommerce platforms. So, sit back and let’s take a closer look at Etsy vs Wix!
#1. Selling fees
Are you torn between using Etsy or Wix for your online store? One of the crucial factors to consider is pricing.
Etsy seller fees
The cost of selling on Etsy can seem very appealing at first glance. With a free plan and the premium option, Etsy Plus, only costing $10/month, it’s easy to see why many sellers choose this platform.
Additionally, Pattern by Etsy, which allows sellers to run an independent online store alongside their Etsy shop, only costs $15 per month.
However, it’s important to factor in the various fees that Etsy charges, such as:
- $0.20 listing fee
- Up to 6.5% transaction fee on sold items, including shipping fees.
- 3% + 25¢ payment processing fee
As you can see, these fees add up to nearly 11% of the total item price on Etsy. And these are just the basic fees, we have not included additional fees such as:
- Etsy advertising and promotional fees
- Subscription fees
- Currency conversion fees
While these fees may be reasonable for those with low sales volumes. But in the long run, they can quickly add up and become less sustainable for those with higher sales volumes.
Wix pricing plan
Wix is very competitive in price. Most notably, all the plans of this Etsy competitor come with a processing fee of 2.9% plus $0.30 for credit card payments without any additional transaction fees.
 | Plan Name | Monthly Price | Yearly Price | 2-Year Price | Target Business |
Combo | $12 | $8.5 | $8 | Personal Use | |
Unlimited | $16 | $12.5 | $11.5 | Entrepreneurs & Freelancers | |
VIP | $30 | $24.5 | $23 | Priority Support | |
Business Basic | $21 | $17 | $15.5 | Small Business | |
Business Unlimited | $30 | $25 | $22 | Growing Business | |
Business VIP | $40 | $35 | $30 | High-Performance Business |
Here’s a breakdown of Wix’s pricing plans:
- Business Basic Plan: This plan costs $21/month and includes 20GB of storage, unlimited bandwidth, and access to all eCommerce features.
- Business Unlimited Plan: This plan costs $30/month and includes everything from the Business Basic Plan, plus 35GB of storage, priority customer support, and a professional logo.
- Business VIP Plan: This plan costs $40/month and includes everything from the Business Unlimited Plan, plus 50GB of storage, first-priority customer support, and VIP support.
Moreover, Wix offers a handful of sweeteners, such as a free domain (for yearly billing), ad credit, and professional logo design.
✔ Round 1: So, when it comes to the debate on seller pricing between Etsy vs Wix, it’s clear that the winner of the first round is Wix 🏆.As we’ve seen, Wix has lower fees compared to Etsy, which charges additional fees up to nearly 11% of the total item price. Overall, Wix suits cost-conscious high-volume sellers, while Etsy’s additional fees make it more suitable for low sales volumes.
#2. Ease of use
It’s time to evaluate how user-friendly Etsy vs Wix platforms are to operate.
Etsy ease of selling
Etsy’s user-friendliness is second to none. One reason for this is the platform’s simplicity, which some who prefer more complex features may see as a downside.
However, the seller dashboard’s design is intuitive and straightforward, making tasks like creating listings and generating reports a breeze.
Wix ease of use
You’ll love how user-friendly Wix is, with 3 different interfaces to choose from when building a website. Also, don’t forget to check our Wix tutorial if you are just starting out on the site.
- Wix ADI: This mode uses Artificial Design Intelligence to create a personalized website for you automatically. All you need to do is answer a few questions about your website’s purpose and design preferences.
Wix ADI then uses publicly available information about you or your business online to populate your site with images, videos, and text. This interface is extremely simple, making it a great option for those new to website building.
- Wix Editor: This option gives you more control over the design and functionality of your website. You can choose a template from Wix’s vast collection, create a structure for your site, and then populate it with content.
To gain a more general outlook on Wix Editor vs ADI, come and read our latest article right here!
- Velo: This is a full-stack development platform for Wix that provides access to Wix’s APIs, enabling the addition of greater functionality to Wix sites.
With Velo, you have more control over the design of your website, making it a great option for those with development skills. However, Velo requires some coding knowledge, making it the most complex interface of the three.
Regardless of which interface you choose, adding or editing content is as easy as using Microsoft Word. With Wix Editor and Velo, you’ll have more flexibility in how you can layout or move content around pages.
✔ Round 2: While both Wix and Etsy offer ease of use, Etsy 🏆 outshines Wix in this aspect. Etsy’s seller dashboard is designed to be simple and intuitive, making essential features such as creating listings and generating reports easy to use.
In contrast, Wix provides users with vast customization options through its website editor. Therefore, managing an eCommerce business in Wix is a bit harder than Etsy.
#3. Design and theme
Design and theme are critical to setting up the user interface for online shopping. Let’s check out the options offered by two of the most popular eCommerce platforms out there: Etsy vs Wix.
Etsy design
Despite being a popular eCommerce platform, Etsy doesn’t prioritize design flexibility and freedom. Instead, Etsy focuses on offering a straightforward and cohesive storefront experience across its platform.
As a result, customization options are limited for sellers, who can only change basic elements such as colors, fonts, and photo styles. However, Etsy Plus members can access a few more customization features, such as highlighting top-performing products on the homepage.
The good news is that customizing your store on Etsy is quick and easy. Therefore, if you’re happy with the standard Etsy storefront and don’t require extensive design options, you’ll be satisfied with what the platform offers. However, this also results in most Etsy stores having a similar appearance.
Wix templates
Wix is a haven for retailers who crave the ultimate design freedom without the hassle of coding. With an array of features at their fingertips, retailers can easily control the branding and appearance of their store down to the last pixel.
Wix isn’t just for the non-developers out there. Even the most skilled webmasters can dig deep and make backend changes with ease, thanks to a powerful set of APIs.
What’s more, Wix offers access to a library of over 800+ stunning templates. This will help ensure that your store stands out from the rest with a unique look and feel.
✔ Round 3: After analyzing the information above about Etsy vs Wix, it’s clear that Wix 🏆 is the winner in terms of design and theme.
With a wide range of features and design flexibility, Wix enables retailers to create a unique brand and tailor the look and feel of their store to an exact level.
On the other hand, Etsy offers limited customization options, resulting in most Etsy stores having a similar appearance.
#4. Shipping & fulfillment
One critical aspect to examine when comparing Etsy vs your own website – Wix is their shipping and fulfillment features.
Etsy shipping & fulfillment
With Etsy, sellers can handle their own shipping, which can be a great choice for those who sell handmade or one-of-a-kind items.
Etsy offers a convenient feature that allows sellers to print postage labels directly within the platform. Moreover, they provide discounts of up to 30% on USPS, FedEx, and Canada Post labels.
Additionally, if a seller doesn’t want to avoid handling shipping themselves, there are fulfillment services that integrate with Etsy, such as Shipstation and Amazon’s FBA service.
Wix shipping & fulfillment
Wix provides sellers with various options for their unique needs. With real-time carrier shipping quotes via USPS in the US and Correios in Brazil, sellers can provide their customers with accurate shipping rates based on current rates and location.
Wix also integrates with paid-for services like ShipStation or Shippo. This makes it easy for sellers to connect to a wider range of carriers and offer real-time shipping quotes to customers.
✔ Round 4: It’s a tie between Etsy vs Wix. Both platforms provide a range of options for shipping and fulfillment, including
Etsy offers 30% discounts on USPS, FedEx, and Canada Post labels, while Wix offers real-time carrier shipping quotes and integration with Shippo. Ultimately, the choice depends on the seller’s unique needs.
#5. Marketing abilities
What are some of the advanced marketing capabilities of Wix vs Etsy, and how do they compare to each other? Let’s take a look!
Etsy marketing
Promoting on Etsy is a bit different than selling on other platforms because you need to focus on Etsy’s own search engine instead of Google’s. The good news is that the search engine is designed to show your products to people who are “ready to buy”, so you have a better chance of making sales.
One cool thing about Etsy stores is that you have two opportunities to optimize for Etsy SEO.
You can optimize your product catalogue for Etsy’s search engine. And since other search engines can crawl your Etsy catalog, you can also get your products indexed by Google. This means an Etsy shop gives you more chances to reach a larger audience than a Wix store.
Wix marketing
Wix has revolutionized eCommerce marketing with Wix Ascend – an all-in-one marketing solution that lets you manage your campaigns effortlessly from one place. Ascend is a separate subscription providing easy access to all the essential marketing tools you need to grow your business.
Additionally, Wix has recently partnered with Semrush, a leading SEO and digital marketing tool. With this partnership, you can access Semrush’s keyword data directly from your Wix dashboard.
Depending on your Semrush account, you can get up to 10 free keywords a day or more if you have a plan already. You have access to an incredible 21 billion keywords to boost your SEO marketing efforts. This integration between Wix and Semrush is an exciting development for eCommerce businesses looking to take their online presence to the next level.
✔ Round 5: The winner of this round is Etsy🏆! With Etsy, you can sit back and relax while potential buyers browse through millions of products. On the other hand, Wix provides you with more control and a distinctive online presence, but it requires a bit of marketing and SEO expertise.
#6. Help & support system
When running an online store, encountering issues is inevitable, so having reliable support is crucial. The question is, how does the help of Wix vs Etsy compare?
Etsy support
Etsy has your back regarding support, even if you’re on the free plan. You’ll be joining one of the biggest seller communities on the internet, and they’ve got your back with extensive training materials, live chat, and phone service.
Newcomers, in particular, will appreciate the detailed tutorials and “seller handbook”. Plus, the online forum is a great way to join teams, exchange ideas, and collaborate with other sellers.No need to worry about finding help. All support options are conveniently located in a tab within the seller dashboard.
Wix support
Wix offers top-notch support to its users, but unfortunately, no live chat option is available. You can either submit a support ticket or request a callback whenever you need help.
The good news is Wix provides English-language support 24/7 and limited support in foreign languages during business hours.
And if you’re on the Business VIP plan, you can enjoy VIP support that bumps you to the front of the queue.
✔ Round 6: Based on the information provided, Etsy 🏆 has the edge regarding support. They offer a comprehensive support package, including live chat, phone service, and extensive training materials. Additionally, their online forum and “seller handbook” are great resources for inexperienced retailers. While Wix also provides excellent support, their options are limited to support tickets and callbacks, and they only offer VIP support on their Business VIP plan.
Is selling on both Shopify and Wix possible? Yes. With LitCommerce, you can sync Shopify inventory, orders, and pricing with Wix store in real time. |
Wix vs Etsy Comparision: FAQs
- Is it easier to sell on Wix?
Unfortunately, there is no clear answer to this question.
Wix offers a user-friendly website builder with robust e-commerce features, making it a great choice for beginners and small businesses.
However, Etsy has a built-in customer base and search engine, which can make it easier to get discovered by potential buyers. Ultimately, the ease of selling on either platform depends on your specific goals and preferences.
- How to implement Wix Etsy integration?
If you want to integrate your Etsy shop into your Wix website, just follow these easy steps:
- Open the Wix App Market in the Editor. You can find it by clicking the Add Apps icon on the left side of the Editor or the App Market icon on the top bar of Editor X.
- Use the search bar to find Etsy.
- Click on Etsy Shop.
- Select Add to Site.
- Click OK and you’re done!
- Is Wix cheaper than Etsy?
YES, Wix is generally cheaper than Etsy for sellers.
Wix charges only a standard processing fee of 2.9% plus $0.30 for credit card payments without any additional transaction fees.
In contrast, Etsy charges $0.20 for every listing, a 6.5% transaction fee, and a 3% + 25 cents payment processing fee.
Etsy vs Wix: Which One Is For You?
So, who do you think is the winner of this debate – Etsy vs Wix?
Wix offers an all-in-one solution with core eCommerce features, multichannel selling, and shipping rules on all plans without breaking the bank. But the cherry on top is their drag-and-drop website builder, giving you endless customization possibilities without requiring any coding experience.
On the other hand, Etsy isn’t a traditional eCommerce platform but a marketplace for handmade and vintage items. Moreover, with Etsy Pattern, you can create your own store with your own domain while still being managed by the central store manager.
While both Etsy and Wix have their pros and cons, our verdict is that Wix is the better choice for an eCommerce platform. It offers more features, flexibility, and customization options to build your online store exactly how you want it.
But if you want to sell unique handmade or vintage items, Etsy is the place to be. It’s all about finding the right fit for your business needs.
If you have any questions or need assistance, don’t hesitate to reach out to us. For more tips and advice, join our Facebook community to connect with other sellers and share your success stories. Thank you for reading!
