Choosing between Etsy and Wix? Both are great platforms, but they serve different needs. In this Etsy vs Wix comparison, we’ll break down the key differences—selling fees, ease of use, design, shipping, marketing, and support—to help you decide which one is best for your online business.
Whether you’re launching your first store or thinking about switching, this comparison will help you make the right choice. Let’s dive in!
You might also want to check out: Etsy vs eBay: Where to Start Making Money (2025 Comparison)
Etsy vs Wix: At A Glance
When it comes to eCommerce platforms, Etsy vs Wix are two of the most well-known and widely used platforms available. But at first glance, these two platforms may appear vastly different.
Etsy – Overall Score: 4/5⭐
Etsy is one of the best online marketplaces designed specifically for independent artisans and small business owners to sell handmade, vintage, and unique items to a worldwide audience.
Besides, Etsy has a well-established community of both buyers and sellers, making it an excellent platform for connecting with like-minded individuals and establishing a loyal customer base.
Pros | Cons |
• Affordable pricing plan; • User-friendly interface and search tools; • Access to the Etsy marketplace; • Strong focus on sustainability and eco-friendliness. | • Limited inventory selection; • Higher fees for sellers compared to other eCommerce platforms; • Limited range of features; • Higher risk of encountering fraudulent or unreliable sellers; • Shipping and handling times can be longer. |
- Wix – Overall Score: 4.5/5⭐
Wix is a super cool website builder that enables businesses of all sizes to create their own custom website. Notably, you don’t need to be a coding whiz to use it.
They have a few different tools such as the Wix Editor, Wix ADI, and Velo by Wix to create your perfect website. Plus, they have tons of templates and design options available to help you make a website that looks amazing!
Wix isn’t just for fun, though – they’ve got a lot of features to help businesses manage their online presence, too. Anyone can use Wix to create an online store, take bookings, start a blog, share music or photography, show videos, promote events, and even run a restaurant!
Pros | Cons |
• No coding experience needed; • A wide range of features at a reasonable price, including abandoned cart retargeting, related products, and templates; • 800 + customizable templates and design options; • Ability to sell on multiple channels and ship globally; • 14-day money-back guarantee; • User-friendly drag-and-drop website builder; • Great built-in features and apps; • SEO-friendly website structure and design. | • Limited POS in select countries; • Less extensive apps and integrations library than other eCommerce platforms; • A user-friendly Wix editor may require a learning curve; • “Template switching” is unavailable once your site has been launched; • Limited eCommerce features on lower-priced plans. |
Despite these initial differences, both Wix Etsy have evolved to offer a range of features and services that can help businesses grow and thrive.
So, if you’re trying to decide which platform – Etsy or Wix is the right fit for your business, don’t miss out on the next section!
We’ll explore the similarities and differences between Etsy vs Wix and help you choose the best platform for your eCommerce needs.
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Etsy Or Wix: Which is Better to Sell?
In this review, we’ll dive into the details of 6 key differences between these two eCommerce platforms. So, sit back and let’s take a closer look at Etsy vs Wix!
#1. Selling fees
Are you torn between using Etsy or Wix for your online store? One of the crucial factors to consider is pricing.
Etsy seller fees
To open a new Etsy store in 2025, here’s a complete breakdown of the fees you’ll face—both upfront and as you begin selling:
Fee Types | Amount | When Charged? |
Shop Set-Up Fee | $15.00 (one-time) | At shop creation |
Listing Fee | $0.20 per product listed | When listing is created |
Transaction Fee | 6.5% of sale price | When item sells |
Payment Processing Fee | 3% + $0.25 per sale (U.S.) | When item sells |
Currency Conversion Fee | 2.5% (if applicable) | When currency is converted |
Regulatory Fee | <1% (select countries) | When item sells |
Shipping Label Fee | Starts at $0.93 (optional) | When label is purchased |
Offsite Ads Fee | 12% (if sale via ad) | When ad drives a sale |
To open a new Etsy shop, you’ll pay a $15 setup fee plus $0.20 per listing. There’s no monthly charge unless you choose Etsy Plus at $10/month. Most fees, like transaction and payment processing, only apply when you make a sale. Optional costs—such as ads, shipping labels, or currency conversion—depend on your preferences and location.
For example, if you’re a U.S. seller starting an Etsy shop with 10 listings, you’ll pay $15 for setup and $2 in listing fees—a total of $17 upfront. When you sell a $20 item, Etsy takes $1.30 in transaction fees, $0.85 for payment processing, and $0.20 to relist the item—$2.35 per sale.
So your total cost from setup through your first sale is $19.35, with no subscription or ad fees included.
Wix pricing plan
Wix’s 2025 plans range from a free basic tier to advanced ecommerce solutions. Here’s a breakdown of each plan and what it includes.
Plan | Price/mo (billed annually) | eCommerce Features | Storage | Collaborators | Support | Key Extras |
Free | $0 | No | 500MB | 1 | Standard | Wix ads, no custom domain |
Light | $17 | No | 2GB | 2 | Standard | Custom domain, no ads |
Core | $29 | Yes | 50GB | 5 | Standard | Basic ecommerce, 5 video hrs |
Business | $36 | Yes | 100GB | 10 | Priority | Advanced analytics, 10 video hrs |
Business Elite | $159 | Yes | Unlimited | 15 | Priority | Unlimited video, loyalty program |
Enterprise | Custom | Yes | Unlimited | Custom | Dedicated manager | Enterprise features |
Please note that all paid plans include hosting, SSL, and a complimentary domain for the first year. Ecommerce requires at least the Core plan. Plus, payment processing fees are separate.
✔ Round 1: So, when it comes to the debate on seller pricing between Etsy vs Wix, it’s clear that the winner of the first round is Wix 🏆.As we’ve seen, Wix has lower fees compared to Etsy, which charges additional fees up to nearly 11% of the total item price. Overall, Wix suits cost-conscious high-volume sellers, while Etsy’s additional fees make it more suitable for low sales volumes.
#2. Ease of use
It’s time to evaluate how user-friendly Etsy vs Wix platforms are to operate.
Etsy ease of selling
Honestly, if you’re thinking about selling handmade or vintage products online, Etsy is still one of the easiest places to start in 2025. The only upfront cost was a one-time $15 fee, which felt pretty reasonable.
The listing process is smooth and beginner-friendly, with up to 10 photos, a video, and built-in tips to help products get found. With nearly 90 million active buyers already on the platform, it’s a great way to reach the right audience fast.
To point out a downside, it will be the customization of the shop. This is a bit limited. You can add a banner, a logo, and some shop info, but that’s about it. Still, for how fast and simple it is to launch, Etsy makes it super easy to just focus on your products and start selling right away.
Wix ease of use
You’ll love how user-friendly Wix is, with 3 different interfaces to choose from when building a website. Also, don’t forget to check our Wix tutorial if you are just starting out on the site.
- Wix ADI: This mode uses Artificial Design Intelligence to create a personalized website for you automatically. All you need to do is answer a few questions about your website’s purpose and design preferences.
Wix ADI then uses publicly available information about you or your business online to populate your site with images, videos, and text. This interface is extremely simple, making it a great option for those new to website building.
- Wix Editor: This option gives you more control over the design and functionality of your website. You can choose a template from Wix’s vast collection, create a structure for your site, and then populate it with content.
To gain a more general outlook on Wix Editor vs ADI, come and read our latest article right here!
- Velo: This is a full-stack development platform for Wix that provides access to Wix’s APIs, enabling the addition of greater functionality to Wix sites.
With Velo, you have more control over the design of your website, making it a great option for those with development skills. However, Velo requires some coding knowledge, making it the most complex interface of the three.
Regardless of which interface you choose, adding or editing content is as easy as using Microsoft Word. With Wix Editor and Velo, you’ll have more flexibility in how you can layout or move content around pages.
✔ Round 2: While both Wix and Etsy offer ease of use, Etsy 🏆 outshines Wix in this aspect. Etsy’s seller dashboard is designed to be simple and intuitive, making essential features such as creating listings and generating reports easy to use.
In contrast, Wix provides users with vast customization options through its website editor. Therefore, managing an eCommerce business in Wix is a bit harder than Etsy.
#3. Design and theme
Design and theme are critical to setting up the user interface for online shopping. Let’s check out the options offered by two of the most popular eCommerce platforms out there: Etsy vs Wix.
Etsy design
Despite being a popular eCommerce platform, Etsy doesn’t prioritize design flexibility and freedom. Instead, Etsy focuses on offering a straightforward and cohesive storefront experience across its platform.
As a result, customization options are limited for sellers, who can only change basic elements such as colors, fonts, and photo styles. However, Etsy Plus members can access a few more customization features, such as highlighting top-performing products on the homepage.
The good news is that customizing your store on Etsy is quick and easy. Therefore, if you’re happy with the standard Etsy storefront and don’t require extensive design options, you’ll be satisfied with what the platform offers. However, this also results in most Etsy stores having a similar appearance.
Wix templates
Wix is a haven for retailers who crave the ultimate design freedom without the hassle of coding. With an array of features at their fingertips, retailers can easily control the branding and appearance of their store down to the last pixel.
Wix isn’t just for the non-developers out there. Even the most skilled webmasters can dig deep and make backend changes with ease, thanks to a powerful set of APIs.
What’s more, Wix offers access to a library of over 800+ stunning templates. This will help ensure that your store stands out from the rest with a unique look and feel.
✔ Round 3: After analyzing the information above about Etsy vs Wix, it’s clear that Wix 🏆 is the winner in terms of design and theme.
With a wide range of features and design flexibility, Wix enables retailers to create a unique brand and tailor the look and feel of their store to an exact level.
On the other hand, Etsy offers limited customization options, resulting in most Etsy stores having a similar appearance.
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#4. Shipping & fulfillment
One critical aspect to examine when comparing Etsy vs your own website – Wix is their shipping and fulfillment features.
Etsy shipping & fulfillment
With Etsy, sellers can handle their own shipping, which can be a great choice for those who sell handmade or one-of-a-kind items.
Etsy offers a convenient feature that allows sellers to print postage labels directly within the platform. Moreover, they provide discounts of up to 30% on USPS, FedEx, and Canada Post labels.
Additionally, if a seller doesn’t want to avoid handling shipping themselves, there are fulfillment services that integrate with Etsy, such as Shipstation and Amazon’s FBA service.
Wix shipping & fulfillment
Wix provides sellers with various options for their unique needs. With real-time carrier shipping quotes via USPS in the US and Correios in Brazil, sellers can provide their customers with accurate shipping rates based on current rates and location.
Wix also integrates with paid-for services like ShipStation or Shippo. This makes it easy for sellers to connect to a wider range of carriers and offer real-time shipping quotes to customers.
✔ Round 4: It’s a tie between Etsy vs Wix. Both platforms provide a range of options for shipping and fulfillment, including
Etsy offers 30% discounts on USPS, FedEx, and Canada Post labels, while Wix offers real-time carrier shipping quotes and integration with Shippo. Ultimately, the choice depends on the seller’s unique needs.
#5. Marketing abilities
What are some of the advanced marketing capabilities of Wix vs Etsy, and how do they compare to each other? Let’s take a look!
Etsy marketing
Promoting on Etsy is a bit different than selling on other platforms because you need to focus on Etsy’s own search engine instead of Google’s. The good news is that the search engine is designed to show your products to people who are “ready to buy”, so you have a better chance of making sales.
One cool thing about Etsy stores is that you have two opportunities to optimize for Etsy SEO.
You can optimize your product catalogue for Etsy’s search engine. And since other search engines can crawl your Etsy catalog, you can also get your products indexed by Google. This means an Etsy shop gives you more chances to reach a larger audience than a Wix store.
Wix marketing
Wix has revolutionized eCommerce marketing with Wix Ascend – an all-in-one marketing solution that lets you manage your campaigns effortlessly from one place. Ascend is a separate subscription providing easy access to all the essential marketing tools you need to grow your business.
Additionally, Wix has recently partnered with Semrush, a leading SEO and digital marketing tool. With this partnership, you can access Semrush’s keyword data directly from your Wix dashboard.
Depending on your Semrush account, you can get up to 10 free keywords a day or more if you have a plan already. You have access to an incredible 21 billion keywords to boost your SEO marketing efforts. This integration between Wix and Semrush is an exciting development for eCommerce businesses looking to take their online presence to the next level.
✔ Round 5: The winner of this round is Etsy🏆! With Etsy, you can sit back and relax while potential buyers browse through millions of products. On the other hand, Wix provides you with more control and a distinctive online presence, but it requires a bit of marketing and SEO expertise.
#6. Help & support system
When running an online store, encountering issues is inevitable, so having reliable support is crucial. The question is, how does the help of Wix vs Etsy compare?
Etsy support
Etsy has your back regarding support, even if you’re on the free plan. You’ll be joining one of the biggest seller communities on the internet, and they’ve got your back with extensive training materials, live chat, and phone service.
Newcomers, in particular, will appreciate the detailed tutorials and “seller handbook”. Plus, the online forum is a great way to join teams, exchange ideas, and collaborate with other sellers.No need to worry about finding help. All support options are conveniently located in a tab within the seller dashboard.
Wix support
Wix offers top-notch support to its users, but unfortunately, no live chat option is available. You can either submit a support ticket or request a callback whenever you need help.
The good news is Wix provides English-language support 24/7 and limited support in foreign languages during business hours.
And if you’re on the Business VIP plan, you can enjoy VIP support that bumps you to the front of the queue.
✔ Round 6: Based on the information provided, Etsy 🏆 has the edge regarding support. They offer a comprehensive support package, including live chat, phone service, and extensive training materials. Additionally, their online forum and “seller handbook” are great resources for inexperienced retailers. While Wix also provides excellent support, their options are limited to support tickets and callbacks, and they only offer VIP support on their Business VIP plan.
Wix vs Etsy Comparison: FAQs
- Is it easier to sell on Wix?
Unfortunately, there is no clear answer to this question.
Wix offers a user-friendly website builder with robust e-commerce features, making it a great choice for beginners and small businesses.
However, Etsy has a built-in customer base and search engine, which can make it easier to get discovered by potential buyers. Ultimately, the ease of selling on either platform depends on your specific goals and preferences.
- How to implement Wix Etsy integration?
If you want to integrate your Etsy shop into your Wix website, just follow these easy steps:
- Open the Wix App Market in the Editor. You can find it by clicking the Add Apps icon on the left side of the Editor or the App Market icon on the top bar of Editor X.
- Use the search bar to find Etsy.
- Click on Etsy Shop.
- Select Add to Site.
- Click OK and you’re done!
- Is Wix cheaper than Etsy?
YES, Wix is generally cheaper than Etsy for sellers.
Wix charges only a standard processing fee of 2.9% plus $0.30 for credit card payments without any additional transaction fees.
In contrast, Etsy charges $0.20 for every listing, a 6.5% transaction fee, and a 3% + 25 cents payment processing fee.
Etsy vs Wix: Which One Is For You?
So, who do you think is the winner of this debate – Etsy vs Wix?
Wix offers an all-in-one solution with core eCommerce features, multichannel selling, and shipping rules on all plans without breaking the bank. But the cherry on top is their drag-and-drop website builder, giving you endless customization possibilities without requiring any coding experience.
On the other hand, Etsy isn’t a traditional eCommerce platform but a marketplace for handmade and vintage items. Moreover, with Etsy Pattern, you can create your own store with your own domain while still being managed by the central store manager.
While both Etsy and Wix have their pros and cons, our verdict is that Wix is the better choice for an eCommerce platform. It offers more features, flexibility, and customization options to build your online store exactly how you want it.
But if you want to sell unique handmade or vintage items, Etsy is the place to be. It’s all about finding the right fit for your business needs.
If you have any questions or need assistance, don’t hesitate to reach out to us. Thank you for reading!
