Introduce Google Trends
Google Trends is one of many of Google’s free products. In fact, many online retailers and purchasers are using Google Trends thanks to its functional utility and categorization.
Google Shopping engagement is not a novel concept as a merchant funnel for breakthrough performance. Since its inception as Froogle in 2002, Google Shopping has aided many retailers in their sales efforts. The technique for selling on Google is fairly straightforward. As a result, new shops in the market can quickly modify it.
In this article, we will talk about Google Trends and its Benefits for Retailers!
Google Trends in the Asia Pacific
Google Trends recently discussed its journey through the Asia Pacific, which began two decades ago. This commemoration of the twentieth anniversary focuses on the best aspects of the past two decades. Whether it’s a ‘video game’ creation or a requirement for any online business, Google has opened several possibilities for retailers and shoppers in the Asia Pacific.
Selling on Google Shopping is one such door!
According to a study, more than 78% of people want to learn more about a product if it has a legitimate internet presence!
An online store or online selling medium should be available to a company. Following the outbreak of the Covid-19 epidemic, eCommerce is shifting its focus to digitalization and virtual user experiences.
Benefits of Google Trends for Retailers
Let’s take a look at some of the basic Google Trends Benefits and how to use them as retail tools. You can see a special mention of Google Shopping as follows:
#1. Global exploration
Google Trends displays results on a local and global scale, allowing users to enter a search query and select their region of interest for results. Hence, if this is your first time selling online or through Google Shopping, you’ve made an excellent choice!
Because it takes a global perspective, Google Shopping can assist enhance visibility. This means that your stuff can be viewed by people from all around the world.
According to studies, more than 2 billion individuals will be actively using digital purchasing! Google Shopping follows a real-time search trend, which means that shoppers will be shown similar results based on their queries.
You can still ‘trade’ using Buy on Google even if you don’t have an online website! Showcase your products and offer customer service without having to leave the previous website. You can check out the Google Shopping pricing for other costs need to be paid.
#2. Increases the number of sales
Google Trends will undoubtedly display the most popular themes. This could aid retailers in determining their target market by carefully selecting and visualizing products. It is ‘backed’ by the majority of Google popular products.
This will result in more clicks as well as more (converted) leads.
Product results from entrepreneurs and small enterprises may appear in Google Trends. A Google guarantee on products sold by local/small businesses boosts customer confidence.
This also bridges the ‘uncertainty’ gap between the quality of a product and its buyer. As a result, if a customer comes across such products through Google trends, they may be more motivated to choose the item with the “Google guarantee” over the one without it.
#3. Innovation potential
A competitive market is a way merchants boost innovation and growth. Luckily, Google Trends can assist you in this endeavor!
By comparing patterns, retailer confidence can rise significantly. To boost sales and improve product quality. All of these variables are changed on a daily basis. One of the few strategies to outrun your competitors may be a flexible adaptation.
Trends allow you to compare yourself to more than three opponents.
For example, most people make resolutions around New Year’s. A healthy diet is very popular! People all over the world are looking for information on keto, plant-based diets, and intermittent fasting. Those are the times when such tendencies are at their peak.
As a result, it’s an excellent time for businesses to organize their holiday sales strategy ahead of time or after the fact.
#4. Proactive seasonal and festive moves
The objective of Google Trends is obvious by its name. Google picks up on the events and subjects that are ‘trendy’ over time. Those results are then sent to various regions’ search results.
This Google trends function can help retailers. Holiday discounts and offers, a celebratory countdown clock on your website for such promotions, or a simple festive promotion!
As retailers, you can remain on top of the regulated “trends” and stay competitive.
#5. Holistic development
With the above-mentioned “simple comparison”, Google Trends will also assist you in locating competition and comparing regionally. You can divide your sales into local and foreign segments.
Google updated its policies to make product listing free and available across all Google platforms. This is a once-in-a-lifetime opportunity for all new retailers. It also serves as a reminder to elderly retailers to keep their products and services up to date.
As a result, Google Shopping could help your business grow. It may also result in a higher conversion rate.
Outstanding eCommerce Trends
#1. Augmented Reality (AR) and Virtual Reality (VR) shopping experiences
Augmented Reality (AR) and Virtual Reality (VR) shopping experiences are innovative and immersive ways for customers to experience products before making a purchase. Here’s a brief explanation of each:
AR Shopping Experience: AR overlays digital objects in the real world, allowing customers to visualize products in their own environment. For example, using AR, a customer can see how a piece of furniture would look in their living room by simply pointing their smartphone camera at the space where they plan to put it. AR technology can also allow customers to try on virtual clothing and accessories, see how makeup will look on their faces, and even visualize how a new hair color or hairstyle would look on them.
VR Shopping Experience: VR creates a completely virtual environment that customers can interact with. Using a VR headset, customers can browse through virtual stores, interact with products, and visualize how items will look in real life. VR can also simulate experiences such as trying on clothing or testing out products in a virtual environment. This technology can provide customers with an immersive and engaging shopping experience that is more interactive and personalized than traditional eCommerce platforms.
That is to say, AR and VR shopping experiences provide customers with more engaging and interactive ways to visualize and experience products before making a purchase. As technology continues to advance, it is likely that more eCommerce businesses will adopt these technologies to provide customers with a more immersive and personalized shopping experience.
#2. Personalization
Personalization in eCommerce refers to the practice of tailoring the shopping experience to each individual customer based on their preferences, interests, and behavior. The goal of personalization is to provide a more relevant and engaging shopping experience that meets the customer’s unique needs and interests.
There are several ways that eCommerce businesses can implement personalization, such as:
- Personalized product recommendations: Using data analytics and algorithms, eCommerce businesses can recommend products to customers based on their browsing and purchasing history, as well as other factors like demographics and geographic location.
- Personalized content: eCommerce businesses can personalize website content, such as landing pages, product descriptions, and marketing messages, to reflect the customer’s interests and preferences.
- Personalized promotions and offers: By analyzing customer data, eCommerce businesses can offer personalized promotions and discounts to customers based on their purchase history and browsing behavior.
- Personalized emails and notifications: eCommerce businesses can send personalized emails and notifications to customers based on their browsing and purchase history, such as abandoned cart reminders, recommended products, and special offers.
The benefits of personalization in eCommerce include increased customer loyalty, higher engagement, and improved conversion rates. By providing a more relevant and engaging shopping experience, eCommerce businesses can improve customer satisfaction and drive revenue growth.
However, it’s important to note that personalization must be done in a way that respects customer privacy and data protection laws. eCommerce businesses must be transparent about the data they collect and how it is used and must obtain customer consent before collecting and using personal data.
#3. Integration of voice assistants
The integration of voice assistants in eCommerce involves using voice-activated technology, such as Amazon’s Alexa or Google Assistant, to enable customers to make purchases using voice commands.
With the growing popularity of smart speakers and voice assistants, many eCommerce businesses are starting to adopt this technology as a way to improve the shopping experience and increase customer engagement. Here are some ways that eCommerce businesses can use voice assistants:
- Voice-activated product searches: Customers can use voice commands to search for products, brands, or specific categories of products.
- Voice-activated shopping lists: Customers can create and manage shopping lists using voice commands, making it easier to add and remove items as needed.
- Voice-activated purchasing: Customers can make purchases using voice commands, without having to navigate through a website or app.
- Personalized recommendations: Voice assistants can use customer data to provide personalized product recommendations and offers based on their browsing and purchasing history.
- Customer support: Voice assistants can provide customer support, such as answering product questions or providing assistance with returns and refunds.
By integrating voice assistants into their eCommerce platforms, businesses can provide a more seamless and convenient shopping experience for customers, while also increasing customer engagement and loyalty. However, it’s important to note that voice assistants still have limitations and may not be able to provide the same level of customization and personalization as other forms of eCommerce technology.
#4. Sustainability
Sustainability and ethical consumerism are two important trends in eCommerce that have been gaining momentum in recent years. Consumers are becoming increasingly aware of the environmental and social impact of their purchasing decisions and are seeking out products and brands that align with their values.
Sustainability in eCommerce involves reducing the environmental impact of the supply chain, including packaging, shipping, and product disposal. Here are some ways that eCommerce businesses can promote sustainability:
- Sustainable packaging: Using eco-friendly packaging materials, such as recycled cardboard, biodegradable plastics, or reusable containers. To cater to consumer expectations, plant-based threaded jars are also available, acting as an alternative to plastics or glass.
- Sustainable shipping: Using carbon-neutral shipping methods, such as a bicycle or electric vehicle delivery, or working with logistics companies that prioritize sustainability.
- Sustainable products: Offering products that are made from sustainable materials, such as organic cotton, bamboo, or recycled materials.
Ethical consumerism in eCommerce involves promoting fair labor practices, supporting local communities, and avoiding products that are associated with human rights abuses or environmental harm. Here are some ways that eCommerce businesses can promote ethical consumerism:
- Fair labor practices: Working with suppliers that provide fair wages, safe working conditions, and protect workers’ rights.
- Supporting local communities: Sourcing products from local artisans or small businesses, or donating a portion of profits to local charities or social causes.
- Ethical sourcing: Avoiding products that are associated with human rights abuses, such as conflict minerals or products made using child labor.
By promoting sustainability and ethical consumerism in eCommerce, businesses can differentiate themselves from competitors, build brand loyalty, and appeal to customers who prioritize social and environmental responsibility. Additionally, businesses can play a role in creating a more sustainable and just economy by promoting ethical and sustainable practices throughout the supply chain.
#5. Expansion of marketplaces
Marketplaces are online platforms that bring together buyers and sellers, allowing businesses and individual sellers to offer their products to a wider audience. Examples of popular marketplaces include Amazon, Alibaba, and eBay.
One of the key benefits of marketplaces is that they offer a wide selection of products, making it easier for consumers to find what they are looking for in one place. Marketplaces also offer a convenient shopping experience, with features such as one-click purchasing and fast shipping. For businesses and individual sellers, marketplaces provide an opportunity to reach a wider audience and increase sales.
However, there are also some potential drawbacks to relying on marketplaces as a primary sales channel. One challenge is the competition within the marketplace, with many sellers offering similar products and prices. This can make it difficult for businesses to differentiate themselves and stand out from the competition.
Another challenge is the reliance on the marketplace’s platform and rules. Marketplaces may charge fees for listing and selling products, and they may also have strict policies and regulations around product listings and seller behavior. This can limit a business’s ability to customize its store and create a unique brand experience for customers.
Google Trends: FAQs
- What are benefits of Google Trends?
Google Trends brings many advantages if you know how to use this tool effectively. Google Trends help explore global trends and innovate the potential of Google Search, Google News, Google Images, Google Shopping, and Youtube. This results in understanding customers’ insight and boosting sales.
- How Do I Use Google Trends?
Here are the top 8 factors you can benefit from using Google Trends:
#1. Recognize Keyword Search Volume.
#2. Determine Seasonal Trends.
#3. Avoid Temporarily Popular Keywords.
#4. Discover Trending Relevant Topics.
#5. Use Trend Predictions.
#6. Search for Related Queries to Beat the Competition.
#7. Optimize Your Local SEO Strategy.
#8. Optimize Your Video SEO Strategy. - Is Google Trends free to use?
Yes, of course. Google Trends is a free tool. You only need a Google account to log in and experience Google Trends.
Conclusion
Now you know what Google Trends can do for you and how easy it is to sell with Google Shopping!
Last but not least, LitCommerce can help you streamline the process of selling on Google Shopping. Moreover, selling on Google might function at a faster rate for your business if you focus on Google trends.
Leave us a message if you need more info about other best selling platforms. Or you can join our community or our Retailer Blog for more exciting eCommerce tips and news.
