A good business name is one of the initial steps to success on Etsy – one of the best online marketplaces in the eCommerce industry. However, naming your business entails much more than just catchy. If you are unsatisfied with your current shop name and want to change it, don’t fret, as we’ve got you covered! In this article, LitCommerce will show how to change Etsy shop name and more.
We will cover:
- How To Change Etsy Shop Name – An overview;
- 4 steps to change Etsy shop name;
- How To Change Name On Etsy – Tips and Checklist;
- Change name on Etsy – Best examples.
So, let’s get started!
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How to Change Etsy Shop Name
Apart from integrating Etsy with other best-selling platforms using an Etsy listing tool or opening multiple Etsy shops, you can rename your shop to boost your business performance. Fortunately, change shop name Etsy is easy peasy and can be done within 7 steps.
Here are 7 steps to change Etsy Shop name:
- Log into your Etsy account
- Click on Shop Manager on the top right of the screen
- Access to Etsy account settings.
- Select Info & Appearance
- Click Shop Name or Change
- Enter your new shop name in the red box below.
- Click Save to finalize the name change
Let’s get down to business and discover each step in detail!
Step 1: Log into your Etsy account
Step 2: Click on Shop Manager on the top right of the screen.
Step 3: Access to Etsy account settings.
Step 4: Select Info & Appearance
Step 5: Click Shop Name or Change
To change your Etsy shop name, you can either click on Shop Name or Change as the image below.
Step 6: Enter your new shop name in the red box below.
Before submitting your new Etsy name, here are some advice for you:
- Keep a short, easy-to-remember name
- Try to choose a name that sets your shop apart from others
- Conduct a focus group with your audience and friends to get opinions on the name.
- Make sure your name doesn’t have negative meanings in other languages.
Step 7: Click Save to finalize the name change
Congrats, your shop name has successfully changed. As “how to edit Etsy shop name” is no more a concern, let’s glance at some tips and checklists to create the best shop names!
How To Change Etsy Shop Name: At A Glance
What happens when you change your Etsy shop name?
Before jumping into how to change shop name on Etsy, sellers may wonder what would happen if they replaced the existing name.
When you change the name shop, it will promptly change your Etsy shop URL. It’s crucial, especially when you have backlinks heading to your site.
Don’t expect your customers to receive an automatic notification from Etsy about your changes. In fact, you must notify them yourself, or customers may get confused and think your shop has closed down. You can announce your name’s modification on your social media channels or through emails.
How many times can I change my Etsy shop name?
If your shop has yet to open, you can change Etsy shop name many times. However, you can only change the store name, information, and appearance up to five times after it goes live.
But if you still want to change it after the fifth time, submit a request to Etsy support. You can also call Etsy support phone number (1-844-935-3879 in North America) to get more assistance. Once they approve your request, you can change your store name again.
Remember that if you have used the shop name once, neither you nor other sellers can reuse it. This is because Etsy will prohibit the user name and make it no longer available. Ensure you grasp how to change your Etsy shop name and crucial rules not to waste your time and resources on nonessential tasks.
Rules to follow when you change Etsy shop name
Etsy has rules regarding changing your shop name. Below are some tips for you to follow the marketplace’s rules easier:
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Note: You can rename as many times as you want if your store has not opened yet. But once it goes online, only five times are allowed.
Now you are fully aware of Etsy rules, you should be ready to change Etsy store names!
Etsy Shop Names Ideas: Tips and Checklist
When start selling on Etsy, naming your business is very important as a shop name is the backbone of any business. A snappy, creative, descriptive name not only reflects your shop’s personality, value, and offers but also sticks in customer’s minds. Keep reading to learn some tips and checklists for finding good Etsy shop names that fit your business.
It is good if you already have some shop name ideas for Etsy. Otherwise, don’t worry, keep reading to learn some tips and checklists to find good Etsy shop names that fit your business.
1 – Make it clear & original
After learning how to change Etsy shop name, the very first thing you should know to name your shop is that it needs to be precise, direct, and focused on the products. By reading the name, customers should have an idea of your business. Many Etsy brands have short, creative names that are combined from the following attributes.
Descriptive
You can choose a word or phrase that describes the vibe you want customers to feel about your business. In other words, it needs to reflect your business and what you are selling. A few examples of this type include UrbanCheesecraft, TheLinensDelight, and such.
Founder’s name
One significant benefit of using this type of name is that your Etsy shop name will be a great opportunity to extend to new product categories in the coming time. Moreover, try to add “Studio,” “Co,” “Inc,” or “Workshop” to clarify your business name.
2 – Make it SEO-friendly
When understanding how to change Etsy shop name, you should consider Etsy SEO best practices. Below are some essential SEO criteria you should bear in mind.
Include keywords
There will be a higher chance that your items will show up in the general seller’s catalog if the main keywords appear in the shop name, tags, and descriptions.
You can collect keywords by using different services, like Sales Samurai, and Google Keyword Planner, which assist you in researching keywords to give your products higher visibility online.
Here is an example of a brand’s name that includes the shop’s main products: SoapBotanist, a shop that only sells botanical soaps.
Be different
The more unique your shop name is, the better it will rank. Avoiding choosing similar terms to other stores will enable you to outshine other Etsy stores. However, for the sake of being different, it will flex your creative muscle to develop a word or phrase to distinguish your business.
You can think of abstract names or meaningful words like adding a business story and inspiration to your brand name. But be careful when using unusual words. Or else your brand name might be as clear as mud.
3 – Check your rivals
Before changing Etsy shop name on Etsy, look around on Etsy website to see other shops that sell similar products to yours. In this way, you may utilize them as a lucrative source of references for your name ideas.
We don’t recommend you copy other sellers’ styles or names, but getting a sense of what renowned shops use might inspire you to come up with a pattern of names or types that you like for your store.
You nailed it if your customers don’t even need to click on your name but still grasp a good idea of what your shop is about.
Innovate, don’t imitate
Bill Capodagli, author of The Disney Way
4 – Make it future-proof
Whatever you do with your shop name, ensure you have thought thoroughly about the long-term goals that you aim for your business. For example, your store sells kids’ shoes, but you’ll someday branch out into the adult market. Concerning this, you should consider some names that are not too specific on kids’ products which might later limit your reach.
One approach to future-proof your Etsy shop name is to think about your business’s story, values, and unique selling points (USP) when you brainstorm. Afterward, choose a broad name that will allow you to grow your future on Etsy.
As researching for a proper name is undoubtedly a daunting task, choosing a proper name and how to change my shop name on Etsy will save you tons of effort and time. Accordingly, double and even triple-check the chosen name to ensure that it’s not something you’ll have to adjust in the future.
5 – Check availability
Be well-noted that following Etsy’s privacy policies, shop names on Etsy need to be wholly unique. As a result, you can’t reuse an old name, either as a shop name or username. So, it would be frustrating if you have been searching for your shop name and even how to change Etsy shop name for days and nights and then can’t use it.
To find available Etsy shop names, you can draft a store name on the second step of setting up a store. All you need to do is type in, and then Etsy will automatically check whether the name is taken or not.
If you come up with a name that already exists, think about making variations on the name. You can add numbers or words like “by A,” “Design,” etc.
6 – Get feedback
After applying all the above tips and checklists, you might now have one Etsy name or even more ideas. Ask your friends, family members, or whoever is in your target market to see what they think about your business name. You can also go to Etsy Teams, a vibrant Etsy community, to consult and get helpful support from those who are also using Etsy. Feedback is one of the top 4 important factors to become an Etsy star seller.
Best Etsy Shop Names Examples
Still in two minds about the best Etsy shop name ideas? Here are some Etsy shops that prove the credential of the above tips and checklist which might inspire you:
1. CaitlynMinimalist
Referring to the top 100 best-sellers on Etsy, CaitlynMinimalist currently ranks first in the United States. As you can see, all the product images show a delicate and unfussy vibe that embraces minimalism. The vibe and the name of this shop deliver this Etsy store’s overall look. Moreover, this name allows the owner to expand her product range thanks to its broad name.
2. HeatherRobertsArt
Art is among the most profitable digital products to sell online, so no surprise that art shops are top best-sellers on Etsy. One store we want to mention here is HeatherRobertsArt. Their store name shows who they are and what they sell as well. Thanks to their great technique for SEO, which is filling in keywords in their shop’s tagline and description, this shop can easily be found when you look for an Etsy shop search.
3. GoldHillJewelry
Jewelry has always been one of the best selling items on Etsy so far. So, once again, another jewelry shop has the name on the top list. GoldHillJewelry is another example of a great name that straightforwardly tells the shoppers what the brand is selling. The name clarifies the product category that the merchant is marketing: gold jewelry accessories.
4. PersonalizationMall
The name says it all! When buying products in this store, customers can put their names on their products. This also reflects their business. With this name, PersonalizationMall sellers can also add more product lines without worrying that they might impact the essence of their business. PersonalizationMall is descriptive, future-proof, and direct.
5. WoodByStu
WoodByStu tells the buyer right away what they are selling. Their products are generally made of wood, and any new wood products will not detract from the brand’s essence. It’s pretty easy for customers to find their Etsy shop link just by searching for “wood handmade” or “wood home decor.”
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Differentiate Etsy usernames, shop names, and preferred names differ?
After discovering how to change your shop name on etsy. Learning the difference between Etsy usernames, shop names, and preferred names, which can be confusing, can help you make the right change.
Username
A username is the name you used to create your Etsy account. This username, along with your email address, allows you to log in. They are also a public part of your profile, appearing in the web address for your profile page. Usernames cannot be changed on Etsy.
Shopname
Your shop name represents your Etsy business and appears in your shop’s web address, such as http://www.etsy.com/shop/shopname. Unlike your username, which is permanent, your shop name can be changed. However, you can’t use your shop name to sign in.
Preferred name
Preferred name is the name listed on your Etsy profile to help friends find you. This name can be a nickname, your full name, or any name you choose, but it can’t be a business name. You’ll need to log in to Etsy on a desktop or mobile browser to change your preferred name.
How to Change Etsy Shop Name – FAQs
- Is it possible to change your Etsy name?
Yes, you can change your Etsy shop name as many times as you want if your store has not opened. But once it goes online, only five times are allowed. Moreover, according to Etsy selling fees, it’s free to change name on Etsy and can be done within 4 steps:
- Step 1: Log in to your Etsy account;
- Step 2: Click on Etsy shop manager;
- Step 3: Access Settings;
- Step 4: Change your Etsy Shop Name.
- What happens when you change your shop name on Etsy?
When you change the name of your Etsy store, you will get a new URL. But don’t worry, all of your previous links will still function. After you change your name, Etsy uses 301 redirects to assist you in maintaining your Google search engine results.
- Why can't I change the name of my Etsy shop?
It might be because your new name violates Etsy rules or you changed the name of your store more than five times. You should check the name again or submit a request to an Etsy Support agent for review.
Is it Worth Selling on Etsy?
Renaming your Etsy shop name is a critical factor contributing to business growth and perception. Hopefully, after reading this article, you can answer the question “How to change Etsy shop name” and have a prudent decision when choosing a name for your store.
Don’t expect your business to achieve great results by changing a name. You need Etsy marketing strategies, tips and tricks to stand out, selling tactics, and much more to boost your business performance. We also provide more insights and platforms where eCommerce enthusiasts share and learn. So, don’t forget to follow LitCommerce’s Retailer Blog and join our elite community.
Suppose you want to increase your sales even more on Etsy, you can integrate Etsy with other global marketplaces or eCommerce platforms with LitCommerce – a simple and affordable multi-channel selling tool. Or simply send us a message if you need any further information, our support staffs are always here to assist.
