Learning how to get an Amazon choice badge can really boost your online store’s success. This badge is more than just a honor. It’s a key tool that can make your product stand out and sell more on Amazon. In this exploration of the Amazon Choice badge, we will delve into:
What is Amazon’s Choice Badge?
The Amazon’s Choice badge is a designation given by Amazon to certain products that are considered the best match for a customer’s search query.
Overall, it is given to products that are top quality, easy to find, and make customers happy. The Amazon Choice Badge has become a prominent feature on the platform, serving as a seal of approval for selected products across various categories.
The evolution of Amazon Choice Badge
The Amazon’s Choice badge was first introduced in 2015 as a way to simplify voice-based shopping on the company’s Alexa platform. The original intent was to automatically recommend highly-rated, well-priced products that were available to ship immediately when customers used voice commands.
Over time, the Amazon’s Choice badge expanded beyond just voice-based shopping to regular desktop and mobile searches on the Amazon website. The badge became a way for Amazon to highlight products it deemed the “best match” for a customer’s search query, based on factors like customer reviews, sales performance, pricing, and availability.
This made the Amazon’s Choice badge a highly desirable designation for sellers, as it could significantly boost the visibility and sales of their products.
Criteria for obtaining the badge
Overall, products must first meet some of the following criteria to gain Amazon Choice Badge:
Product Quality and Performance | - High customer ratings (at least 4 stars) |
Availability and Shipping | - Prime eligible with fast, reliable shipping |
Relevance to Search Queries | - Product listings optimized for relevant keywords |
Other Factors | - Competitive pricing compared to similar products |
Amazon’s Choice Badge vs Amazon Editor Picks vs Best Seller Badge
Are you confused by these three Amazon badges? Well, here is a detailed comparison between three famous badges on Amazon:
Feature | Amazon's Choice | Amazon Editor's Picks | Amazon Best Seller |
Awarded By | Algorithm | Amazon editorial team | Sales data |
Criteria | Reviews, pricing, shipping availability, sales performance | Subjective, unique, innovative, high-quality | Sales rank |
Consistency | Can appear and disappear | Consistent | Consistent |
Selection Process | Automatic, based on search queries | Curated by Amazon editors | Based on sales data |
Purpose | Highlight outstanding products for specific searches | Highlight unique products | Indicate top sellers in categories |
Application | No application process | No application process | No application process |
In summary, the Amazon’s Choice badge is algorithmically determined, the Editor’s Picks are curated by Amazon staff, and the Best Seller badge is based purely on sales performance. You should definitely focus on optimizing for all three, but the Amazon’s Choice badge may be the most challenging to earn and maintain consistently.
How to Get Amazon’s Choice Badge
After understanding what Amazon’s Choice Badge is and what makes a product Amazon’s Choice, it’s time to explore strategies to get one for your shop.
First, let’s go through what Amazon policy says:
”The Amazon’s Choice badge spotlights outstanding products. Amazon’s Choice automatically selects products based on reviews, pricing, shipping availability and other criteria.
There is no application or enrollment for Amazon’s Choice. Amazon evaluates all products and offer the badge for a selection of searches.
The badge might appear and disappear from products without notice. You will see the badge resulting from some searches and not others, as any one product might have qualified as Amazon’s Choice for only certain search terms. As we continue to develop requirements for Amazon’s Choice, the badge may appear at different times, on different pages, or on different devices.”
There are some points that we should notice here:
1. The Amazon’s Choice badge is automatically awarded by Amazon’s algorithms to products that are highly rated, well-priced, and in stock.
2. There is no application process for sellers to get the Amazon’s Choice badge – Amazon evaluates all products and awards the badge based on specific search terms
3. The badge can appear and disappear from products without notice, as it is based on how well the product matches certain search queries.
4. To increase the chances of getting the badge, sellers should maintain high customer ratings, competitive pricing, and consistent availability. After all, if you want the badge, you should at least meet the basics, right?
Well, I have to admit that even Amazon’s Choice “winners” have no idea why they win. And you cannot buy Amazon’s Choice Badge as well. However, there are several things you can do to increase your chance of getting an Amazon’s Choice Badge:
1. Optimize product listings and descriptions
The purpose of this badge is to find the “best match” for a customer’s search query. So the first job is to do keyword research to identify the best search terms for your products.
Nexy, it is time to optimize your listings, titles, descriptions, and backend search terms to target these high-potential keywords.
Optimize Product Titles
- Include the most relevant keywords for your product, such as the brand, product type, key features, and any important specifications.
- Keep titles concise but informative, aiming for 80-200 characters.
Here are some product title of Amazon’s Choice in July 2024:
- Keyword “Home decor”: “Cocorrína Reed Diffuser Set, 6.7 oz Clean Linen Scented Diffuser with Sticks Home Fragrance Reed Diffuser for Bathroom Shelf Decor”.
- Keyword “Cleaning supplies“: “Lysol All-Purpose Cleaner, Sanitizing and Disinfecting Spray, To Clean and Deodorize, Mango & Hibiscus Scent, 32oz”.
Craft Compelling Product Descriptions
- Highlight the key features and benefits of your product in a clear, engaging way.
- Use formatting like bullet points, bold text, and paragraphs to make the description easy to scan.
- Incorporate relevant keywords naturally throughout the description.
Example:
“ALL PURPOSE CLEANER ELIMINATES 99.9 percent OF VIRUSES and BACTERIA: Lysol All-Purpose Cleaner eliminates viruses and bacteria including COVID-19 Virus (Kills SARS-CoV-2 on hard, non-porous surfaces in 2 minutes), EPA Reg 777-66.
ELIMINATES GERMS FOR A DEEP CLEAN: This Lysol disinfecting spray eliminates 99.9 percent of germs, removes soap scum and cuts through tough grease and grime.
USE ON MULTIPLE SURFACES: This all-purpose cleaner can be used on hard, non-porous surfaces including the kitchen, bathroom and other areas of home.
DEODORIZES: Lysol All Purpose Cleaner spray eliminates odor causing bacteria and leaves a tropical Mango and Hibiscus scent after use.
LEADERS IN DISINFECTION: Looking for some of our other great disinfectant products, try our Lysol Disinfecting Wipes, Lysol Disinfectant Sprays and Lysol All Purpose Cleaners.”
Optimize Product Images
- Use high-quality, professional-looking images that showcase your product from multiple angles.
- Include lifestyle shots that demonstrate how customers can use your product.
- Ensure images meet Amazon’s size and resolution requirements.
Use bullet points:
- Use up to 5-8 bullet points to highlight your product’s key features and benefits.
- Make each bullet point concise but informative, incorporating relevant keywords.
Example:
“Bluetooth 5.0 for reliable, high-quality wireless connectivity.“
“Active noise cancellation blocks out unwanted ambient sounds.“
“30-hour battery life with fast charging for all-day listening“
“Lightweight, adjustable design for comfortable all-day wear.“
“Built-in microphone for clear hands-free calls.“
Many sellers lack the skills or resources for professional photos and videos. Check out these comprehensive guides on creating Amazon product photography and making Amazon product videos that convert sales.
2. Encourage customers to leave positive ratings and reviews
Having good product reviews can greatly impact whether you receive an Amazon Choice Badge.
However, it’s important to remember that not all customers will leave a review on their own. In fact, you may need to proactively encourage and ask them to do so.
One effective strategy is to customize the default follow-up email sent by Amazon, which requests customers to leave a review. By personalizing the content of this email, you can create a more engaging and appealing message that resonates with the customer.
Additionally, you can use the Amazon Request a Review feature, which is accessible within your Seller Central account within a period of 5 to 30 days after an order has been placed.
With this feature, you can initiate a product review request directly through Amazon’s system. Although you don’t have the ability to customize the message or follow up on the request, this function serves as a helpful reminder to past buyers.
3. Maintain competitive pricing and availability
According to Amazon’s guidelines, it is advised to offer competitively priced products in order to be eligible for the prestigious Choice Badge.
To receive favorable treatment from Amazon’s platform, it’s crucial to ensure the products you want to qualify for the Amazon’s Choice Badge are priced appropriately and competitively aligned with the market.
- Regularly check the prices of similar products in your category to ensure you are competitively priced.
- Use Amazon’s Automate Pricing Tool (if you have a Professional selling plan) to automatically adjust your pricing. With this tool, you can set pricing rule for your products. For example, you can set your minimum and maximum prices to 20$ and 30$ respectively.
4. Ensure reliable and efficient fulfillment processes
To address how to get Amazon’s Choice Badge, it is vital to ensure reliable and efficient fulfillment processes. Here are some tips you can apply
- Use Fulfilled by Amazon (FBA) services: FBA is a program offered by Amazon to store your inventory in their warehouses and handle the shipping process. By using FBA, you can ensure that your products are fulfilled in a timely and efficient manner, and meet one of the criteria for obtaining the Amazon Choice badge. About the fee of this fulfillment method, you can find more at Amazon seller fees.
- Optimize your shipping process: Whether you’re fulfilling orders yourself or using third-party services, optimizing your shipping process can help improve fulfillment reliability and efficiency. Use reliable shipping carriers, track shipments, and provide appropriate shipping updates to customers.
- Monitor inventory levels: Maintaining accurate inventory levels is critical to ensure that your products remain in stock and available for immediate shipment. Choose fulfillment options that allow you to easily track inventory levels.
- Use automated processes: Utilize automation tools to streamline your fulfillment processes and reduce errors. This can include using software to track inventory, automate order processing, and streamline shipping.
5. Utilize advertising and promotion options on Amazon
If you’re aiming to attain the highly sought-after Amazon’s Choice Badge, it is crucial not to overlook the significance of leveraging Amazon’s advertising and promotion features. Here are some techniques to leverage Amazon’s advertising and promotional options you can apply:
- Explore sponsored Ads: Amazon offers various advertising choices, including sponsored ads, which can be employed to promote your products effectively. By utilizing these paid advertisements, you can expand your reach and enhance product visibility, thereby increasing the likelihood of securing the Amazon Choice Badge. You can read the Amazon Ads guide to learn more about it.
- Implement promotions and discounts: Offering enticing promotions and discounts, such as lightning deals, coupons, or percentage discounts, can effectively drive sales, boost visibility, and enhance customer engagement. These strategies contribute to improving overall performance and elevate your prospects of earning the Amazon Choice badge.
Notably, to be able to identify which promotion channel to target, you should engage with the Amazon shopper panel. Participation in Amazon’s Shopper Panel will provide invaluable insights into consumer shopping behavior. By leveraging these insights, you can identify potential avenues to enhance the promotion of your products on the platform, thereby increasing your chances of gaining the Amazon Choice badge.
Amazon Choice Badge – FAQs
- What is the Amazon Choice badge?
The Amazon Choice Badge is a label that Amazon assigns to certain products within its marketplace. This is for highlighting products that are highly rated, well-priced, and available for fast shipping. The badge serves as a recommendation from Amazon to customers, helping them make informed purchasing decisions.
- What are the benefits of having the Amazon Choice badge?
The benefits of having the Amazon Choice badge include:
- Increased visibility and exposure to potential customers.
- Enhanced credibility and trust, leading to higher conversion rates.
- Competitive advantage in a crowded marketplace.
- Potential higher sales and revenue.
- Improved search rankings and buy box placement.
- Can a seller request or buy the Amazon Choice badge?
It appears that sellers cannot request or buy the Amazon Choice Badge. The badge is awarded by Amazon’s algorithm to products that meet certain criteria, including high ratings, competitive pricing, availability, and fast and reliable shipping.
- Is the Amazon Choice badge the same as being an Amazon Best Seller?
No, the Amazon Choice Badge is not the same as being an Amazon Best Seller. While both badges indicate that a product is popular and well-reviewed, there are some differences in how they are earned and what they signify.
The Amazon Choice Badge is awarded by Amazon’s algorithm to products that meet certain criteria, including high ratings, competitive pricing, availability, and fast and reliable shipping. The badge is intended to help customers quickly identify products that are frequently purchased by other customers based on their search criteria.
On the other hand, the Amazon Best Seller badge is awarded based purely on sales volume. Products that sell more than others in a particular category are given the Best Seller badge.
So, while both badges indicate that a product is popular, they are earned through different means and represent slightly different things.
Get Your Amazon Choice Badge Now
In conclusion, the Amazon Choice Badge serves as a valuable recognition for products on Amazon, one of the best-selling platforms. It provides benefits such as increased visibility, enhanced credibility, and competitive advantage.
With higher exposure, trust from customers, and the potential for increased sales, the Amazon Choice badge can significantly impact a product’s success.
Feel free to get in touch with the customer support team in case you have any queries – they are eager to assist you. Additionally, we invite you to join our Facebook Community of over 10k members worldwide to access more eCommerce tips and tricks.
