If you’ve ever taken a close look at your Amazon product listings, you might have spotted that there is an Amazon Best Sellers Rank or BSR. The Best Sellers Rank on Amazon serves as an indicator of a product’s sales performance within its respective category.
But what does BSR mean, and how does it impact your Amazon business? Continue reading as I unveil all the essential information about the Amazon BSR meaning and other details. In this article, I’ll give you a thorough look into Amazon sales rank, including:
- What does the Amazon sales rank mean?
- How to find Amazon Best Sellers Rank?
- How is Amazon Best Sellers Rank calculated?
- How to use Amazon sales rank?
- What’s the difference between Amazon Best Sellers Rank and organic rank?
- How to improve Amazon Best Sellers Rank?
Let’s dive in to learn more!
What Does the Amazon Sales Rank Mean?
To get started, we’ll explore the Amazon Best Seller Ranks’ meaning and reasons for keeping your eyes on these figures.
What is Amazon BSR?
The Amazon Best Sellers Rank (BSR) is a metric visible on a product page. It illustrates the sales performance of a product relative to other items in the same category on Amazon. The Amazon Best Sellers Rank list highlights the top-performing products in featured categories. It reflects real-time ranking based on BSR scores, which undergo multiple updates daily.
Amazon Best Sellers Rank fluctuates in response to sales activity. The number of Amazon BSR scores typically decreases with higher sales, suggesting a more favorable sales rank. For instance, if a satin sheet set holds the #4 position in the Home & Kitchen category, it signifies that among the active Home & Kitchen listings, it is the fourth best-selling product.
The Amazon Best Sellers Rank just indicates the product’s sales performance within a specific category. That means there is no overall BSR for a product, which measures its sales against every other product on Amazon. Because numerous products are sold across various categories on Amazon, there is no doubt that an item holds more than one BSR.
Why are Best Seller Ranks on Amazon Important?
Amazon’s Best Seller Rank (BSR) holds significant value for various reasons:
Increased visibility
Achieving a lower Amazon Best Sellers Rank enhances visibility, elevating the position of products in Amazon search results and category pages. Additionally, it contributes to increased sales, ultimately leading to higher profits for sellers.
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Brand awareness
A lower Amazon Best Sellers Rank can help to increase brand awareness for sellers and their products. When a customer sees your product that has a good Amazon sales rank, they are more likely to remember the brand and consider buying from you again in the future.
Customer loyalty
Customers are more likely to be loyal to brands that offer popular and best-selling products. A good BSR can help to build customer loyalty and encourage repeat purchases.
Pricing and inventory management
Also, the Amazon product sales rank can have an impact on pricing and inventory decisions. Sellers may modify their pricing strategies and inventory levels in response to their product’s BSR. A high Amazon Best Sellers Rank could signal a necessity for price adjustments or more assertive marketing efforts to stimulate sales.
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How to Find Amazon Best Sellers Rank?
Do you want to know how to find BSR on Amazon? Visit the product page on Amazon.com and scroll down to the “Product details” or “Product information” section. In this section, you’ll find the Amazon Best Sellers Rank for the product in its respective category.
For example, in the Health & Household category, the current product ranking on Amazon for the electric toothbrush is #57. This indicates that among the multitude of products in the Health & Household category, only 56 items have higher sales than this particular product. Quite impressive!
How is Amazon Best Sellers Rank Calculated?
Amazon sales ranking is calculated by analyzing sales data over time. Both recent sales and cumulative sales contribute to the Amazon Best Sellers Rank. However, recent sales carry more weight than older ones in the calculation. If you’re searching for an Amazon Best Sellers Rank calculator, I can say that there is no tool like that. Instead, you can use the Amazon sales calculator tool to predict your products’ ranks.
Remember that Amazon Best Sellers Rank only indicates how many items sold, not how many people looked at the page or what reviews said. So, a high ranking doesn’t guarantee a good product – it only shows sales numbers, not how much customers actually liked what they bought after seeing it.
An item can have multiple best-seller rankings if it fits in more than one category. For example, a kitchen scale could be #19 in the general Kitchen & Dining category. But it might rank higher at number 3 in the more specific Digital Kitchen Scales section. The Amazon sales ranking can vary based on which category or subcategory it’s looked at in.
The Amazon Best Sellers Rank could be different depending on which Amazon website you look at. An item at #1 in the United States may rank lower, like #23 on Amazon’s sites in the UK or Japan. The ranking for a product will vary based on its sales performance, specifically in that country’s Amazon store.
So, what is a good Amazon sales rank?
Whether an Amazon best seller ranking is considered good depends on the specific product category. What might be a high rank in one area could be average in another.
For example, a ceiling fan ranks #5,515 in Tools & Home Improvement, which may be average, but #7 in Ceiling Fans would be very good. There’s no single ranking that is universally best.
A “good” number depends on comparing a product to others in its most relevant category. It’s important to focus on lowering the ranking within the category where it fits best for customers to find it more easily.
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Amazon Best Sellers Rank Tracker: How to Use Amazon Sales Rank?
While the Best Seller Ranks on Amazon show how sales are going, you can’t make sales happen just by changing the rank number itself. The rank is based on actual sales numbers instead of affecting them. However, the Amazon Best Sellers Rank can still give you helpful information.
Track how Amazon Best Sellers Rank by category is doing overtime to get ideas. See what types of products are trending up or down. Then, you can apply what you learn to help improve your own product sales over the long run. The rank provides a starting point to guide your selling strategy.
1. Conduct product research
The Amazon seller ranking list publicly shows current ranks so that you can observe them. Also, check the Movers & Shakers, which highlight products improving fast over a day. You can look at rankings for categories related to your business and how they change over weeks or months. Then, notice what’s rising or falling in sales.
For more details, check the top items, and read reviews too. This can offer more insights. Are buyers generally pleased, or do repeat issues pop up? If so, consider creating a competing product or modified design that addresses the common complaints you found. Studying what’s working and not for others can provide ideas to boost your own sales potentially.
2. Estimate sales
It’s important to look at other sales metrics in addition to best seller ranks to fully understand performance. Things like total units sold, orders, and revenue give the full picture.
While having a good Amazon Best Sellers Rank feels good, the most important use is predicting how frequently an item will sell based on its rank number. The lower the rank, the more often it tends to purchase. So ranks are useful for estimating future sales volume and demand. Combining ranks with other data paints an even clearer sales forecasting picture. You can use an Amazon best sellers rank tracker tool to monitor your product rank over time easily.
Let’s have a look at this example to know how you can estimate your sale with your Best Seller Ranks on Amazon.
If a product currently has a rank of #1700, past performance indicates it would likely sell around 820 units per month as long as the rank stays around that level.
However, Amazon product sales rank can fluctuate over time. Just a month ago, when the average rank was #3100 for a month, only 500 units were sold. But last fall when the rank was higher on average at #500 for 30 days, nearly 2000 units were sold that period.
Looking at this trend, I estimate that: If your product stands at the #200 rank, you would likely have sold around 2500-3000 sales in a month.
What’s the Difference between Amazon Best Sellers Rank and Organic Rank?
Organic Rank
When customers search for terms on Amazon, the products they see in the search results are determined by each product’s search ranking. This Amazon search ranking can be improved by optimizing product listings through search engine optimization (SEO) best practices.
To enhance your organic rank on Amazon, check out this Amazon SEO guide now.
Amazon Best Sellers Rank
The Amazon product sales rank shows where a product stands compared to others in its category. It measures ranking based on sales. If a product sells well enough relative to competitors, its BSR will be low enough to land it on the Amazon Best Sellers Rank list for that category.
Having a very good/low Amazon Best Sellers Rank does not always mean the item will be high in regular search results. And being near the top in searches is no guarantee of a great BSR number. However, both ranking systems are connected to how much an item sells. So a product that is selling lots has a better chance to rank higher both on the Best Sellers Rank list and findability in regular searches on Amazon.
To give an example, when I searched for the term “coffee pods” on Amazon, this is what appeared on the search results page (SERP):
In the picture shown, the fourth result has a lower BSR than the second and third results in the search. This might be because the product had more sales before, higher conversion rates, a cheaper price, or better reviews.
How to Improve Amazon Best Sellers Rank?
A good Amazon Best Sellers Rank benefits sellers in many ways. So now, let’s check out some ways on how to dominate the Amazon product ranking list?
1. Select product categories carefully
As Amazon sales ranks go up and down compared to other items in the same product group, it’s crucial to pick your product category wisely when putting something up for sale. Get to know your choices for categories and subcategories by checking out the t. After that, select the category that fits your products the best and is the most accurate.
2. Optimize listings to rank in search
To enhance the visibility of your products in organic search, consider optimizing various elements such as product titles, photos, descriptions, and key features. Here are some tools and techniques to assist you in the optimization process:
- Amazon SEO – Aim for particular keywords to improve your position in natural search results.
- A/B Testing – Conduct experiments to compare two versions of a product title, photo, or another element to determine which one leads to more purchases.
- Amazon A+ Content – Utilize this feature to include your branding in listings and design engaging visuals, informative materials, and more.
3. Set competitive prices
Setting competitive prices for your products can enhance their attractiveness and boost your chances of making sales. When customers find that your product is priced lower than similar offerings from competitors, they tend to choose your product over alternatives. This preference can contribute to higher sales and, in turn, lead to a lower Amazon Best Sellers Rank.
4. Leverage advertising and marketing tactics
Boosting sales in eCommerce involves utilizing various marketing methods, such as social media promotion, blogging, affiliate marketing, and more. You can try strategies like cost-per-click (CPC) ads, subscription boxes, bundled offers, and other approaches. Additionally, you can try different advertising modules for Amazon sellers to maximize your reach and sales potential.
5. Focus on customer engagement
Establishing solid connections with customers is essential by delivering an excellent shopping experience from start to finish. This approach can result in more positive reviews, a crucial factor in building trust and credibility for your products on Amazon. The accumulation of positive reviews can profoundly influence your product’s reputation, making it more attractive to potential customers. This positive cycle can further enhance your sales volumes, and of course, your Amazon product rank for sale.
Best Seller Ranks on Amazon: FAQs
A product ranked #1 has sold more than any other item recently in that same category. That is why it gets the top Amazon sales ranking position over the other competing products in its category – because of its higher sales performance compared to other alternatives. The rankings are refreshed every hour but might take 24 to 48 hours to become visible. These rankings showcase both recent and past sales activity but weigh more to recent sales. Importantly, rankings are comparative, meaning your sales rank can shift even if the level of activity for your book remains constant. Every product listed on Amazon is assigned a rank number based on its sales performance within a specific category. Your competition is limited to products within the same category as yours. The Amazon product rank can differ across various categories, resulting in a high rank in one category and a low rank in another. It’s crucial to monitor your product’s performance, especially during different seasons, to understand and adapt to fluctuations in its rankings. The Amazon sales ranking is a valuable indicator of a product’s current sales performance on Amazon. A lower BSR corresponds to higher sales. For instance, a product ranked #1 signifies significantly better sales compared to a product ranked #200,000. Therefore, monitoring BSR provides insights into the relative popularity and sales success of a product within its category on the platform. Typically, a sales rank of zero for most items indicates that the product has either never been sold or has not been sold for an extended period. This is the case for the majority of items without an Amazon Best Sellers Rank. However, you should note that there can be exceptions. In certain categories, sales ranks may not be provided for all items, leading to a lack of ranking information.
Understand Amazon Sales Rank to Drive More Sales!
Amazon Best Sellers Rank is very important for how well sellers do. This can raise sales and how much people know the brand. For sellers who want to do really well, understanding Amazon Sales Rank is a need to adjust what they do based on it.
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