If your goal is to succeed on TikTok, learning how to get more views on TikTok is essential. While growing your following is important, boosting your view count should be the primary focus of your TikTok marketing strategies and best practices. More views lead to increased engagement and a stronger social media presence overall.
So, how to boost TikTok views? We’ve got you covered. In this article, you’ll discover 17 proven ways to get views on TikTok, including:
- Add hashtags to your videos
- Create a short and quality video
- Include trending sound effects
- Follow viral TikTok trends and challenges
- Find your specific audience
- Make how-to videos
- Create a multi-part series (playlist)
- Try some duets
- Create videos from comments
- Team up with other influencers
- Other 7 ways to increase TikTok views
Keep reading to learn more about how to get more TikTok views. Your viewership is about to skyrocket!
How do TikTok Views Work?
TikTok has been growing not only as the largest social platform but also as one of top marketplace for selling TikTok shop with its shopping feature. And, views are an important element to TikTok users if they want to make money from this platform. Hence, before learning how to get more views on TikTok, it’s beneficial to know how a view is counted on a TikTok video. Read on to know more.
What is considered a view on TikTok?
Various social media platforms have their unique methods of calculating “views.” However, TikTok makes it relatively straightforward: as soon as your video begins playing, it’s considered a view.
If the video plays automatically or repeats, or if a viewer returns to watch it multiple times, each time is counted as a new view. (It’s worth noting that when you watch your video, those views aren’t included in the count.)
How much does TikTok pay per view?
TikTok started a Creator Fund in August 2020 to pay popular and successful users on the platform. In TikTok’s own words, it allows creators to earn more money that recognizes the effort they put into creative content that inspires audiences.
There is no set payment amount or schedule – the money in the Creator Fund is available each day. Creators can expect to earn between $0.02 to $0.04 for every 1,000 views. That’s why many creators are seeking ways to get more views on TikTok.
Should you purchase views on TikTok?
You should never pay for things like likes, views, or followers on social media. The numbers may look good initially, but fake accounts won’t help in the long term. Buying metrics could even hurt your account. It may break TikTok’s rules, and they could delete your videos.
Instead, you can check our tips to learn how to get more views on TikTok naturally.
How to Get More Views on TikTok: 17 Effective Ways
Getting views on TikTok can be an easy task if you use the right method while making and posting videos on TikTok. Below are 17 best ways that help you increase TikTok views.
1. Add hashtags to your videos
Hashtags are a common feature across various social media platforms, including TikTok. They are used to categorize, tag, and facilitate content search. On TikTok, hashtags not only serve these purposes but also tie into trends and challenges. So, if you want to know how to get more views on TikTok, you should include relevant and trending hashtags in your content. Strategic hashtag use can increase the visibility of your TikTok video and boost view counts.
To find the most effective hashtags, consider the following approaches:
- Observe the hashtags used by your competitors;
- Utilize tools like TikTok Hashtags to identify popular options;
- Let TikTok’s auto-population feature suggest hashtags as you type;
- And explore trending hashtags on the For You Page.
2. Create a short and quality video
Although TikTok videos can now extend up to three minutes in duration, content shorter than 30 seconds is more likely to appear on the For You Page (FYP). Shorter videos also have more chances of being replayed.
According to digital communications expert Dan Slee, the ideal TikTok video length is approximately 15.6 seconds. Slee’s research, based on the top 100 TikTok videos of 2019, reveals that 80% of them lasted 20 seconds or less, with only 2% reaching the maximum video length. It is no surprise, as shorter videos tend to have higher completion rates and a greater likelihood of being rewatched.
3. Include trending sound effects
Hashtags aren’t the only element of TikTok with its own trend cycle. If you wonder how to get more views on TikTok, you should mind the sounds. TikTok Sounds also tend to go through waves of popularity. If someone likes the sound you use, they can click on the spinning album in the bottom right corner to view more videos that use it, potentially leading them to discover your content.
You should pay attention to sounds that lots of people like by keeping an eye on popular songs featured mostly on videos you see on TikTok. You can also find these popular sounds by going to the app, choosing the Create (+) button and clicking Sound. You’ll find the songs and audio that are really liked and often used right now.
4. Follow viral TikTok trends
Following popular trends is another great strategy if you want to know how to get more views on TikTok. Various types of trends like dances, challenges, and memes go viral regularly.
For example, recreating clips from interviews or shows was a trend, like a scene from Jennifer Lawrence on a talk show. Brands have successfully joined trends, helping them reach more users.
One of the best methods to learn about viral TikTok posts is spending time viewing different types of content directly on the app. You should analyze how competitors and other company accounts participate in discussions. But don’t forget to scroll each week casually to remain aware of new creativity emerging.
5. Find your specific audience
Knowing how to get views on TikTok requires understanding your audience? Once you can determine your target viewers, you can create more appealing content for TikTok. That helps you get more views on TikTok. When videos match what your audience wants to see, they are more likely to interact, share with others, and follow your account, leading to higher views.
Start with a persona outline describing your ideal viewers, gathering details from social media. This provides insight into which topics would interest each group.
Also, you should study competitors’ posts – which of their videos are most popular and engaging? Look for proven strategies you can adapt for your own viewers.
Then you can begin making videos tailored specifically for your targeted viewers based on their interests and adjust your content based on how they respond. Catering content this way keeps your viewers engaged.
6. Create value content
While TikTok focuses on trending posts, brands should also offer useful content like educational or informative videos. That’s another way to get more views on TikTok that we want to recommend.
Tutorials are a great starting point since how-to clips are very popular. Even addressing common questions or revealing little-known facts about your company or industry can give viewers a refreshing change of pace from dance challenges.
Consider following an 80-20 distribution, where 80% of posts deliver value by informing or entertaining audiences, while only 20% contain promotional messages. Some accounts excel at this balance, such as sharing engaging beauty tips and highlighting a relevant product. Providing value first builds rapport before any advertising content.
7. Create a multi-part series (playlist)
If you have a video that performed well, capitalize on its success by creating a series of related clips. That can help you boost TikTok views. TikTok offers playlists to group related videos together and guides viewers through additional similar material conveniently.
Playlists organize videos for easy consumption by those who enjoy a certain topic. The playlists appear at the top of profiles above regular or pinned posts. However, only accounts with over 10,000 followers currently have access to add playlists to their page currently. When available, playlists provide a structured way for audiences to engage further around their interests.
8. Making engaging content video
Unlike other platforms, TikTok’s success relies less on followers and more on viewer engagement through watching videos fully and interacting. The platform’s algorithm favors videos with high watch time and significant interaction.
If you want to learn how to get more views on TikTok, your focus should revolve around creating engaging content. There’s no quick-fix solution; the key lies in making your content as captivating as possible. This can be achieved by addressing topics that spark debates or are currently trending. Confusing or suspenseful videos are also ideal for encouraging rewatching and sharing as viewers seek resolution.
In terms of enhancing watch time, it’s crucial to captivate viewers within the initial seconds and retain their attention throughout the video. Providing a teaser or promising a valuable payoff at the end encourages them to watch until the conclusion. This approach aligns with TikTok’s preference for videos that hold the audience’s interest and elicit meaningful engagement.
9. Try some duets/stitch
In addition to core content creation, engaging with existing popular videos through duets and stitches is another best way to get views on TikTok.
A stitch lets creators seamlessly transition from another’s clip into adding their own commentary or context. Meanwhile, duets display two videos side by side, allowing brands to sing along, generate comedic dialogues, or react to others’ content. For example, Oreo dueted an ice cream sandwich recipe using its product as the key ingredient.
If you wonder how to get TikTok views, these interactive formats provide opportunities to piggyback off widespread videos. A brand can incorporate duets and stitches into its strategy, especially when leveraging clips made by notable creators. Doing so taps into the existing audience and exposure of more established users. Both modes foster new ways of adding value through participation and ultimately help you gain views on TikTok.
10. Create videos from comments
When a viewer posts a question on a video, brands can choose to reply textually or create a new video in response. Production of a follow-up video links it directly to the original, exploiting natural viewer curiosity. Those seeing the question answered via the subsequent video may then pursue the initially discussed content. This is a great method for getting more views on TikTok you can employ.
This garnering of additional views demonstrates the strategic potential of this commenting technique. For instance, as seen with Persona Cosmetics, responding to inquiries through new videos can advertise restocks creatively. Their response highlighted product functionality and organized storage solutions using other items from their line.
11. Team up with other influencers
Working with famous people who make TikTok videos is a good way if you want to know how to get more views on TikTok, which helps more people find your content. People are more willing to watch when they see someone they already know, like an influencer, athlete, or star.
If popular creators make videos with your brand on their own pages, their followers may come to check out your account, too. They could start watching your videos after seeing your product somewhere else first. Then, you can definitely boost TikTok views.
For example, the food company, Chipotle, partnered with a well-known food reviewer on TikTok. When her viewers saw Chipotle in his videos, some likely wanted to see more.
12. Cross-promote your TikTok content
TikTok is likely part of a bigger plan using different social networks. Hence, you can invite people from other sites to your TikTok videos. Share short previews of your TikTok clips on Instagram Stories, Facebook Watch or X (Twitter). Then, people following you there may click to see the full TikTok videos.
This helps brands bring more of their existing fans from other accounts to look at TikTok as well, just by giving a small taste of the videos elsewhere first. When a company does this across multiple sites at once, they have a big marketing plan happening all over social media simultaneously.
13. Don’t forget the caption
The captions on TikTok only allow 150 letters, but they are important. You can use the caption to tell people why they would want to watch your full video and stay engaged until the end. This could make the algorithm learn that your content is popular and share it more.
Captions give you another quick chance to explain to your viewers why they should watch and leave comments, too. The goal is to get people to both view and interact with what you created.
At the same time, if you want your videos to come up more easily when people search, be sure to use our TikTok SEO guide. For example, you can include related keywords that might be searched for in your captions. While short, captions are a free and effective way if you want to know how to get more views on TikTok without investing too much time and effort.
14. Post your video at the right time
It’s important to post videos when many people are using TikTok if you wonder how to get more views on TikTok. This is because sharing posts when the app is not busy means that not very many will see your video. So, what is the best time to post on TikTok? According to research, 9. am. Tuesdays, 12 p.m. Thursdays, and 5 a.m. Fridays are the best times to post on TikTok.
Instead, you can check the stats for your account to learn when your followers are usually online. Then, you share your new clips during those active times. Posting when a lot of people are looking at TikTok means more people will see your video right away. This helps you get more views on Tiktok faster.
15. Mind the frequency of uploading videos
It’s hard to know what videos will get very popular. But the good thing about TikTok is that the more videos you share, the faster your account can grow. TikTok suggests posting 1 to 4 new, good-quality videos each day. This is because having more videos means you can appear on the For You page more frequently and attract a larger audience. And once someone sees your video, they may want to see what else you posted. Then you can easily gain views on TikTok by doing so.
The best way to get views on TikTok is to make several videos ahead of time over a week or two, so you don’t have to create something new every single day. Posting daily, if possible, will boost your view on TikTok. Creating a content calendar can help you plan your TikTok content ahead of time, enhancing your overall strategy.
16. Engage with the public
The more you engage with your audience, the higher the chances your videos appear on their For You pages. Therefore, if you do want to know how to get more views on TikTok, you should respond to all comments in your videos.
Another great way to interact with other TikTok users is by duetting or reacting to other videos on your topic with the creator’s permission. If someone else makes a video about your topic, sharing or reposting, it can attract views to both their video and your own profile by connecting with related content.
17. Switch to Business TikTok Account
Having a business account on TikTok won’t directly affect the ways on how to get more views on TikTok. But it can help you create a better plan and get more people watching over time.
Business accounts give extra tools to see how people interact with your videos. This can show ways to make videos that people like more. You also get exclusive sounds and a special hub for business.
To change your account to a business account, simply click Manage Account> Switch to Business Account. Follow the easy steps, and your account can be set up as a business in just a few minutes.
Blue box: Once you have a TikTok business account you can start selling on TikTok Shop. So, What is TikTok Shop? Click the link to check it out!
How to Get More TikTok Views: FAQs
Sure, views matter a lot on TikTok for creators. Here are some key reasons why: If you create videos on TikTok, views and likes are vital for your success. Here are some tips and practices you can use to get more views and likes: Check out 7 more ways to increase TikTok views in our guide on how to get more views on TikTok above to know more. If you want to increase engagement on TikTok, here are five tips for your reference:
Try These Tips and Get More Views on TikTok Now!
TikTok really focuses on making videos enjoyable and entertaining for people. It appreciates people who come up with original and innovative video ideas. In general, the more you can engage with and build relationships with viewers, the more views you will get. However, in this article, you will learn how to go viral on TikTok in more ways that don’t require algorithm manipulation.
If you want to know how to go viral on TikTok or how to use TikTok for business, you can visit our Blog for more helpful guides. We also have a dynamic community for e-sellers to get the latest updates about the industry and share tips with others. Join us now.
Plus if you need further support or want to do TikTok Shop integration with other best selling platforms, do not hesitate to contact us. LitCommerce is glad to assist you 24/7.
