You want to enhance your social media marketing efforts by incorporating TikTok into your business strategy, but you’re unsure what content to post. If you’ve ever questioned how to use TikTok for businesses, and most of the content on TikTok is trends like makeup tutorials, life hacks, and pop culture, you’re not alone.
Fortunately, we’ve covered you with 20+ fantastic small business TikTok ideas that can boost your follower count and elevate brand awareness.
Stay with us till the end of this guide, and don’t miss our list of 21 TikTok content ideas for business below!
How Does TikTok Help Small Businesses?
A new study looking at social media for small business advertising found that TikTok got the best reviews from other small company owners. Specifically, they rated it above other popular platforms like Facebook, Instagram, and YouTube. And, they choose TikTok to begin or intensify their digital marketing efforts. This is because of these main reasons.
- TikTok has a large user base
TikTok serves as a highly efficient marketing platform thanks to its extensive global reach. With over 2.6 billion downloads and accessibility in nearly every corner of the globe, the app offers small businesses the opportunity to connect with their desired audience. That means TikTok’s widespread user base allows you to effortlessly locate and engage potential customers if you have great small business TikTok ideas.
- Anything can go viral on TikTok
Many small businesses using TikTok have found viral success. Over 10% of companies saw one of their videos take off, gaining millions of views. On TikTok, great TikTok ideas for businesses have the potential to spread widely regardless of a brand’s size.
Unlike Instagram, TikTok’s recommendations surface videos most likely to interest each user based on their preferences. The algorithm evaluates content itself rather than preferentially featuring already popular accounts. This merit-based approach means any business can engage new audiences on TikTok simply by publishing high-quality posts aligned with user interests.
- TikTok ads provide quick ROI
TikTok advertising offers an excellent return on investment. Most small businesses see positive results – over three-quarters achieve ROI within six months of starting ads on the platform. This high performance means many small brands can succeed on TikTok with limited budgets and good small business TikTok ideas.
20+ Small Business TikTok Ideas to Make Viral Videos
If you consider employing TikTok for your business like you use other top marketplaces for selling products, remember that TikTok is primarily a video-based platform. Hence, to make the most of TikTok for your business, you should know how to make videos that go viral. That’s why we’ve curated a list of over 20 small business TikTok ideas for your reference. Check them out now to get inspired.
Tiktok Shop ideas for content about your brand
So, what are TikTok small business ideas you can employ to easily go viral on TikTok? Let’s get started with content for brands.
1. Share your brand story
Telling your business story on TikTok videos is a way to engage customers with your brand. TikTok keeps things casual – audiences just want authentic content. You don’t need fancy equipment to conduct these TikTok small business ideas, just TikTok shop ideas and your phone. Short and thorough videos give viewers a glimpse into what makes your company special. That helps customers understand the heart of the businesses they support.
2. Tell your audience a funny business story
When you share your brand story, it’s a great idea to make it fun! All you need to do is share a fascinating story that will grab your audience’s interest. You can think of stories related to your business. These small business TikTok ideas can be humorous, surprising, or anything you believe will captivate your viewers. Don’t forget to sprinkle in some enjoyable facts about your business. By crafting content that engages your audience in this way, you’ll leave them eager to see more from your TikTok account.
3. Share your expectations vs reality
One of the popular trends on TikTok that we love is the ‘Expectation vs. Reality’ trend, especially for small business owners. This trend has two key parts. First, you capture how you ‘expected’ something to go, whether it’s about starting a project or testing a new product. Then, you record clips depicting the reality of how it actually went.
This kind of small business TikTok ideas highlights that things don’t always go perfectly, making fellow small business owners feel more connected and less alone. Plus, it often adds a touch of humor, which is a hit on TikTok!
4. Get to know you or your employees
TikTok is about people showing who they are. Videos of people talking to the camera are very common there. People like getting to know the real person behind a brand. It’s more interesting to see a face instead of just products all the time. You don’t need to be super fun to talk there for work.
Talking on camera can be hard if you’re not used to it. But it gets easier the more you do it. To get started with these TikTok business ideas, you can make a simple video telling about yourself and why you started your business. That helps people feel like they know you better. Another idea is letting staff take over the account for a day. They can post videos doing challenges, answering questions, or going live.
5. Celebrate special occasions
Businesses can boost their visibility by celebrating special days. Targeting holidays and events is a straightforward way to potentially go viral. For instance, a pet food company could share animal clips on National Dog Day to engage pet owners. Likewise, an organic brand may leverage National Avocado Day with videos featuring avocados.
You can also celebrate your own milestones. Post videos celebrating benchmarks like 100,000 or 1 million followers is also one of the great small business TikTok ideas. Your audience will enjoy joining the celebrations.
6. Highlight your production process
Showing how you make your products is interesting. People like seeing how the things they buy are created. Viewers will see the effort, time, and care used to make what you offer. This emphasizes how hard you work to give good value to customers.
Victoria Adrian makes cloth art like rugs and embroidery. She often shows her work process on TikTok. Viewers see the care and thoughts that go into her products. This lets people understand what work is done to create what she sells.
7. Share day-to-day office life
Younger TikTok users enjoy seeing behind-the-scenes of businesses. So, sharing your daily office routine can be simple small business TikTok ideas to connect with these viewers. You can film parts of your typical work day, like your morning preparations or packing customer orders. It’s an opportunity to connect, inspire, and showcase the inner workings of your business, offering viewers an authentic look at your operations.
Glass Half Full, a small recycling business, has effectively utilized this approach on TikTok. By posting a video walking through their typical process of collecting and recycling glass, they showcase the practical realities of running their business. Viewers see the hard work of gathering materials and transforming them. This genuine behind-the-scenes content resonates well with their audience.
8. Post a thank-you video to your customers
Another idea is to share a video showing how thankful your business is for their support. This not only acknowledges their contributions but also motivates further engagement. Remember, your audience plays a vital role in your success, so don’t forget to thank them. This practice is particularly important for small business TikTok ideas when your business achieves significant milestones. For instance, when you reach specific sales or follower targets across your accounts.
9. Support your local community
Supporting your local community is important for business. So, it can be one of the potential small business TikTok ideas you can make a video with. Your content can include:
- How do you donate time or resources;
- Explain why giving back matters;
- Share aspects of helping, like volunteering at a food bank.
Expressing social values establishes goodwill. It attracts customers interested in responsible brands.
Tiktok for small businesses content about your products
When you start selling on TikTok, besides learning how to set up TikTok shop or identify viral TikTok products to sell, you also should know how to promote them. Below are some great business TikTok ideas to help you do so.
10. Create product campaigns and tease new launches
Building hype for new products can attract interest on TikTok. Viewers will eagerly anticipate your big reveal and keep revisiting your profile for updates. To boost the visibility of these small business TikTok ideas, you should consider coupling your campaign with a suitable sound or hashtag linked to current trends. This is because as people scroll trending topics, your previews will reach more eyes.
11. Make a video about packing an order
Recording the order-packing process is one of the effective small business TikTok ideas to provide a sneak peek behind the scenes. It also helps demonstrate how you devote yourself to each order. You can use this opportunity to give potential customers an idea of what to anticipate when their package is delivered.
When packing your order, consider including extras like freebies, thank-you notes, or unique packaging. Some TikTok businesses receive requests from customers to showcase their order packaging in videos, which can be a special touch if time allows. Always remember, though, to safeguard customers’ personal information, like their full name and address.
12. Educate your audience on relevant topics
Another one of the best small business TikTok ideas we want to share is to provide informative content on TikTok within your specific industry or niche. That is an excellent way to engage and educate your audience. By consistently offering valuable insights and assistance, you establish yourself as an authority figure. This, in turn, encourages people to return to you as a trusted source for further learning.
For instance, Jeeves, a dry cleaning service, effectively uses its platform to share educational content. In one video, a knowledgeable employee emphasizes the significance of segregating light and dark-colored clothes when doing laundry. This not only showcases their expertise but also offers practical advice to their audience.
13. Show how your products are used
Product demonstrations are great TikTok ideas for businesses for your audience to learn how to use your products easily. Instead of grappling with instruction manuals or searching for guided tutorials on the phone, they can simply watch and follow along.
You should consider showcasing your products on TikTok in two cases:
- When your product is seen as complex to use: Making a demo video can dispel the belief that your product is hard to use. By showing how simple it is, viewers become more comfortable with it, making potentially intimidating products seem less daunting.
- When your product delivers amazing results: A demo video can substantiate any claims about your product, proving that they’re not exaggerated.
While these scenarios are undoubtedly the most compelling for employing demonstration videos, in reality, brands can leverage them for entertainment.
Customer interaction content TikTok business ideas
User interaction directly influences your video’s ranking, so it’s crucial to create TikTok content that resonates with your audience. Do you want to know how to increase customer engagement? Check the TikTok small business ideas below.
14. Go live to connect with your customers
Many of you are likely acquainted with Instagram Live, but were you aware that TikTok also offers a live video feature?
Once your account gathers 1,000 followers, you gain access to TikTok’s live-streaming capability, providing a fantastic opportunity to engage with your audience. Moreover, with the addition of enterprise live streaming, you can create a dynamic platform for even larger-scale interactions. Here are some small business TikTok ideas for your live streams:
- Q&A Sessions: Host live Q&A sessions in which your followers can ask questions about your business, products, or industry. It’s a great way to provide information and build relationships.
- Demos and Tutorials: Show how to use your products or offer tutorials related to your niche. This educational content can be engaging and valuable.
- Collaborations: Partner with other businesses or influencers for joint live streams. It can expand your reach and introduce your brand to new audiences.
- Giveaways: Use live streams to run giveaways. It boosts engagement and attracts new followers.
15. Hold a Q&A
TikTok users are curious and ask numerous questions. In addition to responding to your followers’ inquiries during live sessions, TikTok provides a Q&A feature. This feature allows your viewers to submit questions directly to your account. You can then address these questions by creating separate videos in response to each one. This is an excellent small business TikTok idea to show your genuine interest in your audience’s queries. And it enables you to share valuable information about your business.
16. Hold a contest for a free/discounted product
Who doesn’t appreciate discounts and freebies? One effective method to boost engagement for your business is by creating a video to announce a contest that has rewards. To start these TikTok small business ideas, you’ll need to determine the rules for the contest. It can be as straightforward as asking viewers to like and comment on a video.
Also, you can make it more involved, such as requesting them to create a video explaining why they adore your business. After selecting the contest winner, you can reward them with a discounted or free product from your business!
17. Repost your customer’s reviews
TikTok is a great social platform to showcase your customers’ reviews. After customers buy your products, kindly request them to create a video review. Then, you can repost or stitch these videos on your page. If your business offers services, TikTok is an ideal place to exhibit the before-and-after results of using your services.
These user-generated content videos are simple small business TikTok ideas you can use to demonstrate to your audience that your business is reliable. That can, in turn, inspire other TikTok users to consider buying your products as well!
Trending content for small business TikTok ideas
Trending content is a need if you want your shop to go viral and be exposed to more audiences. If you need some ideas, below are top TikTok trends for businesses you can employ.
18. Use trending elements (sounds, stickers, hashtags)
TikTok small business ideas cannot lack using trends. Using trending sounds and hashtags on TikTok is a powerful way to boost brand visibility for your small business. Your videos become accessible to a wide-ranging audience, as people exploring these sounds and hashtags might come across your content, visit your profile, and discover more about your offerings.
One noteworthy trend, particularly favored by small businesses on TikTok, is the ‘Small Business Check.‘ This trend is versatile and can be adapted to suit your needs. All you need to do is create a video showcasing something relevant to small business owners and include the phrase “small business check.”
This trend provides an excellent opportunity to share insights about yourself and your business. The key here is to illustrate the experiences of running a small business!
19. Make duet videos
Duet feature on TikTok is a great option for your small business TikTok ideas if you want to know how to go viral on TikTok. The process of starting a duet with others is straightforward:
- Begin by identifying a viral video that you wish to react to, whether it’s related to your business or merely entertaining.
- Once you’ve found the video, select the duet option and record your reaction.
Another compelling way to use this feature is by duetting with your customers’ videos. This way helps build a stronger connection with your customers. That makes them feel valued and connected to your brand while also drawing in active users to your profile.
20. Partner with relevant content creators
Collaborating with content creators or influencers presents a valuable opportunity to expand your reach and tap into users aligning with your business offerings. Such partnerships are great small business TikTok ideas that leverage the trust and credibility these influencers have cultivated with their followers. It, then, transfers that trust to the products, services, and businesses they promote.
For instance, About Time Coffee in New York City joined forces with the popular New York Food scene influencers, the “Sister Snacking” sisters. This strategic partnership involved both About Time Coffee and Sister Snacking creating and sharing videos showcasing the store’s products. These shared videos reached Sister Snacking’s substantial audience of 147.6K followers while enhancing the credibility and appeal of About Time Coffee’s offerings.
TikTok Ideas for Businesses: FAQs
- Is TikTok good for small businesses?
TikTok unquestionably represents a worthwhile investment for small businesses. While video creation and engagement take effort, impactful outcomes arise when resonating with target audiences.
- How many small businesses rely on TikTok?
TikTok is becoming a favored network for many brands pursuing growth, especially small companies. Over 5 million businesses now utilize the platform to seek new opportunities.
- What type of TikTok content is good for business?
TikTok users crave a mix of entertaining and soothing content. They turn to the platform for both inspiration and relaxation. To increase your chances of going viral, small business TikTok ideas you use should focus on current trends and include humor or a captivating narrative. Short videos featuring trending audio tracks also tend to perform well with TikTok’s algorithm.
- How do small businesses go viral on TikTok?
Besides making videos with trendy business TikTok ideas, small businesses can go viral on TikTok by following a few key strategies. One important aspect is to post at the right time. To achieve virality, it’s not just about posting frequently; timing matters. To maximize your video’s reach, you should schedule your posts during the times when your target audience is most active on TikTok. This increases the chances of getting more eyes on your content, which is essential for going viral.
Thrive on TikTok with These Best TikTok Ideas for Small Businesses
TikTok is becoming an effective marketing tool for businesses to promote themselves. Those who work hard to make interesting videos can boost their brand to possible new customers. By now, you likely have some viral small business TikTok ideas for your company. These different kinds of videos give you lots of choices, putting you on track to post regularly and keep people involved.
If you have any questions or require further guidance on TikTok and other eCommerce strategies, please don’t hesitate to contact us. LitCommerce is here to assist you every step of the way.
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