Introduction
Are you thinking of opening a new WooCommerce store for the festive season? For a seamless festive eCommerce experience, it is important to prepare for the launch. It is important to build hype and win customers prior to the actual launch. This is a list of essential steps to ensure smooth pre-launch preparations.
Let’s get to it! These pre-launch strategies will help you make the most of the festive season.
Key Ingredients are Brand Visibility and Product Placement
First and foremost, make sure your brand and business are in sync. Your goal is to create a memorable experience for customers and visitors. Choose a color scheme that complements your company or brand. You have many tools to create a unique experience on your product pages. For example, Elementor allows you to drag and drop elements from your product pages visually, making it easier to personalize the look.
Also, check out the best WooCommerce themes in 2021 to attract your visitors.
Make a big opening announcement
Talk loudly and often about your brand. All platforms are a platform for sharing your brand’s message and products. You can put your effort and resources into “COMING SOON” pages on social media, complete with countdown timers. Make use of the blogging platform to show off your brand’s products and create buzz. Before the launch, plan your social media promotion. Talk about your niche and how you can add values to customers’ lives.
Create a lead-generating landing page
Your brand’s reputation is enhanced by landing pages. You need to create a landing page that is both SEO-friendly and customer-friendly. Above all don’t overlook your competitors. Take a look at the strategies of your competitors and apply them to your success. You should take their ideas and put them into practice.
Create captivating product descriptions:
To add more fields to your product pages, consider using product add-ons. Create options using text boxes, checkboxes, and drop downs, and add variations using example images — you can do this for specific products or your entire catalog.
Optimize speed and responsiveness of your website
WooCommerce experts can help you evaluate the speed, responsiveness, display and enhancements to your checkout page and cart buttons. Our WordPress developers can help you create web pages or develop custom APIs.
- Increasing your WordPress memory limit
- Optimizing your WooCommerce Website Images.
- Accelerating the WooCommerce Cache process .
- Improving your web design
- Adding WordPress CDN to your site. And much more.
Check the quality assemble
At this stage, you can check if your website’s features, functionalities, or design layout are working properly. A competent QA engineer will need to review every part of your website to find any potential bugs, faults or other technical disasters.
Beta version
Lastly, launching a Beta version is the final step in your eCommerce website testing. A Beta version is used to test whether your initial testing was successful, and to track how users react to it. Therefore, you can soft-release your website to a few early adopters who will use it in a controlled, real-world setting.
Content Marketing
Before you launch, make sure to provide relevant content about your products or services. Obviously, it is important to communicate problems and the solutions via your brand using a variety of forms.
- Blog posts.
- Tutorials.
- Webinars
- eBooks, guides, checklists.
- White papers.
- Reports of special interest
- Infographics.
- Videos
Assemble analytical tools
Your WooCommerce store should be equipped with tools such as Lighthouse, Search Console SEMRush, Google Analytics and others. Utilizing the the best tools will ensure your store’s success and increase conversion rates.
Moreover, get in touch with our WooCommerce experts to receive a detailed analysis of your store.
Final Words
In conclusion, digital functionalities are combined with eCommerce to provide global business models that offer best-in class services and high-performing market solutions. Using WordPress services will help you build and transform your online business.
You can sell, customize and grow worldwide with the ease and flexibility in WooCommerce store. All of it under one banner: store setup, product feed management, optimization and support 24/7.
If you’re interested in finding a management tool to help control multiple channels for your store, check out LitCommerce – the user-friendly and efficient solution for your multichannel store. Leave us a message if you need more info. Or you can join our community for more exciting eCommerce tips and news.
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