In today’s competitive market, whether you’re launching a startup, running a local store, or scaling an online brand, if you want to get customers and stay ahead of competitors, you need to promote your business. Thus, learning how to promote your business isn’t optional; it’s essential for visibility, trust, and growth.
In this guide, you’ll discover practical and proven ways to promote your business, both online and offline, whether you’re working on a tight budget or ready to invest in faster results, covering:
- How to advertise your business on Google
- Best ways to promote your business on social media
- How to promote your business locally
- 3 other best ways to promote your business
Let’s dive into the best ways to get your business seen and remembered.
How to Advertise Your Business on Google
Google is one of the top places to advertise your business online. With nearly 90% of market share, it’s a go-to place to reach customers who actively searching for what you offer. Let’s explore the best ways to promote your business on Google.
1. Set up your Google Business profile
Your Google Business Profile (formerly known as your Google listing) plays a key role in promoting your business in Google Maps, the local results section of Google Search, and even in the right-side Knowledge Panel when people search for your business name and location. Moreover, as Google continues to improve its location-based search results, having a complete and verified profile is more important than ever.
Setting up a Google Business Profile is completely free. Once you verify ownership, your business ranks in Google Maps or shows up in the Local Pack, basically, it promotes itself 24/7.
You can update key details like your address, business hours, photos, and contact information, and even post offers and updates directly to your listing. This helps you connect with potential customers at the exact moment they’re searching for what you offer.
2025 Tip: Google start offering AI-generated summaries in local search. Keeping your listing up to date with clear, keyword-rich content helps influence what Google might show in those summaries.
2. Build your website
Your website is one of the most powerful ways to promote your business around the clock. It’s often the first place people go after finding you on Google or social media, so it needs to be clean, easy to navigate, and true to your brand.
A good website tells your story, showcases what you offer, and supports all your other marketing efforts, like running ads or sharing content. In other words, a strong website makes it easier to attract and convert customers, no matter where they find you. Moreover, it also helps you track performance and understand what’s working.
While free options exist, a paid website with a professional, brand-aligned domain and more features is often essential as you grow.
Need help building your site? Check out these beginner-friendly tutorials:
3. Optimize your site for Search Engines (SEO)
It’s great to promote your business yourself, but it’s even better when Google promotes it for you. That’s what SEO (Search Engine Optimization) is all about. SEO helps your site show up on Google when people search for products or services like yours. If your site ranks well, Google will do a lot of the marketing for you, putting your business in front of the right people at the right time. That’s free traffic with real potential.
Google’s algorithm now looks at things like how helpful your content is and how people interact with your site. So, when you optimize for search engines, you need to make your site better for real people, especially the ones already looking for what you offer.
You don’t need a huge budget to get started. In fact, small businesses have a fair shot at ranking on the first page of Google just by doing the basics right. Here are a few simple SEO tactics to help promote your business:
- Add relevant keywords to your page titles, descriptions, and content
- Write helpful blog posts and tag your images
- Keep your website fast and secure
4. List your products on Google Shopping
If you are running an online business, listing your products on Google Shopping is one of the most effective ways when it comes to how to promote your business. This allows your products to appear directly in Google search results, with images, prices, store name, and a direct link to your site, reaching shoppers who are ready to buy.
Your listings can appear on the Shopping tab, in the main search results, and even on YouTube and Gmail through Google Ads. If you well optimize your Google product listing, Google Shopping even gives your products high visibility in front of people actively searching for what you offer.
LitCommerce is a powerful yet easy-to-use product feed management tool that helps sellers list their products on Google Shopping effortlessly. With powerful features, you can simplify the entire process and keep your product listings accurate and up to date.
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5. Start a blog
Starting a blog is also one of the most effective ways to promote your business, especially if you’re looking to grow online without spending much.
A blog helps you share useful tips, answer common questions, and show your expertise. It also adds fresh content to your website, which improves your chances of showing up in Google search results.
Think about what your customers are searching for. For example, if you’re a florist, you could write blog posts like “How to Make Your Flowers Last Longer” or “Top 5 Wedding Bouquet Trends.” These helpful posts not only build trust but also help people find your business when they search for answers.
Popular blog formats include:
- How-to guides
- Lists (Top 5, Top 10, etc.)
- Expert Q&As
- Customer success stories
- Seasonal tips or tutorials
The more helpful content you publish using the right keywords, the more opportunities you create for your business to get found and grow.
6. Promote your content
Creating great content isn’t enough. Don’t just publish a post and hope for the best; promote it. Share your blog articles on social media like Facebook or LinkedIn, include them in email newsletters, or even turn them into downloadable guides to attract leads and build your email list.
Even better? When your content is written with shareability in mind – simple, valuable, actionable, and easy to understand – it’s more likely to get noticed not only by readers but also by other trusted websites. That could lead to backlinks or mentions on their blogs or social channels, giving your business even more exposure without any extra cost.
Remember: The more you share your content, the more people you reach, and that’s how your blog can work as a long-term marketing tool for your business.
7. Run pay-per-click Google Ads
If you’re looking for fast results and wondering what the best way to advertise your business online is, Google Ads can be a great option, especially if you have a budget to work with.
Unlike SEO, which can take weeks or months to show results, Google Ads can put your business at the top of search results right away. These ads appear above organic listings, making them one of the quickest ways to get seen by people who are already searching for what you offer.
You can run text ads on Google Search or display eye-catching banner ads across Google’s partner websites. And if you’re selling products, you can use Google Shopping Ads to show your product images, prices, and store name right in the search results—perfect for eCommerce businesses.
Google Ads also gives you full control over your budget, audience, and performance tracking. Yes, there’s a bit of a learning curve, but with the right setup and some testing, it can drive high-quality traffic and real results.
Want to learn more about boosting visibility? Check out our guide on how to increase brand awareness with Google Ads.
8. Collect customer reviews online
One of the most effective ways to promote your business is by collecting customer reviews.
Customer reviews, for example, on Google, can serve as a modern form of word-of-mouth. When people search for products or services near them, businesses with more positive reviews often appear higher in local search results. These reviews also provide powerful social proof, helping new customers feel more confident about choosing you.
To encourage more customer reviews, after a positive experience, ask your satisfied customers to leave a review on your Google Business Profile. Make it easy by sharing a direct review link via email, text, or social media.
When collecting customer reviews, make it a habit to respond to each one. Whether the feedback is positive or negative, replying shows that you care about your customers. A thoughtful reply can turn a negative experience into a positive one and leave a great impression on others reading the reviews. It also gives people a feel for your brand’s personality and how you handle feedback.
Once you’ve built up your Google reviews, consider expanding to other trusted platforms like:
- Facebook – great for building credibility with your online community
- Yelp – especially useful for restaurants, salons, or service-based businesses
- TripAdvisor – perfect for travel and hospitality-related businesses
- Industry-specific review sites like Trustpilot or G2
How to Promote Your Business on Social Media
In 2025, social media marketing remains one of the best free strategies for how to promote your business. Platforms like Instagram, TikTok, Facebook, LinkedIn, and Twitter are popular for reaching a wide audience. However, also consider niche platforms like Pinterest or Reddit, which can be particularly effective depending on your business type and target audience.
9. Get on Facebook
If you’re wondering where to advertise your business online, Facebook is a great place to start. As the world’s largest social media platform, it helps you stay connected with existing customers while also reaching new ones.
To begin, create a Facebook Business Page with your contact info, a clear description of what you do, and a call-to-action button (like “Shop Now” or “Message Us”). You can also use Facebook Events to promote upcoming sales, workshops, or store openings.
In 2025, short-form video is still a major trend, and Facebook Reels are a key part of that. Create short, eye-catching videos to show product tips, transformations, or customer testimonials to reach a wider audience.
Want to take it a step further? Facebook Ads let you target very specific audiences based on interests, location, job title, and more, making your promotions more effective. For ad creatives, you can also try carousel ads to showcase multiple products or features in a single swipeable post. Check out our tips on Facebook Carousel Ads Best Practices.
If you’re selling products, consider using a Facebook product feed to display your items automatically on your shop tab.
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10. Engage on Instagram
Instagram is one of the best platforms to connect with your audience and promote your business in a creative and visual way. With tools like photo posts, Stories, Reels, Highlights, and live videos, Instagram offers multiple ways to keep your followers engaged and attract new ones.
Here are some simple ways to use Instagram to your advantage:
- Promote sales and special offers using popular hashtags to expand your reach
- Run giveaways or contests to drive engagement and grow your following
- Share tips, tutorials, or behind-the-scenes content to build trust with your audience
- Use Instagram Reels to join trending topics and boost visibility with short, creative videos
- Run targeted Instagram Ads to reach potential customers based on their interests, behavior, and location
11. Try out TikTok
If you’re looking for fresh, fun, and effective ways to promote your business, TikTok is a platform you shouldn’t ignore. With over 1 billion active users and a strong focus on short-form video, TikTok is one of the fastest-growing platforms for discovering brands and products, especially among young audiences like Gen Z.
What sets TikTok apart is its viral potential. Even small businesses with no followers can reach thousands or millions of people if their content hits the right trend and goes viral. Additionally, users are highly engaged, making it an ideal space to build brand awareness and connect on a more personal level.
Here are a few simple ways to use TikTok to promote your business:
- Show behind-the-scenes moments to build trust and authenticity
- Join trending challenges or sounds to boost reach
- Share quick tips or product demos to provide value and catch attention
- Highlight customer testimonials to build social proof
And if you’re ready to invest, TikTok also offers paid ads with advanced targeting options.
To get started to advertise on TikTok, check out our step-by-step on TikTok Advertising Guide.
12. Connect on LinkedIn
LinkedIn is more than just a platform for job seekers, it’s also a smart way to promote your business and grow your professional presence online.
Start by creating an official LinkedIn Page for your business. This isn’t just for hiring, it helps boost your brand credibility and gives potential customers, partners, or investors a place to learn more about what you do, who’s on your team, and what your company stands for.
LinkedIn also lets you share updates and insights about your business or industry, join discussions in relevant groups to build your network, post helpful articles or link to your blog to provide value and drive traffic.
Just remember, the goal is to engage, not only promote. When you mix useful content with a few highlights about your products or services, people are more likely to follow, trust, and eventually buy from you.
13. Upload videos on YouTube
YouTube is one of the easiest and most effective ways to use video marketing to promote your business, and it’s free to get started.
Creating a short video that introduces your business and uploading it to your YouTube channel can help new customers get to know you better. You can also share that video on your website or include it in emails to make a stronger impression.
Beyond introductions, you can post tutorials, how-to guides, or helpful tips related to your products or services. These types of videos help people discover your business when they search for solutions online, and YouTube videos often appear right at the top of Google search results.
Take Shopify’s YouTube channel as an example. Shopify uses YouTube to share helpful content for entrepreneurs, including success stories, product tips, an eCommerce guide, and business advice. Their channel builds trust, educates users, and positions them as an expert in the space, all while promoting their business in a natural, helpful way.
Moreover, after publishing your videos to promote your business, you can also embed them in blog posts to boost your site’s SEO and keep visitors engaged.
14. Run YouTube Ads
If you’re ready to invest a little to boost your reach, YouTube Ads can be a lucrative investment to promote your business online if it’s done right.
You can advertise on YouTube by creating video ads that play before or during videos in relevant categories, or through text-based ads that appear in YouTube’s search results. Both options help you reach people who are already interested in similar content, and possibly your product or service.
With YouTube Ads, you can:
- Target by interests, location, age, or online behavior
- Choose from skippable, non-skippable, bumper, or discovery ads
- Drive traffic to your website, product page, or YouTube channel
- Monitor performance through Google Ads for better results
The best part? You don’t need a huge budget to get started. Even a small daily ad spend can reach thousands of viewers. And if you already have a video, such as a business intro, product tutorial, or customer testimonial, you can easily turn it into an ad with just a few clicks.
15. Share on X (Formerly Twitter)
X (formerly Twitter) is another free and fast-moving platform you can use to promote your business online.
It may take more effort to grow your audience here, but if you post consistently and stay active, X can help you build strong engagement and get your brand noticed. You can use X to share updates, product launches, or special deals. Additionally, don’t forget to respond to questions, join trending conversations, or invite local customers to stop by or check out what’s new.
Short, timely posts work best on this platform. Over time, your activity builds trust and keeps your business at the forefront of your followers’ minds. It’s a great tool for staying visible and connected in real time.
16. Pin on Pinterest
Pinterest is all about sharing visuals, but what makes it great for marketing is that every image can link directly to your website, making it a powerful way to promote your business and bring in more traffic.
It’s especially useful for eCommerce brands, particularly if your target audience includes women, since Pinterest’s user base is mostly female. If that sounds like your market, it’s definitely worth getting active and showcasing your products on the platform.
17. Participate in online communities
One great way to promote your business is by becoming active in online communities related to your industry. Platforms like LinkedIn, Facebook Groups, and Reddit have spaces where people ask for advice, share ideas, and look for solutions.
By offering helpful answers and joining discussions, you can build a good reputation and earn trust, without being pushy. Just make sure your profile links back to your business so others can learn more about what you do. While you may be answering one question, many others are watching and may remember your name later.
18. Partner with influencers to promote your business
Partnering with influencers is another smart way on how to promote your business. These creators may not be celebrities, but they have a strong influence in niche communities. A mention from an influencer can introduce your brand to a highly relevant and loyal audience.
Start by connecting with nano- or micro-influencers; they’re more affordable, have highly engaged followers, and often deliver better results. Before reaching out, take time to engage with their content, then pitch a clear offer. For example, you could exchange a free product or service for a review, social media mentions, or a blog post.
For example, a small skincare brand partnered with a beauty micro-influencer on Instagram who shared a reel showing her nighttime skincare routine using their product. The video received over 50,000 views, and the brand saw a spike in website traffic and new customer orders within a few days, just from that one collaboration.
19. Find affiliates
To attract more people to discuss and promote your products, consider launching an affiliate program. This means you give others a small commission for each sale they help make, like a referral program.
It can be a bit tricky to find your first affiliates if your brand is still new. However, you can start by reaching out to individuals who already share content related to your industry and have an engaged audience. A few strong partners can help you get your program up and running, then promote your business.
20. Go live with your followers
Another fun way to build community and promote your business is by going live on platforms like Instagram, Facebook, or TikTok. Live videos help you connect directly with your audience, answer questions, and show the human side of your business.
You could pack orders live, teach a quick skill or tip, or co-host with a guest your audience would enjoy. It’s a great way to boost engagement and keep your community excited about what’s coming next.
How to Market Your Business Locally
If you run a local business or have a brick-and-mortar store, building strong ties with your community is key to your success. Whether you’re a retailer, restaurant, or service provider, connecting with your local audience can help you grow more quickly and foster lasting loyalty. Here are a few simple ways to promote your business locally:
21. Get local press
One of the best ways to promote your business in your community is by getting coverage from local media. Local blogs, newspapers, and online news outlets are always looking for new and interesting stories—and yours could be one of them!
If you’re wondering how to promote your business through local press, start by pitching a story about a recent event, a new product launch, a unique service, or a community initiative. You could also offer to write a helpful article or contribute a thought leadership piece.
Here are a few easy ways to find local press opportunities:
- Search for local newspapers, radio stations, or news blogs
- Check local business journals or community magazines
- Join Facebook or LinkedIn groups where reporters post requests
- Use platforms like HARO (Help a Reporter Out)
If you’re hosting an event, consider inviting local reporters to attend for free and offering a press kit that provides all the necessary information for them to easily cover your story.
22. Build partnerships
Teaming up with non-competing businesses that share your audience is a smart way to promote your business locally and in the community. You can cross-promote each other through social media shoutouts, email newsletters, flyers, coupons, or bundled offers.
Creative partnerships help you reach new customers while supporting fellow local businesses, it’s a win-win for everyone.
23. Networking
Attending local networking events, meetups, or small business gatherings is a great way to build connections. If you serve other businesses or local customers directly, networking can open doors to new opportunities, referrals, and collaborations.
Even casual conversations with other business owners can lead to valuable ideas, partnerships, and community support over time.
24. Join, host, or sponsor local events
Participating in, hosting, or sponsoring local events is a proven way to promote your business and build stronger connections with your community.
When you attend, host, or sponsor events, you meet potential customers face-to-face, create memorable experiences, and show that your business is an active part of the local area. People are much more likely to trust and support businesses they feel connected to and word-of-mouth from local events can spread fast.
Here are a few simple ideas:
- Join a local market, festival, or networking event to meet customers directly
- Host a free class, workshop, or open house at your location (e.g., a bakery hosting a cake-decorating class)
- Sponsor a local sports team, charity run, or community fair to get your brand seen by families and neighbors
For example, a small coffee shop could host a monthly “Open Mic Night” to draw in new visitors. A fitness studio might sponsor a local 5K race, with banners and giveaways featuring their logo. Both create real-world exposure that online ads can’t match.
25. Advertise in local media
Traditional media like newspapers, magazines, radio, and TV are still great ways to advertise your business, especially at the local level. If you decide to use print ads or other offline methods, make sure to track your results so you know what’s working and where your money is making the most impact.
26. Attend trade shows
If you’re aiming to reach a national audience and want to sell your products to retailers, attending a trade show could be a smart move. If you’re unsure whether it’s worth the investment, consider going as a visitor first to get a feel for the event before spending money on your own booth.
If you already have a good relationship with a company that’s exhibiting, you might even be able to spend some time at their booth. This way, you can observe, learn, and possibly promote your business without the big upfront costs.
Other Best Ways to Promote Your Business
After setting up your presence on Google, social media, and within your local community, there are still more powerful strategies to keep the momentum going. If you’re looking for the best ways to advertise your business and build even stronger connections with your audience, here are three more options you shouldn’t miss:
27. Run email marketing campaigns
Email marketing is one of the most cost-effective ways to stay connected with your customers and promote your business over time. With a simple, well-crafted email, you can share new product launches, special promotions, helpful tips, or company news directly with your audience.
Brands like Allbirds (the popular sustainable shoe company) use email marketing to announce new collections, offer early access to sales, and build customer loyalty. Their emails are clean, personal, and highly effective, showing how a simple strategy can drive big results.
Building an email list through your website, events, or social media promotions ensures you have a direct line to people already interested in your brand.
28. Send text messages to promote your business
Text messaging is another powerful and personal way to promote your business and stay connected with your customers. Unlike emails or ads that might get overlooked, text messages have an incredibly high open rate—some studies show that over 90% of texts are read within minutes!
With text marketing, you can:
- Send quick updates about promotions or new products
- Remind customers about upcoming appointments or events
- Share exclusive discounts or limited-time offers
Brands like Domino’s Pizza use text messaging to send coupon codes and special deals directly to their customers’ phones, making it super easy for people to place an order instantly.
Just remember to always get permission before texting customers (usually through an opt-in form) and keep your messages short, friendly, and valuable. A simple, well-timed text can build loyalty and drive quick sales, making it one of the best ways to advertise your business in today’s fast-paced world.
29. List your business on top directories
Beyond Google Business Profile, make sure your business is listed on other major online directories like Yelp, Bing Places, Better Business Bureau, and industry-specific sites like TripAdvisor for travel businesses.
Having your information across multiple trusted sites not only helps new customers find you faster but also boosts your visibility in search results, one of the best ways to advertise your business online without a heavy investment.
Make sure your name, address, and contact details are consistent across all directories to build trust and improve your local SEO rankings.
How to Promote Your Business – FAQs
Here are 4 best strategies to promote your business: The best way to market your small business is to use a mix of online and offline strategies. Begin by establishing an online presence through a well-designed website and active social media profiles. Then, connect with your local community through events and partnerships, and use email marketing to stay in touch with customers and drive repeat business. You can promote your business for free by leveraging online tools and utilizing local connections. Use social media to reach people organically, set up a free Google Business Profile to appear in local searches, and design an engaging website to showcase your services. Also, encourage word-of-mouth promotion by providing excellent customer experiences and asking for referrals – it’s one of the most powerful free marketing methods.
Conclusion: The Best Time to Promote Your Business Is Now
There’s no doubt that knowing how to promote your business isn’t just a nice-to-have; it’s a must for growth. Whether your goal is to raise brand awareness, drive traffic to your website, or boost sales, every business can benefit from smart, low-cost, and even free marketing tactics.
Start with one or two that best fit your business right now, like setting up a Google Business Profile or engaging on social media, and then build from there as you grow.
And if you’re selling online, don’t overlook the power of product feeds. LitCommerce is a powerful product feed management tool that helps you list, promote, and manage your products across 300+ advertising channels, including Google Shopping, Pinterest, and Instagram. With features such as smart rules, easy categorization, feed syncing, and quality checks, it’s designed to help you streamline your promotional efforts and reach a wider audience of customers. Let’s contact us. We are your great companion in the near future.
