If you’ve been selling on Amazon for a while, you must have known Amazon A+ Content. It is a tool that lets sellers tell compelling brand stories within product descriptions, which helps attract more potential customers.
But to make the most of it, you need more than a simple definition. That’s why I’m about to give you some true samples of Amazon A+ Content that do work in the marketplace!
Let’s dive in to check out:
- What is A+ Content on Amazon?
- How much does Amazon A+ content cost?
- Top 10 Amazon A+ Content examples
Wait no more. Scroll down to get inspired!
What is A+ Content on Amazon?
Amazon A+ Content is a special feature in Seller Central that lets brand owners design appealing product descriptions for their Amazon listings.
It was previously called Enhanced Brand Content, which is accessible to all brand-registered third-party sellers and vendors. The premium feature is currently free to use.
Without A+ Content, you are restricted to 2,000 characters and cannot include images or graphics, which makes your descriptions less engaging and visually appealing.
By leveraging Amazon A+ content, you can be one of Amazon’s best sellers. Check this out to learn more: Amazon Best Sellers Rank 2024: How to Use It in The Best Way?
Where does A+ content appear?
A+ Content appears on product detail pages, specifically under the product description section. It essentially replaces the standard text description with a more visually engaging format. This can be found on Amazon for both Kindle Direct Publishing (KDP) and Seller Central.
For KDP, you’ll find it under the “From the Publisher” section on the product detail page. For Seller Central, it appears directly in the product description area. In both cases, depending on the overall content length, viewers might need to scroll down a bit to see it.
What does A+ content look like?
A+ Content uses a combination of high-quality images, text modules, and even comparison charts to showcase your product and tell its story. Here’s an example:
1. Basic A+ Content
Every Amazon seller with a Professional selling plan who is enrolled in the Brand Registry has access to Basic A+ Content. For each ASIN, you can incorporate up to five Basic Amazon A+ Content modules. Select from a range of templates to craft content tailored to your requirements, adding elements such as:
- Text
- Images
- Your brand logo
- Comparison charts
- Technical specification charts
Certain layouts feature multiple images and a single text block, or vice versa. For instance, you have the option to merge text-only templates and image-based templates, creating well-balanced combinations. This allows you to communicate both product features and benefits, providing customers with a comprehensive understanding of your offerings.
2. Brand Story
You can craft Amazon A+ Content with a Brand Story, a specialized section found on the product detail page under the heading “From the brand.”
Brand Story can showcase:
- Images and text
- Carousel displays
- Links to your offerings and the Amazon storefront
The Brand Story section offers you the chance to cross-promote your other offerings, increase consumer awareness of your brand, or even do both. Plus, you can use it to boost your brand’s visibility on the product detail page. For instance, you can share the backstory of your brand and its mission.
3. Premium A+ Content
If you’re a registered brand that meets certain criteria, you can get access to Premium A+ Content. Check your account to see if you qualify.
Amazon Premium A+ Content offers greater control over your product page. It leads to the creation of a superior customer experience. It allows the use of up to seven modules per ASIN and occupies more space on the listing page than Basic A+ Content.
Premium Amazon A+ Content opens up various module choices. Here are some typical Amazon A+ Content examples:
- Larger images – Display visuals that stretch across the entire width of the page.
- Videos – Integrate 720p videos to capture customer interest.
- Interactive hotspots – Overlay descriptive text on different areas of an image. Customers can hover over these hotspots to see pop-up text highlighting key product benefits.
- Navigation carousels – Provide an interactive presentation where customers can scroll or click through multiple images to explore different product features.
- Q&A sections – Address frequently asked questions with detailed answers, assisting customers in making informed decisions.
- Enhanced comparison charts and tables – Offer customers a comprehensive view of product attributes for better understanding.
Companies that leverage Amazon Premium a+ Content might experience a sales boost of up to 20%.
How Much Does Amazon A+ Content Cost?
All kinds of A+ Content (basic, brand story, and premium) are free to all sellers enrolled in the Amazon Brand Registry. However, there might be other costs for:
- Professional photography and videography: High-quality visuals are crucial for effective A+ Content. If you cannot take good product photos or videos, you might need to hire a professional photographer or videographer.
- Content creation: If you don’t specialize in creating A+ Content, you can hire a content creation service to help you write the copy and design the layout.
Top 10 Amazon A+ Content Examples
If you need inspiration for creating standout product listings, check out this selection of these typical 10 Amazon A+ Content examples.
1. EUHOMY Ice Maker Machine
EUHOMY is a brand known for producing a variety of home appliances, including ice makers, refrigerators, and other small kitchen and household devices. They focus on offering affordable and efficient products designed to enhance everyday living.
In this product A+ Content, EUHOMY keeps things consistent with its branding color across its product pages. Bold headlines showcase key features, while multiple carousels (special features offered by Premium A+ Content) visually emphasize their benefits. They even include comparison tables featuring different EUHOMY models, making it easy to find the perfect fit for your needs.
2. Gionlion Clay Beads Making Kit
Gionlion is a famous Amazon store that supplies bead and craft toys for crafters of all ages and skill levels. Gionlion uses A+ Content to share the story of its founding and mission to support creativity in others. Detailed, large images showcase the contents of each kit they offer. A comparison table of different products helps customers choose the right kit box for their specific needs.
3. eos Shea Better Body Lotion
Eos (Evolution of Smooth) is a beauty and skincare company based in New York City known for its all-natural products. The brand focuses on natural ingredients and innovative design, offering a range of body and lip care products to provide effective and enjoyable self-care experiences.
The eos Shea Better Body Lotion uses A+ Content to showcase its wide range of fragrances and key product benefits to customers. Additionally, it employs graphics to highlight the lotion’s nourishing properties further, ensuring customers fully understand their competitive advantages before selecting.
4. Beetles Gel Nail Polish
Beetles Gel Polish is a popular nail care brand known for its high-quality, vibrant gel nail polishes. The brand offers a wide range of nail care products designed for both professional and at-home manicures.
Beetles Gel Polish presents a Brand Story module that vividly showcases the stunning results achieved with its products and highlights its achievements over the years. High-quality images visualize how the gel polishes work in customers’ hands, displaying vibrant colors and flawless finishes. A comparison table is included to introduce more Beetles Gel Polish brand items.
5. Occer Compact Binoculars
Occer is a brand specializing in high-quality optical products, including binoculars and monoculars, designed for outdoor enthusiasts and nature observers. They focus on delivering durable, user-friendly gear that enhances the viewing experience.
The brand’s A+ content for Compact Binoculars effectively highlights the product’s key features. High-quality images and clear descriptions emphasize the binoculars’ superior brightness and 99.8% light transmission, showcasing their exceptional performance and vivid viewing effects. Occur also inserts a clear comparison table that introduces other products for further reference.
6. NEW’C Screen Protector
NEW’C offers high-quality screen protectors and phone accessories designed to enhance and protect mobile devices. They focus on offering durable, easy-to-apply products that provide reliable protection against scratches and damage.
For the screen protector product, NEW’C uses mostly large images with text overlays in A+ content to showcase the key features and benefits. This clear approach helps customers understand what they can benefit from the items.
7. ATHMILE Water Shoes
Athmile is a brand targeting athletes with innovative training solutions and performance optimization tools. And water shoes are one of their notable products that gain high sales volume on Amazon
Athmile effectively combines the Brand Story and A+ content to showcase its brands and products. It uses multiple carousels featuring lifestyle images and descriptive text to highlight the water shoes’ key features and capabilities. Additionally, a size chart is included in the large image module for easy reference.
8. Handmade Whipped Tallow Balm
Hearth and Homestead Store is a brand offering d selection of home goods and lifestyle products that promote sustainable living. Their focus is on quality craftsmanship and natural materials, helping customers create a warm, inviting home.
Handmade whipped tallow balm is their best-seller on Amazon. To enhance their presence in the marketplace, they use Premium A+ content to provide better engaging content to customers. Besides using multiple text-image modules, they include a video demonstrating that their organic products can be used for both kids and adults.
9. Utopia Bedding Queen Bed Sheets
Utopia Bedding is a fan-favorite brand offering high-quality bedding products for all seasons. Their focus is on providing high-quality essentials at competitive prices.
The brand employs premium A+ content to describe its products, enhancing customer engagement visually. It includes videos to show how the products fit into a customer’s lifestyle and uses navigation carousels to simplify browsing. Additionally, the hotspot feature helps customers easily understand which products are available in the Utopia Bedding store to meet their bedding needs.
10. Earth Rated Dog Poop Bags
Earth Rated is a company dedicated to providing eco-friendly pet products, focusing on sustainability and responsible sourcing. Their popular offerings are biodegradable waste bags, which help pet owners care for their pets while protecting the environment.
Earth Rated’s Amazon A+ content features consistent branding with green as the main color to highlight its eco-friendly commitment. It uses premium A+ Content modules like navigational carousels and a video showcasing product quality through innovation. Large and clear typography is used to enhance readability. Earth Rated also adds a Q&A section to help customers understand the brand’s mission and product quality.
Amazon A+ Content: FAQs
Yes, Amazon A+ Content is worth it. It gives sellers a competitive advantage in a marketplace filled with numerous product listings. Plus, according to Amazon, A+ Content can boost sales by up to 8%, while effective Premium A+ Content can enhance sales by up to 20%. Amazon A+ Content typically takes 8 business days for approval. You’ll receive an email if any changes are required. Certainly, you can edit Amazon A+ Content after it has been published through the A+ Content Manager dashboard in your Seller Central account. However, keep in mind that you must resubmit the updated A+ Content for approval. It might take up to seven business days for the changes to be reflected on your product detail page. While Amazon officially states that its search engine does not index Amazon A+ Content and that it does not impact a product’s ranking or visibility. However, Amazon and Google might index keywords present in alt texts within A+ Content.
Conclusion
Amazon A+ Content is a valuable tool to enhance your product’s conversion rate. While it may demand an initial investment of time and money, the return on investment (ROI) makes it worthwhile for the long term. If you’re a brand-registered seller, leveraging A+ content can significantly contribute to multiplying your business.
For more tips and guides on selling on the Amazon marketplace, check our eCommerce blog now. If you need further support or have questions, don’t hesitate to contact us. LitCommerce offers 24/7 live chat support, providing real-time assistance from our dedicated team.
