For Etsy sellers, having access to such a vast pool of potential buyers is promising. However, standing out is crucial for sales success. This is where Etsy SEO tools are necessary, ensuring visibility among key parameters.
However, with numerous options available, choosing the right tool for improving Etsy SEO may take time for research. In our guide, we’ve reviewed 11 best SEO tools for Etsy, ranging from paid to free Etsy SEO tools, categorized into 3 main functions:
- Best Etsy SEO tools for keyword research: Alura, EtsyHunt, eRank, Marmlead, Sale Samurai, KeySearch, Koalanda.
- Best Etsy tag generator for SEO optimization: Merch Titans, EtsyCheck.
- Best SEO tools for Etsy shop analytics: Crestfull, EverBee.
Do you want to know what the best SEO tool for Etsy that is right for your needs is? Scroll down to learn more!
Why Use Etsy SEO tools?
Is it necessary to use an Etsy SEO tool while you sell on this marketplace? Yes, it certainly is! Based on our experience with Etsy, here are 3 main reasons.
- Find high-converting keywords: The right keywords, especially long-tail ones, can make all the difference in reaching potential buyers. By using an Etsy SEO tool, you can figure out the most specific and relevant keywords for your target audience.
- Optimize your listings: Many SEO tools for Etsy can guide you through optimizing your listing‘s components, like tags, descriptions, titles, etc, to make them more appealing to customers and Etsy’s search algorithm.
- Support data-driven decisions: These tools also provide valuable search data and analytics, helping you make informed choices about which keywords to use and how to improve your sales strategy over time.
Best Etsy SEO Tools for Keyword Research
The best Etsy SEO tools undoubtedly provide sellers with an advantage over others in the market. Using them and defining the keywords your customers use to search for your items can help you get more views on Etsy!
While numerous Etsy keyword tools are available, each offers distinct features. Here’s a list of Etsy SEO tools that assist in discovering keywords to enhance your product visibility on Etsy search:
1. Alura
Alura is a top Etsy SEO tool, an all-in-one platform offering all facets of managing an Etsy store. Apparently, this Etsy keyword tool has received positive feedback from users because it offers users incredible resources that help them acquire new skill sets and knowledge.
Main features:
- Keyword finder allows you to see demand for a keyword, assess the number of competing shops, and data sourced directly from Etsy.
- Listings helper examines your title, photo, description, tags, and key metrics to provide your listings with a quality score.
- Product seeker helps browse through categories, estimated sales, revenue, and other factors to discover profitable products.
- Shop analyzer helps you study successful shops, learning from their achievements.
- Extension offers valuable insights into listings and discovers the top-selling products.
Pricing:
Pricing Plans | |
Free | $0/ month - Ideal for new Etsy sellers just getting started |
Growth | $29.99/ month or $9.99/month if billed per year - Best for growing Etsy stores |
Professional | $69.99/ month or $29.99 if billed per year - Perfect for established Etsy sellers |
Pros:
- Has powerful features for managing Etsy stores with ease.
- Offers top-notch customer service for resolving any encountered problems.
- Offers a free trial before subscribing to a paid package.
- Provides a 7-day refund guarantee.
- Provides an easy-to-use dashboard equipped with useful analytics.
Cons:
- Occasionally has unexpected disconnections from Etsy stores.
- Occurs sluggish load times occur sometimes.
- Seems expensive to some new users with subscription fees.
Best for: Alura appears to be the best-suited Etsy SEO tool for sellers who want a tool that covers various aspects of managing their Etsy store.
2. EtsyHunt
EtsyHunt is a choice for best budget Etsy SEO tools for shop owners. This best Etsy keyword tool is user-friendly and seamlessly integrates with Etsy for product research, listing optimization, and tag and rank analysis. For product research, sellers can dig into market preferences by filtering Etsy items based on various parameters such as ratings, prices, sales, and traffic trends over time.
Main features
- Product research tool shows product details, total sales, reviews, and favorites
- Keyword research tool shows keyword analysis, top keyword lists, similar keywords, and product-related keywords
- Seller analysis gives details about shops’ details, analysis, best-selling products
- Etsy listing optimization provides SEO tips
- Follow-up reminder provides daily updates, reviews, insights, and visual analysis
- Etsy extension offers instant analysis
Pricing:
Pricing Plans | |
Free | $0/ month - Experience product keyword and shop analysis |
Basic | $3.99/ month - Helping single-shop seller |
Pro | $19.99/ month - Advanced selection for multi-store sellers |
Team | $59.99/ month - Designed for team sellers |
Pros:
- Efficiently identifies top-selling products
- Displays sales data for Etsy listings
- Reports improvements in sellers’ listings
- Access Chrome extensions with the free plan
Cons:
- It may seem overwhelming with excessive data
- Necessitates a paid subscription for all features
Best for: EtsyHunt is ideal for the majority of Etsy sellers seeking cost-effective and potent Etsy SEO tools for keyword research.
3. eRank
eRank stands out as the best Etsy SEO tool for enhancing the visibility of your Etsy shop among the best shops on the platform. This tool helps you conduct thorough investigations and select the most fitting words to refine and improve sellers’ product listings.
Main features:
- Keyword tool analyzes the top 100 listings for given keywords
- Bulk rank checker allows checking the top 20 keywords or top listings ranking on the first two pages
- Sales map shows where your customers come from and the number of orders they make
- Trend buzz gives the most searched keywords
- The competition tracker analyzes other Etsy shop’s listings for helpful data
- Profit/ ROI Calculator assists in assessing the effectiveness of Etsy Ads campaign.
- The listing audit helps optimize listings
- Traffic stats indicate how customers discover your listings
Pricing:
Pricing Plans | |
Free | $0/ month - For new or existing Etsy sellers with 50 active listings |
Basic | $5.99/ month - For Etsy shops with up to 200 listings |
Pro | $9.99/ month - For Etsy shops with up to 4000 listings |
Expert | $29.99/ month - For Etsy shops with up to 5000 listings |
Pros:
- Comes with a totally free version
- Has exceptionally potent audit tools
- Displays keyword data for search engines beyond Etsy
- Provides thorough competitor analysis
- Offers Abundance of additional features such as calculators, holiday calendars, hashtag generators, and more
Cons:
- Might be challenging for new sellers
- Be unable to review all competitor listings, focusing on the top 20 newest.
Best for: eRank is the most suitable Etsy SEO tool for individuals who already possess a strong knowledge of SEO and desire a technical tool to improve their listings and examine competitor data.
4. Marmalead
Marmalead is recognized as the best Etsy SEO tool for keyword research and optimizing shop visibility. It’s designed to bolster your shop’s standing within the Etsy platform. For many Etsy sellers, this best SEO tool for Etsy is the go-to tool that first comes to mind. Numerous sellers have tapped into its effective SEO strategies to discover potential sales.
Main features:
- Brainstorming tools help find keyword suggestions, trending searches, and unique keyword variations.
- Analysis tool to learn real-time search volume, keyword engagement, days to ship, market-based pricing, and much more.
Pricing:
Pricing Plans | |
Monthly | $19/ month |
Quarterly | $18/ month - Save $16 or 7% yearly |
Annual | $16/ month - Save $38 or 16% yearly |
Lifetime | $5/ month - Save $840 (73%) over 5 years |
Pros:
- Offers an amazing UX with color-coded data metrics
- Presents easy-to-understand and detailed audit reports
- Includes an incredible “Storm” feature to generate new keyword ideas
- Provides access to a wide range of fundamental information
- Regularly updates all provided data
- Allows simultaneous management of multiple shops
Cons:
- Doubles eRank’s cost while offering fewer features
- Relies on expected future value data for keyword data instead of historical averages
- Doesn’t provide a tool for scaling parameters
- Requires more time than anticipated to utilize every aspect of the course
Best for: Marmalead is ideal for SEO beginners seeking an introductory tool to optimize their shop and learn the fundamentals of technical analysis.
5. Sale Samurai
Sale Samurai is an excellent Etsy SEO tool for keyword research and idea generation. Additionally, it offers a Chrome extension aiding in search term generation and estimating keyword search volume.
Main features:
- Keyword research tool shows keyword search volume, CTR, competition rate, and related tags
- Listing insights show all listings’ details and generate a score to evaluate your product’s optimization for Etsy SEO.
- Chrome extension showing keyword ideas and estimated search volume
- Print-on-demand product uploader
- Holiday calendar provides insights into upcoming holidays, both official and unofficial.
- Chrome Extension offers details on search volume, competition, and word count for specific keywords.
Pricing:
Pricing Plans | |
Monthly | $9.99/ month - Most popular plan |
Yearly | $99.99/ 12 months - Get 20% off for annual billing |
Pros:
- Comes with a user-friendly interface
- Presents competitive pricing in comparison to other major companies
- Shows long-tail keyword suggestions and keyword data
- Provides access to competitor data extensively
- Has remarkable print-on-demand automation solutions
Cons:
- Offers no learning courses for new user
- Works with keywords only (no help with images, product descriptions, and other optimization tactics)
- Lacks live support
Best for: Sale Samurai is ideal for experienced Etsy sellers aiming to find Etsy SEO tools that provide suitable keywords for their Etsy store and track competitors’ listings.
6. KeySearch
KeySearch is an effective Etsy SEO search tool that offers data directly, aiding quick and timely decision-making. It enables fast searches, presenting estimated volume and competition and suggesting additional keyword ideas. Moreover, it assesses competitors and keeps track of your researched keywords.
Main features:
- Keyword research provides search trends and various methods to discover related and niche-specific keywords
- Competition analysis offers a precise difficulty score for a keyword and conducts a comprehensive analysis of the first-page search results. You can also check competition for multiple keywords simultaneously.
- Rank tracking automatically tracks your rankings and offers insights into backlinks, organic keyword rankings, and more for any website.
Pricing:
Pricing Plans | |
Starter plan | $24/ month - Most popular plan |
Pro plan | $48/ months - Get 20% off for annual billing |
Pros:
- Comes at a very affordable price
- Offers an intuitive and user-friendly interface
- Provides effective competitor analysis
- Helps discover guest posting opportunities
- Works well in finding low-competition keywords
- Assists in generating topic ideas
Cons:
- Lacks phone or live chat support
- Ruins formatting when using the content assistant tool
- Has no capabilities for analyzing other sites’ traffic
Best for: Sellers who need detailed keyword analysis and are comfortable navigating more complex data.
7. Koalanda
Koalanda is a new Etsy SEO tool for keyword search. If you need a cheap or best free Etsy keyword tool, this is made for you. It helps Etsy sellers enhance their listings, expand their customer reach, and promote the ideal products. Its main USP lies in its accuracy, with an 89% average accuracy in listing sales history and 90% accuracy in keyword search scores.
Main features:
- Keyword research offers relevant keywords with their search trends and competition
- The product search tool provides top listings with sales, views, and price data
- Competitor research tools offer the top-selling products and keywords for every shop on Etsy
- Etsy SEO tool offers optimization of our listings’ SEO faster than ever
Pricing:
Pricing Plans | |
Free | $0/ month - 5 connected shops, limited features |
Monthly | $11.99/month - 5 connected shops, all features included |
Quarterly | $9.99/month - Get 17% off |
Yearly | $5.99/month - Get 50% off |
Pros:
- Offers an affordable, all-inclusive SEO solution
- Highlights errors and suggests enhancements in your listings through its unique listing editor
- Provide highly accurate dates
Cons:
- Provides basic keyword and market research without any extraordinary features
- Lacks live customer support service
Best for: Koalanda for sellers who just need a keyword tool and prioritize accuracy.
Are you a new Etsy seller and want to sell on multiple platforms? LitCommerce was designed for your needs!
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Why to limit selling on Etsy? Leverage the power of multichannel selling to sell more. With LitCommerce, you can easily connect various sales channels and manage them in one dashboard.
Best Etsy Tag Generator for SEO Optimization
8. Merch Titans
Merch Titans is a free Etsy SEO tool designed specifically for sellers selling print-on-demand products on Etsy and other platforms. As it lets you explore the most commonly searched keywords, this tool is really useful for beginners who are unsure about which tags to use for their products.
Main features:
- In-depth keyword research tool.
- Over 100 tag ideas will be generated for each keyword searched.
- Real-time data for any keyword aids in making informed decisions.
Pricing:
Pricing Plans | |
Monthly | $39.99/ month - full access |
Annual | $359.91/ year - Get 20% off |
Pros:
- Provides powerful keyword tools.
- Offers competitive pricing.
- Enables sellers to explore a diverse array of product niches.
Cons:
- Lacks international market research capabilities.
- May present a learning curve for new sellers.
Best for: Merch Titans is best suited for print-on-demand (POD) sellers, particularly those who focus on Etsy, Amazon,…
9. EtsyCheck
EtsyCheck is a powerful set of tools tailored for Etsy sellers. It offers a range of features focused on enhancing listings’ titles, tags, descriptions, and overall keyword optimization. Also, this tool provides insights into Etsy SEO practices and help sellers identify relevant, high-performing keywords to boost their rankings.
Main features:
- Tag generator provides data on competitor tag usage frequency.
- Keyword trend displays insights on the top 100 listings for each searched keyword, covering pricing tiers, photos, popular tags, and other relevant details.
- Detailed listing information offers users the ability to compare their listings with others.
- Ranking tracker shows users their position among competing sellers for specific keywords.
Pricing:
Pricing Plans | |
Free | $0/ month -Limited searches per day |
Premium | $5.99/ month - Full access to tools |
Pros:
- Offers Niche Finder tool that helps sellers discover trending but less saturated product ideas.
- Provides Esther AI – an AI tool that helps with tasks like generating optimized titles, descriptions, and tags.
Cons
- Limits advanced features unless subscribed to a premium version.
- Depends on the accuracy of data, which may sometimes be inconsistent or delayed.
- Focuses solely on Etsy, which might not suit multi-platform sellers.
Best for: EtsyCheck is best suited for Etsy sellers who are looking for detailed insights into how their listings perform in terms of SEO.
Best SEO Tools for Etsy Shop Analytics
10. Crestfull
Developed by the partner of an Etsy vendor, Crest is a standout Etsy SEO tool compared to its rivals. Rather than extensively spying on other shops, this tool emphasizes analyzing your own shop. It operates akin to a dedicated coach for your Etsy store, providing detailed observations on your sales patterns and where your customers are located.
Main features:
- Real-time SEO optimization has an SEO engine to tweak listing titles, tags, and descriptions, giving instant SEO rating feedback.
- Video tools help create and share videos from chosen photos
- The goal report tool helps establish goals for essential shop aspects like listings and orders, then monitor your progress using user-friendly graphical widgets
- The forecast tool predicts future listing activity, order volumes, and estimated revenue over the next 90, 180, or 365 days
- Location-specific data identifies markets through order location
- Connect up to 3 shops
- Free tutorials for each feature
Pricing:
Pricing Plans | |
Free | $0/ month - 10 keyword searches per month |
Pro | $29.99/ month - Unlimited keyword searches per month |
Pros:
- Offers affordable monthly costs
- Imports data frequently without limitations
- Ensures backup with database
- Accesses live technical support channels
- Simplifies analytics for better understanding
- Delivers real-time data for enhanced results
Cons:
- Lacks community aspect
- Lack competitor data
- Limits connection capacity to only three shops
Best for: Crest is one of the excellent and budget-friendly Etsy SEO tools for those who are looking to enhance their shop’s performance.
11. EverBee
If you are seeking all-in-one Etsy SEO tools, EverBee is a choice for you, as it concentrates on product trends, store analytics, and keyword insights. Through their Chrome extension, sellers can access sales estimations, conduct quick product research, and track competitors’ performance.
Main features:
- Keyword research suite provides valuable insights into how the keywords for the products are performing in search results
- Product analytics assists in tracking sales and revenue and identifying popular products.
- Listing rank tracker useful insights into how the product keywords are performing in search results
- Shop analyzer examines competitors’ listings, showcasing tags, sales data, and more.
- Trademark monitor check your listings to check for any infringements related to trademarked words or phrases
Pricing:
Pricing Plans | |
Hobby | $0/ month - Experience keyword research and analytics tools |
Growth plan monthly | $29.99/ month or $239 for a year - For single-shop or new Etsy sellers |
Business plan monthly | $99/ month or $828 for a year - For professional Etsy sellers and brands |
Pros:
- Offers responsive and supportive customer service.
- Analyze your shop alongside competitors.
- Has a user-friendly and intuitive interface
- Provides a handy Etsy calculator for new sellers.
Cons:
- Requires paid plans for critical data
- Might be slow in loading content
- Lack of accuracy
Best for: This Etsy SEO tool is for sellers who want to discover excellent product ideas or analyze products similar to theirs to make enhancements on their own.
How to Maximize the Benefits of Etsy SEO Tools
It’s not solely about targeting the most popular search terms and hoping to compete with the big fish right out of the gate. It’s about understanding your audience and offering the product information they seek. Keeping this in mind, here are some effective tips for utilizing Etsy SEO tools that you can implement.
Tips for using SEO tools for Etsy effectively
- Monitor keyword trends regularly: Stay updated with popular and relevant keywords in your niche. Set a schedule (e.g., weekly or monthly) to review trending keywords using your preferred SEO tool.
- Analyze competitors: Use competitor analysis features of these Etsy SEO tools to identify what keywords successful shops are using. Look for patterns and find gaps where you can optimize your listings to stand out.
- Optimize listings consistently: Regularly update your product titles, descriptions, and tags based on the insights you gather. SEO isn’t a one-time task; it requires continuous tweaking to stay relevant.
- Use A/B testing: Test different keywords and variations of your listings to see what performs best. Most tools offer tracking features, making it easier to monitor results and adjust strategies.
- Leverage data insights: Many tools provide analytics on traffic, conversion rates, and keyword performance. Use this data to identify which listings need improvement and which keywords drive the most traffic.
Common mistakes to void
Despite the advantages, you sometimes make mistakes that can hinder your success. Avoid these common pitfalls:
- Overusing keywords: Keyword stuffing can harm your listings rather than help. Focus on naturally incorporating relevant keywords instead of cramming as many as possible.
- Neglecting product quality: While SEO is essential, it should complement—not replace—high-quality product photos and descriptions. Prioritize quality alongside SEO optimization.
- Relying solely on one tool: Different tools excel at various tasks. Limiting yourself to one might mean missing out on crucial insights available from others.
Combining multiple tools for optimal results
By combining multiple Etsy SEO tools, you gain a holistic view of your Etsy shop’s performance and identify untapped potential. Here are a few combinations that work well:
- Keyword research + competitor analysis: Pair tools like Alura (for keyword research) with Marmalead (for competitor insights) to find high-traffic keywords while understanding how top-performing shops use them.
- Listing optimization + analytics: Use eRank for optimizing listings and Sale Samurai for tracking performance and analytics. This combination ensures that your listings are optimized based on real-time data.
Best SEO Tools for Etsy – FAQs
Yes. Etsy SEO helps optimize your shop and product pages so they show up better when people look for stuff on Google or Etsy. It helps more buyers spot your items while browsing online on Google or the Etsy website. There are many ways you can use to find the right SEO keywords. Here are some of them you can employ: Etsy SEO is a critical factor in your Etsy shop’s success, so you should optimize it regularly. Here are some tips you can refer to: For more details, you can read our guide on Etsy SEO. If you need Etsy SEO tool free to use, here are some Etsy SEO tools offering a free plan for users:
Find the Best Etsy SEO Tools for Your Business Today
Every Etsy SEO tool has different things it can do and costs differently. So, take your time comparing them to choose the one that fits you best. Finding the right Etsy SEO tools might seem hard, but it’s really helpful. The best tool for you is the one that will offer the features you require to boost visibility at a price that fits your budget. We do hope the list we provide can be a valuable reference for you.
If you need some Etsy SEO tips or other eCommerce tool reviews, check out our Blog. We also have a dynamic community for e-sellers to get updated with the latest news in the industry. Click the link to join us now.
Should you need any assistance or learn more about LitCommerce, contact us anytime! Happy selling!
