For Etsy sellers, having access to such a vast pool of potential buyers is promising. However, standing out is crucial for sales success. This is where Etsy SEO tools are necessary, ensuring visibility among key parameters.
However, with numerous options available, choosing the right tool for improving Etsy SEO may take time for research. In our guide, we’ve reviewed 10 SEO tools for Etsy, ranging from paid to free Etsy SEO tools, categorized into 2 main functions:ย
- Best Etsy SEO tools for keyword research: eRank, EtsyHunt, Marmalead, Sale Samurai, KeySearch, Koalanda.
- Best SEO tools for Etsy shop analytics: Alura, Crest, Everbee, MakerWords.
Do you want to know what the best SEO tool for Etsy that is right for your needs is? Scroll down to learn more!
10 Best Etsy SEO Tools for Keyword Research
The best Etsy SEO tools undoubtedly provide sellers with an advantage over others in the market. Using them and defining the right keywords your customers use to search for your items can help you get more views on Etsy! Whether you find free SEO tools for Etsy or paid ones, keyword search tools, or store SEO analysis, this guide is your best source. Let’s dive in and explore!
While numerous Etsy keyword tools are available, each offers distinct features. Here’s a list of Etsy SEO tools that assist in discovering keywords to enhance your product visibility on Etsy search:
1. eRank: Best overall Etsy SEO tool
eRank stands out as the best Etsy SEO tool for enhancing the visibility of your Etsy shop among the best shops on the platform. This Etsy keyword tool helps you conduct thorough investigations and select the most fitting words to refine and improve sellers’ product listings.
Pricing: Free & Paid ($5.99-59.99/monthly)
Main features:
- Keyword tool analyzes the top 100 listings for given keywords
- Bulk rank checker allows checking the top 20 keywords or top listings ranking on the first two pages
- Sales map shows where your customers come from and the number of orders they make
- Trend buzz gives the most searched keywords
- The competition tracker analyzes other Etsy shop’s listings for helpful data
- Profit/ ROI Calculator assists in assessing the effectiveness of Etsy Ads campaign.
- The listing audit helps optimize listings
- Traffic stats indicate how customers discover your listings
Pros
- Comes with a totally free version
- Has exceptionally potent audit tools
- Displays keyword data for search engines beyond Etsy
- Provides thorough competitor analysis
- Offers Abundance of additional features such as calculators, holiday calendars, hashtag generators, and more
Cons
- Might be challenging for new sellers
- Be unable to review all competitor listings, focusing on the top 20 newest.
Best for: eRank is the most suitable Etsy SEO tool for individuals who already possess a strong knowledge of SEO and desire a technical tool to improve their listings and examine competitor data.
2. EtsyHunt: Best budget choice
EtsyHunt is a choice for best budget Etsy SEO tools for shop owners. This best Etsy keyword research tool is user-friendly and seamlessly integrates with Etsy for product research, listing optimization, and tag and rank analysis. For product research, sellers can dig into market preferences by filtering Etsy items based on various parameters such as ratings, prices, sales, and traffic trends over time.
Pricing: Free & Paid ($3.99-59.99/monthly)
Main features
- Product research tool shows product details, total sales, reviews, and favorites
- Keyword research tool shows keyword analysis, top keyword lists, similar keywords, and product-related keywords
- Seller analysis gives details about shopsโ details, analysis, best-selling products
- Etsy listing optimization provides SEO tips
- Follow-up reminder provides daily updates, reviews, insights, and visual analysis
- Etsy extension offers instant analysis
Pros
- Efficiently identifies top-selling products
- Displays sales data for Etsy listings
- Reports improvements in sellers’ listings
- Access Chrome extensions with the free plan
Cons
- It may seem overwhelming with excessive data
- Necessitates a paid subscription for all features
Best for: EtsyHunt is ideal for the majority of Etsy sellers seeking cost-effective and potent Etsy SEO tools for keyword research.
3. Marmalead
Marmalead is recognized as the best Etsy SEO tool for keyword research and optimizing shop visibility. It’s designed to bolster your shop’s standing within the Etsy platform. For many Etsy sellers, this best SEO tool for Etsy is the go-to tool that first comes to mind. Numerous sellers have tapped into its effective SEO strategies to discover potential sales.
Pricing: $19/month, $15.83/month (when paid annually)
Main features:
- Brainstorming tools help find keyword suggestions, trending searches, and unique keyword variations.
- Analysis tool to learn real-time search volume, keyword engagement, days to ship, market-based pricing, and much more.
Pros
- Offers an amazing UX with color-coded data metrics
- Presents easy-to-understand and detailed audit reports
- Includes an incredible “Storm” feature to generate new keyword ideas
- Provides access to a wide range of fundamental information
- Regularly updates all provided data
- Allows simultaneous management of multiple shops
Cons
- Doubles eRank’s cost while offering fewer features
- Relies on expected future value data for keyword data instead of historical averages
- Doesn’t provide a tool for scaling parameters
- Requires more time than anticipated to utilize every aspect of the course
Best for: Marmalead is ideal for SEO beginners seeking an introductory tool to optimize their shop and learn the fundamentals of technical analysis.
4. Sale Samurai
Sale Samurai is an excellent Etsy SEO tool for keyword research and idea generation. Additionally, it offers a Chrome extension aiding in search term generation and estimating keyword search volume.
Pricing: Free & Paid ($19.99-$29.99/monthly)
Main features:
- Keyword research tool shows keyword search volume, CTR, competition rate, and related tags
- Listing insights show all listingsโ details and generate a score to evaluate your product’s optimization for Etsy SEO
- Chrome extension showing keyword ideas and estimated search volume
- Print-on-demand product uploader
- Holiday calendar provides insights into upcoming holidays, both official and unofficial.
- Chrome Extension offers details on search volume, competition, and word count for specific keywords.
Pros
- Comes with a User-friendly interface
- Presents competitive pricing in comparison to other major companies
- Shows long-tail keyword suggestions and keyword data
- Provides access to competitor data extensively
- Has remarkable print-on-demand automation solutions
Cons
- Offers no learning courses for new user
- Works with keywords only (no help with images, product descriptions, and other optimization tactics)
- Lacks live support
Best for: Sale Samurai is ideal for experienced Etsy sellers aiming to find Etsy SEO tools that provide suitable keywords for their Etsy store and track competitors’ listings.
5. KeySearch
KeySearch is an effective Etsy SEO search tool that offers data directly, aiding quick and timely decision-making. It enables fast searches, presenting estimated volume and competition and suggesting additional keyword ideas. Moreover, it assesses competitors and keeps track of your researched keywords.
Pricing: Free & Paid ($3.99-59.99/monthly)
Main features:
- Keyword research provides search trends and various methods to discover related and niche-specific keywords
- Competition analysis offers a precise difficulty score for a keyword and conducts a comprehensive analysis of the first-page search results. You can also check competition for multiple keywords simultaneously.
- Rank tracking automatically tracks your rankings and offers insights into backlinks, organic keyword rankings, and more for any website.
Pros
- Comes at a very affordable price
- Offers an intuitive and user-friendly interface
- Provides effective competitor analysis
- Helps discover guest posting opportunities
- Works well in finding low-competition keywords
- Assists in generating topic ideas
- Includes a bonus tool designed specifically to identify backlink opportunities
Cons
- Lacks phone or live chat support
- Ruins formatting when using the content assistant tool
- Has no capabilities for analyzing other sites’ traffic
Best for: Sellers who need detailed keyword analysis and are comfortable navigating more complex data.
6. Koalanda
Koalanda is a new Etsy SEO tool for keyword search. If you need a cheap or best free Etsy keyword tool, this is made for you. It helps Etsy sellers enhance their listings, expand their customer reach, and promote the ideal products. Its main USP lies in its accuracy, with an 89% average accuracy in listing sales history and 90% accuracy in keyword search scores.
Pricing: Free & Paid ($5.99/monthly if billed yearly)
Main features:
- Keyword research offers relevant keywords with their search trends and competition
- The product search tool provides top listings with sales, views, and price data
- Competitor research tools offer the top-selling products and keywords for every shop on Etsy
- Etsy SEO tool offers optimization of our listings’ SEO faster than ever
Pros
- Offers an affordable, all-inclusive SEO solution
- Highlights errors and suggests enhancements in your listings through its unique listing editor
- Provide highly accurate dates
Cons
- Provides basic keyword and market research without any extraordinary features
- Lacks live customer support service
Best for: Koalanda for sellers who just need a keyword tool and prioritize accuracy.
Do you want more keyword search tools for reference? Check our Etsy keyword tool selection to find more tools with detailed reviews.
Best SEO tools for Etsy Shop Analytics
Etsy keyword tools aren’t the only suggestions we have for your enhanced SEO practices on Etsy. Check out more tools for shop analytics right below!
7. Alura
Alura is a top Etsy SEO tool, an all-in-one platform offering all facets of managing an Etsy store. Besides offering keyword research like other Etsy SEO tools, it also offers marketing strategies.
Pricing: Free & Paid ($19.99-$29.99/monthly)
Main features:
- Keyword finder allows you to see demand for a keyword, assess the number of competing shops, and data sourced directly from Etsy
- Listings helper examines your title, photo, description, tags, and key metrics to provide your listings with a quality score
- Product seeker helps browse through categories, estimated sales, revenue, and other factors to discover profitable products.
- Shop analyzer helps you study successful shops, learning from their achievements
- Extension offers valuable insights into listings and discovers the top-selling products.
Pros
- Has powerful features for managing Etsy stores with ease
- Offers top-notch customer service for resolving any encountered problems
- Offers a free trial before subscribing to a paid package
- Provides a 7-day refund guarantee
- Provides an easy-to-use dashboard equipped with useful analytics
Cons
- Occasionally has unexpected disconnections from Etsy stores
- Occurs sluggish load times occur sometimes.
- Seems expensive to some new users with subscription fees
Best for: Alura appears to be the best-suited Etsy SEO tool for sellers who want a tool that covers various aspects of managing their Etsy store.
8. Crest
Developed by the partner of an Etsy vendor, Crest is a standout Etsy SEO tool compared to its rivals. Rather than extensively spying on other shops, this tool emphasizes analyzing your own shop. It operates akin to a dedicated coach for your Etsy store, providing detailed observations on your sales patterns and where your customers are located.
Pricing: 12.99/Monthly
Main features:
- Real-time SEO optimization has an SEO engine to tweak listing titles, tags, and descriptions, giving instant SEO rating feedback.
- Video tools help create and share videos from chosen photos
- The goal report tool helps establish goals for essential shop aspects like listings and orders, then monitor your progress using user-friendly graphical widgets
- The forecast tool predicts future listing activity, order volumes, and estimated revenue over the next 90, 180, or 365 days
- Location-specific data identifies markets through order location
- Connect up to 3 shops
- Free tutorials for each feature
Pros
- Offers affordable monthly costs
- Imports data frequently without limitations
- Ensures backup with database
- Accesses live technical support channels
- Simplifies analytics for better understanding
- Delivers real-time data for enhanced results
Cons
- Lack competitor data
- Limits connection capacity to only three shops
- Lacks community aspect
Best for: Crest is one of the excellent and budget-friendly Etsy SEO tools for those who are looking to enhance their shop’s performance.
9. EverBee
If you are seeking all-in-one Etsy SEO tools, EverBee is a choice for you, as it concentrates on product trends, store analytics, and keyword insights. Through their Chrome extension, sellers can access sales estimations, conduct quick product research, and track competitors’ performance.
Pricing: Free & Paid ($29.99-99.99/monthly)
Main features:
- Keyword research suite provides valuable insights into how the keywords for the products are performing in search results
- Product analytics assists in tracking sales and revenue and identifying popular products.
- Listing rank tracker useful insights into how the product keywords are performing in search results
- Shop analyzer examines competitors’ listings, showcasing tags, sales data, and more.
- Trademark monitor check your listings to check for any infringements related to trademarked words or phrases
Pros
- Offers responsive and supportive customer service.
- Analyze your shop alongside competitors.
- Has a user-friendly and intuitive interface
- Provides a handy Etsy calculator for new sellers.
Cons
- Requires paid plans for critical data
- Might be slow in loading content
- Lack of accuracy
Best for: This Etsy SEO tool is for sellers who want to discover excellent product ideas or analyze products similar to theirs to make enhancements on their own.
10. MakerWords
Unlike many other Etsy SEO tools mentioned here, MakerWords defines itself solely as a keyword research tool. While it zeroes in on this single feature, it also serves Amazon users and is affiliated with MerchantWords, a leading name in Amazon SEO tools and services. This tool provides an analysis of various phrases. Moreover, it enables a comparison of keyword data between Etsy and Amazon, making it beneficial for those selling on both platforms.
Are you a new Etsy seller and want to sell on multiple platforms? LitCommerce was designed for your needs! You can learn more about how we help you with Etsy integration here.
Pricing: $9.99 per month
Main features:
- Keyword search provides data analysis of keyword search volume, ranking, and search trend
Pros
- Access the Paid Version at a reasonable cost.
- View your Products within Google search results.
- Optimize your data for both Etsy and Amazon platforms.
Cons
- Has no free Trial
- Has no live customer support channels
Best for: This best SEO tool for Etsy is excellent for sellers who aim at specific niches or manage both Etsy and Amazon, seeking detailed insights into how customers search for items.
Best SEO Tools for Etsy – FAQs
Yes. Etsy SEO helps optimize your shop and product pages so they show up better when people look for stuff on Google or Etsy. It helps more buyers spot your items while browsing online on Google or the Etsy website. There are many ways you can use to find the right SEO keywords. Here are some of them you can employ: Etsy SEO is a critical factor in your Etsy shop’s success, so you should optimize it regularly. Here are some tips you can refer to: For more details, you can read our guide on Etsy SEO. If you need Etsy SEO tool free to use, here are some Etsy SEO tools offering a free plan for users:
Find the Best Etsy SEO Tools for Your Business Today
Every Etsy keyword tool has different things it can do and costs differently. So, take your time comparing them to choose the one that fits you best. Finding the right Etsy SEO tools might seem hard, but it’s really helpful. The best tool for you is the one that will offer the features you require to boost visibility at a price that fits your budget. We do hope the list we provide can be a valuable reference for you.
If you need some Etsy SEO tips or other eCommerce tool reviews, check out our Blog. We also have a dynamic community for e-sellers to get updated with the latest news in the industry. Click the link to join us now.
Should you need any assistance or learn more about LitCommerce, contact us anytime! Happy selling!
