12 Best Etsy SEO Tools to Optimize Your Store (2026 Update)

Etsy shoppers find most items by typing a few words into the search bar, so the words in your titles and tags decide whether your listing shows up at all. The best Etsy SEO tools tell you which words buyers use, how many listings compete for them, and which of your listings need work.

With dozens of tools to choose from, picking one can take longer than fixing your listings. We checked 12 Etsy SEO tools, free and paid, on their official pricing pages in October 2026, and compared what each one does, where its data comes from, and what you get for free.

Key takeaways:

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Why Use Etsy SEO tools?

Do you need an SEO tool to sell on Etsy? Not on day one, but it gets hard to manage without one once you have more than a handful of listings. Every new item needs a title and 13 tags, and guessing them one by one takes time. The work also pays off beyond Etsy: if you later use a multichannel listing tool to sell on eBay or Amazon, the same researched titles and tags go with your products.

Here’s what a good tool does for you:

• Shows you the words buyers use. Instead of guessing, you see the exact phrases people type into Etsy search. Longer, more specific phrases, like “gold name necklace for mom,” often bring buyers who are ready to order.
• Helps you fix your listings. The tool checks your titles, tags, and descriptions and points out what’s missing, so shoppers and Etsy search can find your items more easily.
• Tells you what’s working. You see which keywords and listings bring in views and sales, so you can spend your time on the ones that pay off.

Good to know: Most tools show estimates, not Etsy’s real numbers. Etsy Marketplace Insights is the only one that shows Etsy’s own search counts, so it’s the best place to double-check numbers from other tools. And keywords are only part of the picture: the successful Etsy shops we’ve studied pair good SEO with strong products, clear photos, and fast replies to buyers.

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How We Chose the Best Etsy SEO Tools 

On paper, most Etsy SEO tools promise the same things: better keywords, better tags, and more views. The real differences are in the details, such as where the data comes from, what the free plan covers, and what sellers say after months of use. Those details are spread across pricing pages, help docs, and review sites, so we pulled them together in one place.

We started with the tools that show up most often in search results for “Etsy SEO tools.” Then we kept only the ones that still work with Etsy and whose websites and pricing pages were live in October 2026. That’s why tools that are no longer available, such as Crest, aren’t on this list.

For each tool, we collected information from four types of sources:

• Official pricing pages: every plan, free plan limit, and billing option, checked in October 2026
• The tool’s own site and help docs: what it measures and where its numbers come from
• User reviews: recurring praise and complaints on sites such as G2, Capterra, Trustpilot, and Crunchbase
• Independent reviews: hands-on reviews from publishers such as Niche Pursuits, RevenueGeeks, and Growing Your Craft

We then compared every tool on the same five points:

• Data source: whether the numbers come from Etsy, Google, or the tool’s own model
• Free plan: how much you can do before you have to pay
• Etsy-specific features: tag generation, listing audits, and rank checks
• Price: the lowest paid plan, on monthly and yearly billing
• Ease of use: how easy users and reviewers say it is to get started

We applied the same approach to every tool below, and checked every price on the tool’s official pricing page in October 2026.

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Best Etsy SEO Tools for Keyword Research

The best Etsy SEO tools undoubtedly provide sellers with an advantage over others in the market. Using them and defining the keywords your customers use to search for your items can help you get more views on Etsy! 

While numerous Etsy keyword tools are available, each offers distinct features. Here’s a list of Etsy SEO tools that assist in discovering keywords to enhance your product visibility on Etsy search:

1. Alura

Alura describes itself as a platform to research, run, and grow an Etsy shop, and that’s a fair summary. Keyword research is only one part of it. The same dashboard also covers product and shop research, listing optimization, marketing, and profit tracking.

On the homepage, Alura says it tracks more than 100 million Etsy listings and 2.5 million shops. As an Etsy keyword tool, that means its keyword and product data reflect what happens on the marketplace, not on Google. The free plan works from a smaller sample, while the Growth plan and above open the full database.

Main features:

• The Keywords tool shows Etsy search volume, competition, and trends for any keyword, along with related keywords and the listings that rank for it, and lets you check up to 100 keywords at once.
• Listing optimization scores each of your listings, gives step-by-step fixes, and uses AI to rewrite titles, descriptions, and tags that you can publish to Etsy in one click.
• The Products tool helps you browse Etsy listings by estimated sales, revenue, price, category, and reviews to discover profitable products.
• The Shops tool helps you find top shops in your niche and study their sales, estimated revenue, best sellers, and seasonality.
• The Chrome extension adds sales estimates to Etsy search and shop pages and shows keyword data right inside Etsy’s search suggestions.
• A/B testing lets you compare thumbnails, titles, and prices to see which version sells more, starting on the Growth plan.

Pricing:

Pricing Plans
Free	$0/ month - Ideal for new Etsy sellers just getting started
Basic	$7.99/month ($95.88 billed yearly) - Good for small shops that need more daily searches
Growth	$14.99/month ($179.99 billed yearly) - Best for growing Etsy stores
Professional	$29.99/month ($359.88 billed yearly) - Perfect for established Etsy sellers

Pros:

• It’s easy to pick up, even for beginners, and reviewers say its keyword and listing suggestions save hours of research.
• It covers the whole workflow, from keyword research to listings, marketing, and profit tracking.
• Reviewers praise its Pinterest automation most.
• The free plan needs no credit card and has no time limit, so you can try the core tools before paying.
• It connects to Etsy through Etsy’s official login, so Alura never sees your Etsy password.

Cons:

• Occasionally has unexpected disconnections from Etsy stores.
• Occasional bugs, such as listings that won’t publish or a shop analyzer that crashes on large catalogs.
• Sales and revenue estimates aren’t always accurate.
• Many of the most useful tools, such as A/B tests, historical data, and Pinterest scheduling, start at the higher paid plan.

2. EHunt (Formerly EtsyHunt)

EtsyHunt now runs under the name EHunt, and it calls itself an all-in-one tool for Etsy product research and shop operations. If you used EtsyHunt before, the core is the same: research products, keywords, shops, and even Etsy ads from one dashboard.

Beyond research, EHunt has moved into shop operations and AI. It now offers listing optimization, review follow-up reminders, AI title, description, and tag generators, plus an AI image editor and video generator. According to its website, more than 2 million ecommerce sellers use it.

Main features

• The Product research tool shows product details, estimated sales, reviews, and favorites, with filters for category, price, and seven-day sales.
• The Keyword research tool shows keyword analysis, top keyword lists, similar keywords, and product-related keywords, and can analyze up to 100 keywords at once.
• Seller analysis gives you details about any shop’s performance, sales, and best-selling products.
• Etsy listing optimization lets you build and polish a listing inside EHunt, then push it to Etsy in one click (Pro plan and above).
• The Follow-up reminder filters your orders, sends review requests to buyers, and tracks negative reviews.
• Etsy Tracker follows competitor products and shops over time (Pro and Elite plans)
• Etsy extensions (Rank and Tags) offer instant analysis while you browse Etsy

Pricing:

Pricing Plans
Free	$0/ month - Experience product keyword and shop analysis
Basic	$3.99/ month - Helping single-shop seller
Pro	$19.99/ month - Advanced selection for multi-store sellers
Team	$59.99/ month - Designed for team sellers

Pros:

• It makes it easy to spot top-selling products, with estimated sales shown for each Etsy listing.
• The Etsy Rank extension shows sales, tags, and trends right on Etsy pages as you browse.
• It covers product, keyword, shop, and ad research in one place, and its tag analysis stands out.

Cons:

• The amount of data can feel overwhelming, with a lot packed onto one screen.
• Its strongest features, such as tracking and listing sync, start at the Pro plan, so the free and Basic plans feel limited.
• Refunds are limited to payment errors or a first order within 24 hours.
• One account can only be used on one device at a time.

3. eRank

eRank stands out as one of the best Etsy SEO tools for improving your shop’s visibility on the platform. Using eRank for Etsy, you can research keywords thoroughly and choose the most fitting words to refine your product listings.

Where eRank really earns its place is the work after keyword research. Its listing audit grades every listing and flags what to fix, Trend Buzz shows what shoppers are searching for right now, and paid plans add more daily lookups, more connected shops, and more AI Listing Helper uses.

Main features:

• Keyword tool analyzes the top 100 Etsy search results for a keyword, and the bulk version checks up to 20 keywords at once
• Trend Buzz lists trending search terms on Etsy and other marketplaces, updated daily
• Listing audit analyzes every part of a listing, from the title and tags to the description
• AI Listing Helper generates title, description, and tag ideas
• Bulk rank checker shows whether your listings appear on the first two pages of Etsy search for up to 20 keywords (paid plans)
• Competitor sales estimates other shops’ daily, weekly, and monthly sales

Pricing:

Pricing Plans
Free	$0/ month - For new or existing Etsy sellers with 50 active listings
Basic	$5.50/month billed yearly ($65.99/year) - Good for small shops with up to 200 listings
Pro	$7.92/month billed yearly ($94.99/year) - Best for growing stores with up to 4,000 listings
Expert	$22.50/month billed yearly ($269.99/year) - Perfect for large sellers with up to 5,000 listings and 100 shops

Pros:

• A free plan with no time limit and no credit card required.
• It’s built specifically for Etsy search, and the listing audit gives clear grades with fixes you can act on.
• Provides thorough competitor analysis.
• Extra tools include a profit calculator that’s free on every plan and Trend Buzz, which shows what’s trending in Etsy search.

Cons:

• The dense, spreadsheet-like report screens can feel overwhelming for new sellers
• The free plan allows only 5 keyword lookups a day.

4. Marmalead

Marmalead is one of the original Etsy SEO tools, and it now describes itself as AI-powered. Its keyword data comes from the Etsy API and real shopper searches, and it looks forward as well as back: alongside search volume, it shows 12 months of seasonality and a 3-month forecast. That makes it especially useful for planning listings around holidays and busy seasons.

Marmalead now adds a layer of AI on top of its keyword data. Its assistant, Marma, answers questions using your shop data and market data, drafts titles, tags, and descriptions, and summarizes what buyers say in Etsy reviews for products like yours.

Main features: 

• Storm suggests new keyword ideas from a seed phrase, along with trending, popular, and similar searches.
• Analysis tool to learn real-time search volume, keyword engagement, days to ship, market-based pricing, and much more.
• Real Search Volume and Real Engagement show how often shoppers search a phrase and how they interact with the results
• Seasonality shows 12 months of search history plus a 3-month forecast.
• Side-by-side comparison lets you compare keywords, with a long-tail indicator for each one.
• Shop and listing grades give letter grades with suggestions for improvement
• Marma AI drafts titles, tags, and descriptions and summarizes what buyers say in reviews.

Pricing:

Pricing Plans
Monthly	$19/month - Ideal for trying it during a busy season
Quarterly	$18/month ($53 every 3 months) - Good for short-term projects
Annual	$16/month ($190 billed yearly) - Best for sellers who research listings all year
Lifetime	$5/ month or $300 one-time - Perfect for long-term sellers

Pros:

• Combines keyword research, buyer review themes, and listing drafts in one workflow
• Offers an amazing UX with color-coded data metrics
• Seasonality data and forecasts help you plan listings ahead of demand.
• Storm and similar searches make it easy to brainstorm long-tail keywords.
• Shop and listing grades are easy to understand, with clear suggestions for what to fix.

Cons:

• No free plan or trial, and the monthly price is higher than eRank’s paid plans.
• Some search volume estimates are hard to believe, especially for seasonal keywords.
• AI drafts still need checking for accuracy, tag length, and duplicates.

5. Sale Samurai

Sale Samurai describes itself as an all-in-one Etsy SEO platform, and its whole approach rests on one simple idea: make sure there’s real demand before you launch a product. To help you do that, its keyword research pulls from Etsy buyer data and shows each keyword’s monthly search volume and competition.

Additionally, it offers a Chrome extension that helps you find search terms and estimate keyword search volume. The extension works on Chrome, Edge, and Brave, comes with every plan, and shows search volume and keyword data right inside Etsy search. From there, the Listing Creator can write a title and description and fill all 13 tags in one click, which is why the tool is so popular with print-on-demand sellers who list new designs every week.

Main features:

• Keyword research tool shows monthly search volume, competition, and trends from Etsy buyer data, along with low-competition long-tail keywords.
• Listing insights show all listings’ details and generate a score to evaluate your product’s optimization for Etsy SEO.
• A/B Listing Tester compares two versions of a title, photo, or price against live shopper traffic
• Shop Analyzer tracks your revenue, views, favorites, and best-sellers
• Competition Tracker follows rival shops’ listings, prices, and estimated sales
• The Chrome extension shows search volume as you type in Etsy search, flags low-competition niches, and lets you copy tags and titles from top listings in one click.

Pricing:

Pricing Plans
Freemium	$0/month - Ideal for trying it with 20 keyword searches and 10 listing analyses a month
Monthly	$19.99/month - Good for a busy season, with a 3-day free trial
Yearly	$16.65/month ($199.90 billed yearly) - Best for sellers who research all year, with year-round competitor tracking and priority support

Both paid plans come with a 3-day free trial, you don’t need a credit card to sign up, and you can cancel anytime. The pricing page doesn’t mention a refund policy.

Pros:

• Comes with a user-friendly interface
• Presents competitive pricing in comparison to other major companies
• Its long-tail keyword suggestions come with search volume, so you can spot easier phrases quickly.
• It fills all 13 tags in one click, which saves real time on large print-on-demand catalogs.
• The A/B Listing Tester lets you test changes on live Etsy traffic, which few rival tools offer.
• A free plan, plus a free extension that works on Chrome, Edge, and Brave.

Cons:

• It doesn’t show revenue estimates for listings or shops.
• It can’t pull tags in other languages, which limits it for shops selling outside English-speaking markets.

6. KeySearch

KeySearch calls itself the most affordable SEO tool for fast-growing sites. Unlike the other tools on this list, it isn’t built for Etsy. Instead, it’s a general SEO tool for websites and blogs, positioned as a simpler, cheaper alternative to Ahrefs and Semrush.

For Etsy sellers, the main draw is its free Etsy keyword tool, which suggests keywords and tags based on Etsy’s own recommendations. The catch is the data behind it: search volume comes from Google Ads, so it tells you how often people search a phrase on Google, not inside Etsy

KeySearch makes sense if you also run a website or blog for your brand. In that case, its rank tracking, SEO audits, and AI content assistant can help you bring traffic from Google to your shop

Main features:

• Keyword research shows search volume, keyword difficulty, and long-tail ideas, with 200 or 500 searches a day depending on your plan
• Free Etsy keyword tool suggests Etsy keywords and tags based on Etsy’s recommendations
• Competition analysis offers a precise difficulty score for a keyword and conducts a comprehensive analysis of the first-page search results. You can also check competition for multiple keywords simultaneously.
• Rank tracking automatically tracks your rankings and offers insights into backlinks, organic keyword rankings, and more for any website.
• AI Content Assistant helps you write and optimize blog posts
• YouTube research and SEO audits help with video content and website health

Pricing:

Pricing Plans
Etsy keyword tool	Free - Ideal for quick Etsy keyword and tag ideas
Starter	$20/month ($240 billed yearly) - Good for sellers with one website, with 200 keyword searches a day
Pro	$40/month ($480 billed yearly) - Best for sellers running several sites, with 500 searches a day and Foresight AI

Pros:

• Comes at an affordable price
• Offers an intuitive and user-friendly interface
• Competitor analysis shows which keywords a rival website ranks for, along with its estimated traffic.
• Works well in finding low-competition keywords
• Keyword research, rank tracking, audits, and AI writing in one plan, which helps if you also blog.

Cons:

• Search volume comes from Google, not Etsy, so treat it as a rough signal only.
• No Etsy listing audit or Etsy rank tracking
• Daily search limits and limited AI credits on both plans.

7. Koalanda

Most Etsy keyword tools ask you to trust their numbers, but Koalanda puts accuracy first. Built on Etsy API data and machine learning, it reports that its listing sales history is about 89% accurate and its keyword scores about 90%. These are Koalanda’s own figures, not independent tests.

Instead of a raw search count, each keyword gets a Search Score that blends search volume, click-through rate, and engagement.

Main features:

• Keyword research offers relevant keywords with their search trends and competition
• Etsy Keyword Tool gives each keyword a Search Score that combines search volume, click-through rate, and engagement
• The Product research tool shows top listings with their estimated sales and prices, so you can spot new product niches.
• Competitor research shows the top-selling products and keywords of any Etsy shop, along with a year of its sales history.
• The Listing Editor flags missing or irrelevant tags and saves your changes straight to Etsy.
• Free tools include Etsy Keyword Trends, Top Etsy Shops, Top Etsy Products, and Etsy Buyer Check.

Pricing:

Pricing Plans
Free	$0/month - Ideal for trying it, with limited searches and up to 5 connected shops
Monthly	$11.99/month - Good for a short project, with unlimited searches
Quarterly	$9.99/month ($29.97 every 3 months) - Best for seasonal sellers
Yearly	$5.99/month ($71.88 billed yearly) - Perfect for sellers who research all year

Every paid plan includes all features, unlimited searches and keyword lists, and up to 5 connected shops. You don’t need a credit card to sign up, and the pricing page doesn’t list a refund policy.

Pros:

• Offers an affordable, all-inclusive SEO solution
• The Listing Editor highlights errors and suggests fixes for your listings
• A clean, focused interface that’s quick to learn.
• Several free research tools you can use without paying.

Cons:

• The Search Score isn’t a search count, so you can’t compare it directly with other tools.
• Provides basic keyword and market research without any extraordinary features.
• Lacks live customer support service.
• Fewer extras than all-in-one tools, with no Chrome extension, AI writing, or rank tracking.

Are you a new Etsy seller and want to sell on multiple platforms? LitCommerce was designed for your needs!

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Best Etsy Tag Generator for SEO Optimization

Once you know your keywords, these tools help you turn them into 13 tags and a title, then check whether the listing holds up against competitors. For ideas on which tags work in popular categories, see our list of the best Etsy tags.

8. Merch Titans 

Merch Titans is best known in print-on-demand circles as upload software for Amazon Merch on Demand, and it now supports six print-on-demand platforms. Etsy isn’t one of them, so its paid plan won’t help you publish on Etsy.

So why is it on this list? Alongside its paid software, Merch Titans offers free Etsy tools, and its Etsy Tag Generator is one of the quickest ways to fill a listing’s tags for free.

Main features:

• Etsy Tag Generator creates 13 tags from a single keyword, based on Etsy search data
• Etsy Keyword Research finds popular Etsy search terms, with a focus on custom shirts and print-on-demand products
• Etsy Fee Calculator estimates your fees and net profit per sale, including Offsite Ads
• Trademark Checker flags protected words before you publish a design
• AI Listing Optimizer scores your listing and suggests improvements
• All Access Pass (paid) bulk-uploads designs to 6 print-on-demand platforms, with AI-written SEO and trademark scanning

Pricing:

Pricing Plans
Monthly	$39.99/ month - full access
Annual	$359.91/ year - Get 20% off

Pros:

• The Etsy tag generator and keyword tool are free, and a free account needs no credit card.
• Its built-in trend analysis helps sellers spot new print-on-demand niches.

Cons:

• The tag generator doesn’t show search volume or competition for its tags.
• The paid plan doesn’t publish to Etsy, so Etsy-only sellers get value only from the free tools.

9. RankHero (formerly EtsyCheck)

RankHero started life as EtsyCheck and took its new name in May 2025. This tool is a powerful set of tools tailored for Etsy sellers. It offers a range of features focused on enhancing listings’ titles, tags, descriptions, and overall keyword optimization. Also, this tool provides insights into Etsy SEO practices and help sellers identify relevant, high-performing keywords to boost their rankings.

Main features:

• Tag generator provides data on competitor tag usage frequency.
• Listing Studio uses AI to write titles, tags, and descriptions that you can copy into Etsy.
• The Listing Analyzer compares your listing with top-ranking listings for the same keyword.
• Rank Check shows where a listing ranks in the top 100 results for a keyword, with a filter by shop country.
• Niche Finder and Etsy Trends help you spot new product ideas (Business plan and above).
• Extra tools include Best Sellers, Buyer Check, Shop Analyzer, and a Profit Calculator.

Pricing:

Pricing Plans
Free	$0/month - Ideal for trying it, with 3 uses a day on most tools and 1 linked shop
Side Hustle	$5.99/month ($71.88 billed yearly) -  Good for small shops, with 25 uses a day and up to 3 shops
Business	$9.99/month ($119.88 billed yearly) - Best for growing stores, with 100 uses a day, up to 10 shops, and RankHero AI
Enterprise	$29.99/month ($359.88 billed yearly) - Perfect for large sellers, with 300 uses a day and up to 25 shops

There’s no free trial, and subscriptions are generally non-refundable, although you can contact support within the first 7 days if something goes wrong. You can cancel anytime, and your plan stays active until the end of the billing period.

Pros:

• Simple, uncluttered tools that are easy to learn and use.
• One of the lowest entry prices on this list.
• A free plan with no time limit lets you test every core tool.
• Offers Niche Finder tool that helps sellers discover trending but less saturated product ideas.
• RankHero AI helps you write optimized titles, descriptions, and tags (Business plan and above).

Cons

• Limits advanced features unless subscribed to a premium version.
• Relies on data accuracy, which can be inconsistent or delayed.
• The Tag Generator labels competition as low, medium, or high instead of showing exact numbers.
• Focuses solely on Etsy, which might not suit multi-platform sellers.

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Best SEO Tools for Etsy Shop Analytics

Keyword tools tell you what the whole market is searching for. The tools in this section look closer to home: Etsy’s own search data, your shop’s performance, and how similar listings are selling.

10. Listadum

Once your shop has dozens of listings, the hard part is no longer finding keywords but keeping every listing in good shape. That’s the problem Listadum is built for. It describes itself as a shop and listing manager for Etsy sellers whose catalogs have grown too big to edit by hand.

Main features:

• Performance monitoring tracks views, visits, and conversion rates, and flags listings to promote or fix
• Listing completion score rates every listing from 0 to 100
• Automatic issue detection flags problems that could hurt your sales
• Profit tracking shows your real profit after costs
• Listing editor and Bulk Edit update titles, tags, and descriptions across hundreds of listings, with keyword demand shown as you work
• Shop Tracker follows competitor shops over time

Pricing:

Pricing Plans
Free	$0/month - Ideal for checking listing scores and getting a shop critique
Starter	$10/month(120 billed yearly) - Good for small shops that want keyword data and AI help
Growth	$20/month(240 billed yearly) - Best for growing shops with large catalogs
Max	$100/month(1,200 billed yearly) - Perfect for high-volume sellers, with a monthly consultation call included

Pros:

• Users find it easy to use, even as beginners.
• It shows what needs fixing and lets you edit the listing in the same place.
• The free plan includes listing scores, a shop critique, and the Chrome extension.
• Several reviewers describe the support team as quick and helpful.

Cons:

• Prices are per shop, so sellers with several shops pay more.
• Optimizing a large catalog of older listings still takes time.
• AI tools need credits, which only come with paid plans.

11. EverBee

EverBee is a product research and analytics tool for Etsy sellers. It works mainly through a Chrome extension that shows estimated sales and revenue for the listings you see in Etsy search, so you can tell which products sell before you design your own.

Main features:

• Keyword research suite provides valuable insights into how the keywords for the products are performing in search results
• Product analytics shows estimated sales, revenue, and conversion rate for Etsy listings (sales and revenue on paid plans)
• Listing rank tracker shows how your listings rank for their keywords
• Shop analyzer examines competitors’ listings, showcasing tags, sales data, and more.
• Trademark monitor checks your listings for trademarked words or phrases
• Tag Analyzer shows the tags competing listings use (paid plans)
• AI Actions and MCP access send your designs or data to AI assistants such as ChatGPT, Claude, or Gemini (paid plans)

Pricing:

Pricing Plans
Hobby	$0/ month - Experience keyword research and analytics tools
Growth	$24.99/month ($299 billed yearly) - Best for sellers who research products regularly, with full sales data and unlimited keyword research
Business	$69/month ($828 billed yearly) - Perfect for larger shops and teams, with unlimited AI Actions, favorites, and store connections

Pros:

• Offers responsive and supportive customer service.
• Analyze your shop alongside competitors.
• Very quick to set up: install the extension, connect your shop, and start browsing.
• Has a user-friendly and intuitive interface.
• Provides a handy Etsy calculator for new sellers.
• Sales and revenue estimates right inside Etsy search make product research fast.

Cons:

• Requires paid plans for critical data.
• Sales figures are estimates, and some sellers report overestimates on low-volume listings.

12. Etsy Marketplace Insights

Before you pay for any of the tools above, it’s worth knowing that Etsy already gives you one for free. Marketplace Insights sits inside Shop Manager under Stats, and it’s the only tool here that shows Etsy’s real search counts rather than an estimate. That makes it the best free Etsy SEO tool for double-checking a keyword before you build a listing around it.

Main features:

• Search counts: how many times shoppers searched a phrase on Etsy in the last 30 days.
• Listing counts: how many listings compete for that phrase.
• Related and trending searches: new phrases to consider for tags.

Pricing  

Pricing Plans
Standard	Free - 15 searches a week
Etsy Plus	$10/mo - Unlimited searches, plus other Etsy Plus perks

Pros:

• Shows Etsy’s own numbers, so you can double-check other tools against it.
• Free and already inside your Shop Manager.
• The simplest tool on this list.

Cons:

• You need an Etsy shop to use it.
• No tag generator, listing audit, or rank tracking.

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How to Choose the Right Etsy SEO Tool for Your Shop

After reading through 12 tools, it’s easy to feel you need several of them.

But there’s no single Etsy SEO tool that works best for every seller. A new shop with a handful of listings needs something quite different from a busy print-on-demand store or a seller who’s still looking for the right product. That’s why it helps to think about your own shop first and pick the tool that fits it, rather than the one with the longest feature list.

• If you’re just starting out

When you’re just opening your shop, you probably have a few listings and a tight budget, so you don’t need to pay for an Etsy SEO tool yet. Start with Etsy Marketplace Insights, which is free and shows Etsy’s own search numbers. Then add eRank’s free plan for keyword ideas and listing audits on up to 50 listings. When you outgrow these limits, eRank’s paid plans start at $5.50 a month.

• If you sell print-on-demand or manage a big catalog

If you sell print-on-demand, you may add dozens of designs every week, and each one needs a title and 13 tags. In that case, speed matters more than deep analysis. Sale Samurai’s Listing Creator fills all 13 tags in one click, while RankHero’s Business plan is a cheaper option at $9.99 a month when billed yearly, with up to 100 uses a day on its tag and title tools.

• If you’re looking for your next product

If you’re still deciding what to make next, you need to know which products are already selling, not just which keywords are popular. EverBee shows estimated sales right inside Etsy search on its paid plans, while EHunt’s product research filters help you spot products with room to grow. Just remember that both tools show estimates, not exact sales.

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How to Maximize the Benefits of Etsy SEO Tools

It’s not solely about targeting the most popular search terms and hoping to compete with the big fish right out of the gate. It’s about understanding your audience and offering the product information they seek. Keeping this in mind, here are some effective tips for utilizing Etsy SEO tools that you can implement.

Tips for using SEO tools for Etsy effectively

• Monitor keyword trends regularly: Stay updated with popular and relevant keywords in your niche. Set a schedule (e.g., weekly or monthly) to review trending keywords using your preferred SEO tool.
• Analyze competitors: Use competitor analysis features of these Etsy SEO tools to identify what keywords successful shops are using. Look for patterns and find gaps where you can optimize your listings to stand out.
• Optimize listings consistently: Regularly update your product titles, descriptions, and tags based on the insights you gather. SEO isn’t a one-time task; it requires continuous tweaking to stay relevant. If you sell on more than one channel, an Etsy integration lets you apply those tweaks to every listing at once.
• Test before you commit: Tools such as Sale Samurai and Alura let you A/B test titles or photos on live traffic, so you can keep the version that performs better
• Use your own data: Check traffic, conversion rates, and keyword performance to see which listings need work and which keywords bring in buyers. Etsy Stats is a free place to start.

Common mistakes to void

Even with the right tool, a few habits can hold your shop back. The most common one is trusting a single number. Tools report different kinds of numbers for the same keyword, so compare options within one tool and double-check your top pick in Etsy Marketplace Insights. Other mistakes, such as keyword stuffing or weak product photos, have more to do with your listings than your tools, and our guide on how to rank on Etsy’s first page covers them in detail.

Combining multiple tools for optimal results

Most small shops only need one tool plus Etsy’s free data. As your shop grows, pairing two tools can fill the gaps:

• Keyword research + product research: Use eRank or Marmalead to find keywords, then EverBee to check which products in that niche actually sell.
• Listing optimization + shop analytics: Use eRank’s listing audit to fix individual listings, then Listadum to track how your whole shop performs after the changes.

Of course, SEO tools only cover one part of running an Etsy shop. As your orders grow, jobs like printing shipping labels, keeping your books, and replying to buyers start to take up more of your day, and that’s where the best Etsy seller apps can lighten the load.

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Best SEO Tools for Etsy – FAQs

• Does SEO work on Etsy?

  Yes. Etsy SEO helps optimize your shop and product pages so they show up better when people look for stuff on Google or Etsy. It helps more buyers spot your items while browsing online on Google or the Etsy website.

• How do I find the right keywords for SEO on Etsy?

  There are many ways you can use to find the right SEO keywords. Here are some of them you can employ:

  • Discovering basic keywords 
  • Checking Etsy suggestions
  • Looking at what words competitors use
  • Using Etsy SEO tools for keyword research
• How can I optimize SEO on Etsy?

  Etsy SEO is a critical factor in your Etsy shop’s success, so you should optimize it regularly. Here are some tips you can refer to:

  • Keep refreshing your product descriptions often

  • Include your top Etsy words in your listings

  • Max out with 13 tags for each item

  • Promote your store to get inbound links

  • Get backlinks to your Etsy shop

  • Use social media to help people easily find your Etsy shop

  For more details, you can read our guide on Etsy SEO.

• What are free Etsy SEO tools?

  If you need Etsy SEO tool free to use, here are some Etsy SEO tools offering a free plan for users:

  • EtsyHunt
  • eRank
  • eSale
  • Alura
  • Marmalead
  • KeySearch
  • Koalanda

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Find the Best Etsy SEO Tools for Your Business Today

There’s no single best Etsy SEO tool. If you’re just starting, Etsy Marketplace Insights and eRank’s free plan cover most of what you need. If you list new designs every week, Sale Samurai or RankHero save the most time. If you’re still looking for your next product, EverBee and EHunt show what’s already selling. 

Whichever tool you choose, check your final keywords against Etsy’s own data, and revisit your listings every month or so. For more guides on growing your shop, browse our Etsy selling guides.

And once your listings rank well on Etsy and you’re ready to sell on more channels, contact us to see how LitCommerce can help.