Thinking of selling on Etsy? If you’re an artist with a unique answer to “Is it worth selling on Etsy?”, you’re ready for the next step: finding the right products to sell. A list of best-selling items on Etsy can be a great starting point for product brainstorming.
Founded in 2005, Etsy has grown into a global marketplace for independent artists, crafters, and collectors. In July 2023, the platform attracted 467.8 million visitors, connecting people through handcrafted and vintage items. This makes Etsy one of the most lucrative online marketplaces.
In this article, we’ll explore the 15 best-selling items on Etsy that offer a balance of profitability and popularity, perfect for new sellers.
Let’s get started to find Etsy best-seller items!
What to Sell on Etsy: 15 Best Selling Items on Etsy
So, besides avoiding the prohibited items to sell on Etsy, which products should you go for? Let’s walk through the 15 kinds of items that are sold best on this marketplace.
1. Jewelry
Jewelry has consistently been a top-selling category on Etsy due to its wide appeal and the platform’s focus on unique, handcrafted items. According to Etsy Shopper Search Trend, jewelry items are among the most searched-for items on the platform. With hundreds of thousands of jewelry sellers, the category remains highly competitive yet rewarding for those who offer distinctive designs.
The top-selling items on Etsy’s jewelry category include:
- Personalized necklaces
- Minimalist rings
- Custom bracelets
- Birthstone earrings
Tips for success: To stand out in the crowded jewelry market, focus on personalization and customization. Offering engraved names or birthstones can boost appeal. Ensure your product photos are clear, showcasing the craftsmanship and uniqueness of your pieces. Leverage Etsy SEO by using keywords like “handmade,” “personalized,” and “custom.”
Top shops:
- CaitlynMinimalist
- GLDNxLayeredAndLong
- MignonandMignon
Just start on Etsy? Don’t forget to check out top Etsy SEO tools to use the right keywords for your listings and help your customers easily find your products.
2. Home & Living
The home & living product thrives on Etsy due to the growing demand for unique, handmade home décor and functional items. In 2023, Etsy reported a surge in interest in home products, especially those focused on sustainability and minimalism. With over $500 million in sales from this category, it’s one of the most lucrative sectors on the platform.
Top-selling products:
- Handmade candles
- Custom furniture
- Wall art and prints
- Throw pillows
Tips for success: Focus on quality and aesthetics. Clear, well-lit photos are essential for home décor items, as buyers need to visualize them in their spaces. Incorporating trends like sustainable materials, minimalism, or vintage designs can attract more buyers. Use keywords like “eco-friendly,” “boho,” or “vintage-inspired.”
Top shops:
- TheLittleFlowerSoapCo
- NorthwindSupply
- TheRusticHomeBoutique
3. Craft Supplies & Tools
The craft supplies & tools category is one of Etsy’s most in-demand areas, thanks to the rise of DIY culture. Whether it’s for hobbyists or professionals, supplies for crafts are essential to fueling Etsy’s creative community. In 2022, Etsy reported that this category contributed heavily to its sales growth, particularly for items like fabric, beads, and tools.
Top-selling products:
- Yarn and fabrics
- Jewelry-making tools
- Beads and charms
- Sewing patterns
Tips for success: Offer a variety of products and bundle items like craft kits, which appeal to beginners and experts alike. Make sure to use detailed descriptions so buyers understand the sizes, materials, and use of each tool or supply. Stock up on trending items like eco-friendly materials, which are gaining popularity. Use keywords like “DIY,” “craft kit,” and “beginner-friendly.”
Top shops:
- Beadboat1
- TheWoodenHare
- FabricBistro
4. Wedding
The wedding industry is massive—the wedding market in the United States alone is estimated to be worth $73.6 billion! Add in the overall cost of decor, favors, and stationery, which, according to Wedding Wire, comes to $2,460 per wedding. This is reflected in the size of the Etsy wedding market.
Top-selling products:
- Custom wedding invitations
- Personalized wedding favors
- Bridal accessories (hairpieces, veils)
- Wedding signage and decorations
Tips for success: Offering personalization is crucial in the wedding category. Brides and grooms look for items that reflect their style and theme. Offering different font styles, colors, and materials can give you an edge. Showcase items in styled photoshoots that give buyers a sense of how they could fit into their wedding. Keywords like “custom wedding,” “personalized,” and “bridal” can help improve search visibility.
Top shops:
- ModParty
- MintyPaperieShop
- MarryMePaperBoutique.
5. Art & Collectibles
Etsy’s art & collectibles category has grown significantly, with buyers seeking one-of-a-kind art pieces or collectibles that can’t be found elsewhere. Statista reports that this category experienced a sales boost of over 30% during the pandemic, with wall art and prints leading the charge. Art buyers on Etsy value originality and authenticity.
Top-selling products:
- Original paintings
- Digital prints and illustrations
- Handmade sculptures
- Collectible vintage items
Tips for success: Focus on niche markets—whether it’s modern abstract paintings or vintage film posters, standing out requires a unique offering. Offer a mix of price points to attract both casual buyers and serious collectors. Use high-quality images and detailed descriptions to communicate the story behind each piece. Keywords like “limited edition,” “handmade art,” or “vintage collectible” can help attract the right buyers.
Top shops:
- HausAndHues
- CarriageHousePrints
- TheRetroPoster
6. Accessories
The Electronics & Accessories category has seen a steady rise in popularity as Etsy customers look for custom accessories that aren’t available through mass-market retailers. According to Etsy’s 2022 Seller Handbook, tech accessories, particularly those designed for personalization, are among the top sellers in this category. With the ever-increasing use of gadgets, the demand for these products remains high.
Top-selling products:
- Custom phone cases
- Laptop decals
- Wireless charger stands
- Personalized headphones
Tips for success: To thrive in this category, focus on customization and functionality. Offer products that allow for personalized designs, such as engraved names or unique artwork. Ensure that your products are durable and compatible with popular gadgets, and clearly list specifications in the product descriptions. Keywords like “custom tech accessories,” “personalized phone case,” or “wireless charger” can help boost your listings.
Top shops:
- ThinkPinkBows
- LoveLinax
- CaSales.
7. Clothing
Clothing remains a best-selling category on Etsy, especially because shoppers are looking for unique and personalized options they won’t find in major retail stores. In Etsy’s 2023 Marketplace Insights, the demand for eco-friendly, sustainable clothing and personalized items, such as custom t-shirts, was a key trend, attracting thousands of buyers.
Top-selling products:
- Custom t-shirts
- Hand-knit sweaters
- Embroidered jackets
- Vintage-inspired dresses
Tips for success: For success in the clothing category, personalization is key. Custom clothing items, particularly those that allow buyers to add names, dates, or other unique touches, perform well. Offering sustainable materials or inclusive sizing can also help attract a broader audience. Clear size charts and detailed material descriptions are essential. Keywords like “personalized clothing,” “eco-friendly fashion,” and “vintage-inspired” will help your products stand out.
Top shops:
- Printful
- MiaKraftsShop
- ConfettiMommaParty
8. Graphic designs & printables
The Graphic Designs & Printables category has surged in popularity as buyers seek quick, customizable digital products. These items are highly appealing because they are cost-effective and can be instantly downloaded. Etsy’s 2022 Report highlighted printables as one of the fastest-growing categories, with wall art, planner templates, and wedding invitations leading the charge.
Top-selling products:
- Printable wall art
- Planner templates
- Wedding invitations
- Social media templates
Tips for success: Offering digital downloads can be incredibly profitable since it eliminates shipping costs. Focus on providing easy-to-edit, high-quality designs. Be sure to target specific niches like home décor, event planning, or small business needs. Use keywords like “instant download,” “printable wall art,” and “custom planner templates” to optimize for search.
Top shops:
- PrintableWisdom
- OhHappyPrintables
- PaperandThings
9. Paper & Party Supplies
Paper & Party Supplies is a top-selling category on Etsy due to the continuous demand for unique, customizable party decorations, invitations, and stationery. According to Etsy’s 2023 Trend Report, customers are increasingly seeking personalized and themed party supplies, especially for events like weddings, birthdays, and baby showers. The handmade and tailored touch that Etsy sellers provide sets this marketplace apart from larger retailers.
Top-selling products:
- Custom invitations
- Party banners and decorations
- Personalized thank-you cards
- Cake toppers
Tips for success: Focus on customization and seasonal trends. Offering theme-based party supplies for holidays, weddings, and other major events can drive sales year-round. High-quality images and customizable options (e.g., fonts, and colors) will make your products more appealing. Include keywords like “personalized party supplies,” “custom invitations,” and “wedding stationery.”
Top shops:
- ModParty
- PompAndPaper
- Glambanners
Related reading: 33+ Digital Products to Sell on Etsy
10. Toys & Games
The Toys & Games category is growing in popularity as parents and gift buyers seek out handmade, unique, and eco-friendly toys for children. As per Statista’s 2022 Etsy report, sales for personalized and wooden toys have increased significantly, as buyers look for safer, non-toxic, and educational alternatives to mass-produced products.
Top-selling products:
- Handmade wooden toys
- Custom plush toys
- Puzzle games
- Montessori-style educational toys
Tips for success: Safety and sustainability are major selling points for toys on Etsy. Ensure your toys are made from child-safe materials and highlight any eco-friendly aspects of your products. Be sure to target specific niches, such as educational or Montessori toys, which are particularly popular with Etsy buyers. Keywords like “handmade wooden toys,” “personalized plush toys,” and “Montessori toys” can help improve search visibility.
Top shops:
- BannorToys
- LittleSaplingToys
- HappywoodGoods
11. Bath & Beauty
The Bath & Beauty category continues to be a top seller on Etsy, with a growing interest in natural, organic, and handmade beauty products. Etsy’s 2023 Buyer Survey highlighted an increasing shift towards self-care, with bath bombs, natural skincare, and aromatherapy products among the top choices. Buyers are willing to pay a premium for products that promise luxury and sustainability.
Top-selling products:
- Handmade soaps
- Bath bombs
- Organic skincare
- Natural perfumes
Tips for success: Prioritize natural ingredients and emphasize any eco-friendly packaging. Buyers are drawn to products that are good for both their skin and the environment. Provide detailed descriptions of the ingredients and their benefits, and include luxurious, calming images. Use keywords like “organic skincare,” “natural bath products,” and “handmade beauty.”
Top shops:
- HerbivoreBotanicals
- ApsleyAustralia
- MidnightMelts
12. Books, Movies & Music
The Books, Movies & Music category thrives on Etsy, especially with the increasing demand for vintage, rare, and personalized items. Etsy buyers often look for collectibles or handmade goods related to their favorite books, movies, and music, making this category highly niche yet rewarding. Etsy’s 2022 Data Report highlights the growing trend of custom book covers, movie memorabilia, and unique vinyl records.
Top-selling products:
- Custom book covers and sleeves
- Vintage vinyl records
- Movie posters and memorabilia
- Personalized journals
Tips for success: Focus on personalization and rarity. Offering limited edition or one-of-a-kind items related to popular franchises or artists can give you an edge. Be sure to highlight the uniqueness of your products and target collectors by using specific keywords like “vintage vinyl,” “custom book sleeve,” and “limited edition movie poster.”
Top shops:
- JuniperBooks
- TaprootVideo
- BlackDogPrint
13. Bags & Purses
Bags & Purses has become a best-selling category on Etsy due to the platform’s focus on handmade, unique, and eco-friendly designs. Etsy’s 2023 Insights show that shoppers are increasingly interested in custom bags, especially tote bags and crossbody purses made from sustainable materials like recycled fabrics or leather alternatives.
Top-selling products:
- Personalized tote bags
- Hand-stitched leather purses
- Crossbody bags
- Upcycled fabric bags
Customization and sustainability are key to standing out in this category. Offer personalization options, such as initials or names, and focus on eco-friendly materials to tap into the growing demand for sustainable fashion. Use keywords like “personalized tote bag,” “handmade purse,” and “eco-friendly bags” to improve search rankings.
Top shops:
- BagyBagy
- LeaflingBags
- Pegai
14. Pet Supplies
The Pet Supplies category is booming on Etsy, with pet owners seeking unique and personalized items for their furry friends. In Etsy’s 2023 Pet Trends Report, it was noted that buyers are looking for custom pet accessories, particularly items that reflect the bond between them and their pets. This makes personalized pet beds, collars, and feeding stations some of the most popular items.
Top-selling products:
- Personalized pet collars
- Custom pet beds
- Handmade pet toys
- Pet clothing
Tips for success: Personalization is essential in this category. Pet owners love items that feel tailored to their pets, such as collars with their pet’s name or custom beds with unique designs. Focus on creating high-quality, durable products and include clear sizing options. Keywords like “custom pet collar,” “personalized pet bed,” and “handmade pet accessories” will help boost visibility.
Top shops:
- TheFurryTailor
- MakeThemFetch
- HappyPawsStore
15. Shoes
The Shoes category has become a top seller on Etsy, particularly because of the rise in demand for handmade, customized, and eco-friendly footwear. Etsy’s 2022 Marketplace Insights revealed a significant spike in buyers looking for personalized or artisan-crafted shoes, such as custom sneakers and hand-painted boots, offering a unique touch that mass-produced options can’t provide.
Top-selling products:
- Hand-painted sneakers
- Custom leather boots
- Eco-friendly sandals
- Embroidered flats
Tips for success: Focus on customization and comfort. Offering custom sizing or hand-painted designs can set you apart. Make sure to include detailed product descriptions and sizing charts to avoid returns. Use high-quality photos that show different angles of the shoes and consider offering eco-friendly materials. Keywords like “custom shoes,” “hand-painted footwear,” and “eco-friendly sandals” can improve your shop’s visibility.
Top shops:
- TheDrifterLeather
- MacaroonKids
- ZelmaRose
Best Selling Items on Etsy: FAQs
- What is the most popular item sold on Etsy?
Among million of items from thousands of shops on this marketplace, crafts and supplies are some of the best selling items on Etsy.
If you are about to create an Etsy shop and want to benefit from this category, browse Etsy products with the most sales listed as follows:
- Stickers;
- Beads, stones, hooks, and claws;
- Antique charms;
- Craft kits.
- What sells easiest on Etsy?
The 10 easiest things to sell on Etsy are:
- Jewelry;
- Stickers;
- Craft Supplies;
- Wedding Stationery;
- Vintage items;
- Accessories;
- Personalized Clothing;
- Craft Kits;
- Home & Livings;
- Graphic designs and printables.
Scroll up a little for best practices when selling on Etsy, or click here to find out the amazing tips for each item in this Etsy popular products list.
- What is the most profitable thing to sell on Etsy?
Known as the wonderland for handmade items and vintage treasures, Etsy is not a perfect place to launch a profitable online business for some people. That’s not true! You can always earn heaps of money, providing that your products meet the demand of certain targeted audiences.
The Etsy product ideas below might be your optimal answer to this nerve-wracking question:
- Handmade Jewelry;
- Stickers & Personalized cards;
- Art & Collectibles;
- Personalized t-shirts;
- Custom mugs;
- Digital Art.
- Is selling on Etsy worth it?
We do think it’s worth selling on Etsy. There is more than one reason you should start creating a shop on Etsy. Let’s check them out:
- Low investment: Etsy fee structure might confuse eCommerce novices initially, but creating an Etsy store (and maintaining it) doesn’t cost much. Besides listing, transaction fees, and advertising fees, you don’t have to pay any monthly subscription charge.
- Powerful tools to promote your business: When selling on Etsy, you can bring your products closer to potential buyers by applying best practices that align with the powerful Etsy SEO. Besides that, if you want to go big with Etsy, offsite ads can spread your brands to places in the digital world.
- Possible brand building with personalized storefront: Etsy pattern allows you to add personal taste to your brand and make it stand out from thousands of online stores.
Best Selling Items on Etsy: Final Words
On Etsy, there are numerous chances for low-effort, high-reward products. Finally, the best-selling items on Etsy are something that combines your skills and passions with a buyer’s requirements. So perform research on things to sell on Etsy, set aside some time to prepare by locating reputable manufacturing partners and materials, and then be ready to action!
Suppose you currently have these kinds of items and selling them on your website; it’s the best time to expand your business by integrating your store into Etsy like WooCommerce Etsy Integration or Shopify Etsy Integration. LitCommerce is a multi-channel selling expert that can help you sell on the top global marketplaces without knowing a line of coding.
Contact the 24/7 customer support team for further information.
Good luck!
