If you want to succeed on Etsy, knowing the best selling items on Etsy is one of the smartest moves you can make.
Since its launch in 2005, Etsy has grown into a global marketplace with over 91.5 million active buyers as of 2024. It’s become the go-to platform for handmade, vintage, and craft-related products, from art and jewelry to home décor and DIY supplies.
Finding the right answer for “What to sell on Etsy” is key. In this article, we’ll dive into what’s trending and why these products are thriving, across 15 of Etsy’s most popular and profitable categories. Whether you’re just starting out or looking to scale your shop, these top selling items on Etsy 2025 offer valuable insight into where the real sales are happening.
Let’s dive in.
100 Best Selling Items on Etsy Across Categories
Let’s take a closer look at the best selling items on Etsy in each category that consistently outperform the rest year after year.
Category | Etsy top selling items |
Jewelry | Birth flower ring, personalized name necklaces, hoop earrings, chain necklace, silver bracelet, birthstone earrings, body jewelry |
Home & Living | Wooden name sign, custom baby name blanket, wall hanging decor, neon signs, farmhouse wall decor, custom pillow |
Art & Collectibles | Wall art, pet portrait, faceless portrait, printable wall art, digital illustrations, vintage collectible, original painting on canvas |
Craft Supplies & Tools | Stones, charm jewelry, sewing patterns, beads, crochet pattern, knitting pattern, wax stamp wedding |
Wedding | Wedding gift, wedding decorations, personalized wedding favors, custom wedding invitations, wedding cake topper, bridal accessories |
Clothing | Sweaters, custom t-shirts, jackets, pyjama set, vintage dress, hoodie |
Accessories | Photo keychain, leather keychain, key holder, badge card |
Toys & Games | Puzzles, dolls, plush toys, montessori-style educational toys, board game, slime, wooden toys |
Pet Supplies | Pet clothing, pet tag, pet bed, custom pet collar, dog leashes |
Electronics & Accessories | Car accessories, iPhone case, watch band, phone stand, mouse pads, chargers, keyboard |
Bath & Beauty | Facemask, nails press on, handmade soap, bath bombs, hair care |
Books, Movies & Music | Book marks, book cover, vintage book, book sleeve, movie poster, vinyl records, personalized journal |
Bags & Purses | Travel bag, crossbody bag, clutches bag, backpack for school, fabric bag, wallet, tote bag |
Shoes | Custom shoes, slipper, boots, sneakers, sandal heels |
1. Jewelry
- Average monthly views: 1,539,276
- Average monthly favorites: 48,857
- Average monthly shop sales: 475,808
- Average price: 377
*Data above are based on top 200 jewelry listings analyzed on Etsy
Jewelry has consistently been the hottest-selling item on Etsy due to its wide appeal and the platform’s focus on unique, handcrafted items. According to the Top Etsy Searches Report, jewelry items are among the most searched-for items on the platform. With hundreds of thousands of jewelry sellers, the category remains highly competitive yet rewarding for those who offer distinctive designs.
Besides, personalized pieces like name necklaces or birth flower rings thrive as thoughtful gifts, while everyday staples such as hoop earrings and chain necklaces remain evergreen favorites. At the same time, more niche items like body jewelry and birthstone earrings highlight the category’s diversity and ability to cater to unique shopper preferences.
The top selling items on Etsy’s jewelry category include:
- Birth flower ring: 8,936 monthly searches
- Personalized name necklaces: 8,295 monthly searches
- Hoop earrings: 6,012 monthly searches
- Chain necklace: 5,021 monthly searches
- Silver bracelet: 3,556 monthly searches
- Birthstone earrings: 1,778 monthly searches
- Body jewelry: 1,528 monthly searches
Top shops:
- CaitlynMinimalist: 3,491,510 sales
- KJewelryMetal: 986,771 sales
- MignonandMignon: 816,506 sales
2. Home & Living
- Average monthly views: 1,492,348
- Average monthly favorites: 37,160
- Average monthly shop sales: 82,460
- Average prices: 448
*Data above are based on top 200 home & living listings analyzed on Etsy
Home & living consistently tops Etsy’s charts as one of its highest-performing categories, driven by the ever-present demand for personalized décor and cozy, gift-ready pieces.
Also, Etsy’s home & living offerings provide a unique blend of functional style and heartfelt meaning so that shoppers can discover items that offer warmth, personalization, and a distinctive flair not typically found in mainstream home retailers.
Best selling items on Etsy in home & living category:
- Wooden name sign: 4,695 monthly searches
- Custom baby name blanket: 4,260 monthly searches
- Wall hanging decor: 4,060 monthly searches
- Neon signs: 4,182 monthly searches
- Farmhouse wall decor: 3,537 monthly searches
- Custom pillow: 2,811 monthly searches
Top shops:
- SeedGeeks: 1,342,924 sales
- NorthwindSupply: 213,260 sales
3. Art & Collectibles
- Average monthly views: 1,167,255
- Average monthly favorites: 12,525
- Average monthly shop sales: 28,185
- Average prices: 149
*Data above are based on top 200 art & collectibles listings analyzed on Etsy
Etsy’s art & collectibles category has grown significantly, with buyers seeking one-of-a-kind art pieces or collectibles that can’t be found elsewhere. In August 2024, this category experienced a 13% growth, underscoring its rising popularity among buyers seeking both nostalgia and unique expression
Top-selling products:
- Wall art: 3,733 monthly searches
- Pet portrait: 2,678 monthly searches
- Faceless portrait: 2,348 monthly searches
- Printable wall art: 2,187 monthly searches
- Digital illustrations: 1,903 monthly searches
- Vintage collectible: 1,721 monthly searches
- Original painting on canvas: 1,192 monthly searches
Top shops:
- ThatHipPrint: 40,636 sales
- HausAndHues: 28,951 sales
4. Craft Supplies & Tools
- Average monthly views: 902,915
- Average monthly favorites: 19,212
- Average monthly shop sales: 93,106
- Average prices: 21
*Data above are based on top 200 craft supplies & tools listings analyzed on Etsy
The craft supplies & tools category is one of best selling items on Etsy, thanks to the rise of DIY culture. Whether it’s for hobbyists or professionals, supplies for crafts are essential to fueling Etsy’s creative community. In 2024, Etsy reported that this category contributed heavily to its sales growth, particularly for items like fabric, beads, and tools.
Top-selling products:
- Stones: 5,200 monthly searches
- Charm jewelry: 5,097 monthly searches
- Sewing patterns: 4,931 monthly searches
- Breads: 4,558 monthly searches
- Crochet pattern: 4,201 monthly searches
- Knitting pattern: 2,812 monthly searches
- Wax stamp wedding: 1,318 monthly searches
Top shops:
- Beadboat1: 2,165,168 sales
- Yakutum: 1,236,758 sales
- WarungBeads: 1,210,878 sales
5. Wedding
- Average monthly views: 928,918
- Average monthly favorites: 23,164
- Average monthly shop sales: 113,319
- Average prices: 64
*Data above are based on top 200 wedding listings analyzed on Etsy
According to Etsy 2024 Holiday Trend Guide, personalized and meaningful items remain top drivers of demand, especially across categories like wedding favors, custom stationery, and decorative accents. Couples are increasingly seeking ways to add individuality to their celebrations, with searches for vintage-style items up 181% year over year, trends that overlap directly with wedding gifts and décor.
This reflects a broader market where couples allocate significant budgets to personalization. According to Zola, the average U.S. wedding cost reached 36,000 in 2024, with a meaningful share going toward décor, favors, and custom elements, the very areas where Etsy sellers thrive.
Top-selling products:
- Wedding gift: 13,586 monthly searches
- Wedding decorations: 7,723 monthly searches
- Personalized wedding favors: 5,256 monthly searches
- Custom wedding invitations: 2,411 monthly searches
- Wedding cake topper: 2,112 monthly searches
- Bridal accessories: 1,987 monthly searches
Top shops:
- ModParty: 2,063,532 sales
- YourWeddingPlace: 691,863 sales
- MintyPaperieShop: 447,234 sales
6. Paper & Party Supplies
- Average monthly views: 834,027
- Average monthly favorites: 9,783
- Average monthly shop sales: 46,929
- Average prices: 16
*Data above are based on top 200 paper & party supplies listings analyzed on Etsy
Paper & Party Supplies thrive on Etsy because celebrations never go out of style, and increasingly, shoppers want unique ways to mark life’s milestones. Searches for celebration items are climbing fast, with handmade gifts up 238% YoY and personalized gifts up 175% YoY. Even unconventional events are being embraced, like “divorce gifts,” which saw a 266% YoY increase, proving that people are looking to Etsy for every kind of occasion.
This demand naturally spills into party essentials like invitations, cake toppers, and thank-you cards. Whether it’s birthdays, graduations, weddings, or “just because” gatherings, buyers consistently seek items that feel thoughtful, customized, and Instagram-ready.
Best selling items on Etsy’s paper & party supplies:
- Handmade gift: 4,351 monthly searches
- Party decorations: 4,033 monthly searches
- Custom decals: 3,173 monthly searches
- Gift wrap: 2,723 monthly searches
- Cake toppers; 2,606 monthly searches
- Custom invitations: 2,587 monthly searches
- Thank-you cards: 1,478 monthly searches
Top shops:
- PlannerKate1: 2,047,036 sales
Related reading: 33+ Digital Products to Sell on Etsy
7. Clothing
- Average monthly views: 828,685
- Average monthly favorites: 16,457
- Average monthly shop sales: 74,373
- Average prices: 319
*Data above are based on top 200 clothing listings analyzed on Etsy
Clothing is one of the fastest-rising categories on Etsy, as more shoppers turn to the platform for apparel that’s both unique and personal. According to eRank’s Top Etsy Searches 2024 report, “women’s clothing” ranked #10 overall, a massive climb from #87 in 2023. This surge highlights how Etsy is expanding beyond gifts and décor into everyday fashion, with buyers seeking originality over mass-produced fast fashion.
Etsy also shows how fashion intersects with seasonal shifts: searches for hoodie dresses rose 700% YoY. Shoppers want clothing that blends comfort, trendiness, and self-expression, making Etsy a natural place for indie fashion sellers.
Best selling Etsy items in clothing category:
- Sweaters: 8,398 monthly searches
- Custom t-shirts: 3,597 monthly searches
- Jackets: 3,206 monthly searches
- Pyjama set: 2,582 monthly searches
- Vintage dress: 1,598 monthly searches
- Hoodie: 1,095 monthly searches
Top shops:
- pintsizedapparelshop: 598,646 sales
8. Accessories
- Average monthly views: 647,310
- Average monthly favorites: 21,814
- Average monthly shop sales: 81,146
- Average prices: 35
*Data above are based on top 200 accessories listings analyzed on Etsy
The Accessories category has become one of the most popular items on Etsy as Etsy customers look for custom accessories that aren’t available through mass-market retailers.
What’s more, “keychain” ranked #19 overall, climbing from #33 the year before. This steady rise shows that small, customizable accessories are in high demand, not just as personal items, but also as meaningful keepsakes and affordable gifts.
Top-selling products:
- Photo keychain: 2,408 monthly searches
- Leather keychain: 2,091 monthly searches
- Key holder: 1,918 monthly searches
- Badge card: 1,243 monthly searches
Top shops:
- NorthwindSupply: 213,330 sales
- CraftsByAleja: 22,651 sales
- CreateGiftLove: 67,654 sales
9. Toys & Games
- Average monthly views: 585,028
- Average monthly favorites: 12,335
- Average monthly shop sales: 64,338
- Average prices: 180
*Data above are based on top 200 toys & games listings analyzed on Etsy
Toys & Games on Etsy blend nostalgia with education, making this category a favorite among parents, collectors, and gift buyers alike. Besides, “Pokemon” ranked #11 overall, showing how fandom-driven toys and collectibles are fueling demand alongside handmade and educational options. This reflects a broader buyer trend: Etsy shoppers want toys that combine creativity, learning, and emotional value, rather than mass-produced plastic.
Top-selling products:
- Puzzles: 4,378 monthly searches
- Dolls: 3,105 monthly searches
- Plush toys: 2,192 monthly searches
- Montessori-style educational toys: 1,972 monthly searches
- Board game: 1,872 monthly searches
- Slime: 1,713 monthly searches
- Wooden toys: 1,027 monthly searches
Top shops:
- BusyPuzzle: 780,658 sales
- BannorToys: 36,552 sales
- LittleSaplingToys: 43,818 sales
10. Pet Supplies
- Average monthly views: 502,046
- Average monthly favorites: 14,031
- Average monthly shop sales: 132,456
- Average prices: 113
*Data above are based on top 200 pet supplies listings analyzed on Etsy
Pet Supplies is one of Etsy’s fastest-growing lifestyle categories, fueled by the humanization of pets and the rise of personalization. Searches for pet gifts increased 32% YoY, reflecting how shoppers now treat pets like family members when it comes to gifting and celebrations. Customization is especially strong here, with engraved tags, personalized collars, and matching pet-parent apparel leading the way.
Top-selling products:
- Pet clothing (shirt, sweater,…): 7,072 monthly searches
- Pet tag: 5,713 monthly searches
- Pet bed: 3,437 monthly searches
- Custom pet collar: 2,963 monthly searches
- Dog leashes: 1,942 monthly searches
Top shops:
- PaddingPaws: 572,050 sales
- SoGoodSoWood: 498,424 sales
- FabulousRocks: 447,683 sales
11. Electronics & accessories
- Average monthly views: 439,105
- Average monthly favorites: 14,299
- Average monthly shop sales: 53,218
- Average prices: 51
*Data above are based on top 200 electronics & accessories listings analyzed on Etsy
Electronics & Accessories may not be the first category people associate with Etsy, but it’s quickly becoming a strong best selling items on Etsy thanks to personalization and design-focused utility. Etsy shoppers are drawn to items that make their devices not only functional, but also stylish and personal.
Top-selling products:
- Car accessories: 3,871 monthly searches
- Iphone case: 2,457 monthly searches
- Watch band: 2,265 monthly searches
- Phone stand: 1,178 monthly searches
- Mouse pads: 1,172 monthly searches
- Chargers: 1,036 monthly searches
- Keyboard: 865 monthly searches
Top shops:
- GretaOtoDesign: 118,300 sales
- Oakywood: 45,069 sales
Just start on Etsy? Don’t forget to check out top Etsy SEO tools to use the right keywords for your listings and help your customers easily find your products.
12. Bath & Beauty
- Average monthly views: 437,601
- Average monthly favorites: 9,675
- Average monthly shop sales: 76,998
- Average prices: 29
*Data above are based on top 200 bath & beauty listings analyzed on Etsy
Bath & Beauty remains one of Etsy’s most gift-driven categories, fueled by the rise of self-care culture and affordable luxuries. Etsy shoppers also lean into affordable indulgence, with self-pampering products like press-on nails and natural hair care gaining momentum.
Top selling Etsy items in bath & beauty category:
- Facemask: 2,997 monthly searches
- Nails press on: 1,871 monthly searches
- Handmade soap: 1,486 monthly searches
- Bath bombs: 956 monthly searches
- Hair care: 768 monthly searches
Top shops:
- ThePlantGuru: 605,801 sales
- GiftBoxLoveCo: 263,211 sales
- RachelsNailsByRachel: 140,417 sales
13. Books, Movies & Music
- Average monthly views: 427,674
- Average monthly favorites: 14,738
- Average monthly shop sales: 57,791
- Average prices: 40
*Data above are based on top 200 books, movies & music listings analyzed on Etsy
Books, Movies & Music is a category that thrives on nostalgia, fandom, and personalization, three qualities that Etsy shoppers actively seek. Buyers aren’t just looking for stories or music, they want items that help them celebrate their favorite characters, genres, and cultural touchstones in everyday life.
Etsy’s trend data also shows that vintage-style items rose 181% YoY in late 2024, driving strong demand for collectibles like vinyl records, vintage books, and retro movie posters. On the other hand, personalization plays a big role too, with custom journals and unique bookmarks topping search demand, reflecting how Etsy shoppers want to blend practicality with sentiment.
Best selling items on Etsy’s books, movies & music:
- Book marks: 3,440 monthly searches
- Book cover: 2,302 monthly searches
- Vintage book: 1,882 monthly searches
- Book sleeve: 1,493 monthly searches
- Movie poster: 1,116 monthly searches
- Vinyl records: 2,227 monthly searches
- Personalized journal: 3,041 monthly searches
Top shops:
- ISeeMeBooksUS: 174,681 sales
- RedBerryGuestBooks: 137,613 sales
14. Bags & Purses
- Average monthly views: 448,966
- Average monthly favorites: 13,677
- Average monthly shop sales: 96,787
- Average prices: 58
*Data above are based on top 200 bags & purses listings analyzed on Etsy
Bags & Purses are a staple on Etsy, where buyers look for functionality with a personal, handmade touch. According to Etsy Marketplace Insights 2024, Western 2.0 styles surged, with searches for western bags up 102% YoY, reflecting how shoppers are embracing rugged yet stylish accessories.
The appeal lies in versatility, from travel bags and crossbody purses for daily use, to handmade clutches and wallets for special occasions, Etsy shoppers consistently choose pieces that reflect individuality while staying practical.
Top-selling products:
- Travel bag: 4,160 monthly searches
- Crossbody bag: 2,938 monthly searches
- Clutches bag: 1,285 monthly searches
- Backpack for school: 1,280 monthly searches
- Fabric bag: 1,001 monthly searches
- Wallet: 990 monthly searches
- Tote bag: 803 monthly searches
Top shops:
- LeatherPage: 64,377 sales
- LifetimeLeatherCo: 88,097 sales
15. Shoes
- Average monthly views: 226,184
- Average monthly favorites: 7,161
- Average monthly shop sales: 39,595
- Average prices: 379
*Data above are based on top 200 shoes listings analyzed on Etsy
Shoes are carving out a growing niche on Etsy, driven by demand for customization and craftsmanship. According to Etsy Market Insights 2024, footwear is closely tied to fashion trends like Western 2.0, which saw cowboy or cowgirl boots searches climb 124% YoY. This shows how shoes on Etsy aren’t just about utility, they’re about expressing identity through unique, handmade, or personalized styles.
Top-selling products:
- Custom shoes: 1,933 monthly searches
- Slipper: 1,735 monthly searches
- Boots: 1,515 monthly searches
- Sneakers: 1,328 monthly searches
- Sandal heels: 865 monthly searches
Top shops:
- RockTheKazbahDesign: 28,126 sales
- NefesShoes: 20,520 sales
- CustomConversDesigns: 12,710 sales
References:
- Zola. (2025). 2025 Wedding Trends: Zola’s First Look Report. https://www.zola.com/expert-advice/the-first-look-report-2025
- Etsy. (2024). Marketplace Insights: 2024 Holiday Trends. https://www.etsy.com/seller-handbook/article/1317070046426
- Etsy. (2024). Marketplace Insights: 2024 Spring and Summer Trends. https://www.etsy.com/seller-handbook/article/1255437605579
- eRank. (2025). Top Etsy Searches 2024 report. https://help.erank.com/blog/trend-report/top-etsy-searches-in-2024/
Ready to Turn Best-Sellers into Real Sales?
Now that you know what’s trending on Etsy, it’s time to list your products and expand your reach. With LitCommerce, you can effortlessly sell across Etsy, Amazon, eBay, Shopify, WooCommerce, and 20+ top marketplaces, all in just a few clicks.
Best Selling Items on Etsy: FAQs
What is the most popular item on Etsy?
Among millions of items from thousands of shops on this marketplace, jewelry are some of the best selling items on Etsy.
If you are about to create an Etsy shop and want to benefit from this category, browse Etsy products with the most sales listed as follows:
1. Birth flower ring
2. Personalized name necklaces
3. Hoop earrings
4. Chain necklace
5. Silver bracelet
6. Birthstone earrings
7. Body jewelry
What do people buy on Etsy?
Top 10 best selling items people are looking for on Etsy are:
1. Personalized gifts (e.g. name necklaces, journals, pet tags, wedding favors)
2. Wall art (printable, framed, faceless portraits, custom venue illustrations)
3. Jewelry (birth flower rings, hoop earrings, birthstone earrings)
4. Stickers & decals (custom decals, aesthetic sets)
5. T-shirts & custom clothing (graphic tees, sweaters, hoodies)
6. Wedding gifts & decorations (personalized favors, cake toppers, signage)
7. Home décor (wooden signs, neon signs, farmhouse decor)
8. Keychains (photo keychains, leather tags, badge cards)
9. Digital downloads (printable wall art, sewing/crochet patterns, planner inserts)
10. Pet accessories (pet clothing, engraved tags, custom collars)
What are the most profitable Etsy items?
Known as the wonderland for handmade items and vintage treasures, Etsy is not a perfect place to launch a profitable online business for some people. That’s not true! You can always earn heaps of money, providing that your products meet the demand of certain targeted audiences.
The Etsy product ideas below might be your optimal answer to this nerve-wracking question:
– Handmade jewelry;
– Stickers & personalized cards;
– Art & collectibles;
– Personalized t-shirts;
– Custom mugs;
– Digital Art.
Is selling on Etsy worth it?
We do think it’s worth selling on Etsy. There is more than one reason you should start creating a shop on Etsy:
– Low investment: Etsy fee structure might confuse eCommerce novices initially, but creating an Etsy store (and maintaining it) doesn’t cost much. Besides listing, transaction fees, and advertising fees, you don’t have to pay any monthly subscription charge.
– Powerful tools to promote your business: When selling on Etsy, you can bring your products closer to potential buyers by applying best practices that align with the powerful Etsy SEO. Besides that, if you want to go big with Etsy, offsite ads can spread your brands to places in the digital world.
– Possible brand building with personalized storefront: Etsy pattern allows you to add personal taste to your brand and make it stand out from thousands of online stores.
Best Selling Items on Etsy: Final Words
On Etsy, there are numerous chances for low-effort, high-reward products. Finally, the best selling items on Etsy are something that combines your skills and passions with a buyer’s requirements. So perform research on things to sell on Etsy, set aside some time to prepare by locating reputable manufacturing partners and materials, and then be ready to action!
Suppose you currently have these kinds of items and selling them on your website; it’s the best time to expand your business by integrating your store into Etsy like WooCommerce Etsy Integration or Shopify Etsy Integration. LitCommerce is a multi-channel selling expert that can help you sell on the top global marketplaces without knowing a line of coding.
Contact the 24/7 customer support team for further information.
Good luck!
