Currently, eBay is considered the second giant in the eCommerce world, with 250 million searches per day. This is clearly a fertile ground for online sellers. And promoting the eBay listing is one of the most effective ways to get success on this platform. In this guide, we will share valuable insights and proven techniques on how to promote eBay listing effectively. We’ll cover everything you need to know to increase your chances of success.
Well, get ready to promote eBay listing in 5 simple steps:
- Step 1: Go to the Promoted Listings dashboard in your eBay Seller Center
- Step 2: Click “Create a new campaign”
- Step 3: Select the list individually or in bulk
- Step 4: Apply ad rate
- Step 5: Name your campaign and launch it
Let’s get started!
Listing promotion is one of the key players if you are learning how to increase sales on eBay. Yet, it’s not the only contributor! Check out our article and discover the others.
How to Promote eBay Listing: 5 Steps to Advertise Your Items
To get started with this guide, we’ll walk you through five important steps on how to promote listings on eBay:
Step 1: Go to the Promoted Listings dashboard in your eBay Seller Center
Firstly, you will launch your journey of how to promote listing on eBay by these actions:
- You must log in to the eBay Seller Center, which is the central hub for managing your selling activities.
- When you log in, you need to navigate to the Promoted Lists dashboard. This dashboard allows you to monitor your ad campaign’s performance, adjust, and create new campaigns.
- When you’re in you’re account, head over to the “Marketing” tab and click on “Promoted Listings.”
Notably, we recommend trying to familiarize yourself with the layout and options available in the promoting dashboard. This will set the stage for your process of how to promote eBay listing efforts in the future.
Step 2: Click “Create a new campaign”
Once the Ad Lists panel opens, you can continue on how to promote a listing on eBay by creating your ad campaign:
- On the Promoted Lists dashboard, you have to find the “Create New Campaign” option and click it.
- This is the start of your ad setup for an eBay campaign, where you can select the listings you want to promote and define the parameters for your campaign.
Remember that each campaign of how to promote on eBay can be customized to fit your specific goals and inventory. As a result, you have the flexibility to target your audience precisely.
Step 3: Select the list individually or in bulk
To continue on how to promote listings on eBay journey, you must decide which listing you want to promote. eBay gives you two options: choose individual listings or choose in bulk. Let us unpack more specifically:
- If you have a focused strategy, careful selection allows you to align your items with your campaign goals. This method is ideal for sellers who want to promote specific items or categories.
- If you have a large inventory and a common advertising goal, you should choose bulk lists to save time. This option lets you promote multiple listings simultaneously, making managing and tracking your ad campaigns easier.
Step 4: Apply ad rate
Now it’s time for the fourth stage of how to promote eBay listing, which is about advertising rates. The ad rate is an essential aspect of your advertising campaign as it determines how much you are willing to invest in promoting your listing. Additionally, it represents the percentage of the final eBay sale price you’re ready to pay when an item is sold through an advertised listing.
When choosing an ad rate, you need to evaluate factors such as:
- Competition for your items
- Value of your item
- Total budget.
Your goal of getting the right balance is ensuring your campaign is one of the best-selling platforms with an ROI (Return on Investment). You should keep in mind that eBay offers suggestions for various advertised prices, but you’re allowed to tailor one to suit your specific needs.
Step 5: Name your campaign and launch it
As you approach the final steps of how to promote listings on your eBay journey, you must give your campaign a good name and launch it.
While it may seem small, a well-chosen and memorable name can effectively help you identify and track your advertised listing campaign. This is especially true in case you run multiple promotions at the same time. A memorable name is one that is easy to remember. A well-chosen name is one that is descriptive and relevant to the campaign
Once you’ve finished naming your campaign, it’s time to launch it! Just click the Launch button to start your campaign.
Finally, we want to remind you that your ad can take a while to get approved. So you don’t need to worry too much; be patient and monitor your promotion of your listing on eBay performance regularly.
To enhance your eBay seller reputation and attract more buyers, strive for positive feedback and achieve higher star ratings. Learn more about the significance of eBay star colors and how to earn them in our guide on [eBay Star Colors: What Does It Means & How to Get Them?].
To enhance your eBay seller reputation and attract more buyers, strive for positive feedback and achieve higher star ratings. Learn more about the significance of eBay star colors and how to earn them in our guide on eBay Star Colors: What Does It Means & How to Get Them?.
How to Promote Your eBay Listings to Beat Competitors
After understanding the 5 steps to implementing how to promote eBay listing, we will now show you how to promote your eBay listings to beat your competitors through some interesting tips below:
Put main keywords in the first part of your product titles
When potential buyers search for products on eBay, they often rely on keywords to find what they seek. Including relevant keywords in the first part of your product titles increases the chances of your listings appearing higher in search results. This is a result of eBay’s search algorithm giving more weight to keywords that appear at the beginning of the title.
For example, if you are selling a smartphone, consider including keywords such as “brand name,” ” number model,” and “key feature” at the start of your title to increase visibility.
Optimize your product description and images
An effective product description and appealing images are necessary for attracting potential buyers and encouraging them to purchase. So, when writing your product description, it would be better to be informative.
Also, you should highlight the unique features, benefits, and any additional accessories that come with your product. Using bullet points or subheadings is also convenient to make the information easily scannable.
Furthermore, high-quality images that showcase your product from different angles can significantly impact your listing’s attractiveness. So, you should:
- Ensure that the images are well-lit, clear, and accurately represent the product
- Include close-ups of any unique features or details that differentiate your item from similar ones on the market.
To optimize these aspects more effectively, we suggest you learn the eBay SEO guide.
Bid more to win a promoted listing
When you bid on promoted listings, your items have a higher chance of appearing at the top of search results or in prominent placements on relevant product pages.
To beat your competitors in the journey of how to promote eBay listing, you need:
- Bid more aggressively on popular keywords or for items with higher profit margins. This is because the higher you bid, the more likely you are to win a promoted listing (According to eBay)
- Adjust your bidding strategy accordingly to ensure that you are getting a positive return.
Check your ad campaign performance
Regularly evaluating and analyzing the performance of these advertised eBay listing campaigns is important to beat your competitors effectively.
eBay provides sellers with detailed analytics and metrics to track the success of their ad campaigns. So, you can check the click-through rates, and sales generated from your promoted listings. Then, you have the ability to identify which campaigns are most effective. Also, you can optimize your strategy to become one of eCommerce strategies best practices.
Invest more in high-performing promoted listings
As you analyze the performance of your ad campaigns, you may discover that certain listings consistently outperform others. These high-performing promoted listings might have higher click-through rates and conversion rates or generate more sales.
It would help if you allocated more of your budget to these listings to capitalize on their success. As a result, you may rocket your visibility, reach a general audience, and ultimately stand out from your competitors on the process of how to promote eBay listing.
When to Promote Listing on eBay?
It’s good to know how to promote an eBay listing. However, that is not enough for you to get the greatest benefits of the eBay store. Timing is a significant factor in creating the success of your how to promote an item on eBay journey. So scroll down and discover when you should promote your listings on eBay.
Also, don’t forget to check the best time to list on eBay. That can contribute greatly to your listing effectiveness in this dynamic marketplace.
Your listings are pushed down
Listing promotion helps listings appear at the top. eBay’s search algorithm factors in various elements, such as item relevance, seller reputation, and listing quality, to determine the visibility of a listing.
However, with a significant number of sellers in fierce competition for attention, it’s not uncommon for your listings to get buried under newer ones.
You are selling highly competitive products
If you’re selling products that are in high demand and face fierce competition from other sellers, doing the process of how to promote an eBay listing can give you a competitive edge.
You can increase your visibility compared to your competitors when promoting your listings. This becomes even more crucial if your competitors are also actively promoting their listings, as it allows you to level the playing field and ensure your products are not overlooked in this top eCommerce platform.
Your prices are ±5% of your competitors
If your prices are a ±5% range of your competitors, you are offering a competitive deal. Implementing how to promote items on eBay in such cases can help highlight the value you provide to potential buyers. Then, it makes your products more appealing compared to others in this market.
Your items are seasonal
Seasonality plays a significant role in the demand for specific products on eBay. Implementing how to promote items on eBay during those periods can maximize your sales potential if you sell items that are particularly popular during particular seasons or holidays. As a result, you can capture the attention of buyers who are actively searching for seasonal products. Also, it rockets the likelihood of making a sale.
You got plenty of positive customer feedback
If you have consistently received excellent positive feedback from buyers, you are providing a quality product and customer service. And it’s a golden time to promote your eBay listing.
When buyers see you as a result of promoting camping, they will likely visit your store. Then, they tend to read your eBay product review and feedback field. Significantly, they are more likely to trust sellers with a track record of positive feedback and easier to choose their items over others.
Advertise eBay Listing: What to Know?
For the best journey of how to promote eBay listings, how to advertise on eBay is also an aspect that you should pay attention to. This includes eBay-promoted listing placement, eligibility requirements, and advertising costs. Let’s explore now:
eBay promoted listing placement
By promoting your listings with suitable positions, you increase the chances of attracting potential buyers. The placement of your promoted listings will depend on factors such as the relevance of your listing to the search query, your bid amount, and other performance metrics.
eBay promoted listings can appear in various prominent positions on eBay, such as:
- Top of search results: This position gives your promoting listing maximum visibility to potential buyers who are actively searching for products.
- Within search results: Promoted listings can also appear within the regular search results, with a highlighted label to indicate their promoted status.
- Related items: Promoted listings on product detail pages may be shown as related items. When appearing at this school, your promoted listing can increase the chances of attracting buyers interested in similar products.
Eligibility requirements
You must meet certain eligibility requirements for the best process of how to promote eBay listing. These requirements are in place to ensure that the promoted listings are relevant, accurate, and provide a positive experience for buyers. Some of the key eligibility requirements include:
- Seller performance: Sellers must have a good track record of meeting eBay’s performance standards, such as maintaining a high feedback rating and low defect rate.
- Listing quality: Promoted listings must comply with eBay’s listing policies and guidelines, including accurate item descriptions, appropriate categories, and clear images.
- Product eligible: Certain categories and types of items may have restrictions on their eligibility for promoted listings. You should review eBay’s guidelines to ensure their products are eligible.
eBay advertising costs
While how to promote eBay listing can increase visibility and potentially boost sales, it’s essential to understand the associated costs. eBay charges sellers a fee for each click or sale generated through a promoted listing. The fee structure for eBay advertising costs includes:
- Choose an ad rate between 2% – 100% of the item’s total sale amount
- Higher ad rates increase ad placement and visibility
- Dynamic ad rates are based on factors like item attributes, seasonality, past performance, and competition
- You are only charged when a buyer clicks on your promoted listing and makes a purchase within 30 days
- Ad fee is calculated based on the chosen ad rate and applied to the total sale amount, including shipping, taxes, and fees
- Ad fees can be viewed in your Payments tab or Transactions page
Some people think that eBay’s fee is too high. However, the specific costs for eBay advertising can vary depending on factors such as the category, competition, and the seller’s chosen bid amount. It is advisable to set appropriate bid amounts to ensure a cost-effective advertising strategy.
After you’ve optimized your eBay listing, consider offering a Best Offer option to attract more potential buyers. Learn how to effectively use Best Offers to your advantage in our guide on eBay Best Offer Tips: The Success Guide for Seller.
How to Promote Ebay Listing: FAQs
- How to promote a listing on eBay?
To promote a listing on eBay, you can use the Promoted Listings feature. Here are the steps to promote a listing on eBay:
- Step 1 (Access your Seller Hub): Log in to your eBay account and navigate to your Seller Hub.
- Step 2 (Find the listing you want to promote): Locate the listing you want to promote within your Seller Hub.
- Step 3 (Select the Promote option): Open the dropdown menu next to the listing and select the “Promote” option.
- Step 4 (Set your ad rate): You have the option to use eBay’s dynamic ad rate or set a specific ad rate as a percentage. The ad rate determines how much you are willing to pay for the promotion.
- Step 5 (Start the promotion): eBay will then display your listing in prominent positions on the platform to increase its visibility to potential buyers.
- Does promoting an eBay listing help sell it?
Promoting an eBay listing can increase its visibility and potentially lead to more sales. Promoted listings are featured in prominent positions, attracting more potential buyers. However, its effectiveness depends on factors like competition, pricing, and demand. Experimenting with promoting listings can help determine their impact on sales.
Ready to Reach As Many Customers As Possible with eBay Advertisement!
Overall, by implementing the strategies outlined in this how to promote eBay listing guide, you have the change to grow your sales. Keep in mind that promoting your eBay listing is a process, so you need to have persistence and a well-executed promotional plan to achieve success.
Besides, if you want your online business to not only stop at eBay but also expand to other platforms, LitCommerce is the tool you should own right now. This is a great supporter for your cross-platform business journey. Contact us for more details, and join our Facebook community to meet like-minded people.
