Learning how to run a sale on Etsy might get you further than expected. We’re talking about more shop visitors, greater visibility, and perhaps growing potential revenue this year.
With 95+ million buyers, Etsy is a potential playground for online sellers to make money. Not only that, the platform is also very enthusiastic in supporting sellers to run the sales campaign.
So, are you ready to get your Etsy shop sale started? In this article, we will give you detailed instructions on how to run a sale on Etsy to achieve the most optimal results through the following sections:
- When to run a sale on Etsy: Holiday seasons, popular sales events, and inventory clearance.
- How to run sales on Etsy: Create a promo code – Start running a sale on Etsy – Send your offers to interested buyers.
- How to promote your Etsy shop sale: Optimize organic search – Use social media – Collaborate with influencers.
Let’s get deeper into each section now and understand how you run Etsy sales on specific items!
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When to Run a Sale on Etsy
Any seller must know when to do an Etsy shop sale. Only when choosing the right time will your process of how to make a sale on Etsy achieve maximum efficiency. Here are some golden times for you to start your Etsy shop sale:
- Holiday season: It’s crucial to run a sale during the holiday season. This can help you attract customers eager to make purchases during these festive periods.
- Participate in popular sales events: Maximizing your sales potential by aligning your promotions with widely recognized events such as Black Friday, Cyber Monday, and New Year’s clearance is good. By doing how to run a Black Friday sale on Etsy as well as other holidays, you can tap into the consumer expectation of finding great deals during these times.
- Inventory clearance: When your products become outdated or lose their appeal, running a sizeable sale can help you clear out old inventory quickly. This not only allows you to make room for new items but also allows you to refresh your product offerings and stay in line with current market trends.
As an Etsy seller, you might also want to read:
How Do I Put Something on Sale on Etsy?
Once you have chosen the golden time to conduct a sales campaign on this top eCommerce platform, the next action is to carry out the process of how to run a sale on Etsy. This process includes 3 methods:
- Create a promo code on Etsy
- Run a sale on Etsy
- Send offers to interested shoppers
To complete each stage, we need to go through many small steps. So, we will guide you in detail, step by step what you need to do in the whole journey of how to run an Etsy sale on specific items.
1. How to create a promo code on Etsy?
Promo codes are a valuable tool for enticing customers to make a purchase. They provide an intangible discount that can make buyers more interested in completing a transaction. To create a promo code on Etsy as the first stage in the journey of how to run a sale on Etsy, follow these detailed steps:
- Step 1: Log in to your Etsy seller account and navigate to the “Marketing” tab in the left-hand sidebar.
- Step 2: Click “Sales and Coupons” and select “Create A Promo”
- Step 3: Choose the type of coupon you want to create. Etsy offers two options: a percentage or fixed amount discount.
- Step 4: Set the terms and conditions for the coupon, including the minimum purchase amount, expiration date, and whether it can be used with other promotions.
- Step 5: Customize the coupon code to reflect your brand or the specific promotion you are running. Consider using a code that is memorable and relevant to your shop.
- Step 6: Click “Save” to create the promo code.
Considerably, once you’ve created the promo code, it’s crucial to promote it through various channels to make it become one of the eCommerce strategies and best practices. Here are some tips to encourage the Esty code that you can apply:
- Utilize your social media platforms, email newsletters, and Etsy shop announcements to generate interest and drive traffic to your shop.
- Encourage customers to use the promo code by highlighting the value they will receive through the discount.
2. How to run a sale on Etsy?
Now, we turn to the second, also the main stage, which is how to run a sale on specific items on Etsy. There are 6 steps that we need to perform in this stage, specifically as follows:
- Step 1: Just like when creating a promo code, log into your Etsy account, go to Shop Manager, choose Marketing, and select Sales and Coupons.
- Step 2: In the Sales and Discount section, click on it to begin setting up your sale.
- Step 3: You need to select sale types. Etsy offers different sale types, such as a percentage off and a fixed amount off. Choose the type that aligns with your marketing goals.
- Step 4: Define which products the sale will apply to. You can select specific listings, sections, or your entire shop. This gives you flexibility in customizing your sale’s scope.
- Step 5:Configure sale details. You have to specify the discount percentage or amount, the sale’s start and end dates, and any minimum purchase requirements.
- Step 6: Review the information you’ve provided for accuracy. Once you’re confident, click Save to activate your sale. The discounted prices will automatically be displayed to shoppers during the sale period.
3. How to send offers to interested shoppers?
Etsy offers a powerful feature called “Offer to Likers” that enables sellers to send personalized discounts to shoppers who have shown interest in their products. This feature can be a game-changer in converting potential buyers into paying customers, making selling on Etsy worth it.
Applying this feature is also the third stage in the how to run a sale on Etsy journey. Here’s detailed steps on how to send offers to interested shoppers:
- Step 1: Log in to your Etsy seller account and navigate to the Marketing tab.
- Step 2: Click on Sales and Discount and then select Automatically send offers to interested shoppers.
- Step 3: Choose the listing for which you want to send an offer. There are 3 targeted offer types, which are thank you, abandoned cart, and favorited items
- Step 4 Set the discount percentage or fixed amount for the offer. You note that ensuring the discount is enticing enough to encourage customers to complete a purchase.
- Step 5: Customize the message that will accompany the offer. You need to personalize the message by addressing the shopper by name and expressing your appreciation for their interest in your products.
- Step 6: Click Send Offer to dispatch the personalized discount to interested shoppers.
Notably, not all shoppers will receive the offer as it depends on their activity and interaction with your shop.
How to Promote Your Etsy Shop Sale?
Along with understanding how to run a sale on Etsy, you also need to research how to put items on sale on Etsy. Why? Because you run a sales campaign, but very few people know about it, that campaign cannot achieve good results. So, wouldn’t the effort you put into running your Etsy sales become meaningless
To know the most optimal way on how to put an item on sale on Etsy. We recommend that you follow these tips:
1. Optimize organic reach
One of the best ways to run a sale on Etsy is by optimizing your organic reach through enhancing Etsy SEO. Organic reach refers to the number of people who see your shop and products without any paid advertising. Here are a few tactics to consider:
- Conduct thorough keyword research to know what your target audience is searching for and incorporate those keywords strategically.
- Focus on optimizing your shop title, product titles, and descriptions with relevant keywords.
- Create compelling product descriptions. You should use persuasive language, highlight key features, and include relevant details to make your products stand out from a huge number of items on this marketplace.
- Leverage Etsy tags. Research relevant tags that align with your products and use them strategically in your listings. Besides, it is advisable to experiment with different variations to maximize your reach.
2. Use the power of social media
Social media platforms have become great tools for optimizing your journey of how to run a sale on the Etsy app. Here are some practical ways to leverage social media:
- Create engaging content: You should develop a social media strategy that creates visually appealing and engaging content related to your products. Using high-quality images, videos, and captivating captions to grab the attention of your target audience is essential.
- Engage with your audience: Building a solid relationship fosters trust and loyalty and encourages them to buy and recommend your products to others. So, you need to interact with your followers and potential customers by responding to comments, messages, and reviews.
- Run targeted ads: Social media platforms offer various advertising options that allow you to target specific demographics and interests. So, you can utilize these options to promote your Etsy shop sale to a highly relevant audience in the process of how to run an Etsy sale on specific items.
3. Collaborate with influencers
Collaborating with influencers can help you get closer to success on the way on how to put an item on sale on Etsy. Here’s how you can make the most of influencer collaborations:
- Identify relevant influencers: It is essential to look for influencers in your niche with a significant following and engage with an audience that aligns with your target market. We recommend reaching out to these influencers and collaborators that can benefit both parties. For example, you can offer them free products in exchange for a review or a social media shoutout.
- Provide clear guidelines: When collaborating with influencers, it’s crucial to provide clear guidelines regarding your process of how to run a sale on an item on Etsy. You can specify the key messages you want them to convey and any specific hashtags or links they should include in their posts. This ensures that the promotion is consistent with your brand image and messaging.
- Track the results: You have to keep track of metrics such as website traffic, sales conversions, and social media engagement during and after the collaboration. This data will help you assess the effectiveness of cooperation and make informed decisions for the future.
More about Running A Sale on Etsy – FAQs
To implement how to put items on sale on Etsy, you can follow these steps: Yes, you will be charged a transaction fee of 6.5% of the price you display for each listing, including the sale price. This fee covers the cost of Etsy facilitating the sale on their platform. Additionally, it’s important to note that running a sale on Etsy may incur other fees, such as listing fees for additional items or fees for promoted listings or ads. You can refer this article how much does it cost to start an Etsy shop to get more information. Beginners can get sales on Etsy by: You can refer to these guides below to get more tips:
How to Run a Sale on Etsy: The Final Thought
In conclusion, by following the steps above, you’ve learned how to run a sale on Etsy, create a promo code, and send offers to interested shoppers. As a result, you can create a buzz around your shop, attract new customers, and increase your sales.
Besides, suppose you want your business to grow beyond Etsy and expand to many other best selling platforms such as Amazon and eBay. In that case, a multi-platform management integration tool is necessary. LitCommerce is the tool you should own right now. This is a great supporter for your cross-platform business journey. Contact us for more details.
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