How to Sell on Walmart with Shopify in 4 Simple Steps [+ Expert Tips for Success]

Have you succeeded on Shopify and want to expand your reach to Walmart? That’s a smart move to diversify your online business as Walmart is among top marketplaces, with about 255 million customer visits per week. However, manually transferring your product listings is not only time-consuming but also error-prone.

Fear not, as this guide will show you how to sell on Walmart with Shopify seamlessly. Discover this guide to learn effective tools and tips to streamline your operations and maximize your sales potential on both platforms.

We’ll go through:

• What to prepare before starting selling on Walmart with Shopify
• How to sell on Walmart with Shopify manually
• How to sell on Walmart with Shopify in 4 steps
• Tips for selling on Walmart for Shopify sellers

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What to Prepare to Start Selling on Walmart with Shopify

Before diving into how to sell on Walmart with Shopify, it’s important to have a few basics ready.

First, you need active accounts on both platforms. If you don’t have a Walmart account yet, follow this step-by-step Walmart marketplace setup guide to set up one successfully.

Next, take time to review Walmart’s fees and selling policies. Walmart has strict rules for product listings, fulfillment, pricing, etc. Understanding these requirements early helps you avoid listing rejections or account issues when syncing products from Shopify.

One key policy that makes Walmart different is its price competitiveness rule. Walmart expects your prices to be competitive compared to other marketplaces. If Walmart finds the same product priced lower elsewhere, your listing may be suppressed or unpublished.

Because of this, products synced from Shopify may need additional customization, such as adjusted pricing, or shipping settings, etc. to meet Walmart’s standards.

If you prepare these essentials in advance, you’ll be in a strong position to start selling on Walmart with Shopify smoothly and confidently.

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How to Sell on Walmart with Shopify Manually

If you’re just starting out and have fewer than 20 products, manual syncing can be an option. This method is completely free, but it takes more time and ongoing manual work.

To sell on Walmart with Shopify manually, you need to:

• Export products from Shopify as a CSV file
• Edit the file to meet Walmart’s listing requirements
• Upload the file to Walmart Seller Center

However, this method has clear limitations. You must repeat these steps every time you add, update, or remove products. Inventory and orders do not sync automatically, which can lead to overselling or outdated listings.

So, we only recommend this manual method if you have a shop with a limited product catalog that changes infrequently.

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How to Sell on Walmart with Shopify Using LitCommerce

In fact, there are tons of automation apps that can help you sell on Walmart with Shopify without breaking a sweat. And the cost is probably way less than you’d think. For instance, the LitCommerce multichannel selling tool offers a 7-day free trial with a flexible pay-as-you-go model. You can start paying as low as $29 per month. That means you’re basically spending just a dollar a day for a tool that lets you:

• List your products from Shopify to Walmart (and 20+ other eCommerce channels) in just a few clicks.
• Adjust your listing info with bulk editing before publishing on Walmart.
• Keep product info like title, description, and inventory perfectly in sync across all your platforms.
• Handle all your orders from one seamless dashboard.

Rated 4.8 out of 5 on Shopify and trusted by over 50,000 sellers globally, LitCommerce totally has your back with the reliability and features you need to rock multichannel selling.

To sell on Walmart with Shopify using LitCommerce, you just need 4 simple steps. Let’s dive into each one and see just how easy LitCommerce makes it.

Step 1: Connect Walmart to Shopify

1. Install the LitCommerce app on Shopify App Store

Once installed, LitCommerce will ask for access permission. After granting access, you’ll be redirected to the LitCommerce platform.

2. Connect your Walmart store

Now, you’ll land on the “Setup First Channel” page, where you can begin connecting your sales channels.

– Choose Walmart from the channel list. If you sell on Walmart Canada, choose Walmart Canada.

– Follow the in-app instruction to connect your Walmart account to LitCommerce

Step 2: Import and list products on Walmart

At this stage of the Shopify Walmart integration, your setup will fall into one of three common cases:

• You haven’t sold on Walmart yet and want to list your Shopify products on Walmart
• You’re already selling on Walmart and want to import Walmart products into Shopify
• You’re selling on both Shopify and Walmart and want to link the same products to sync inventory and orders

We’ll walk you through each situation step by step.

Case 1: List Shopify products on Walmart

Once your Shopify store is successfully connected to Walmart, your Shopify products will be automatically imported into the LitCommerce app.

From here, you can start listing products on Walmart right away.

1. Select products on Shopify to list on Walmart

First, select the products you want to list to Walmart:

• From the left-sidebar menu, go to “All products” 
• Choose the certain products you wish to list on Walmart
• Click “Select Action” then choose “Add to Channel Drafts” or “Add All Products to Channel Drafts” depending on your need.

• Select Walmart, and click “Add a draft now”

Your Walmart draft listings are now independent of your Shopify store. This separation allows you to edit them with greater flexibility, ensuring they meet Walmart’s specific and unique requirements.

2. Edit draft listings before they go live.

Walmart requires additional details that may not be available in Shopify, such as specific product attributes, or category-level requirements, and some fields may differ from what Shopify uses. So before publishing products to Walmart, you’ll need to review and complete all required product information.

To edit each draft listing separately:

– Navigate to Walmart on the left sidebar.

– Click on the title of the product you want to edit. 

– Adjust some information like:

• Title description, images to follow Walmart SEO guidelines
• Category
• Shipping

We recommend you utilize our Free advanced listing editor – Template & Recipe to adjust your product listing in bulk.

LitCommerce has already built these templates to match Walmart’s requirements, so you simply need to fill in the required information and you’re good to go.

• A template is a set of settings (like pricing or shipping) for a specific sales channel. When you update a template, all the listings using it get updated automatically.
• A recipe is a group of templates bundled together for even faster setup. For example, a recipe can include shipping, category, and pricing templates that you can apply to products in just a few clicks.

You can create different templates for shipping & return, category, pricing, title & description, and personalization.

To learn more about templates and recipes, you can also watch the detailed video guide provided.

Case 2: Import Walmart listings and create them on Shopify 

In this case of learning how to sell on Walmart with Shopify, you might already sell on Walmart and some live listings, now you want to import to Shopify for streamline inventory management.

– On the top right in Walmart sales channel page, click on “Import from Walmart”

There are a few more questions to answer before the import begins. You can also re-import your Walmart listings, link products, or apply any specific filters.

– Once you’re done, click Begin Import.

After the import finishes, return to your Walmart store in LitCommerce. All your Walmart listings should now be visible.

To create them on Shopify, select the products you want to list on Shopify, click “Select Action”, then choose “Create on Shopify”.

That’s how you import products from Walmart to Shopify.

LitCommerce will now automatically update all your Walmart listings, making the data the same in both places.

Case 3: Integrate Walmart with Shopify when having products on both Walmart and Shopify

In this Shopify Walmart integration case, you have the same products on Shopify and Walmart. You must link them to enable sales and inventory sync. 

LitCommerce offers 2 methods for linking listings.

1. Auto-link your listingsThe first way is when you go to “Import from Walmart”. We have the option to auto-link listings, which you can select, and from there, the listings between Walmart and Shopify will be linked based on matching SKUs.

2. Manually link your listings

However, you‘ll have to manually link items if your SKU numbers are not consistent across your sales channels or if a listing lacks an SKU.

The potential two reasons for this problem include the following:

• Some SKUs are missing from your product listing.
• The product SKU numbers between channels are inconsistent.

If so, you will need to link those products manually:

– Simply select “Link to a Product” by hovering your cursor over the red unlinked icon.

LitCommerce will quickly matching your items. Simply search for products that correspond and link them, or input the SKU of the product you wish to connect.

– Then, click the “Select” button next to the matching item. Once the product linking is complete, the icon will change from red to blue, and you will receive a notification from LitCommerce.

Once this is done, your Shopify listings will be accurately matched up with the right Walmart items, making inventory management much smoother.

Step 3: Enable Shopify Walmart sync

LitCommerce simplifies your multichannel journey by automatically reflecting all changes made in your Shopify store on Walmart when you enable the Shopify Walmart integration function.

To enable sync features, choose Walmart from the main dashboard and click “Channel Settings” in the top right corner.

You will arrive at 3 sections: Pricing, Inventory, and Order. Click on the switches beside all the Sync options and confirm to activate Walmart Shopify integration.

Pricing synchronization

In the Pricing section, you can control how your product prices appear on Walmart. When you enable Price Sync, LitCommerce automatically keeps prices updated across all connected channels.

You can also:

• Turn on Use Sale Price so LitCommerce syncs the sale price instead of the regular price
• Use Currency Conversion to automatically convert prices if your Shopify and Walmart stores use different currencies
• Set Price Rules for Walmart to adjust prices before syncing. Price rules let you change prices by a fixed amount or a percentage. For example, you can increase all Walmart prices by $5 or reduce them by 20%. Once set, the rule applies automatically to all Walmart listings.

Shopify Walmart inventory sync

When Inventory Sync is enabled, LitCommerce automatically updates your Walmart stock to match your Shopify inventory. Each time an order is placed on Walmart, the available quantity is reduced based on the number of items sold.

With Keep Listings Active, your products stay live on Walmart even if they are moved to draft or archived status in Shopify.

Since each channel has different inventory rules, LitCommerce also lets you set custom Inventory Rules for Walmart, such as:

• Quantity Percentage: Choose how much stock to show. For example, if you have 400 units, you can display only 25% (100 units) on Walmart.
• Minimum Quantity: Set a minimum number to always show. For example, if the rule is 10, Walmart will still display 10 units even when actual stock reaches zero.
• Maximum Quantity: Set a limit on how many units are shown, no matter how many are available in Shopify.

These rules help you control stock visibility and reduce the risk of overselling.

Order synchronization

Order sync helps prevent overselling when you connect Walmart with Shopify. It lets you manage and fulfill orders from both channels directly in your Shopify order dashboard.

LitCommerce gives you several order sync options:

• Skip Unpaid Orders: Unpaid Walmart orders are not imported into LitCommerce by default, helping you avoid processing incomplete orders.
• Sync WFS Orders: Enable this to sync orders fulfilled by Walmart Fulfillment Services.
• Sync 3PL Orders: Enable this to sync orders handled by third-party fulfillment providers.
• Order with Unlinked Products Notifications feature sends email alerts when an order can’t be imported because the product isn’t linked.

Other settings

LitCommerce also offers additional sync options, such as title sync and description sync, to further streamline your Walmart Shopify integration.

What’s more, since Shopify supports inventory management across multiple locations, such as warehouses, retail stores, or apps, LitCommerce lets you choose which Shopify location to sync with each sales channel.

You just need to select your preferred location in the “Sync from Shopify Location” section, and LitCommerce will sync product and inventory data from that location to your connected channel.

Carrier service mapping

Carrier service mapping lets you map your Shopify carrier to an Walmart carrier, so any order fulfilled through Shopify will show the correct tracking carrier on Walmart.When you’re finished, click on “Save Setting” at the bottom of the page to save any changes you’ve just made.

Step 4: Manage Walmart Orders 

Incoming orders from Walmart are automatically pulled into your Shopify dashboard. You can choose to review orders before fulfillment or let LitCommerce import them directly into your existing Shopify order workflow for centralized multichannel fulfillment.

To manage orders from both Shopify and Walmart, go to Orders in the left-side menu.

From the Orders page, you can track details such as:

• Order: The unique order ID in LitCommerce
• Order Date: When the order was placed on the sales channel
• Qty. Sync: Whether inventory has been updated correctly
• Status: The current order status
• Channel: Where the order came from (Walmart, eBay, etc.)
• Channel Order: The original order ID from the sales channel
• And more

What makes LitCommerce stand out is that the entire order import process is fully automatic. Orders are synced with accurate, up-to-date data, so you can manage Walmart orders in Shopify without manual work. This gives you full visibility and control over all your multichannel orders in one place.

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Tips for Selling on Walmart for Shopify Sellers

You can sell on Walmart with Shopify with ease if you know these tips. Keep reading to check it out!

1. Provide excellent customer service

Shopify merchants should deliver fast, friendly, and reliable customer service. To differentiate their stores from competitors, merchants should foster repeat business and positive customer experiences.

2. Set competitive prices

Shopify merchants should conduct market research on their products to establish competitive prices. They should define promotional pricing strategies and offer incentives like free shipping to attract customers while maintaining a healthy profit margin. 

To increase the likelihood of customers choosing their products over those of competitors, merchants should win the Buy Box by offering competitive prices and maintaining a high seller rating. The Walmart Buy Box is a coveted position that determines the seller whose listing appears when multiple sellers offer the same product. Although all listings are displayed on a single page, only one seller can secure the Walmart Buy Box.

3. Leverage Walmart Fulfillment Services (WFS)

Walmart Fulfillment Services (WFS) is your ticket to two-day shipping and low-cost fulfillment on Walmart Marketplace. When you leverage WFS, you instantly gain access to one of the world’s largest supply chains.

WFS provides full-service fulfillment for third-party sellers, reducing the strain of fulfilling orders in-house so you can scale faster.

4. Prioritize inventory management

Efficient inventory management is a critical component of business management. By carefully monitoring and controlling stock levels, merchants can prevent issues like overselling or stockouts that can harm operations. Shopify provides integrated tools for inventory management, or merchants can utilize external inventory management systems.

5. Utilize SEO

Merchants should optimize product titles, descriptions, and images for search engines. Incorporating relevant keywords can enhance the visibility of published products on Walmart and drive traffic to product listings.You can sell on Walmart with Shopify with ease if you know these tips. Keep reading to check it out!

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Shopify Walmart Integrations: FAQs

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Let’s Wait No More and Start Integrating Now!

Use this guide to enhance your reach and sell on Walmart with Shopify. This way will help streamline operations and drive the growth of your business. You can easily use the built-in Shopify marketplace connector app for the integration or employ LitCommerce if you wish to sell on more marketplaces or eCommerce platforms with your existing Shopify shop.

For more interesting information, you can check out our LitCommerce blog or contact us anytime.