Responsive Search Ads (RSAs) became the default search ad format in Google Ads on June 30, 2022, officially replacing Expanded...

Many advertisers start a Google Ads campaign without really starting it on purpose. They launch something simple, then add a...

Wondering how shoppers search for “your product near me” and find your items at the top of Google? That’s the...

Both Smart Shopping vs Performance Max are automated Google Ads campaigns. Unlike Standard Shopping, you do not need to set...

PPC bidding strategies play a critical role in how efficiently you turn ad spend into results. When you choose the...