Etsy Amazon Integration Run From One Central Hub

Detailed Guide on Etsy Amazon Integration

Want to grow your handmade business on Amazon as well as Etsy? Connecting the two is one of the easiest ways to reach more shoppers without twice the work, whether you’re branching out from Etsy to Amazon or the other way around.

The catch is that these two marketplaces run separately. Each keeps its own listings and inventory, and neither updates the other. LitCommerce sits in the middle as your central hub, holding both stores together so you manage everything from one place. You connect Etsy to LitCommerce and Amazon to LitCommerce, and everything routes through that one hub, never from one marketplace straight to the other.

Here’s the full process for setting up an Etsy Amazon integration with LitCommerce:

• Step 1: Connect Etsy and set your Main Store, then import your products
• Step 2: Build your central catalog in LitCommerce
• Step 3: Connect Amazon and cross-list from your catalog
• Step 4: Turn on price and inventory sync
• Step 5: Manage orders and track your sales

There’s nothing technical involved, so anyone can follow along. Here we go.

Step 1: Connect Etsy and set your Main Store, then import your products

Set your Main Store first

Your Main Store is the central hub that connects your Etsy and Amazon stores. It’s your single source of truth, the spot where your full product catalog and inventory live, and the place every channel syncs to and from. There are two ways to set it in LitCommerce:

• Use your existing online store as your Main Store. Already selling through Shopify, WooCommerce, Wix, or BigCommerce? Make that storefront your Main Store, and your Etsy and Amazon product data flows through it.
• Use LitCommerce as your Main Store. If marketplaces are your only sales channels and you haven’t built your own website, LitCommerce serves as the hub itself. For sellers who stick to marketplaces, this is the most straightforward route.

For this guide, we’ll set up without a website, so we’ll use LitCommerce as the Main Store.

Connect your Etsy store

1. From the list of supported marketplaces, find Etsy and click Connect under the Etsy logo.
2. Enter your Etsy store name, then click Connect Your Account.
3. Allow LitCommerce to access your Etsy seller account.

If you don’t have a shopping cart to use as the Main Store, click “Skip, I don’t have any of these” to set LitCommerce as your central hub. Your Etsy shop then appears as a channel on your dashboard.

Import your Etsy products into LitCommerce

1. Open the Etsy channel tab and click Import from Etsy.
2. Filter which products you want to bring in, and keep auto-link enabled so LitCommerce matches items where it can.
3. Click Begin Import.

Your Etsy listings load into LitCommerce, ready for the next step. Importing gives you one clean catalog to work from instead of copying details by hand later.

Step 2: Build your central catalog in LitCommerce

Now turn those imported listings into products in your Main Store, so LitCommerce becomes your single source of truth. For any listing that doesn’t yet exist in your Main Store, select it, click Select Action, then choose Create on Main Store. A blue dot on the link icon confirms it’s created.

LitCommerce auto-links a listing to a Main Store product when they share the same title, SKU, or UPC. If anything stays unlinked (shown by a red link icon), hover the icon, click Link To A Product, search by SKU or keyword, and select the match. You can also bulk-link from the Select Action menu. Once every listing is linked, your catalog is ready to cross-list.

Step 3: Connect Amazon and cross-list from your catalog

With your catalog in place, add Amazon as your second channel.

1. Select Add/Manage Sales Channels, then Add New Channel.
2. Find Amazon and click Connect under the Amazon logo.
3. Enter your Amazon store name, pick your Amazon marketplace country (Amazon US, for instance), and click Connect Your Account.
4. Give LitCommerce permission to access your Amazon seller data.

Before you cross-list, check which case each product falls into:

• Case 1: the product already exists on Amazon. You’ll list it using the existing ASIN from the Amazon catalog.
• Case 2: the product isn’t on Amazon yet. This is common for Etsy sellers, since handmade items usually have no existing listing. You’ll apply for a GTIN Exemption and send proof to LitCommerce so they can configure it for your store.

Either way, the listing steps are the same:

1. Go to All Products and select the imported Etsy items you want on Amazon.
2. Click Select Action, then List Products to Channels.
3. Check the box next to your Amazon store, then click Add As Draft Now.
4. Open the Amazon tab and review each draft.
5. Fill in the details Amazon requires, such as product identifiers, shipping, and condition, including the ASIN or GTIN Exemption that applies to your case.
6. When a listing looks right, click Save and Publish to Amazon.

Pro tip: for a large catalog, build templates for offer, shipping, and pricing, then apply the same details to many products at once to edit your Amazon listings in bulk.

Going the other way: cross-list from Amazon to Etsy

The flow works in reverse too. Import your Amazon listings into LitCommerce, create them on your Main Store, then list them on Etsy.

Step 4: Turn on price and inventory sync

Now switch on sync so your two stores stay consistent without manual work. Click Channel Settings inside both your Amazon and Etsy stores, and turn on:

• Price sync. Any price you adjust in LitCommerce updates on each channel every 15 minutes, though Etsy updates every 60 minutes because of Etsy’s API limit. Apply price rules to raise or lower prices by a set amount or percentage, useful since Amazon’s fees tend to differ from Etsy’s.
• Inventory sync. Keep stock aligned across your stores on the same schedule, 15 minutes for Amazon and 60 minutes for Etsy. Turning on Inventory Sync is also what lets LitCommerce start importing your orders.

A note on Amazon products: LitCommerce can’t sync inventory for products handled through Fulfillment by Amazon (FBA), since Amazon keeps FBA stock in its own warehouses, apart from your store’s inventory. Also, due to Amazon’s data limits, orders imported from Amazon won’t carry shipping or customer details such as name and address. You’ll still see product information like title, SKU, and price.

Click Save Settings at the foot of the page, and your stores keep themselves aligned from there.

Step 5: Manage orders and track your sales

With Inventory Sync on, your orders from Amazon and Etsy flow into one place: LitCommerce. There’s no more hopping between two seller accounts to see what sold and what’s waiting to ship. From LitCommerce, you can:

• Review every order in one place. The Orders tab shows all your Etsy and Amazon orders together, so you track each one’s status from a single screen.
• See which channel is winning. Head to Sales Reports to compare performance across both marketplaces and spot which one drives more revenue.

For Amazon, remember that order status you fulfill in your Main Store does not sync back to Amazon, and FBA orders are not imported.

And that’s your Etsy Amazon integration, set up end-to-end. Your handmade catalog reaches a new audience while your stock and orders stay in step through one central hub.