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Boost Your Visibility with Microsoft Product Feed

Boost your Microsoft Ads performance with LitCommerce’s Microsoft Feed Management. Seamlessly sync your product data, optimize your ad listings, and enhance your campaign visibility to drive higher conversions.
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Why You Should Use Microsoft Feed Management Tool

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Enhanced Product Categorization

Organize your product listings seamlessly with automated categorization tailored for Microsoft’s advertising network, boosting discoverability and engagement.

  Smart product grouping: Automatically map your products to the appropriate categories on Microsoft Shopping.

  Optimized data structure: Ensure your product details adhere to Microsoft’s requirements for improved search performance.

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Smart Rule Automation

Simplify and customize your Microsoft product feed with flexible rule settings. Adjust titles, descriptions, and prices to optimize performance.

 Customizable data rules: Create targeted rules to modify attributes, aligning them with market trends or seasonal campaigns.

 Automated attribute adjustments: Seamlessly refine your listings for high-conversion keywords with minimal manual effort.

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Comprehensive Quality Check

Ensure your Microsoft product feed meets quality standards. Identify issues proactively and maintain data accuracy for a flawless shopping experience.

 Detailed data validation: Check product details to ensure they align with Microsoft’s specifications.

 Automated quality monitoring: Receive alerts for data discrepancies and keep your product feed consistently accurate.

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Customizable Feed Sync

Manage how frequently your Microsoft product feed updates to keep your listings accurate and in sync with real-time changes.

  Adjustable sync frequency: Choose how often your feed updates to maintain fresh and relevant listings.

  Traffic-based sync optimization: Increase sync rates during peak times to keep your product data up-to-date.

Why Microsoft Ads Is an Effective Platform for Advertising

Microsoft Ads is an effective platform for advertising as it provides access to a large,
unique audience across the Microsoft Search Network, including Bing and partner sites.

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Lower Competition & Cost

Compared to Google Ads, there’s typically less competition on Microsoft Ads, resulting in lower cost-per-click (CPC) and a higher return on investment (ROI).

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Integration with LinkedIn Data

Advertisers can target users based on LinkedIn job information, like company, industry, or job function, offering unique B2B advertising opportunities.

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Advanced Ad Customization

Microsoft Ads provides various ad formats and extensions, enabling advertisers to deliver more engaging and relevant ads to their audience.

Microsoft Feed Management – Frequently Asked Questions

What are Microsoft Ads used for?

Microsoft Ads, formerly known as Bing Ads, are used to run pay-per-click (PPC) advertising campaigns on the Microsoft Search Network, which includes Bing, Yahoo, and AOL. You can use Microsoft Ads to reach a broader audience, target specific demographics, and drive traffic to their websites by displaying ads alongside search results.

What is the difference between Google Ads and Microsoft Ads?

1. Audience reach

  • Google Ads: Offers extensive reach across Google Search, YouTube, Gmail, and the Display Network, covering a vast global audience.
  • Microsoft Ads: Primarily targets users on Bing, Yahoo, and AOL, with a smaller but often more affluent and professional audience.

2. Cost and competition

  • Google Ads: Generally more expensive due to high competition, but offers broader exposure.
  • Microsoft Ads: Typically lower cost per click (CPC) and less competition, making it more cost-effective for some industries.

3. Platform features

  • Google Ads: Offers a wide range of ad formats, including YouTube and app ads, with advanced targeting tools.
  • Microsoft Ads: Similar ad formats but also includes unique features like LinkedIn profile targeting, useful for B2B marketing.
How do I generate a Microsoft feed management in LitCommerce?

To set up a feed for Microsoft feed management, navigate to Feed Management > Add/Manage Feeds > Add New Feed > Choose Microsoft.

How can I import products to Microsoft feed?
  • Step 1: Sign in to your LitCommerce account.
  • Step 2: Link your Main Store (e.g., Shopify, WooCommerce, BigCommerce) by providing the necessary credentials.
  • Step 3: After connecting, go to the All Items tab under Feed Management and select Optimizing Data. LitCommerce will seamlessly sync your products to the Microsoft feed using SKUs.

Upgrade Your Microsoft Ads Strategy Today!

LitCommerce helps you effortlessly sync product data from your eCommerce platforms (Shopify, Wix, WooCommerce, and BigCommerce) to Microsoft Merchant Center.

Product Feed Management Tool Is Now Launching! See what's new.