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List Faster With LitCommerce
Google Merchant Listing Tool

Get your products live on Google Merchant seamlessly with LitCommerce advanced features. Let’s leave manual listing hassles behind and enjoy a streamlined process using our intuitive Google Merchant listing tool

What You Can Get from Our
Google Merchant Listing Tool?

Seamless Marketplace Integration

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One-click connect with multiple sales channels at once. No technical skills or re-platforming are required. You can manage all channels within the LitCommerce app.

Time-saving Listing Management

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Bulk import, create and edit listings with an easy-to-use interface. By setting rules to your listings, the data-filling process will be much faster and more effective.

Free Advanced Listing Editor

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Automate product attribute assignment with rules to streamline Google Merchant listing creation and save time on data-filling process.

Near-instant Sync

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Sync of product listings, orders, pricings and inventory between your eCommerce platform store and sales channels. No more overselling or stock-out errors.

Unified Order Fulfillment

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Import your sales channel orders directly into your eCommerce platform’s order page. Cut down the workflow, save time and just focus on business growth.

Automated Listing Update

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LitCommerce automatically resets your Google Merchant listing status to keep them active every 30 days as they expire, ensuring your best-selling items never go unpublished.

Fast Product Listing to Google Merchant New

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List products on Google Merchant faster using templates and background publishing for quick visibility.

Scheduled Product Launch Easily New

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Automatically list products on Google Merchant at scheduled times to stay visible and competitive even when you’re offline.

Why Google Merchant is a Seller Haven?

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AI-powered Features

Leverage all sophisticated AI features by Google Merchant, including customized product imanginary in Product Studio, virtual try-on for apparel, and many more.

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Local Inventory Ads

Promote your local inventory through Google ads to target users who are looking for products available in nearby stores and eventually make sales happen.

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Advanced Seller Metrics

Make data-driven decisions while you sell on Google Merchant based using its precise metrics and predictions for your products and sales potential.

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Diverse Google Merchant Integration

From Listing on Google Merchant provides easy access to integrated Google services, boosting your online presence.

How to List Products on Google Merchant

Step 1: Connect to Google Merchant

Set up your Main Store first, then connect Google Merchant. This is the source for listing and syncing products to Google Merchant. You have three ways to set it up:

  • Connect an online store: Use your online store (Shopify, Wix, WooCommerce, BigCommerce, Squarespace, and more) as your Main Store and list your products from there to Google Merchant.
  • Sell marketplace-to-marketplace: No webstore? Connect LitCommerce as your Main Store, then link your marketplace (Amazon, Etsy, eBay, TikTok Shop…) to list directly on Google Merchant.
  • Start from a file: Import a product catalog file and push those products to Google Merchant – no store needed.

You can link to Google Merchant and 15+ top-tier channels, including the most trending ones such as Amazon, Etsy, TikTok Shop, Shopify, WooCommerce, etc.

Check out our available integrations right here.

Step 2: List products on Google Merchant

List your products easily using the Google Merchant listing tool – LitCommerce. We support three major listing cases:

  • Case 1: You have products on an online store, a marketplace, or a file, and you want to list them on Google Merchant.
  • Case 2: You have products on Google Merchant, and you want to import those listings into your online store or another marketplace.
  • Case 3: You have products on both Google Merchant and another place (store or marketplace), and you want to link them together to keep them in sync.

Products listed on Google Merchant are stored in the Draft tab first, so you can review and edit them before publishing live.

Step 3: Enable Google Merchant sync

Our Google Merchant listing tool offers nearly real-time sync. Once enabled, your product details – name, images, inventory, price, and more – stay synced between your current stores and Google Merchant every 15 minutes, so data stays accurate across every connected channel and you avoid overselling.

Step 4: Manage orders from Google Merchant store

When you enable Order Sync, all Google Merchant order details flow into your Main Store automatically, so you can track and stay updated on order status – whether your Main Store is an eCommerce platform or LitCommerce.

Note: Due to Google Merchant regulations, LitCommerce can’t import customer information to help you fulfill orders in your Main Store.

See how our sellers thrive on Google Merchant

2M+

Active Listings

20K+

Customers Worldwide

23+

Channel Integrations

4.9*

Rating from Merchants

FAQs – About LitCommerce Google Merchant Listing Tool

What is Google Merchant Listing Tool?
Google Merchant Listing Tool is software that simplifies creating and managing product listings on Google Merchant. It helps sellers save time and streamline their workflow by automating tasks like bulk listing, inventory syncing, and order management.
What are the benefits of using an Google Merchant listing tool?
There are many benefits to using an Google Merchant listing tool, including:
  • Save time and effort: An Google Merchant listing tool can automate many of the tasks involved in listing products, such as creating listings, managing inventory, and syncing orders across multiple channels.
  • Improve listing quality: An Google Merchant listing tool can help you create high-quality listings that are more likely to attract buyers.
  • Increase sales: An Google Merchant listing tool can help you increase sales by making it easier to list products and manage your inventory.
Can LitCommerce import my Google Merchant orders into my eCommerce platform?

Yes. Once you enable Order Sync, LitCommerce imports all your Google Merchant order details into your Main Store automatically – whether that’s an eCommerce platform or LitCommerce. You can manage all your orders, from different platforms, in one dashboard.

What does LitCommerce use as the source of truth for sync of data?

LitCommerce uses your Main Store as the source of truth for data sync – whether that’s an eCommerce platform, LitCommerce, or a file. Any change you make there, such as adding or removing products, updating prices, or changing quantities, can be automatically synced to your Google Merchant store.

How much does LitCommerce’s Google Merchant listing tool cost?

LitCommerce offers a 7-day free trial with full feature access, including: 15-minute sync for price, inventory and product information, also advanced order management across all channels. You can cancel at any time if you want.

You can also get a 20% discount for yearly payments. Don’t forget to check out as soon as possible to get this opportunity right now.

How do I get started with LitCommerce’s Google Merchant listing tool?

To get started, sign up for a free trial. Once you’ve signed up, set up your Main Store – an online store, LitCommerce, or a file – then connect Google Merchant and start listing products.

With LitCommerce, you can connect Google Merchant to 15+ leading channels, including Shopify, WooCommerce, BigCommerce, Wix, and Squarespace, along with marketplaces like Amazon, eBay, Etsy, and TikTok Shop.

What are the advantages of using LitCommerce’s Google Merchant listing tool over other softwares?
There are many benefits to using LitCommerce’s Google Merchant listing tool over other Google Merchant listing softwares, including:
  • Ease of use: LitCommerce is easy to use, even for beginners.
  • Wide range of features: LitCommerce offers a wide range of features, including listing creation, inventory management, order syncing, reporting, and support.
  • Affordable pricing: LitCommerce’s Google Merchant listing tool is available at an affordable price.
How do I optimize my listing on Google Merchant?

According to the house guidelines, here are some tips for Google Merchant listing optimization:

  • Create complete and accurate listings
  • Write concise and appealing titles, but do not exceed 80 characters
  • Write accurate product descriptions with all details and usage guidelines
  • Have high-quality photos
  • Add keywords to your titles and descriptions

In addition to following such guidelines, don’t forget to use Google Merchant seller tools and grab every support you can because this is a fiercely competitive marketplace.

Why Our Customer Trust Us

“LitCommerce allows us to set up and install quickly with just a couple of clicks…”

Very minimal configuration. LitCommerce allowed us to import our Etsy listings into LitCommerce and the freedom to modify and sync all those listings to multiple marketplaces, including BigCommerce, Shopify, Amazon, eBay, and Etsy…

Mr. Rodrigo, CEO of Bien Hecho


  • Courtdale CrossingsUnited States

    Litcommerce is GREAT!

    Excellent platform to use for my new business and it just so happens to come with amazing customer service! A+++++++

    Review Source

  • AnthonyUnited Kingdom

    LitCommerce is a very powerful tool

    LitCommerce is a very powerful tool. There are a lot of moving parts, but support is extremely helpful. As I was working on some drafts I was contacted by Evelyn and she was extremely helpful in making sure I was using all the tools that LitCommerce offers. She showed me how I could apply certain templates to all my drafts at once instead of one by one. Saving me a bunch of time! Highly recommend LitCommerce!

    Review Source

  • Lovely ThinkingsPortugal

    Friendly and helpful

    Friendly, quick and helpful customer service. Wide enough range of connection options to meet my needs.

    Review Source

  • Adam RogersUnited States

    I am really impressed with the level of support.

    Both times I had several questions and a small issue and both times two different people responded instantly....

    Review Source

  • Castle Rocks CornwallUnited Kingdom

    Near perfect - excellent customer service

    LitCommerce is close to perfect. It could have some extra tools to help edit content/descriptions etc - what we use on Etsy...

    Review Source

  • Flippin GoodiesUnited States

    I have tried a few apps for cross listing

    And the team at LitCommerce are by far the best out there. They have already added a few functions to the app that we need in order to use it...

    Review Source

  • Botan SaydaUnited Kingdom

    Solves all my problems on one platform

    Solves all my problems on one platform, easy to use and incredible support team which are responsive almost instantly and very helpful...

    Review Source

  • LubnaSyria

    Great customer service team

    Great customer service team, fast and helpful

    Review Source


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