Now, all Amazon sellers registered with brands in the US can incorporate product videos into their listings. The potential impact on your brand is immense, similar to the significance of optimizing listing copy, images, and Amazon A+ content.
As customers can’t physically interact with your product before buying, their only encounter with it happens through its presentation on your Amazon listing. Therefore, if you want to make an exceptional listing experience and increase conversions, you should consider creating a product video.
Don’t know where to start? This guide will guide you through every step of making Amazon product videos that can convert sales. We will cover:
- Why use Amazon product videos for listing?
- Who can add video for Amazon listing?
- Main types of Amazon product videos
- How to upload product videos on Amazon?
- Best tips for making videos for Amazon products
Keep reading to check it now!
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Why Use Amazon Product Videos for Listing?
In brief, because it helps to boost your sales. According to Wyzowl,
- 91% of businesses employ video marketing in their campaigns.
- 87% of video marketers report that video directly contributes to increased sales.
These statistics consistently increase year by year, which means video marketing is becoming increasingly important for all sellers, including those on Amazon.
An Amazon product video brings many benefits to your listing:
- Videos breathe life into your product, aiding customers in imagining how to use it themselves.
- They offer a chance to showcase effectively from different angles and perspectives.
- Good videos help gain a competitive edge over rivals lacking product videos.
- Product videos maintain customer engagement, fostering a connection to your product and potentially boosting conversion rates.
- Videos clearly depicting products help prevent negative reviews by providing clear product expectations.
In short, videos provide customers with details and visualization of your product that text and static images can not independently accomplish. Plus, videos also influence Amazon SEO. Check this Amazon SEO guide to know why.
Who can Add a Video for the Amazon Listing?
Previously, only brands registered in the Brand Registry could upload product videos for Amazon listings. However, now, the opportunity to upload videos to product listings is open to everyone. This development is particularly beneficial for sellers whose brands are not yet registered in the Brand Registry but wish to include product videos.
Here is the breakdown of which types of sellers can add videos for Amazon listings:
1. Brand-Registered Sellers:
- Requirements:
- Must be enrolled in the Amazon Brand Registry. This involves having a registered trademark for your brand and going through Amazon’s approval process.
- Benefits:
- Can upload up to six high-quality videos directly to their product listings.
- Videos appear in a prominent spot on the listing, near the main product images.
- Increased control over the video content and messaging.
2. Sellers Using Amazon Vine (indirectly):
- Requirements:
- Not a direct way for sellers to add videos themselves.
- Requires enrolling in the Amazon Vine program, which invites trusted reviewers to try your products in exchange for unbiased reviews.
- Some Vine reviewers may choose to submit video reviews as part of their feedback.
- Benefits:
- Potential to get high-quality video reviews from established reviewers.
- Increased customer trust and engagement through authentic video content.
- Limitations:
- No control over the content or quantity of video reviews received.
- Relies on the reviewer’s decision to create a video review.
3. All Sellers (indirectly):
- Requirements:
- Anyone can purchase a product and be eligible to submit a video review.
- Benefits:
- Allows customers to share their experiences and showcase product use in real-world scenarios.
- Can potentially improve conversion rates by providing social proof.
- Limitations:
- No control over the content or quality of video reviews.
- Fake reviews or irrelevant videos might get posted and require removal.
Important Note: In the past, only brand-registered sellers could add videos. However, Amazon now allows customer video reviews for all sellers.
Main Types of Amazon Product Videos
Don’t know how to make Amazon product videos. There are some common types of videos you can make for the item you’re selling. For instance, if your product falls under categories like clothing or jewelry, a product highlight or lifestyle video would be the most effective in showcasing your merchandise.
1. Product highlights video
This type of Amazon product listing video highlights the essential features, uses, and benefits of your product. You can employ it to clearly demonstrate to potential customers what your product provides. When creating this video, concentrate on the key attributes of your product. Ensure the video is concise, easy to understand, and focused on delivering the message directly.
2. Lifestyle video
Lifestyle product videos on Amazon display how the product is being used in reality. This allows them to visualize themselves using it. When creating such a video, it’s crucial to understand your target audience and their preferences.Let’s think of a connection between them and your product and how it can enhance their lives when making videos.
3. Unboxing video
You’ve likely seen this style of Amazon product listing video before: an individual unpacks a product step by step, providing a comprehensive overview of everything included in the package. Such videos offer customers the reassurance of knowing exactly what to expect upon receiving their order.
4. Comparison video
This type of Amazon product video presents your product alongside a competing item for comparison. It’s a daring yet impactful approach, particularly if there are valid reasons why your product excels compared to the competition. Remember, direct mention of competitors by name is prohibited. Instead, employ subtle language like “ours vs. theirs.” and blur the names of the competing items.
How to Upload Product Videos on Amazon?
Amazon product video requirement
Amazon’s product video guidelines are strict, and any infringement may lead to the removal of your video or even your entire account. Here are some essential points to remember when making videos for Amazon products:
- Video length: Keeping product videos concise, ideally between 30 seconds and 2 minutes. Video content: Focus on showcasing key features, benefits, and unique selling points, demonstrating how the product addresses customer needs.
- Video quality: Ensure high resolution (minimum 1280 x 720 pixels), clear audio, and appropriate aspect ratio (16:9) for optimal viewing on various devices.
- Video formats: MP4, MOV, FLV, AAC, AVI, 3GP, or MPEG-2.
- Branding and logos: While including brand name and logo is allowed, avoid excessive self-promotion or multiple brand logos.
- Compliance with Amazon policies: Videos should avoid offensive, defamatory, or prohibited content. They should also not contain pricing, promotions, contact information, warranty modifications, or infringements on intellectual property rights.
- Mobile optimization: Ensure product videos for Amazon are mobile-friendly to accommodate customers shopping on Amazon using mobile devices.
Step-by-step guide for uploading Amazon product listing video
The process of uploading a video into a product listing is quite simple. You can add videos while listing products on Amazon. Read this guide on how to list products on Amazon to learn more. Otherwise, you can add a video for an existing listing by following these steps:
- Step 1: Go to your Seller Central account > Inventory > Upload & Manage Videos.
- Step 2: Click the Upload Video button and select your video file.
- Step 3: Enter a title and the ASINs that are related to the video. If you have a brand enrolled in the Brand Registry, choose the brand, and you can enter up to 300 ASINs related to the product video. If you do not have a brand enrolled in the Brand Registry, choose non-brand and add one ASIN related to the product video.
- Step 4: Select a thumbnail (preview image) for the video.
- Step 5: Click the submit button to send the video to Amazon for approval.
After submitting a product video, Amazon may review it for up to a week or more. Once approved, the video’s status will change to “live.”
Best Tips for Making Videos for Amazon Products
You have two main choices when it comes to making Amazon product videos – creating the videos yourself or hiring a professional videographer. If you’re not skillful at recording a video, you can hire a freelancer or video production company to do that for you. However, with the advanced HD or 4K camera capabilities of modern smartphones, you can potentially create high-quality videos for your Amazon listing on your own.
Pre-production planning for making an Amazon product listing video
Effective pre-production and planning are essential for success in video production, whether it’s for a brand’s latest product or a blockbuster film. When creating your product video, you should thoughtfully plan how you’ll showcase your brand and product with the relevant product details. Answer the question to know how can you shoot a video for an Amazon listing:
- What approach will the production take to showcase your brand identity? Is it geared towards luxury or aimed at a wider audience?
- What are the distinctive attributes and advantages of the product, and how do they address customer needs?
- In what manner is your product presented to facilitate customer comprehension and generate interest in purchasing?
- What are the typical inquiries from customers, and how can they be addressed effectively within the video?
- Are there different versions of the product available? Should these be featured in separate videos or can they be combined into one?
By following these prompts, you can ensure that your branding image remains consistent throughout the entire process.
Dos & Don’ts
Now that you know the various types of Amazon product videos you can create for your products, let’s discuss some essential Dos and Don’ts for effective video production.
Dos
- Capture the viewer’s attention within the first few seconds to prevent them from losing interest;
- Keep the product videos on Amazon concise, ideally under one minute (or under 45 seconds for Sponsored Brands’ video ads);
- Showcase your product as the solution to a customer’s problem through product highlights or comparisons;
- Ensure smooth, stable, and professional-looking shots, using a phone stand if necessary;
- Utilize free video editing software to edit clips;
- Highlight the main features and benefits to demonstrate the product in action;
- Employ good lighting throughout, using natural light if professional lighting is unavailable;
- Incorporate on-screen text to emphasize important features or benefits for viewers watching without sound;
- Incorporate royalty-free background music to create the desired mood;
Don’ts
- Don’t include any promotional information (e.g., “special sale,” “limited time”);
- Don’t make defamatory statements about competitors;
- Don’t make any health claims that violate Amazon’s Terms of Service;
- Don’t attempt to direct viewers away from Amazon by adding URLs to your own website;
- Don’t use copyrighted music without proper permission.
Should I Hire a Video Production Agency vs Doing it Myself?
When making videos for Amazon products, you can either do it yourself or hire a special company. The choice depends on your budget, time availability, and the skills of your in-house team compared to those of an outside agency or production company.
No matter what, you need to be really involved to maintain your brand and ensure the video is great. This ensures that your brand’s essence is preserved and that the resulting video maintains the highest level of quality possible.
For many Amazon brands and private label sellers, opting for professional-grade video production tends to be the most effective choice. Investing in such services ensures that your brand and its products are showcased effectively, ultimately leading to increased sales.
How to Write an Amazon Product Video Script?
If you’ve never made a video script before, it can be quite challenging, especially for shorter videos.
Amazon product videos are best kept under a minute, although they can stretch a bit longer. But once you pass the two-minute mark, your video might not grab as much attention as you’d like. The general rule here is the shorter, the better.
In a one-minute video script, every word and image has to matter. You’ll need to introduce the product, its perks, and how it’s used—all while keeping it interesting and matching it with the right visuals.
This is when getting help from a professional scriptwriter or copywriter can be a smart move. They can condense your message and present it in an engaging way, both visually and through the story.
You’ll also need to consider narration. Will there be someone speaking on camera or a voice-over? Or is the story told entirely through images, captions, and graphics?
Think about the goals you’ve set during pre-production, then pick the format that best conveys the right information to your ideal customer.
Amazon Product Videos: FAQs
An Amazon product video is a short video that showcases and provides information about a product that is listed for sale on Amazon. These videos are displayed on the product’s detail page and are designed to help customers better understand the product’s features, benefits, and use cases. Yes, Amazon product videos can and should have sound. Sound is an important component of an effective Amazon product video. For each product listing (ASIN) on Amazon, you can upload only 1 video. However, if you have Amazon Brand Registry, you may qualify for premium A+ content. This allows you to add up to 3 more video blocks within the product description, in addition to the 1 video upload. Everyone can now upload Amazon product listing video, unlike the previous restriction which limited this feature to brands registered in Brand Registry. This change is particularly advantageous for sellers whose brands are not yet registered in Brand Registry but desire to include product videos.
Start Making Amazon Product Videos for Your Listings Now!
Including Amazon product videos in your listings enhances customer satisfaction and overall conversion rates. We trust this guide has helped you learn to produce an outstanding video for your Amazon product that can boost sales!
Should you have further inquiries regarding video creation for your Amazon products, feel free to contact us! LitCommerce team will support you anytime you reach out to us. What is more, you can check our eCommerce blog for more helpful guides like this one.
